📌 Core Information
🔹 Job Title: Director of Marketing and Content Creation
🔹 Company: CFGI
🔹 Location: United States
🔹 Job Type: Full Time
🔹 Category: Business Consulting and Services
🔹 Date Posted: June 26, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a forward-looking, multi-channel content marketing strategy
- Overseeing content creation and distribution across various platforms
- Planning and executing the firm’s presence at key external events
- Collaborating with stakeholders to ensure content supports practice-specific objectives
- Measuring and optimizing content performance using analytics tools
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of professional services marketing to drive business outcomes through compelling content.
📋 Key Responsibilities
✅ Strategic Content Leadership: Develop and implement a forward-looking, multi-channel content marketing strategy aligned with firm-wide business goals and brand positioning. Define core content pillars, themes, and formats to engage priority audiences.
✅ Content Creation & Distribution Oversight: Produce compelling and high-quality content. Oversee content publication across platforms including the firm’s website, blog, social media, email campaigns, and thought leadership pieces.
✅ External Events & Thought Leadership Programming: Plan, coordinate, and execute the firm’s presence at key external events—including industry conferences, speaking engagements, webinars, client roundtables, and sponsored events. Ensure that event strategies are integrated with broader marketing and content goals to enhance brand visibility, showcase expertise, and drive business development.
✅ Cross-Functional Collaboration: Partner with stakeholders across practices to ensure content supports practice-specific objectives and enhances client engagement.
✅ Performance Measurement & Optimization: Use analytics tools to track performance metrics (engagement, lead generation, brand visibility) and continuously refine content strategy based on data-driven insights.
✅ Budget Management: Manage the content marketing budget, ensuring strategic allocation of resources, cost-efficiency, and measurable return on investment.
✅ Team Leadership & Development: Inspire and mentor a high-performing content team, fostering creativity, accountability, and professional growth. Establish clear performance goals and provide regular feedback and coaching.
✅ Innovation & Market Intelligence: Stay ahead of emerging trends in digital marketing, content formats, and technologies. Regularly benchmark against industry best practices to enhance content effectiveness and competitive positioning.
ASSUMPTION: This role requires a balance of strategic thinking, operational execution, and team leadership to achieve content marketing objectives that support the firm’s overall business goals.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related discipline; advanced degree preferred.
Experience: Seven to ten plus years of progressive experience in content marketing, brand strategy, or related field—ideally within professional services or B2B environment. Prior experience at a Big 4 firm or similar is highly desirable.
Required Skills:
- Proven track record of leading strategic content initiatives that drive business outcomes
- Exceptional writing, editing, and storytelling capabilities across multiple formats (e.g., video, blogs, whitepapers, podcasts)
- Strong understanding of SEO, web analytics, CMS platforms, and content distribution tools
- Experienced team leader with excellent interpersonal and organizational skills
- Ability to influence senior stakeholders and navigate a matrixed organization
Preferred Skills:
- Experience with RPA (Robotic Process Automation) or other relevant technologies
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in professional services marketing, with a proven ability to develop and execute successful content strategies that drive business outcomes.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on experience and industry standards for a Director-level role in professional services marketing)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for occasional evening or weekend work as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in professional services marketing. Actual compensation may vary based on the candidate’s experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services. CFGI specializes in providing solutions to complex problems in finance, accounting, and related fields. They serve clients across various industries, including financial services, healthcare, and technology.
Company Size: CFGI has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 2000. CFGI was founded to provide independent and roll-up-the-sleeves solutions to clients’ most complex problems, without the restrictions created by auditor independence rules.
Company Description:
- CFGI is a leading global accounting and business advisory firm that provides solutions to solve clients’ most complex problems
- Their team of over 1,000 former Big 4 professionals brings expertise across technical accounting, capital markets, tax, valuation, ESG, transaction advisory, restructuring, cybersecurity, and technology solutions
- CFGI serves thousands of global clients from over 30 offices throughout the Americas, Europe, and Asia Pacific regions
Company Specialties:
- RPA (Robotic Process Automation)
- Valuation
- Technical Consulting
- Interim Management
- Corporate Tax
- Private Equity Services
- Software and Services
- Healthcare and Sciences
- Financial Services and Banking
- Life Sciences
- Risk Advisory
- Real Estate and REITS
- Manufacturing
- Community Banking
- Technology
- IT Risk Advisory
- Finance Transformation
- and CFO Services
Company Website: http://www.cfgi.com
ASSUMPTION: CFGI’s expertise and global presence provide a strong platform for the Director of Marketing and Content Creation to develop and execute effective content strategies that support the firm’s business goals.
