Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: InfoTrust

🔹 Location: United States - Remote or Hybrid in Cincinnati, Ohio

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-09

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote, On-site, or Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to support 15% y/y revenue growth
• Managing a team of specialized marketing professionals and external partners
• Collaborating cross-functionally with sales, tech, product, and delivery teams
• Driving enterprise B2B lead generation and positioning InfoTrust as a thought leader

ASSUMPTION: This role requires a strategic, hands-on leader with experience in digital B2B marketing, preferably in SaaS, to drive growth and manage a team effectively.

📋 Key Responsibilities

✅ Create, implement, and deliver on demand generation strategies for InfoTrust products and solutions

✅ Nurture Marketing Qualified Leads (MQLs) through the lead funnel to Sales Qualified Leads (SQLs)/opportunity creation stage

✅ Ensure brand consistency across all digital (and sometimes print) applications

✅ Lead and manage a team of specialized marketing FTEs and contractors to produce cohesive marketing content and campaigns

✅ Manage the marketing department as an internal "agency" in service of other departments

✅ Work closely with sales team members to ensure they have the materials needed to pitch and close prospects

✅ Manage company social media profiles and build and manage company websites

✅ Lead and manage marketing vendors (i.e., video, web/dev, printers)

✅ Partner with company leadership to establish marketing department objectives and KPIs on a quarterly basis

✅ Handle all PR-type requests and be proactive in pitching to events (as speakers) and publications (as subject-matter experts)

ASSUMPTION: The responsibilities listed above are essential for driving growth and require a strategic, hands-on approach to marketing.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in digital B2B marketing, preferably in SaaS or marketing technology

Required Skills:

• Proven experience in digital B2B marketing, with a focus on demand generation and growth
• Strong content marketing skills and understanding of how to scale content that converts
• Familiarity with the Google Marketing Platform and ability to review marketing content with technical accuracy
• Experience building and managing partner marketing programs with platforms like Google and agencies
• Highly data-driven with a strong focus on metrics to make informed decisions and demonstrate ROI
• Strong project management skills and experience using project management tools like Atlassian/Jira

Preferred Skills:

• Google certified
• Experience with Looker Studio (or similar BI tools)
• Experience managing marketing for both product and services lines

ASSUMPTION: The required and preferred skills listed above are essential for success in this role and align with the key responsibilities and job overview.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director of Marketing role with 5-10 years of experience)

Benefits:

• Health Insurance
• Vision Insurance
• Dental Insurance
• Unlimited PTO
• Generous Parental Leave Program
• 401k Plan with Company Match
• Tuition Reimbursement

Working Hours: Full-time (40 hours per week) with flexible work options, including remote and hybrid arrangements

ASSUMPTION: The salary range and benefits listed above are based on industry standards for a Director of Marketing role with the given experience level and location. The working hours may vary depending on the specific work arrangement chosen by the employee.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees (Mid-size company with a collaborative and dynamic work environment)

Founded: 2010 (InfoTrust has a well-established history and is a mature company)

Company Description:

• InfoTrust unlocks the power of data to enhance marketing performance and drive growth
• At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies
• Working with many of the world’s best-known brands, InfoTrust partners with enterprise organizations in various industries

Company Specialties:

• Google Marketing Platform
• Google Cloud
• Google Analytics 4 (GA4)
• Google Analytics 360 (GA360)
• Data Science
• Data Visualization
• Data Governance
• Privacy Audit
• Privacy
• Consumer Privacy
• Tag Management
• Digital Analytics
• Google Analytics
• Data Privacy
• BigQuery
• Google Tag Manager
• Analytics
• Campaign Manager 360 (CM360)
• Display & Video 360 (DV360)
• GMP Reseller
• Google Marketing Platform Sales Partner

Company Website: infotrust.com

ASSUMPTION: InfoTrust is a well-established company with a strong focus on data-driven marketing solutions and a commitment to privacy-centric practices.

📊 Role Analysis

Career Level: Director-level role with strategic and operational responsibilities

Reporting Structure: Reports directly to the CEO or another executive-level position

Work Arrangement: Hybrid (Remote, On-site, or Hybrid) with flexible work options

Growth Opportunities:

• Potential to grow into a VP or C-level role as the company expands
• Opportunities to lead and mentor a team of marketing professionals
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance to a VP or C-level position as the company continues to grow.

