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Director of Marketing

University of British Columbia
Full-time
On-site
Canada
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Director of Marketing

πŸ”Ή Company: University of British Columbia

πŸ”Ή Location: UBC Vancouver Campus, David Strangway Building (STRG), Vancouver, BC, Canada

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Higher Education

πŸ”Ή Date Posted: June 30, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing marketing strategies to enhance the university's visibility and engagement.
  • Collaborating with various departments to align marketing efforts with institutional goals.
  • Leading a team of marketing professionals and managing marketing budgets.
  • Leveraging data and analytics to inform marketing strategies and measure their impact.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles and practices, particularly in an educational environment.

πŸ“‹ Key Responsibilities

βœ… Lead the development and implementation of marketing strategies that align with the university's mission and vision.

βœ… Collaborate with various departments to create integrated marketing campaigns that support institutional goals.

βœ… Manage and mentor a team of marketing professionals, fostering a culture of innovation and continuous learning.

βœ… Develop and manage marketing budgets, ensuring optimal resource allocation and maximizing ROI.

βœ… Monitor and analyze marketing performance metrics, using data to inform strategy and drive improvement.

βœ… Stay up-to-date with industry trends and best practices, continually refining the university's marketing approach.

ASSUMPTION: This role involves a high degree of strategic planning, cross-functional collaboration, and data-driven decision making. It requires a proactive approach to identifying and capitalizing on marketing opportunities.

🎯 Required Qualifications

Education: Master's degree in Marketing, Business Administration, or a related field.

Experience: At least 7-10 years of progressive experience in marketing, with a minimum of 3 years in a leadership role, preferably in an educational or research environment.

Required Skills:

  • Proven expertise in strategic marketing planning and execution.
  • Strong leadership and team management skills.
  • Excellent analytical and data interpretation skills.
  • Strong communication and interpersonal skills, with the ability to build and maintain effective working relationships across departments.
  • Familiarity with marketing technologies and tools, such as CRM systems, marketing automation platforms, and analytics tools.

Preferred Skills:

  • Experience in higher education marketing.
  • Fluency in multiple languages.

ASSUMPTION: Given the unique nature of higher education marketing, candidates with experience in this sector may have a competitive advantage.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this position is not provided. However, based on industry standards for a Director of Marketing in higher education in Vancouver, BC, the estimated range is CAD 120,000 - CAD 160,000 per year.

Benefits:

  • Comprehensive benefits package, including medical, dental, and vision coverage.
  • Retirement savings plans with employer contributions.
  • Generous vacation and sick leave policies.
  • Professional development opportunities and tuition waivers for employees and their dependents.
  • Access to UBC's fitness facilities and recreational programs.

Working Hours: This is a full-time position with standard office hours, Monday to Friday. However, the role may require occasional evening or weekend work to attend events or meet project deadlines.

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: The University of British Columbia (UBC) is a global leader in research and teaching, consistently ranked among the top 20 public universities in the world. It is a large, research-intensive university with a strong commitment to interdisciplinary learning and collaboration.

Company Size: UBC is a large organization with over 65,000 students and 16,500 faculty and staff. This size offers opportunities for career growth and exposure to diverse perspectives.

Founded: UBC was founded in 1915 and has since grown to become one of the largest and most prestigious universities in Canada.

Company Description:

  • UBC is committed to creating an exceptional learning environment that fosters innovation, advances knowledge, and inspires students to make a difference.
  • The university is dedicated to attracting and retaining excellent faculty and staff, and supports their professional development and growth.
  • UBC is deeply committed to the principles of equity, diversity, and inclusion, and strives to create a respectful and inclusive work environment.

Company Specialties:

  • Research-intensive learning and teaching.
  • Interdisciplinary collaboration and innovation.
  • Community engagement and service learning.

Company Website: http://educ.ubc.ca

ASSUMPTION: UBC's large size and research-intensive focus offer unique opportunities and challenges for marketing professionals.

πŸ“Š Role Analysis

Career Level: This is a senior leadership role, reporting directly to the Vice-Provost, Students.

Reporting Structure: The Director of Marketing will oversee a team of marketing professionals, including managers and specialists in various marketing disciplines.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for meetings or events.

Growth Opportunities:

  • This role offers the opportunity to lead a team and shape the university's marketing strategy.
  • UBC's large size and diverse programs provide opportunities for career growth and professional development.
  • The university's commitment to research and innovation creates an environment that values continuous learning and growth.

ASSUMPTION: Given UBC's size and diversity, there are numerous opportunities for career advancement and professional development within the university.

🌍 Location & Work Environment

Office Type: The main UBC campus is a large, beautiful, and bustling urban campus located in Vancouver, BC. The David Strangway Building (STRG) is a modern, multi-purpose facility that houses various university departments and services.

Office Location(s): UBC Vancouver Campus, David Strangway Building (STRG), 2171 West Mall, Vancouver, BC, V6T 1Z2, Canada

Geographic Context:

  • Vancouver is a multicultural city known for its natural beauty, mild climate, and high quality of life.
  • The UBC campus is located near the city's west side, offering easy access to beaches, parks, and recreational facilities.
  • The campus is also close to downtown Vancouver, providing convenient access to the city's cultural, entertainment, and dining options.

