📌 Core Information
🔹 Job Title: Director of Marketing and Merchandise Execution
🔹 Company: CVS Health
🔹 Location: Plantation, Florida, United States
🔹 Job Type: On-site
🔹 Category: Health Care
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership and change management
- Cultural relevance and customer-centric focus
- Process improvement and optimization
- Cross-functional collaboration and stakeholder influence
- Data-driven decision making and analytics
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and the ability to drive change across multiple teams and stakeholders.
📋 Key Responsibilities
✅ Lead the Marketing and Merchandising Execution teams for the Hispanic Strategy Team, driving strategic initiatives and fostering a culture of continuous improvement.
✅ Ensure that all merchandising and marketing efforts are culturally relevant and localized, enhancing customer experiences and driving business growth.
✅ Establish visionary roadmaps, utilize data-driven insights, and implement robust project management disciplines to drive efficient and effective planning processes.
✅ Influence stakeholders at all levels, including cross-functional SVPs, through strong written and oral communication skills and impactful presentations.
✅ Empower teams to drive action steps to completion and achieve strategic goals, leveraging thought partners and senior leaders to create and revisit strategies.
✅ Oversee the development of advanced pricing and promotion strategies, optimize product displays, and collaborate with supply chain teams to minimize overstock situations and avoid stockouts.
✅ Lead the coordination of assortment planning strategies to determine the optimal mix of products, brands, styles, and price points to drive sales.
✅ Utilize data, insights, and analytics to influence stakeholders and make strategic recommendations, acting as a change agent within your team and among peers and partners.
✅ Promote ethical practices, enforce policies and procedures, and facilitate cross-functional collaboration to achieve organizational goals and drive change agility.
✅ Lead with influence, drive change, foster process improvement, and ensure alignment with the Hispanic Strategy team to deliver culturally relevant and localized merchandising and marketing efforts.
ASSUMPTION: This role requires a strong ability to lead, influence, and drive change across multiple teams and stakeholders, with a deep understanding of customer-centric strategies and merchandising best practices.
🎯 Required Qualifications
Education: Bachelor's degree in Supply Chain Management, Business Administration, or a related field or extensive experience on role or equivalent work experience
Experience: 10+ years of proven experience in inventory management, supply chain operations, or a similar role
Required Skills:
- 10+ years of strong analytical skills to track and manage inventory levels
- 10+ years of excellent organizational and multitasking abilities
- 10+ years of proficiency in inventory management software and tools
- 10+ years of strong communication and collaboration skills to work effectively with various teams
- 10+ years of problem-solving skills to address out-of-stock and overstock situations
Preferred Skills:
- Advanced proficiency in inventory management software (e.g., SAP, Oracle)
- Experience with data analysis tools such as Tableau, SQL, or Power BI
- Familiarity with automated inventory tracking systems and technologies
Certifications:
- Professional certifications such as Certified Supply Chain Professional (CSCP), Certified in Production and Inventory Management (CPIM), or Six Sigma certification
Soft Skills:
- Strong leadership and team management skills
- Excellent negotiation and vendor management abilities
- Ability to drive process improvements and implement best practices
Industry Knowledge:
- In-depth knowledge of market trends and consumer behavior related to inventory management
- Understanding of regulatory requirements and compliance in supply chain operations
ASSUMPTION: These qualifications are essential for a candidate to successfully lead the Marketing and Merchandising Execution teams and drive strategic initiatives for the Hispanic Strategy Team.
💰 Compensation & Benefits
Salary Range: $100,000.00 - $231,540.00 per year
Benefits:
- Affordable medical plan options
- 401(k) plan
- Employee stock purchase plan
- Wellness screenings
- Tobacco cessation programs
- Weight management programs
- Confidential counseling
- Financial coaching
- Paid time off
- Flexible work schedules
- Family leave
- Dependent care resources
- Colleague assistance programs
- Tuition assistance
- Retiree medical access
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography, and other relevant factors. This position is eligible for a CVS Health bonus, commission, or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.
📌 Applicant Insights
🔍 Company Context
Industry: Health Care
Company Size: 10,001+ employees
Founded: 1963
Company Description:
- CVS Health is the leading health solutions company, delivering care like no one else can.
- We reach more people and improve the health of communities across America through our local presence, digital channels, and over 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses, and nurse practitioners.
- We help people navigate the health care system – and their personal health care – by improving access, lowering costs, and being a trusted partner for every meaningful moment of health.
- We do it all with heart, each and every day.
Company Specialties:
- Retail
- Pharmacy Benefits Management
- Health Insurance
- Health Care
- Pharmacy
- Care Management
- and Primary Care
Company Website: CVSHealth.com
ASSUMPTION: CVS Health is a large, established company in the health care industry, with a strong focus on customer care and community health.
📊 Role Analysis
Career Level: Executive
Reporting Structure: This role reports directly to the Senior Vice President of the Hispanic Strategy Team.
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or meetings.
Growth Opportunities:
- This role offers the opportunity to lead and influence cross-functional teams, driving strategic initiatives and fostering a culture of continuous improvement.
- Successful candidates may have the opportunity to advance to senior leadership roles within the Hispanic Strategy Team or other areas of the organization.
