Director of Marketing and Communications

📌 Core Information

🔹 Job Title: Director of Marketing and Communications

🔹 Company: Goldman Property Management

🔹 Location: Miami, Florida, United States

🔹 Job Type: On-site, Full-Time

🔹 Category: Real Estate

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and executing comprehensive marketing strategies
• Overseeing brand communications to drive growth across various platforms
• Managing promotional content, coordinating marketing collateral, and supporting executive visibility
• Collaborating with cross-functional teams to meet business objectives
• Providing strategic direction and mentoring team members

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and creativity to drive marketing efforts and communicate the company's brand effectively.

📋 Key Responsibilities

✅ Develop, distribute, and manage all print and social media promotional content, websites, and email marketing

✅ Coordinate marketing collateral, marketing budget development, and cost tracking

✅ Adhere to existing brand tone and assets to ensure consistency throughout all external communication touchpoints

✅ Lead production, execution, and delivery of necessary marketing items, including property collateral, events collateral, programming collateral, signage, executive visibility, and social media management

✅ Support the CEO of Goldman Global Arts and the CEO of Goldman Properties with excellent copywriting skills for press releases, public statements, quotes, speeches, social media captions, and crisis communication

✅ Work with all Goldman Properties’ departments to coordinate noteworthy website updates

✅ Lead execution of all advertising initiatives, both online and offline; manage digital platforms and create content schedule to share with Goldman Properties and GGA teams

✅ Coordinate and execute Eblasts weekly, monthly, quarterly, bi-annually, and annual email blast depending on business

✅ Facilitate the various marketing needs of the GP/GGA teams and our valued partners

✅ Develop and distribute all trade and consumer-facing communications

✅ Responsible for vendor invoices with the accounting team

✅ Manage public relations with an external PR agency

✅ Oversee arts, hospitality, real estate, sales, and business development collateral and brand development

✅ Identify unmet needs, goals, branding needs, opportunities, and challenges of all departments and aspects of the businesses

ASSUMPTION: This role requires a strong understanding of marketing principles, excellent communication skills, and the ability to manage multiple projects and teams effectively.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; advanced degree preferred

Experience: 7-10+ years of progressive experience in marketing, communications, public relations, or a closely related discipline

Required Skills:

• Proven success in designing and executing integrated marketing campaigns and communication strategies that drive engagement and business growth
• Expertise in digital marketing, including SEO, SEM, social media, email marketing, and content management systems
• Proficient in the use of marketing automation and CRM platforms, such as Tripleseat
• Strong command of data and performance analytics tools (e.g., Google Analytics) to evaluate and optimize campaign effectiveness
• Familiarity with design software such as Adobe Creative Suite is highly desirable

Preferred Skills:

• Experience in the real estate, hospitality, or arts industries
• Bilingual or multilingual proficiency

ASSUMPTION: Candidates with a strong background in marketing, excellent communication skills, and experience in related industries will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $160,000, Based on Experience

Benefits:

• Competitive pay
• Dining Discounts
• Life, medical, vision, and dental health insurance after 90 days
• Personal Time Off Benefits
• OnDemand Payroll Feature

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is based on industry standards for a Director of Marketing and Communications role with the given experience level. Benefits are standard for the real estate industry.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate, focusing on creative development and community building through art and hospitality

Company Size: 51-200 employees, offering a dynamic and collaborative work environment

Founded: 1968, with a rich history in developing iconic neighborhoods and global destinations

Company Description:

• Goldman Properties is a creative real estate development firm with a storied history in developing thriving global destinations across the United States
• The company marries real estate and public art to build community and is known for its revitalization of iconic neighborhoods such as SoHo in New York City, Center City Philadelphia, Miami Beach, and Wynwood, site of their acclaimed Wynwood Walls
• Today, their extensive portfolio includes real estate, hospitality, and experiential venues across Miami, New York, and Philadelphia

Company Specialties:

• Real estate development
• Hospitality management
• Experiential venue management
• Community building through art and public spaces

Company Website: http://www.goldmanproperties.com

ASSUMPTION: Goldman Property Management is a well-established company with a strong reputation in the real estate industry, focusing on creative development and community building through art and hospitality.

