📌 Core Information
🔹 Job Title: Director of Marketing, Ads
🔹 Company: Discord
🔹 Location: San Francisco, CA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Building and leading a high-performing team to drive advertising solutions marketing strategy
- Partnering with executive teams and product management to influence product vision and roadmaps
- Driving go-to-market strategies for ads portfolio across multiple teams
- Elevating Discord's presence in the advertising industry through content strategy and thought leadership
- Managing significant marketing budgets and influencing C-level stakeholders
ASSUMPTION: This role requires a strategic leader who can thrive in a fast-paced, zero-to-scale environment and has a deep understanding of the advertising space.
📋 Key Responsibilities
✅ Build and lead a high-performing team, fostering collaboration, excellence, and innovation
✅ Own the product marketing strategy for our advertising solutions, ensuring alignment with business objectives and market opportunities
✅ Partner with the executive team and product management to influence product vision, prioritize roadmaps, and shape the strategic direction of our portfolio
✅ Lead the go-to-market strategy for our ads portfolio, driving seamless collaboration across product, sales, engineering, and marketing teams
✅ Elevate Discord’s presence in the advertising industry by driving our content strategy, thought leadership, trade partnerships, and industry engagement
✅ Own the Sales enablement strategy—to ensure our Sales team is equipped with the insights, narratives, and materials they need to succeed
ASSUMPTION: This role requires a high level of collaboration and strategic thinking to drive the growth of Discord's advertising business.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 12+ years of experience in product marketing, with at least 6 years in a leadership role leading ads products. Ideally experience in mobile performance or gaming advertising.
Required Skills:
- Deep understanding of the advertising space, including digital advertising ecosystems, ad tech platforms, and media buying strategies
- Exceptional communication and storytelling skills, with a track record of crafting narratives that drive measurable business outcomes
- Excellent leadership, team-building, and collaboration skills
- Proven ability to manage significant marketing budgets and influence C-level stakeholders
Preferred Skills:
- Experience in the gaming industry
- Fluency in multiple languages
ASSUMPTION: Candidates should have a strong background in product marketing and advertising, with a proven track record of driving business growth.
💰 Compensation & Benefits
Salary Range: $300,000 to $337,500 USD per year (base salary only, does not include equity or benefits)
Benefits:
Working Hours: Full-time position, with a flexible work schedule
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on gaming and communication platforms
Company Size: 501-1,000 employees. This size allows for a dynamic and agile work environment, with ample opportunities for growth and impact.
Founded: Discord was founded in 2015, with a mission to make it easier and more fun for people to talk and hang out before, during, and after playing games.
Company Description:
- Discord is a multiplatform, multigenerational, and multiplayer platform that helps people deepen their friendships around games and shared interests.
- The company plays a uniquely important role in the future of gaming, with over 200 million users every month.
- Discord is focused on making it easier and more fun for people to talk and hang out before, during, and after playing games.
Company Specialties:
- Video Games
- Text Chat
- VOIP
Company Website: http://www.discord.com
ASSUMPTION: Discord's focus on gaming and communication makes it an attractive option for candidates interested in the gaming industry and innovative technology.
📊 Role Analysis
Career Level: Executive/Management
Reporting Structure: This role will report directly to the Chief Marketing Officer and will oversee the Product Marketing and Business Marketing teams.
Work Arrangement: Remote OK, with a flexible work schedule. This role may require occasional travel for industry events and meetings.
Growth Opportunities:
- Leading a high-performing team and driving the growth of Discord's advertising business
- Partnering with executive teams and product management to shape the strategic direction of the company
- Expanding industry knowledge and expertise in the gaming and advertising sectors
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on Discord's advertising business.
🌍 Location & Work Environment
Office Type: Hybrid (Remote OK, with an office location in San Francisco, CA)
Office Location(s): 444 De Haro St, San Francisco, CA 94107, US
Geographic Context:
- San Francisco is a major tech hub, with a vibrant gaming industry and a diverse talent pool.
- The city offers a high cost of living, but also provides ample opportunities for professional growth and networking.
- Discord's office is located in the Mission Bay neighborhood, close to public transportation and various amenities.
Work Schedule: Full-time, with a flexible work schedule. This role may require occasional travel for industry events and meetings.
ASSUMPTION: The hybrid work environment allows for a balance between remote work and in-person collaboration, fostering a flexible and inclusive work culture.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the Product Marketing and Business Marketing teams
- Final interview with the Chief Marketing Officer
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Leadership and team-building abilities
- Industry knowledge and expertise in advertising and gaming
Application Tips:
- Highlight your experience in product marketing and advertising, with a focus on leadership roles and driving business growth.
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
- Prepare for behavioral and situational interview questions that assess your leadership, strategic thinking, and problem-solving skills.
ATS Keywords: Product Marketing, Advertising, Digital Advertising, Ad Tech, Media Buying, Leadership, Strategy, Gaming, Discord
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership, and industry expertise, with a strong emphasis on cultural fit and alignment with Discord's mission and values.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- Asana or similar project management tools
- Ad tech platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The required tools and technologies for this role are standard for marketing professionals, with a focus on collaboration, project management, and data analysis.
👔 Cultural Fit Considerations
Company Values:
- User-focused
- Iterative
- Inclusive
- Transparent
- Collaborative
Work Style:
- Agile and iterative, with a focus on continuous improvement
- Collaborative and inclusive, with a strong emphasis on teamwork and open communication
- User-focused, with a deep understanding of and empathy for the needs of Discord's users
Self-Assessment Questions:
- How do you embody Discord's values in your daily work?
- Can you describe a time when you had to adapt to a significant change in strategy or direction? How did you approach this challenge, and what was the outcome?
- How do you foster collaboration and inclusivity within your team, and how do you ensure that everyone's voices are heard and valued?
ASSUMPTION: Discord's values and work style emphasize user focus, collaboration, and continuous improvement, making it an attractive option for candidates who thrive in dynamic, innovative environments.
⚠️ Potential Challenges
- Managing a high-performing team in a fast-paced, zero-to-scale environment
- Driving the growth of Discord's advertising business in a competitive, fast-evolving market
- Balancing the needs of multiple stakeholders, including users, advertisers, and internal teams
- Occasional travel for industry events and meetings
ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for growth, impact, and innovation in the gaming and advertising sectors.
📈 Similar Roles Comparison
- This role is unique in its focus on the intersection of gaming and advertising, with a strong emphasis on driving the growth of Discord's advertising business.
- Compared to other marketing roles in the gaming industry, this position offers a high level of strategic influence and the opportunity to shape the future of advertising on Discord.
- Career paths for this role may include progression into senior leadership positions within Discord or other gaming and advertising companies.
ASSUMPTION: This role offers a unique opportunity for candidates interested in the gaming and advertising sectors, with a strong focus on strategic leadership and business growth.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new advertising product or feature
- Conducting market research and analysis to inform advertising strategy and product development
- Creating and delivering presentations to stakeholders, including executive teams, product teams, and advertisers
ASSUMPTION: The sample projects for this role are designed to assess the candidate's strategic thinking, leadership, and communication skills, with a focus on driving business growth and innovation.
❓ Key Questions to Ask During Interview
- How does this role fit into Discord's overall strategy for growth and expansion in the advertising sector?
- Can you describe the team structure and dynamics for the Product Marketing and Business Marketing teams?
- How does Discord support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Discord approach diversity, equity, and inclusion in its advertising strategies and products?
ASSUMPTION: The key questions to ask during the interview focus on strategic alignment, team dynamics, professional development, and Discord's approach to diversity, equity, and inclusion.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that assess your leadership, strategic thinking, and problem-solving skills
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
