Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: AccorHotel

🔹 Location: Phú Quốc, Kiến Giang, Vietnam

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive marketing strategies
• Leading and mentoring a high-performing marketing team
• Overseeing brand management and digital marketing initiatives
• Analyzing market trends and competitor activities
• Managing relationships with external agencies and stakeholders

ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive marketing efforts in a competitive tourism market.

📋 Key Responsibilities

✅ Developing and implementing comprehensive marketing strategies aligned with organizational goals

✅ Leading and mentoring a high-performing marketing team, fostering a collaborative and innovative work environment

✅ Overseeing brand management and development, ensuring consistency across all marketing channels

✅ Directing digital marketing initiatives, including SEO, PPC, social media, and email marketing campaigns

✅ Analyzing market trends, consumer behavior, and competitor activities to inform marketing strategies

✅ Managing relationships with external agencies, partners, and stakeholders

✅ Developing and managing the annual marketing budget, ensuring optimal resource allocation

✅ Collaborating with cross-functional teams to ensure marketing initiatives support overall business objectives

✅ Measuring and reporting on the effectiveness of marketing programs using relevant KPIs

✅ Staying abreast of emerging marketing technologies and trends, implementing innovative solutions where appropriate

ASSUMPTION: The role requires a balance of strategic planning, hands-on execution, and team leadership to achieve marketing objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field; advanced degree preferred

Experience: Minimum of 7 years' experience in marketing, with at least 2 years in a senior management position

Required Skills:

• Proven track record in developing and executing successful marketing strategies
• Strong leadership skills with the ability to inspire and motivate a team
• Excellent communication skills, both verbal and written, with the ability to present complex information clearly
• Proficiency in digital marketing strategies and tools, including SEO, PPC, and social media marketing
• Experience with brand management and development in a competitive market
• Strong analytical skills with the ability to interpret market research and data to inform decision-making
• Demonstrated budget management skills and financial acumen
• Familiarity with marketing automation software and CRM systems
• Strategic thinker with the ability to align marketing initiatives with business goals
• Adaptability and resilience to thrive in a fast-paced, evolving environment
• Fluency in English required; knowledge of Vietnamese or other Asian languages is advantageous

ASSUMPTION: Given the competitive nature of the tourism industry in Southeast Asia, candidates with relevant experience in this region are likely to be more successful in this role.

💰 Compensation & Benefits

Salary Range: Industry standards for a Director of Marketing role in Vietnam range from VND 1,200,000,000 to VND 1,800,000,000 per year, based on experience and qualifications. AccorHotel is known for offering competitive compensation packages.

Benefits:

• Opportunity to join an international and innovative, fast-growing group
• Creative and rewarding work environment
• Competitive package and development opportunities

Working Hours: Full-time position with standard office hours, Monday to Friday, with flexibility for occasional weekend or evening work as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the competitive hospitality industry, with a focus on luxury and upscale properties.

Company Size: AccorHotel is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: AccorHotel was founded in 1967 and has since grown into a global leader in the hospitality industry.

Company Description:

• AccorHotel pioneers the 'ALL Inclusive, ALL Exclusive' concept, offering luxurious stays with inclusive culinary delights, live entertainment, sports, fitness activities, spa and wellness journeys, and kids and teens activities.
• Each AccorHotel property presents a unique experience inspired by local culture, global influences, and Turkish heritage, all within a setting of unparalleled luxury.
• The company is committed to creating great hospitality experiences and exploring new locations with every opportunity.

Company Specialties:

• Luxury and upscale hospitality
• All-inclusive resorts
• Global brand expansion

Company Website: https://www.group.accor.com

ASSUMPTION: AccorHotel's focus on luxury and all-inclusive experiences sets it apart in the competitive hospitality market.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the General Manager or a regional marketing director.

Reporting Structure: The Director of Marketing will oversee the marketing team and collaborate with other departments, such as sales, revenue management, and operations.

Work Arrangement: This role is on-site, based in the beautiful island of Phú Quốc, Vietnam. Occasional travel may be required for regional meetings or training sessions.