📊 Role Analysis
Career Level: Director-level role, reporting directly to the Chief Marketing Officer (CMO) and working closely with practice leaders and other stakeholders across the firm.
Reporting Structure: This role will oversee a team of content marketing specialists and may have indirect influence over other marketing and communications professionals within the firm.
Work Arrangement: On-site, with the possibility of occasional remote work or hybrid arrangements, depending on the firm’s policies and the candidate’s needs.
Growth Opportunities:
- Potential to expand the content marketing team and take on additional responsibilities as the firm grows
- Opportunities to collaborate with other departments and develop a broader understanding of the firm’s business
- Possibility to advance to a senior leadership role, such as Vice President or Chief Marketing Officer, as the candidate’s experience and skills develop
ASSUMPTION: This role offers significant opportunities for growth and development within a dynamic and expanding organization.
🌍 Location & Work Environment
Office Type: CFGI has multiple offices across the United States and internationally. The specific office location for this role is not specified, but it is likely to be in one of the major metropolitan areas where CFGI has a presence.
Office Location(s): One Lincoln Street, Suite 1301, Boston, MA 02111, US (headquarters); 340 Madison Ave, 3rd Floor, New York, NY 10173, US; 1835 Market St, Suite 910, Philadelphia, Pennsylvania 19103, US; Two Embarcadero Center, Suite 450, San Francisco, California 94111, US; 1775 Tysons Boulevard, 5th Floor, Tysons, VA 22102, US; 263 Tresser Blvd, Stamford, Connecticut 06901, US; 3090 Olive St, 3rd Floor, Dallas, Texas 75219, US; 615 S College St, Charlotte, North Carolina 28202, US; and other international locations.
Geographic Context:
- The United States offers a large and diverse market for professional services, with significant opportunities for growth and expansion
- CFGI’s international presence provides opportunities for global collaboration and content distribution
- The specific location of this role may offer unique cultural, economic, and competitive advantages that impact the content marketing strategy
Work Schedule: Standard business hours (Monday-Friday, 9:00 AM - 5:00 PM) with flexibility for occasional evening or weekend work as needed
ASSUMPTION: The location and work environment for this role will provide a dynamic and collaborative setting, with opportunities for growth and development within a global organization.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager (CMO) and potential team members
- Final interview with senior leadership or the CEO
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and content marketing expertise
- Leadership and team management skills
- Cultural fit and alignment with CFGI’s values
- Understanding of professional services marketing and the firm’s business
- Ability to influence senior stakeholders and navigate a matrixed organization
Application Tips:
- Tailor your resume and cover letter to highlight your strategic content marketing experience and leadership skills
- Showcase your understanding of professional services marketing and your ability to develop and execute successful content strategies
- Demonstrate your ability to work collaboratively with stakeholders and manage a team
- Prepare examples of your past content marketing successes and the impact they had on business outcomes
ATS Keywords: Content Marketing, Strategic Planning, Team Leadership, SEO, Web Analytics, CMS, Thought Leadership, Event Planning, Budget Management, Cross-Functional Collaboration, Performance Measurement, Innovation, Market Intelligence, Storytelling, Interpersonal Skills, Organizational Skills, Data-Driven Insights
ASSUMPTION: The application process for this role will focus on assessing the candidate’s strategic content marketing expertise, leadership skills, and cultural fit with CFGI’s values and business objectives.
