Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: DQE Communications

🔹 Location: Pittsburgh, Pennsylvania, United States

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing strategies and plans to achieve business objectives and drive market growth.
• Conducting market research and competitive analysis to identify trends, opportunities, and customer needs.
• Defining target markets and developing segment-specific strategies to effectively reach and engage audiences.
• Planning, implementing, and overseeing multi-channel marketing campaigns, including digital, print, social media, and events.
• Leading, mentoring, and supporting the marketing team, fostering a collaborative and high-performance work environment.

ASSUMPTION: This role requires a strategic thinker with a strong background in marketing, exceptional project management skills, and the ability to drive impactful results. The ideal candidate will have a proven track record of developing and executing successful marketing strategies, preferably in the telecommunications industry or related sectors.

📋 Key Responsibilities

✅ Develop and execute comprehensive marketing strategies and plans to achieve business objectives and drive market growth.

✅ Conduct market research and competitive analysis to identify trends, opportunities, and customer needs.

✅ Define target markets and develop segment-specific strategies to effectively reach and engage audiences.

✅ Plan, implement, and oversee multi-channel marketing campaigns, including digital, print, social media, and events.

✅ Lead, mentor, and support the marketing team, fostering a collaborative and high-performance work environment.

✅ Coordinate with other departments to align marketing efforts with company goals and strategies.

✅ Collaborate with internal teams and external agencies to create compelling content and promotional materials.

✅ Create and collaborate on the creation of product collateral, website, press releases, and other written marketing content.

✅ Monitor campaign performance, analyze data, and make data-driven adjustments to optimize results.

✅ Develop and maintain the company’s brand identity and ensure consistency across all marketing channels and materials.

✅ Create and manage brand guidelines, messaging, and visual elements to enhance brand recognition and reputation.

✅ Work closely with product teams to develop marketing strategies and go-to-market plans for new and existing products and services.

✅ Create and execute product launch plans, including promotional activities, messaging, and sales support materials.

✅ Develop strategies to increase customer engagement, satisfaction, and retention through targeted marketing initiatives.

✅ Implement customer feedback mechanisms and analyze insights to improve marketing efforts and customer experiences.

✅ Develop and manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI.

✅ Track and report on marketing expenditures, performance metrics, and campaign effectiveness.

✅ Track and analyze key marketing metrics and performance indicators to assess the effectiveness of marketing activities.

✅ Prepare and present regular reports on marketing performance, insights, and recommendations to senior management.

✅ Develop and manage relationships with external partners, agencies, and vendors to enhance marketing efforts and drive results.

✅ Negotiate contracts and oversee the execution of marketing partnerships and sponsorships.

ASSUMPTION: This role involves a wide range of responsibilities, requiring a versatile and experienced marketing professional. The ideal candidate will have a strong background in strategic marketing management, demand generation, marketing reporting & operations, and field marketing, with a proven track record of driving results in a dynamic and fast-paced environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; MBA or advanced degree preferred.

Experience: Minimum of 7+ years of marketing experience, preferably in the telecommunications industry or related sectors.

Required Skills:

• Strong understanding of marketing principles, strategies, and best practices.
• Excellent project management, organizational, and analytical skills.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
• Excellent leadership, communication, and interpersonal skills.
• Experience with marketing technical products or background in technology.
• Proficiency in marketing software and tools, including CRM systems, analytics platforms, and design software.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Proven success in building and managing high-performing marketing teams.
• Strategic thinker with a results-oriented mindset.

ASSUMPTION: The ideal candidate will possess a unique blend of strategic thinking, leadership, and tactical execution skills, with a proven track record of driving marketing success in a complex and evolving business environment.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Director of Marketing with 7+ years of experience in the telecommunications industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement
• Employee assistance program

Working Hours: Full-time (40 hours per week), hybrid work environment (2-3 days on-site per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Marketing with the required experience level in the telecommunications industry. The actual salary may vary based on the candidate’s qualifications, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications

Company Size: 51-200 employees

Founded: 1997

Company Description:

• DQE Communications is a fiber-optic Internet and data network access provider for businesses and carriers in Pennsylvania, West Virginia, and Ohio.
• The company was established in 1997 as a dark fiber infrastructure company in the Pittsburgh metropolitan area and has since grown in both its fiber footprint and product offerings.
• DQE is committed to structured, well-planned growth and continuously expanding its fiber optic network to serve more customers.

Company Specialties:

• Metro Ethernet
• Business Internet
• Dark Fiber
• Colocation
• Wavelength
• DDoS
• Backhaul
• Small Cells
• Cloud Solution

Company Website: http://www.dqe.com

ASSUMPTION: DQE Communications is a well-established company in the telecommunications industry, with a strong focus on providing secure, reliable data network services to its customers. The company’s commitment to growth and expansion makes it an attractive opportunity for marketing professionals seeking to make a significant impact in a dynamic and evolving industry.

📊 Role Analysis

Career Level: Executive

Reporting Structure: This role reports directly to the CEO or another C-level executive, depending on the company’s organizational structure.