Work Schedule: The work schedule for this role is primarily Monday to Friday, 8:30 AM to 4:30 PM, with a 30-minute lunch break. However, the role may require occasional evening or weekend work to attend events or meet project deadlines.

ASSUMPTION: The UBC campus offers a vibrant and stimulating work environment, with numerous opportunities for professional development and networking.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission.
  • Phone or video screening with the hiring manager.
  • In-depth interviews with key stakeholders, including the Vice-Provost, Students, and other senior leaders.
  • Final interview with the search committee.

Key Assessment Areas:

  • Strategic thinking and planning.
  • Leadership and team management skills.
  • Data analysis and interpretation skills.
  • Communication and interpersonal skills.
  • Alignment with UBC's mission, values, and commitment to equity, diversity, and inclusion.

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and familiarity with higher education marketing.
  • Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and approach to marketing strategy and execution.
  • Demonstrate your understanding of UBC's mission, values, and commitment to equity, diversity, and inclusion.

ATS Keywords: Marketing strategy, leadership, team management, data analysis, higher education marketing, CRM, marketing automation, analytics, stakeholder collaboration, equity, diversity, inclusion

ASSUMPTION: Given UBC's commitment to equity, diversity, and inclusion, candidates who can demonstrate a strong commitment to these principles may have a competitive advantage.

πŸ› οΈ Tools & Technologies

  • Customer Relationship Management (CRM) systems, such as Salesforce or HubSpot.
  • Marketing automation platforms, such as Marketo or Pardot.
  • Analytics tools, such as Google Analytics or Tableau.
  • Social media management tools, such as Hootsuite or Sprout Social.
  • Content management systems, such as WordPress or Drupal.

ASSUMPTION: Familiarity with these tools and technologies is not required, but it may be an asset for candidates.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity.
  • Excellence.
  • Collaboration.
  • Inclusion.
  • Courage.

Work Style:

  • UBC values a collaborative and inclusive work environment.
  • The university encourages innovation, creativity, and continuous learning.
  • UBC is committed to creating a respectful and inclusive workplace that reflects the diversity of its community.

Self-Assessment Questions:

  • How do you demonstrate a commitment to equity, diversity, and inclusion in your work?
  • How do you approach collaboration and stakeholder management in a large, complex organization?
  • How do you balance strategic planning with day-to-day marketing execution?

ASSUMPTION: UBC's commitment to equity, diversity, and inclusion is a key aspect of its culture and values. Candidates who can demonstrate a strong commitment to these principles are likely to be a good fit for the university.

⚠️ Potential Challenges

  • The university's large size and diverse programs can present challenges in terms of coordinating marketing efforts and ensuring consistent messaging.
  • The competitive higher education landscape requires a proactive and innovative approach to marketing strategy and execution.
  • The university's commitment to equity, diversity, and inclusion can present challenges in terms of ensuring that marketing efforts are inclusive and reflective of the university's values.
  • The role may require occasional evening or weekend work to attend events or meet project deadlines.

ASSUMPTION: These challenges are inherent to the role and the university's mission and values. Successful candidates will be able to navigate these challenges and leverage them as opportunities for growth and innovation.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other senior marketing roles in higher education, but it is unique in its focus on marketing strategy and leadership in a large, research-intensive university.
  • Compared to marketing roles in other industries, this role requires a deep understanding of higher education marketing principles and practices, as well as a commitment to the university's mission and values.
  • Career paths in higher education marketing can vary widely, depending on the individual's interests, skills, and the opportunities available within the university.

ASSUMPTION: Given the unique nature of higher education marketing, candidates with experience in this sector may have a competitive advantage.

πŸ“ Sample Projects

  • Developing and implementing a comprehensive marketing strategy to enhance the university's visibility and engagement.
  • Managing a team of marketing professionals to execute integrated marketing campaigns that support institutional goals.
  • Analyzing marketing performance metrics to inform strategy and drive improvement.
  • Collaborating with stakeholders across the university to ensure consistent messaging and branding.

ASSUMPTION: These projects are representative of the types of initiatives that the Director of Marketing might lead or contribute to.

❓ Key Questions to Ask During Interview

  • How does this role fit into the university's overall marketing strategy and institutional goals?
  • What are the key priorities for this role in the first 90 days?
  • How does the university support the professional development and growth of its marketing team?
  • What are the biggest challenges facing the university's marketing efforts, and how can this role address them?
  • How does the university ensure that its marketing efforts are inclusive and reflective of its commitment to equity, diversity, and inclusion?

ASSUMPTION: These questions are designed to help candidates understand the role's priorities, challenges, and opportunities, as well as the university's commitment to professional development and inclusion.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link.
  • Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and familiarity with higher education marketing.
  • Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and approach to marketing strategy and execution.
  • Demonstrate your understanding of UBC's mission, values, and commitment to equity, diversity, and inclusion.
  • Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.