📌 Core Information
🔹 Job Title: Director of Marketing Analytics
🔹 Company: AmeriSave Mortgage Corporation
🔹 Location: Remote (United States)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: Mid-Senior (5-10 years)
🚀 Job Overview
Key aspects of this role include:
1. Data Management & Integration: Oversee marketing data collection, storage, and analysis. Design and maintain a robust data warehouse structure. Ensure data integrity and accuracy through best practices.
2. Dashboard Development: Develop and maintain interactive dashboards and reports using PowerBi, Tableau, or similar platforms. Translate complex data sets into actionable insights and visualizations.
3. Strategic Analysis: Analyze marketing performance data to identify trends, opportunities, and areas for improvement. Provide strategic recommendations based on data-driven insights to optimize marketing campaigns and initiatives.
4. Multi-Touch Attribution & Incrementality Testing: Utilize multi-touch attribution models to understand the impact of various marketing touchpoints on customer conversion. Conduct incrementality testing to measure the true impact of marketing activities and optimize budget allocation.
5. Team Leadership: Lead and mentor a team of marketing analysts, fostering a culture of continuous learning and improvement. Collaborate with cross-functional teams to ensure alignment on data strategies and objectives. Drive the adoption of advanced analytics techniques and tools within the marketing team.
*ASSUMPTION:* This role requires a strong analytical background and hands-on experience with data visualization tools. The ideal candidate will be comfortable working with large datasets and have a proven track record in marketing analytics.
📋 Key Responsibilities
✅ Data Management and Integration:
- Oversee the collection, storage, and analysis of marketing data from various sources.
- Design and maintain a robust data warehouse structure to support marketing analytics.
- Ensure data integrity and accuracy by implementing best practices for data governance.
✅ Dashboard Development:
- Develop and maintain interactive dashboards and reports using PowerBi, Tableau, or similar platforms.
- Translate complex data sets into actionable insights and visualizations that drive marketing strategies.
- Collaborate with marketing, IT, and other departments to understand data needs and deliver customized solutions.
✅ Strategic Analysis:
- Analyze marketing performance data to identify trends, opportunities, and areas for improvement.
- Provide strategic recommendations based on data-driven insights to optimize marketing campaigns and initiatives.
- Monitor and report on key performance indicators (KPIs) to track the effectiveness of marketing efforts.
✅ Multi-Touch Attribution and Incrementality Testing:
- Utilize multi-touch attribution models to understand the impact of various marketing touchpoints on customer conversion.
- Conduct incrementality testing to measure the true impact of marketing activities and optimize budget allocation.
✅ Team Leadership:
- Lead and mentor a team of marketing analysts, fostering a culture of continuous learning and improvement.
- Collaborate with cross-functional teams to ensure alignment on data strategies and objectives.
- Drive the adoption of advanced analytics techniques and tools within the marketing team.
*ASSUMPTION:* This role requires strong leadership skills and the ability to manage and develop a team of analysts. The ideal candidate will have experience leading and growing a team in a marketing analytics context.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Data Science, Statistics, or a related field. A Master's degree is preferred.
Experience:
- Proven experience in marketing analytics, data management, and data visualization.
- Strong proficiency in PowerBi, Tableau, or similar data visualization tools.
- In-depth knowledge of data warehouse structures and best practices for data integration.
- Excellent analytical and problem-solving skills with a keen attention to detail.
- Strong communication and presentation skills, with the ability to convey complex data insights to non-technical stakeholders.
- Experience leading and developing a team of analysts.
- Knowledge of multi-touch attribution models and incrementality testing is preferred.
*ASSUMPTION:* Candidates should have a strong background in marketing analytics and data visualization, with a proven track record in leading a team. Relevant industry experience is a plus.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 annually (based on experience and location)
Benefits:
- 401(k)
- Dental Insurance
- Disability Insurance
- Employee Discounts
- Health Insurance
- Life Insurance
- Paid Time Off (12 paid holidays per year)
- Paid Training
- Referral Program
- Vision Insurance
- Supplemental pay types: Bonus, Referral bonuses
*ASSUMPTION:* The salary range provided is an estimate based on industry standards for this role, experience level, and location. Actual compensation may vary based on individual qualifications and company-specific factors.
📌 Applicant Insights
🔍 Company Context
- Industry: Financial Services, specifically Mortgage Lending
- Company Size: Medium (5,001-10,000 employees)
- Founded: 2002, in Atlanta, GA
- Company Description: AmeriSave Mortgage Corporation is one of the largest privately owned online mortgage lenders in the country, offering a wide range of mortgage and refinance products. They are committed to making the mortgage process simple, fast, and transparent for their customers.
- Company Specialties: Mortgage Loans, Refinancing, HARP, Loans, and Real Estate
📊 Role Analysis
- Career Level: Mid-Senior, with potential for growth into a Director or VP role within the marketing department.