🌍 Location & Work Environment

Office Type: Hybrid (Remote, On-site, or Hybrid) with offices in Cincinnati, OH, and other global locations

Office Location(s): 4340 Glendale-Milford, Suite 200, Cincinnati, OH 45242, US; 222 W Merchandise Mart Plaza, #1212, Chicago, Illinois 60654, US; Cluster R, Jumeirah Lakes Towers, Unit JLT-PH2-RET-R5, Dubai, Dubai, AE; Barcelona, Catalunya 08015, ES; West Geonzon Street, Cebu IT Park, Office E.1, 16th Floor Skyrise 4B, Cebu City, PH

Geographic Context:

• Cincinnati, OH: A mid-sized city with a growing tech industry and a lower cost of living compared to major tech hubs
• Global locations: InfoTrust has offices in multiple countries, offering opportunities for remote work and international collaboration

Work Schedule: Full-time (40 hours per week) with flexible work options, including remote and hybrid arrangements

ASSUMPTION: The hybrid work arrangement and global office locations provide flexibility and opportunities for remote work, allowing employees to balance their personal and professional lives effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with HR
• In-depth interview with hiring manager and/or team members
• Final interview with executive leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and demand generation expertise
• Leadership and team management skills
• Cross-functional collaboration and communication
• Data-driven decision-making and analytical skills
• Alignment with InfoTrust's core values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of InfoTrust's business and the role's requirements in your application materials
• Prepare examples of your past marketing campaigns, their outcomes, and the data-driven insights you gained
• Research InfoTrust's company culture and be ready to discuss how your values align with theirs

ATS Keywords: Digital B2B Marketing, SaaS, Growth Hacking, Partner Marketing, Data-Driven Decision Making, Content Marketing, Enterprise B2B Buyer Journeys, Google Marketing Platform, Collaboration, Project Management, Team Leadership

ASSUMPTION: The interview process at InfoTrust is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, with a focus on marketing expertise and data-driven decision-making.

🛠️ Tools & Technologies

• Google Marketing Platform
• Google Cloud
• Google Analytics 4 (GA4)
• Google Analytics 360 (GA360)
• Data Science Tools (e.g., Python, R, SQL)
• Data Visualization Tools (e.g., Tableau, Power BI)
• Project Management Tools (e.g., Atlassian/Jira)
• Marketing Automation Platforms (e.g., Marketo, Pardot)

ASSUMPTION: The tools and technologies listed above are commonly used in digital B2B marketing and are relevant to the role's requirements and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Earn Trust: Deliver on what you promise
• Be Respectful: Don't be an ahole
• Promote Diversity: Seek understanding and be inclusive
• Take Ownership: There is no “they.” Take initiative
• Grow Every Day: Learn and apply
• Contribute With Passion: Desire to do good. Give to grow

Work Style:

• Collaborative and cross-functional
• Data-driven and results-oriented
• Flexible and adaptable
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you have experience delivering on promises and earning trust in a marketing role?
• Can you work effectively with diverse teams and promote an inclusive work environment?
• Are you comfortable taking initiative and driving results in a collaborative setting?
• Do you have a strong desire to learn and apply new skills to improve marketing outcomes?

ASSUMPTION: InfoTrust's core values and work style emphasize collaboration, data-driven decision-making, and continuous learning, with a strong commitment to diversity, inclusion, and respect.

⚠️ Potential Challenges

• Managing a team of specialized marketing professionals and external partners
• Balancing strategic and operational responsibilities
• Driving growth and lead generation in a competitive B2B marketing landscape
• Collaborating effectively with cross-functional teams and stakeholders
• Adapting to the dynamic and evolving marketing technology landscape

ASSUMPTION: The potential challenges listed above require a strategic, hands-on leader with strong team management, collaboration, and adaptability skills to succeed in this role.

📈 Similar Roles Comparison

• Compared to other Director of Marketing roles, this position places a stronger emphasis on growth hacking, partner marketing, and data-driven decision-making
• InfoTrust's focus on the Google Marketing Platform and enterprise B2B buyer journeys sets this role apart from similar positions in the industry
• Career progression in this role may differ from more traditional marketing leadership paths, with opportunities to grow into a VP or C-level position as the company expands

ASSUMPTION: This role offers unique growth opportunities and requires a strategic, data-driven approach to marketing, with a focus on growth hacking and partner marketing.

📝 Sample Projects

• Developing and executing a marketing campaign to drive lead generation and revenue growth for a new SaaS product launch
• Managing a team to create and distribute thought leadership content, such as blog posts, webinars, and case studies, to position InfoTrust as an industry expert
• Collaborating with sales and product teams to create and optimize sales enablement materials, such as pitch decks, case studies, and one-sheeters

ASSUMPTION: The sample projects listed above are representative of the strategic, hands-on marketing responsibilities required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth trajectory and how this role contributes to achieving the revenue targets?
• How does the marketing team collaborate with other departments, such as sales, product, and delivery?
• What are the key priorities for the first 90 days in this role, and how will my success be measured?
• How does InfoTrust support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the marketing department, and how can this role address them?

ASSUMPTION: Asking thoughtful, strategic questions during the interview process demonstrates your interest in the role and your commitment to driving growth and success at InfoTrust.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the InfoTrust Careers page
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on growth hacking, partner marketing, and data-driven decision-making
• Prepare examples of your past marketing campaigns, their outcomes, and the data-driven insights you gained
• Research InfoTrust's company culture and be ready to discuss how your values align with theirs
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.