📌 Core Information
🔹 Job Title: Director of Marketing
🔹 Company: enrollmentFUEL
🔹 Location: Remote (US)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing an omni-channel marketing strategy
- Managing HubSpot for marketing automation and lead nurturing
- Collaborating with sales and other teams to align marketing efforts
- Overseeing digital marketing, advertising, and event marketing efforts
- Analyzing key performance metrics to inform strategic decision-making
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and proficiency in digital marketing and HubSpot.
📋 Key Responsibilities
✅ Design and implement an omni-channel marketing strategy to increase lead generation
✅ Develop and maintain a marketing calendar in collaboration with sales and other teams
✅ Ensure enrollmentFUEL's marketing efforts reflect the latest digital and marketing automation practices
✅ Manage HubSpot to support marketing automation, lead nurturing, and campaign tracking
✅ Plan and optimize paid digital campaigns, including social media ads, Google PPC, and retargeting efforts
✅ Collaborate with the creative team to produce compelling digital content aligned with campaign objectives
✅ Track key digital marketing metrics, analyze trends, and provide insights to refine social media and digital strategies
✅ Lead efforts for annual client-partner gifts, retention visit gifts, and other marketing for sales-related initiatives
✅ Create strategies to attract and engage attendees before, during, and after events, including targeted email sequences, social media engagement, and digital content
✅ Collaborate across teams to support initiatives and help manage projects to successful completion
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with various teams to achieve marketing objectives.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business administration, or related field
Experience: Proven experience in marketing strategy development and execution, preferably in a similar role
Required Skills:
- Strong understanding of omni-channel marketing concepts and digital marketing strategies
- Excellent organizational and project management skills
- Strong interpersonal and communication skills
- Creative thinker with a problem-solving aptitude
- HubSpot expertise preferred, including experience with marketing automation, CRM integration, lead nurturing workflows, and performance analytics
Preferred Skills:
- Experience in the higher education industry
- Fluency in Spanish
ASSUMPTION: While not explicitly stated, experience in the higher education industry and fluency in Spanish may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Director of Marketing role with 5-10 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: The salary range is an estimate based on industry standards for a Director of Marketing role with 5-10 years of experience. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services, specifically focused on higher education enrollment management
Company Size: 11-50 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and impact
Founded: 2015, with a history of providing comprehensive SEM solutions to colleges and universities
Company Description:
- enrollmentFUEL is a comprehensive Strategic Enrollment Management (SEM) solutions provider
- The company offers a holistic, tailored, and institution-specific approach to help clients meet their enrollment goals
- Services include Student Search, digital marketing, effective communication plans, recruitment strategies, scholarship metrics, financial aid policy and process enhancements, CRM solutions, coaching, and training
Company Specialties:
- IP Targeting for Education
- Digital Advertising
- Enrollment Marketing
- Enrollment Management Consulting
- Geodemographic Modeling
- Student Search
- and Higher Education
Company Website: enrollmentfuel.com
ASSUMPTION: Applicants should be comfortable working in a mid-sized company environment and have an interest in the higher education industry.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to grow within the company
Reporting Structure: Reports directly to the Senior Vice President of Client Development
Work Arrangement: Remote solely, with periodic travel required (up to two times per year)
Growth Opportunities:
- Potential to grow within the marketing department or take on additional responsibilities as the company expands
- Opportunities to collaborate with various teams and gain exposure to different aspects of the business
- Professional development opportunities, such as training and workshops
ASSUMPTION: This role offers growth opportunities for the right candidate, with the potential to take on more responsibilities as the company continues to grow.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location
Office Location(s): N/A
Geographic Context:
- Applicants must be based in the United States
- The remote work arrangement allows for flexibility in location within the US
- The company is headquartered in Chapel Hill, North Carolina
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: Applicants should be comfortable working remotely and have a suitable home office setup.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- Virtual interview with the hiring manager and/or team members
- Final interview with the Senior Vice President of Client Development
- Background check and reference check
Key Assessment Areas:
- Marketing strategy development and execution
- HubSpot proficiency and marketing automation skills
- Collaboration and communication skills
- Problem-solving aptitude and creative thinking
- Alignment with company values and culture
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the higher education industry and enrollment management
- Prepare examples of successful marketing campaigns or projects you've led, focusing on results and impact
- Be ready to discuss your approach to omni-channel marketing and digital strategies
ATS Keywords: Marketing Strategy, Digital Marketing, HubSpot, Lead Generation, Branding, Social Media Management, Campaign Management, Content Creation, Analytics, Collaboration, Event Marketing, Budget Management
ASSUMPTION: Applicants should tailor their resume and cover letter to include relevant keywords and demonstrate their qualifications for the role.
🛠️ Tools & Technologies
- HubSpot (marketing automation, CRM, and sales platform)
- Google Analytics
- Social media platforms (LinkedIn, Facebook, Twitter, etc.)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Applicants should have experience with HubSpot and other relevant marketing tools and platforms.
👔 Cultural Fit Considerations
Company Values:
- Expertise
- Integrity
- Collaboration
- Innovation
- Results-driven
Work Style:
- Remote work requires self-motivation and time management skills
- Collaborative and team-oriented, with a focus on cross-functional collaboration
- Results-driven and focused on achieving marketing objectives
Self-Assessment Questions:
- Do you have experience working remotely and managing your time effectively?
- Are you comfortable collaborating with various teams and stakeholders to achieve marketing objectives?
- Do you have a proven track record of developing and executing successful marketing strategies?
ASSUMPTION: Applicants should assess their fit with the company's values and work style before applying.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Balancing the need for creativity with the requirement to meet specific marketing objectives
- Adapting to changes in marketing trends and technologies
- Collaborating effectively with remote team members and stakeholders
ASSUMPTION: Applicants should be prepared to address these potential challenges in their application and interview.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong focus on higher education enrollment management and marketing automation
- Applicants should have experience in the higher education industry or a related field
- This role offers the opportunity to grow within the company and take on additional responsibilities as the business expands
ASSUMPTION: Applicants should research similar roles in the higher education industry to better understand the unique aspects of this position.
📝 Sample Projects
- Developing and executing a successful omni-channel marketing campaign for a new product launch
- Implementing HubSpot to optimize marketing automation and lead nurturing workflows
- Analyzing key performance metrics to inform strategic decision-making and improve marketing effectiveness
ASSUMPTION: Applicants should prepare examples of relevant marketing projects and be ready to discuss their approach and results during the interview.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy?
- What are the biggest marketing challenges facing the company, and how can this role address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its marketing efforts, and how will this role contribute to those metrics?
ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns or projects you've led, focusing on results and impact
- Be ready to discuss your approach to omni-channel marketing and digital strategies during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