📊 Role Analysis

Career Level: Director-level, with significant leadership and strategic responsibilities

Reporting Structure: This role reports directly to the CEO of Goldman Global Arts and the CEO of Goldman Properties, with cross-functional team leadership

Work Arrangement: On-site, full-time position with the opportunity to work from the Miami or New York office

Growth Opportunities:

• Potential to expand the company's brand and reach within the real estate and hospitality industries
• Opportunity to mentor and develop team members
• Possibility to grow within the company as it continues to expand its portfolio

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's brand and marketing efforts.

🌍 Location & Work Environment

Office Type: Creative and collaborative office spaces in Miami and New York

Office Location(s): 310 NW 26th St, Miami, FL 33127 and 110 Greene St, New York, NY 10012

Geographic Context:

• Miami: Vibrant and multicultural city with a strong arts scene and growing real estate market
• New York: Global hub for real estate, finance, and culture

Work Schedule: Standard business hours, with flexibility for meetings and events as needed

ASSUMPTION: The work environment is dynamic and collaborative, with opportunities for creativity and innovation in both Miami and New York.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager and relevant team members
• Final interview with the CEO of Goldman Global Arts and the CEO of Goldman Properties

Key Assessment Areas:

• Marketing and communication skills
• Leadership and team management abilities
• Strategic thinking and problem-solving
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and communication experience, as well as any industry-specific experience in real estate, hospitality, or arts
• Prepare examples of successful marketing campaigns or projects you've led, focusing on strategy, execution, and results
• Demonstrate your understanding of the company's brand and values, and how you can contribute to their growth and success

ATS Keywords: Marketing, Communications, Public Relations, Digital Marketing, SEO, SEM, Social Media, Email Marketing, Content Management, Team Leadership, Project Management, Copywriting, Brand Development, Client Engagement, Organizational Skills

ASSUMPTION: The application process is designed to assess the candidate's marketing and communication skills, leadership abilities, and cultural fit with the company.

🛠️ Tools & Technologies

• Marketing automation and CRM platforms, such as Tripleseat
• Design software, such as Adobe Creative Suite
• Content management systems
• Social media platforms
• Email marketing tools
• Data and performance analytics tools, such as Google Analytics

ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Community engagement and responsibility
• Excellence and professionalism

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• How do you align with Goldman Property Management's commitment to creativity and innovation in real estate development?
• Describe your experience working in a collaborative, team-oriented environment and how you've contributed to the success of your team's goals
• How do you approach continuous learning and improvement in your marketing and communication strategies?

ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple projects and teams simultaneously
• Balancing strategic thinking with day-to-day tactical execution
• Adapting to a dynamic and fast-paced work environment
• Navigating the unique cultural and regulatory landscapes of multiple cities and states

ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a dynamic environment.

📈 Similar Roles Comparison

• Compared to other Director of Marketing and Communications roles, this position offers a unique opportunity to work in the creative real estate development industry, with a focus on community building through art and hospitality
• Industry-specific context: The real estate industry is competitive and ever-changing, requiring constant innovation and adaptation
• Career path comparison: This role offers significant growth potential, with the opportunity to expand the company's brand and reach within the real estate and hospitality industries

ASSUMPTION: This role offers a unique opportunity to work in a creative and dynamic industry, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for the launch of a new real estate development
• Managing a team to create and distribute promotional content for multiple platforms, including print, social media, and email marketing
• Collaborating with cross-functional teams to coordinate noteworthy website updates and advertising initiatives

ASSUMPTION: These sample projects demonstrate the strategic, leadership, and tactical skills required for success in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth and expansion plans?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its marketing and communication team members?
• What are the most significant marketing and communication challenges facing the company, and how can this role address them?
• How does the company measure the success of its marketing and communication efforts, and what key performance indicators (KPIs) are most important?

ASSUMPTION: These questions demonstrate a strong understanding of the role's strategic importance and a commitment to driving marketing and communication success for the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing and communication experience, as well as any industry-specific experience in real estate, hospitality, or arts
• Prepare examples of successful marketing campaigns or projects you've led, focusing on strategy, execution, and results
• Demonstrate your understanding of the company's brand and values, and how you can contribute to their growth and success
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.