- Reporting Structure: This role reports directly to the Vice President of Marketing. The team consists of marketing analysts and potentially other data-focused roles.
- Work Arrangement: This is a remote, full-time position with a flexible work schedule. Core hours are 9:00 AM - 5:00 PM EST, with the expectation to be available during these hours for team meetings and collaboration.
- Growth Opportunities: With experience and strong performance, there are opportunities to advance into a Director or VP role within the marketing department. Additionally, there may be opportunities to expand the team and take on more strategic responsibilities.
🌍 Location & Work Environment
- Office Type: Remote (100% remote work environment)
- Office Location(s): The company has multiple office locations across the United States, but this role does not require on-site presence.
- Geographic Context: AmeriSave operates nationally, with customers and team members spread across the United States. This role requires working with teams and stakeholders in various time zones.
- Work Schedule: The work schedule is flexible, with core hours of 9:00 AM - 5:00 PM EST. Team members are expected to be available during these hours for meetings and collaboration.
💼 Interview & Application Insights
- Typical Process: The interview process typically involves a phone or video screen, followed by one or more in-depth interviews with the hiring manager and other team members. There may also be a data-focused assessment or case study as part of the process.
- Key Assessment Areas: Problem-solving skills, analytical thinking, data visualization proficiency, leadership skills, and cultural fit.
- Application Tips:
- Highlight your relevant experience in marketing analytics and data visualization.
- Showcase your ability to lead and develop a team of analysts.
- Demonstrate your understanding of multi-touch attribution models and incrementality testing.
- Prepare for behavioral interview questions that focus on your problem-solving skills and leadership style.
🛠️ Tools & Technologies
- PowerBi, Tableau, or similar data visualization tools
- SQL or other database query languages
- Excel or Google Sheets
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics, Marketo, Salesforce)
- Project management tools (e.g., Asana, Trello, Jira)
👔 Cultural Fit Considerations
- Company Values: AmeriSave values integrity, dedication, excellence, and a customer-centric approach. They seek team members who embody these values and are committed to delivering exceptional customer experiences.
- Work Style: AmeriSave fosters a collaborative, data-driven work environment. Team members are expected to be proactive, innovative, and comfortable working in a dynamic, fast-paced setting.
- Self-Assessment Questions:
- How do you align with AmeriSave's core values, particularly in the context of this role?
- Describe your comfort level working in a remote, distributed team environment.
- How do you approach mentoring and developing team members in a virtual setting?
⚠️ Potential Challenges
- Role-Specific Challenges: This role requires managing and analyzing large datasets, which can be complex and time-consuming. The ideal candidate will be comfortable working with large datasets and have strong problem-solving skills.
- Company-Specific Challenges: AmeriSave is a growing company, and the marketing department is evolving to support its expanding product offerings. The ideal candidate will be adaptable and comfortable working in a dynamic, changing environment.
- Industry-Specific Challenges: The mortgage lending industry is subject to regulatory changes and market fluctuations. The ideal candidate will have a solid understanding of the industry and be able to navigate these challenges effectively.
📈 Similar Roles Comparison
- Role Differences: Unlike other marketing analytics roles, this position focuses heavily on data management, integration, and warehouse structure. It also places a strong emphasis on team leadership and strategic analysis.
- Industry Context: The mortgage lending industry is unique in its focus on customer acquisition, retention, and refinancing. This role requires a deep understanding of mortgage-specific marketing strategies and customer behaviors.
- Career Path Comparison: This role offers a clear path to advancement within the marketing department, with opportunities to grow into Director or VP roles. It also provides exposure to strategic decision-making and cross-functional collaboration, which can be valuable for future career growth.
📝 Sample Projects
- Role-Specific Projects: Develop and maintain a comprehensive marketing dashboard that tracks key performance indicators (KPIs) and provides actionable insights for marketing campaigns. Conduct a multi-touch attribution analysis to optimize marketing spend and improve conversion rates.
- Industry-Specific Projects: Analyze customer churn data to identify trends and develop targeted retention campaigns. Evaluate the impact of marketing channels on customer acquisition costs and lifetime value.
- Report-Specific Projects: Create a detailed report on the marketing funnel, highlighting areas for improvement and opportunities for growth. Develop a predictive model to forecast marketing performance and inform budget allocation decisions.
💡 Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department, and how does this role address them?
- How does this role collaborate with other departments, such as sales and product, to drive marketing strategies and objectives?
- What are the key priorities for this role in the first 30-60-90 days?
- How does AmeriSave support the professional development and growth of its marketing team members?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://jobs.jobvite.com/amerisavecareers/job/oprTvfwY).
2. Tailor your resume and cover letter to highlight your relevant experience in marketing analytics, data visualization, and team leadership.
3. Prepare for interviews by researching AmeriSave's company culture, values, and industry trends.
4. Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
5. If invited to interview, be prepared to discuss your problem-solving skills, leadership style, and cultural fit with the AmeriSave team.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