ASSUMPTION: This role provides significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's Hispanic Strategy Team and overall business growth.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 261 N University Dr, Plantation, FL 33324
Geographic Context:
- The Plantation office is located in Broward County, Florida, with a population of over 90,000 people.
- The area is known for its diverse communities, including a significant Hispanic population.
- The office is conveniently located near major highways, shopping centers, and restaurants.
Work Schedule: Full-time, with occasional remote work opportunities for specific tasks or meetings.
ASSUMPTION: The Plantation office offers a convenient and diverse work environment, with easy access to amenities and a significant Hispanic population, which is relevant to the role's focus on the Hispanic Strategy Team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Leadership and strategic thinking
- Change management and influence skills
- Data analysis and problem-solving abilities
- Cultural competency and understanding of the Hispanic market
- Merchandising and marketing expertise
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the Hispanic market and cultural relevance in your application materials.
- Prepare for behavioral interview questions that focus on your leadership, change management, and problem-solving skills.
- Research CVS Health's mission, values, and commitment to diversity, equity, and inclusion.
ATS Keywords: Hispanic Strategy Team, Marketing, Merchandising, Inventory Management, Change Management, Stakeholder Influence, Data Analysis, Customer-Centric Focus, Process Improvement
ASSUMPTION: The interview process for this role will focus on assessing the candidate's leadership, strategic thinking, change management, and cultural competency skills, as well as their understanding of the Hispanic market and merchandising best practices.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Tableau
- SQL
- Power BI
- Inventory management software (e.g., SAP, Oracle)
- Project management tools (e.g., Asana, JIRA)
ASSUMPTION: This role requires proficiency in various data analysis tools, inventory management software, and project management tools to effectively lead the Marketing and Merchandising Execution teams and drive strategic initiatives.
👔 Cultural Fit Considerations
Company Values:
- Care
- Empowerment
- Trust
- Teamwork
- Innovation
- Performance
Work Style:
- Collaborative
- Data-driven
- Agile
- Customer-centric
- Inclusive
Self-Assessment Questions:
- How do you ensure that your leadership style aligns with CVS Health's values and promotes a culture of inclusion and well-being?
- Can you provide an example of a time when you successfully led a team through ambiguity and change to achieve strategic goals?
- How do you approach fostering a high-performance culture and setting clear goals and expectations for your team?
ASSUMPTION: CVS Health values candidates who embody their core values, promote a collaborative work style, and demonstrate a strong commitment to diversity, equity, and inclusion.
⚠️ Potential Challenges
- Managing multiple teams and stakeholders with varying priorities and expectations
- Navigating a large, matrixed organization with complex reporting structures
- Balancing strategic planning and execution with day-to-day operational demands
- Driving change and process improvement in a well-established organization with entrenched processes
- Ensuring cultural relevance and localization in merchandising and marketing efforts for a diverse customer base
ASSUMPTION: This role presents significant challenges, including managing multiple teams and stakeholders, navigating a complex organization, balancing strategic planning and execution, driving change, and ensuring cultural relevance for a diverse customer base.
📈 Similar Roles Comparison
- This role is unique in its focus on the Hispanic Strategy Team and requires a strong understanding of the Hispanic market and cultural relevance in merchandising and marketing efforts.
- Compared to other marketing and merchandising roles, this position places a greater emphasis on strategic leadership, change management, and cultural competency.
- Career progression in this role may differ from other marketing and merchandising positions, with opportunities to advance within the Hispanic Strategy Team or other areas of the organization.
ASSUMPTION: This role is distinct in its focus on the Hispanic Strategy Team and requires a unique combination of strategic leadership, change management, and cultural competency skills.
📝 Sample Projects
- Developing and implementing a targeted marketing campaign for the Hispanic community, tailored to their unique cultural preferences and needs
- Leading a cross-functional team to optimize inventory management processes, reducing stockouts and overstock situations, and improving overall inventory efficiency
- Conducting a comprehensive market analysis to identify trends and opportunities in the Hispanic market, informing strategic merchandising and marketing decisions
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and culturally relevant nature of the work required in this role, focusing on marketing, merchandising, and inventory management for the Hispanic community.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the Hispanic Strategy Team and how this role contributes to its success?
- How does the company support and empower its employees to drive change and innovation within their teams and the broader organization?
- Can you provide an example of a successful cultural initiative implemented by the company, and how it has impacted employee engagement and customer satisfaction?
- How does the company measure and track the success of its merchandising and marketing efforts, particularly for the Hispanic community?
- What opportunities exist for professional growth and development within the Hispanic Strategy Team and the broader organization?
ASSUMPTION: These interview questions are designed to assess the company's long-term vision, commitment to change and innovation, cultural initiatives, performance metrics, and professional growth opportunities for the candidate.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the CVS Health Careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your leadership, strategic thinking, change management, and cultural competency skills.
- Prepare for behavioral interview questions that focus on your leadership, change management, and problem-solving skills, as well as your understanding of the Hispanic market and merchandising best practices.
- Research CVS Health's mission, values, and commitment to diversity, equity, and inclusion, and be prepared to discuss how your personal values align with the company's.
- Follow up with the hiring manager one week after your interview to express your continued interest in the position and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
