Director of Marketing and Communications

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📌 Core Information

🔹 Job Title: Director of Marketing and Communications

🔹 Company: Milwaukee County Transit System

🔹 Location: Milwaukee, Wisconsin, United States

🔹 Job Type: On-site

🔹 Category: 📣 Marketing Communications (MarCom)

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Not Specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading the marketing and communications team to implement strategic programs.
• Enhancing public awareness of transit's vital role through strategic storytelling.
• Fostering collaborations to improve customer experiences and technological advancements.
• Facilitating community outreach and acting as the public spokesperson for MCTS.

ASSUMPTION: The role requires a strong focus on digital storytelling and community engagement to meet strategic objectives, based on the emphasis on technological improvements and community outreach.

📋 Key Responsibilities

✅ Serve as the MCTS brand champion and lead strategist.

✅ Develop and manage the annual marketing communications plan.

✅ Guide communications with media regarding MCTS policies and events.

✅ Collaborate with internal teams to develop reports and manage marketing budgets.

✅ Lead marketing efforts to improve the WisGo fare collection system and enhance digital experiences.

✅ Oversee staff managing advertising contracts and external partnerships.

ASSUMPTION: The responsibility section highlights collaboration across multiple departments; this likely requires strong cross-functional communication skills.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, advertising, journalism, public relations or a related field required. M.B.A. or other advanced degree preferred.

Experience:

• Ten (10) years of related professional experience required.
• Five (5) years of management experience required.
• Experience as a spokesperson or public information officer is essential.
• Proven project management skills.

Required Skills:

• Knowledge of marketing, PR, and internal communications principles.
• Strong writing and speaking capabilities.
• Problem solving and analytical thinking abilities.

Preferred Skills:

• Knowledge of political processes at various government levels.
• Experience with modern marketing trends and project management tools.

ASSUMPTION: The role likely requires familiarity with local community dynamics due to its focus on community outreach and advocacy.

💰 Compensation & Benefits

Salary Range: Not specified; assumes competitive industry standard based on experience and qualifications.

Benefits:

• Health and wellness programs.
• Retirement savings plan options.
• Professional development opportunities.

Working Hours: 40 hours per week, with potential flexibility based on project needs.

ASSUMPTION: Benefits are assumed based on industry norms for similar roles and company size.

📌 Applicant Insights

🔍 Company Context

Industry: Transportation/Trucking/Railroad

Company Size: 1,001-5,000 employees, which implies a well-structured organization with ample resources.

Founded: Not Specified

Company Description:

• Provides reliable and safe public transportation services.
• Focuses on maximizing ridership and operational reliability.
• Strives for excellence in job performance and public image.

Company Specialties:

• Public transportation advocacy.
• Transit service management.
• Community engagement.

Company Website: http://www.ridemcts.com

ASSUMPTION: Company specialties are inferred from the job's focus on community engagement and transportation advocacy.

📊 Role Analysis

Career Level: Senior management with strategic leadership responsibilities.

Reporting Structure: Reports to the Chief Customer Experience Officer; manages three direct reports.

Work Arrangement: On-site with potential for occasional remote work as projects demand.

Growth Opportunities:

• Potential for advancement to executive-level positions.
• Expand influence through community and corporate partnerships.
• Lead strategic initiatives with significant organizational impact.

ASSUMPTION: This role is strategic in nature and likely offers significant opportunities for professional growth within the organization.

🌍 Location & Work Environment

Office Type: Office-based in a professional environment.

Office Location(s): Milwaukee, Wisconsin, United States

Geographic Context:

• Located in a major urban area with a robust public transportation network.
• Accessible to a diverse range of community partners and businesses.
• Proximity to political and educational institutions enhancing public engagement efforts.

Work Schedule: Standard workweek with occasional events or outreach activities outside normal hours.

ASSUMPTION: The professional environment suggests a collaborative office culture with emphasis on cross-departmental partnerships.

💼 Interview & Application Insights

Typical Process:

• Initial screening through HR and phone interviews.
• In-person or virtual interviews with senior leadership.
• Possible presentation or case study component to assess strategic thinking.

Key Assessment Areas:

• Leadership and team management capabilities.
• Strategic communication and public engagement skills.
• Technical know-how and problem-solving abilities.

Application Tips:

• Highlight leadership experiences and successful project outcomes.
• Demonstrate public speaking and crisis management expertise.
• Emphasize cross-functional collaboration skills.

ATS Keywords: Marketing Strategy, Public Relations, Crisis Management, Digital Communications

ASSUMPTION: The interview process likely strengthens focus on leadership skills and experience in managing complex strategic initiatives.

🛠️ Tools & Technologies

• Video editing software
• Presentation software
• Mobile applications for customer engagement

ASSUMPTION: The tools listed are assumed based on the requirements for digital storytelling and customer engagement.

👔 Cultural Fit Considerations

Company Values:

• Commitment to public service and community enhancement.
• Focus on innovation and continuous improvement.
• Dedication to diversity and inclusion in the workplace.

Work Style:

• Collaborative team dynamics.
• Adaptability in dynamic project environments.
• Proactive problem-solving approach.

Self-Assessment Questions:

• Can I effectively lead cross-departmental initiatives?
• Am I proficient in managing and communicating through digital platforms?
• Do I have experience in crafting strategic community engagement initiatives?

ASSUMPTION: Cultural attributes are inferred from the company’s focus on community service and internal collaboration.

⚠️ Potential Challenges

• Balancing multiple strategic objectives across diverse departments.
• Maintaining brand consistency across numerous communication channels.
• Adapting to rapidly changing digital marketing trends.
• Coordinating with governmental bodies for public transportation advocacy.

ASSUMPTION: Challenges are inferred based on the strategic and multifaceted nature of the role and its requirements.

📈 Similar Roles Comparison

• Higher management and strategic planning emphasis compared to middle management roles.
• Greater interaction with public and media compared to internal-focused positions.
• Broader scope in terms of cross-departmental and community collaboration.

ASSUMPTION: Similar roles would likely involve strategic oversight, community interactions, and media relations.

📝 Sample Projects

• Development of a digital marketing campaign to boost ridership.
• Creation of a strategic crisis communication plan.
• Implementation of a community outreach initiative focused on public transport education.

ASSUMPTION: Sample projects relate directly to enhancing public engagement and communication strategy effectiveness.

❓ Key Questions to Ask During Interview

• What are the current strategic objectives for the marketing department?
• How does this role collaborate with other departments in the organization?
• What are the organization's expectations regarding public and media interactions?
• How does MCTS measure the success of its marketing initiatives?
• What are the main challenges currently facing the marketing team?

ASSUMPTION: Questions are formulated based on the need for strategic alignment and effective interdepartmental communication.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant leadership experience.
• Prepare a cover letter detailing your strategic impact in previous roles.
• Gather significant case examples of successful public engagement campaigns.
• Be ready to discuss your vision for MCTS's communication strategy in interviews.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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