Growth Opportunities:

• Progression to regional or global marketing roles within AccorHotel
• Expanding skills and expertise in digital marketing and data analysis
• Developing leadership and mentoring skills through team management

ASSUMPTION: Given AccorHotel's global presence, there are ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: AccorHotel's Phú Quốc property is a luxury resort with a dedicated marketing office space.

Office Location(s): Phú Quốc, Kiến Giang, Vietnam

Geographic Context:

• Phú Quốc is a popular tourist destination in Vietnam, known for its beautiful beaches and resorts
• The island offers a tropical climate with warm weather year-round
• Phú Quốc is easily accessible by direct flights from major cities in Vietnam and the region

Work Schedule: Standard office hours, Monday to Friday, with flexibility for occasional weekend or evening work as needed.

ASSUMPTION: The island setting of Phú Quốc offers a unique work environment with a focus on tourism and hospitality.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site interview with the General Manager or regional marketing director
• Final interview with the senior leadership team

Key Assessment Areas:

• Marketing strategy and planning
• Leadership and team management skills
• Digital marketing proficiency
• Adaptability and cultural fit

Application Tips:

• Highlight relevant marketing experience, particularly in the tourism and hospitality industry
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare examples of successful marketing campaigns or projects you've led to discuss during the interview

ATS Keywords: Marketing strategy, team leadership, brand management, digital marketing, SEO, PPC, social media marketing, market analysis, budget management, communication skills, analytical skills, CRM systems, strategic thinking, adaptability, innovation

ASSUMPTION: AccorHotel's application process is likely to be competitive, with a focus on finding the best fit for the company's culture and marketing goals.

🛠️ Tools & Technologies

• Marketing automation software (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, Zoho CRM)
• SEO tools (e.g., SEMrush, Ahrefs)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Email marketing software (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The required tools and technologies may vary depending on the specific marketing strategies and initiatives in place at the Phú Quốc property.

👔 Cultural Fit Considerations

Company Values:

• Passion for service
• Innovation
• Responsibility
• Spirit of conquest

Work Style:

• Collaborative and team-oriented
• Adaptable and resilient
• Data-driven and strategic

Self-Assessment Questions:

• How do you align with AccorHotel's company values, particularly 'passion for service' and 'innovation'?
• How comfortable are you working in a fast-paced, evolving environment with a focus on tourism and hospitality?
• How do your personal work style and preferences fit with AccorHotel's collaborative and data-driven culture?

ASSUMPTION: AccorHotel places a strong emphasis on cultural fit and values-driven behavior in its hiring process.

⚠️ Potential Challenges

• Managing a marketing team in a competitive tourism market
• Adapting to the unique cultural and linguistic landscape of Vietnam
• Balancing the demands of a senior management role with the need for hands-on marketing execution
• Managing relationships with external agencies and stakeholders in a remote location

ASSUMPTION: The Director of Marketing role at AccorHotel's Phú Quốc property presents unique challenges and opportunities for growth and development.

📈 Similar Roles Comparison

• This role differs from other marketing director positions in the hospitality industry due to its focus on all-inclusive resorts and the unique island setting of Phú Quốc
• AccorHotel's global presence and luxury brand positioning set it apart from other hospitality companies in the region
• Career progression opportunities within AccorHotel are extensive, with potential roles in regional or global marketing positions

ASSUMPTION: The Director of Marketing role at AccorHotel's Phú Quốc property offers unique opportunities for career growth and development within the hospitality industry.

📝 Sample Projects

• Developing and executing a targeted digital marketing campaign to drive bookings during the low season
• Conducting market research to identify new customer segments and tailor marketing strategies accordingly
• Collaborating with the sales team to create targeted promotions and packages to increase occupancy rates

ASSUMPTION: The Director of Marketing role at AccorHotel's Phú Quốc property involves a mix of strategic planning, market analysis, and hands-on execution to drive marketing success.

❓ Key Questions to Ask During Interview

• What are the key marketing priorities for the Phú Quốc property in the next 12 months?
• How does the marketing team collaborate with other departments, such as sales and revenue management?
• What opportunities are there for professional development and growth within the marketing team?
• How does AccorHotel support work-life balance for its employees?
• What are the most challenging aspects of working in a remote location like Phú Quốc?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to AccorHotel's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the AccorHotel careers portal
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've led to discuss during the interview
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.