📌 Core Information
🔹 Job Title: Director of Marketing
🔹 Company: Birdwatch
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Architecting a scalable growth strategy for 10x growth
- Strengthening acquisition engine with a focus on paid social
- Building a data-driven and accountable marketing function
- Owning the marketing vision of the organization
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving member acquisition and brand building.
📋 Key Responsibilities
✅ Conduct a candid assessment of existing marketing efforts and document the Birdwatch funnel & customer journey map
✅ Create a next-gen marketing plan with strategy, tactics, and metrics for efficient and predictable growth
✅ Oversee and scale paid social programs as the top acquisition channel
✅ Lead lifecycle marketing efforts, including email nurturing, organic social, SEO, and CRO
✅ Improve nurturing and retargeting strategies to engage and overcome solution awareness challenges
✅ Define and own key growth metrics, establish a rigorous analytics framework, and manage resources for execution
✅ Act as a strategic doer, comfortable with creative development, campaign execution, analytics, and reporting
✅ Over time, architect and grow a high-performance internal marketing team
ASSUMPTION: This role requires a strong understanding of both strategic planning and tactical execution across various marketing channels.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-10 years of experience in consumer brand marketing, with a focus on growth and acquisition
Required Skills:
- Proven experience in architecting and executing growth strategies
- Deep understanding of paid social advertising and lifecycle marketing
- Strong analytical skills and data-driven decision-making
- Excellent communication and storytelling abilities
- Experience in building and leading high-performing teams
- Background in physical operations and home services is a plus
Preferred Skills:
- Experience in venture-backed startups
- Familiarity with consumer membership models and premium services
- Ability to navigate early-stage marketing chaos
ASSUMPTION: Candidates with a strong blend of strategic thinking, tactical execution, and leadership skills will be most successful in this role.
💰 Compensation & Benefits
Salary Range: The estimated salary range for this position is $150,000 - $200,000 per year. This is an estimate based on industry standards for a Director of Marketing role with 5-10 years of experience in a similar industry.
Benefits:
- Equity
- PTO
- Medical
- Dental
- Vision
- Disability
- Flexible work environment
Working Hours: Full-time position with a flexible work schedule
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 11-50 employees
Founded: 2019 (estimated, based on LinkedIn profile)
Company Description:
- Birdwatch is a venture-backed public benefit corporation on a mission to reimagine home maintenance
- The company offers a vertically-integrated service provider, aiming to change how homeowners take care of their homes
- Birdwatch is committed to supporting its team's well-being and offers a range of benefits and a flexible work environment
Company Specialties:
- Home maintenance services
- Consumer membership models
- Premium services
Company Website: www.flock-dc.com
ASSUMPTION: Birdwatch is a growing company with a strong focus on its mission and the well-being of its team.
📊 Role Analysis
Career Level: Director/VP level
Reporting Structure: Reports directly to the CEO
Work Arrangement: Remote OK, with the flexibility to work from the company's headquarters in Washington, DC, as needed
Growth Opportunities:
- Architecting and growing a high-performance internal marketing team
- Potential for career advancement as the company grows
- Opportunity to make a significant impact on the company's success
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to build and lead a high-performing marketing team.
🌍 Location & Work Environment
Office Type: Remote-friendly with an office in Washington, DC
Office Location(s): 1508 U St NW, Washington, District of Columbia 20009, US
Geographic Context:
- The United States offers a large market for home maintenance services
- The remote work arrangement allows for flexibility and work-life balance
- The company's headquarters in Washington, DC, provides access to a vibrant and diverse city
Work Schedule: Full-time with a flexible work schedule
ASSUMPTION: The remote work arrangement and flexible work schedule provide candidates with the opportunity to balance their personal and professional lives.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the CEO to discuss the role, growth strategy, and marketing plans
- Skills assessment or case study to evaluate strategic thinking and tactical execution
- Final interview with key stakeholders to discuss team dynamics and company culture
Key Assessment Areas:
- Strategic thinking and growth planning
- Tactical execution and channel expertise
- Leadership skills and team management
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in growth strategy, paid social advertising, and lifecycle marketing
- Tailor your resume and cover letter to emphasize your strategic thinking and tactical execution skills
- Prepare for behavioral interview questions that assess your leadership skills and ability to navigate early-stage marketing chaos
ATS Keywords: Growth strategy, paid social, lifecycle marketing, data analysis, brand building, storytelling, team leadership, customer acquisition, market assessment, GTM planning
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, tactical execution, and leadership skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
ASSUMPTION: The required tools and technologies will depend on the candidate's specific role and responsibilities within the marketing function.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven
- Community-focused
- Data-driven
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and accountable
Self-Assessment Questions:
- Do you thrive in a mission-driven environment and enjoy working collaboratively with a team?
- Are you comfortable navigating early-stage marketing chaos and adapting to changing priorities?
- Do you have a strong work ethic and a results-driven mindset?
ASSUMPTION: Birdwatch values candidates who are mission-driven, collaborative, adaptable, and results-driven, with a strong commitment to the company's success and the well-being of its team.
⚠️ Potential Challenges
- Navigating early-stage marketing chaos and balancing strategic planning with tactical execution
- Building a high-performing marketing team from scratch and mentoring less experienced team members
- Managing a remote work arrangement and ensuring effective communication and collaboration with team members
- Adapting to the unique challenges and opportunities of the home maintenance services industry
ASSUMPTION: The potential challenges of this role require a candidate with strong leadership skills, adaptability, and the ability to thrive in a dynamic and evolving environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong blend of strategic thinking and tactical execution
- The focus on paid social advertising and lifecycle marketing sets this role apart from other marketing positions
- This role offers significant growth potential and the opportunity to make a lasting impact on the company's success
ASSUMPTION: This role is unique in its requirement for a strong blend of strategic thinking and tactical execution, with a focus on paid social advertising and lifecycle marketing.
📝 Sample Projects
- Developing and executing a paid social advertising campaign to drive member acquisition
- Conducting a market assessment and creating a go-to-market strategy for a new submarket
- Optimizing the customer journey map and improving the conversion rate of landing pages
ASSUMPTION: The specific projects required for this role will depend on the candidate's strategic thinking, tactical execution, and leadership skills, as well as the company's growth priorities.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth trajectory and how this role fits into that plan?
- How does the marketing team currently collaborate with other departments, and how do you envision that evolving?
- What are the biggest challenges facing the company's growth, and how does this role address them?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the company's growth trajectory, marketing team dynamics, and commitment to employee development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your strategic thinking, tactical execution, and leadership skills, as well as your relevant experience in growth strategy, paid social advertising, and lifecycle marketing
- Prepare for behavioral interview questions that assess your ability to navigate early-stage marketing chaos and build a high-performing marketing team
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