🛠️ Tools & Technologies
- Content management systems (CMS) such as WordPress, Drupal, or Adobe Experience Manager
- SEO tools like SEMrush, Ahrefs, or Moz
- Web analytics platforms such as Google Analytics, Adobe Analytics, or Mixpanel
- Social media management tools like Hootsuite, Buffer, or Sprout Social
- Email marketing software such as Mailchimp, Constant Contact, or HubSpot
- Project management and collaboration tools such as Asana, Trello, or Jira
- Video conferencing and virtual event platforms such as Zoom, Webex, or Hopin
ASSUMPTION: The Director of Marketing and Content Creation will be expected to have a strong working knowledge of relevant content marketing tools and technologies, as well as the ability to adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards and acting with honesty and transparency
- Expertise: Delivering exceptional service and solutions through deep industry knowledge and technical proficiency
- Collaboration: Working together to achieve common goals and drive collective success
- Innovation: Embracing change and continuously seeking new and better ways to serve clients
- Accountability: Taking responsibility for our actions and delivering on our commitments
Work Style:
- Dynamic and fast-paced, with a focus on results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on measuring and optimizing content performance
- Adaptable and flexible, with the ability to pivot and reprioritize as needed
Self-Assessment Questions:
- Do I share CFGI’s commitment to integrity and ethical standards in my professional and personal life?
- Am I able to work effectively in a matrixed organization and collaborate with stakeholders across various practices?
- Do I have a proven track record of developing and executing successful content strategies that drive business outcomes?
- Am I comfortable working in a dynamic and fast-paced environment, with a focus on continuous improvement and adaptation?
ASSUMPTION: Candidates for the Director of Marketing and Content Creation role should possess a strong cultural fit with CFGI’s values and work style, with a proven ability to thrive in a dynamic and collaborative environment.
⚠️ Potential Challenges
- Managing a team remotely or in a hybrid work arrangement, which may present unique communication and collaboration challenges
- Navigating a matrixed organization and working with stakeholders across various practices to ensure content aligns with business goals
- Keeping up with emerging trends in digital marketing, content formats, and technologies, and integrating them into the content strategy
- Measuring and optimizing content performance using analytics tools, and continuously refining the content strategy based on data-driven insights
- Balancing the need for strategic content marketing with the operational demands of content creation, distribution, and event planning
ASSUMPTION: The Director of Marketing and Content Creation will face various challenges in this role, requiring strong leadership, adaptability, and a strategic mindset to succeed.
📈 Similar Roles Comparison
- Unlike related roles in marketing or communications, this position requires a deep understanding of professional services marketing and the ability to develop and execute content strategies that drive business outcomes
- CFGI’s global presence and expertise in various industries provide unique opportunities for content marketing that may not be available in other organizations
- This role offers significant growth and development opportunities within a dynamic and expanding organization, with the potential to advance to senior leadership positions as the candidate’s experience and skills develop
ASSUMPTION: The Director of Marketing and Content Creation role at CFGI offers unique challenges and opportunities compared to similar roles in the industry, requiring a strategic and adaptable approach to content marketing.
📝 Sample Projects
- Developing and implementing a comprehensive content marketing strategy for a newly launched practice area, including audience research, content pillar identification, and channel optimization
- Planning and executing a thought leadership event series, featuring high-profile speakers and targeted content to enhance brand visibility and drive business development
- Creating and distributing a series of high-quality whitepapers, case studies, and blog posts that showcase the firm’s expertise and generate leads for the sales team
ASSUMPTION: The Director of Marketing and Content Creation will be responsible for developing and executing strategic content marketing projects that align with the firm’s business objectives and enhance its brand position in the market.
❓ Key Questions to Ask During Interview
- Can you describe the firm’s content marketing strategy and how this role fits into its overall business objectives?
- How does the firm measure the success of its content marketing efforts, and how will this role contribute to those metrics?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be evaluated during this period?
- How does the firm support the professional development and growth of its marketing and content creation team members?
- What are the most significant challenges facing the firm’s content marketing efforts, and how can this role help address them?
ASSUMPTION: Candidates should ask thoughtful and strategic questions during the interview process to demonstrate their understanding of the role and their commitment to driving business outcomes through effective content marketing.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the CFGI careers page
- Tailor your resume and cover letter to highlight your strategic content marketing experience and leadership skills
- Prepare examples of your past content marketing successes and the impact they had on business outcomes
- Research CFGI’s business, industry, and competitors to demonstrate your understanding of the firm’s unique challenges and opportunities
- Follow up with the hiring manager (CMO) one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