Work Arrangement: Hybrid (2-3 days on-site per week)

Growth Opportunities:

• As the company continues to expand its fiber optic network and product offerings, there will be opportunities for the Director of Marketing to grow within the organization and take on additional responsibilities.
• The ideal candidate will have the potential to advance to a senior leadership role, such as Vice President of Marketing or Chief Marketing Officer, as the company’s marketing team and initiatives evolve.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company’s marketing efforts and contribute to its continued success.

🌍 Location & Work Environment

Office Type: Hybrid (onsite and remote work arrangement)

Office Location(s): 45 S 23rd St, Pittsburgh, Pennsylvania 15203, US

Geographic Context:

• The Pittsburgh metropolitan area offers a diverse range of cultural, recreational, and educational opportunities, making it an attractive place to live and work.
• The city is home to several major corporations, healthcare systems, and educational institutions, providing ample networking and professional development opportunities.

Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with employees working on-site 2-3 days per week and remotely for the remainder of the week.

ASSUMPTION: The hybrid work environment at DQE Communications offers employees the best of both worlds – the structure and collaboration of an on-site office setting, combined with the flexibility and convenience of remote work.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department to discuss the role and assess cultural fit.
• In-depth behavioral interviews with the hiring manager and other members of the marketing team to evaluate skills and experience.
• Case study or presentation assignment to demonstrate strategic thinking and problem-solving abilities.
• Final interviews with senior leadership to discuss career growth and company culture.

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Marketing expertise and industry knowledge
• Data analysis and reporting skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and accomplishments.
• Demonstrate your understanding of the telecommunications industry and DQE Communications’ products and services.
• Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role.
• Research the company and its competitors to show your enthusiasm and commitment to the position.

ATS Keywords: Marketing Strategy, Market Research, Competitive Analysis, Target Marketing, Campaign Management, Team Leadership, Marketing Software, CRM, Analytics, Design Software, Fast-Paced Environment, High-Performing Teams, Strategic Thinking, Results-Oriented Mindset

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on identifying candidates with the right blend of strategic thinking, leadership, and tactical execution skills. Applicants should be prepared to demonstrate their qualifications and fit for the position through a comprehensive interview process.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• CRM systems (e.g., Salesforce, HubSpot)
• Analytics platforms (e.g., Google Analytics, Adobe Analytics)
• Design software (e.g., Adobe Creative Suite, Sketch)
• Project management tools (e.g., Asana, Trello)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The ideal candidate will have experience with a wide range of marketing tools and technologies, with a strong preference for candidates with expertise in marketing automation, CRM, and analytics platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Accountable
• Adaptable

Work Style:

• Dynamic and fast-paced
• Results-driven
• Team-oriented
• Adaptable to change
• Customer-centric

Self-Assessment Questions:

• How do you align with DQE Communications’ customer-focused approach to business?
• Describe your experience working in a dynamic and fast-paced environment, and how have you adapted to change in the past?
• How do you approach collaboration and teamwork, particularly in a hybrid work environment?

ASSUMPTION: DQE Communications values candidates who are customer-focused, innovative, collaborative, accountable, and adaptable. Applicants should be prepared to demonstrate their alignment with these values and how their work style fits with the company’s culture.

⚠️ Potential Challenges

• The telecommunications industry is highly competitive, with a constant need to innovate and adapt to new technologies and market demands.
• The role may require occasional travel to attend industry events, conferences, or client meetings.
• The hybrid work environment may present challenges in maintaining consistent communication and collaboration with remote team members.
• The successful candidate may face resistance to change from internal stakeholders or resistance to new marketing initiatives from external partners.

ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively, with a strong focus on strategic thinking, adaptability, and stakeholder management.

📈 Similar Roles Comparison

• This role differs from other marketing director positions in the telecommunications industry in its focus on driving market growth through comprehensive marketing strategies and plans.
• The role may require more hands-on involvement in campaign execution and management than in larger organizations, where these tasks may be delegated to lower-level marketing team members.
• The ideal candidate will have experience working in a fast-paced, dynamic environment and be comfortable with a wide range of marketing responsibilities.

ASSUMPTION: This role offers a unique opportunity for a marketing professional to make a significant impact on a growing company in the telecommunications industry, with the potential for substantial career growth and development.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to launch a new fiber-optic service in an underserved market.
• Conducting market research and competitive analysis to identify opportunities for expanding the company’s product offerings and entering new markets.
• Creating and managing a targeted marketing campaign to increase customer engagement and retention for an existing product line.

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to drive results in a dynamic and evolving business environment.

❓ Key Questions to Ask During Interview

• Can you describe the company’s long-term marketing strategy and how this role fits into that plan?
• How does the marketing team collaborate with other departments, such as sales and product development, to drive business growth?
• What are the biggest marketing challenges facing the company, and how has the team addressed them in the past?
• How does the company support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and analyzed?

ASSUMPTION: The ideal candidate will be prepared to ask insightful questions about the company’s marketing strategy, team dynamics, and growth opportunities to demonstrate their interest in the role and commitment to driving results.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and accomplishments.
• Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role.
• Research the company and its competitors to show your enthusiasm and commitment to the position.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.