📌 Core Information
🔹 Job Title: Director of Marketing - AOL
🔹 Company: Yahoo
🔹 Location: United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership and brand positioning
- Go-to-market strategy and campaign development
- Monetization and revenue growth
- Audience strategy and insights
- Cross-functional and stakeholder collaboration
- Team leadership and operational excellence
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to drive AOL's brand and product marketing efforts.
📋 Key Responsibilities
✅ Own and evolve AOL’s brand and product marketing strategy
✅ Craft narratives that connect AOL’s heritage with today’s digital needs
✅ Establish clear marketing objectives and measurable KPIs
✅ Champion a culture of continuous testing, iteration, and learning
✅ Lead integrated go-to-market (GTM) strategies for new products, features, and audience segments
✅ Translate product functionality into compelling, user-centric messaging
✅ Develop full-funnel, cross-channel campaigns that deliver both brand and performance results
✅ Collaborate with Monetization and Product teams to craft marketing initiatives that unlock and expand revenue streams
✅ Lead and mentor a high-performing team of Product Marketing Managers and a Social Media Manager
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on campaign development to drive AOL's marketing efforts.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 12 years of applicable experience in brand, product marketing, or integrated marketing roles within media companies or consumer utility products
Required Skills:
- Proven success leading product launches and full-funnel brand campaigns
- Strong understanding of product management
- Experience developing monetization-focused campaigns
- Confident team leadership and people management skills
- Excellent storytelling, collaboration, and communication skills
Preferred Skills:
- Experience working in an agile product environment
- Familiarity with advanced measurement and attribution frameworks
- Knowledge of the media and technology industry
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on brand, product, and campaign development, as well as proven leadership and management skills.
💰 Compensation & Benefits
Salary Range: $140,890 - $306,705/yr (based on experience and location)
Benefits:
- Healthcare
- 401k
- Backup Childcare
- Education Stipends
Working Hours: 40 hours per week, with flexible hybrid work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Marketing role with 10+ years of experience. Actual compensation may vary based on factors such as location and individual qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Yahoo is a global media and technology company, representing the best of premium content and innovative platforms. Originally known as America Online, Yahoo once connected over 35 million people to the internet and has since evolved to become a cultural icon and business behemoth.
Company Size: Yahoo has 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Yahoo was founded in 1994 and has since grown to become one of the most recognized brands in the world.
Company Description:
- Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through its portfolio of iconic products.
- Yahoo is committed to fostering an inclusive workplace where all employees feel welcome and valued.
- The company offers a comprehensive benefits package, including healthcare, a great 401k, backup childcare, education stipends, and much more.
Company Specialties:
- Innovation
- Internet
- Technology
- Advertising
- Media
- Consumer Services
- Search
- User Experience
- SEO
- Online Advertising
- Internet Marketing
Company Website: Yahoo Inc.
ASSUMPTION: Yahoo is a well-established company with a strong brand and a diverse range of products and services. The company values innovation, technology, and advertising, and is committed to fostering an inclusive workplace.
📊 Role Analysis
Career Level: This role is a senior leadership position, requiring a high level of strategic thinking, experience, and expertise in marketing.
Reporting Structure: The Director of Marketing reports directly to the Chief Marketing Officer (CMO) and oversees a team of Product Marketing Managers and a Social Media Manager.
Work Arrangement: This role offers flexible hybrid work options, allowing employees to balance remote work with occasional in-person events or team sessions.
Growth Opportunities:
- As a senior leadership role, this position offers opportunities for career advancement within Yahoo's marketing organization.
- The company's large size and diverse product portfolio provide ample opportunities for growth and development.
- Yahoo's commitment to fostering an inclusive workplace encourages employees to explore new roles and take on additional responsibilities.
ASSUMPTION: This role offers significant opportunities for career growth and development within Yahoo's marketing organization.
🌍 Location & Work Environment
Office Type: Yahoo has a hybrid work environment, allowing employees to balance remote work with occasional in-person events or team sessions.
Office Location(s): Yahoo's headquarters is located in New York, NY, but the company has offices and employees worldwide.
Geographic Context:
- Yahoo is a global company with a presence in multiple countries and regions.
- The company's headquarters is located in the heart of New York City, providing easy access to cultural attractions, restaurants, and public transportation.
- Yahoo's global presence offers opportunities for employees to work with diverse teams and collaborate with colleagues from around the world.
Work Schedule: Yahoo offers flexible hybrid work options, allowing employees to balance remote work with occasional in-person events or team sessions.
ASSUMPTION: Yahoo's hybrid work environment provides employees with the flexibility to balance remote work with in-person collaboration and engagement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter or HR representative
- In-depth interviews with hiring managers and team members
- Final interview with the Chief Marketing Officer (CMO)
Key Assessment Areas:
- Strategic thinking and leadership skills
- Campaign development and execution experience
- Cross-functional collaboration and stakeholder management
- Cultural fit and alignment with Yahoo's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements.
- Prepare for behavioral interview questions that focus on your experience with brand positioning, campaign development, and team leadership.
- Research Yahoo's company culture and values to demonstrate your cultural fit and alignment with the organization.
ATS Keywords: Brand Marketing, Product Marketing, Campaign Development, Monetization, Audience Insights, Team Leadership, Collaboration, Storytelling, Analytics, User Engagement, Market Research, Performance Marketing, Creative Strategy, Agile Environments, Budget Management
ASSUMPTION: Yahoo's application process focuses on assessing candidates' strategic thinking, leadership skills, and cultural fit for the role of Director of Marketing.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should have experience with marketing automation, social media management, analytics, and project management tools to be successful in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Inclusion
- Accountability
- Customer Obsessed
Work Style:
- Collaborative and cross-functional
- Agile and adaptable
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- How do you align with Yahoo's values of innovation, integrity, inclusion, accountability, and customer obsession?
- How do you approach cross-functional collaboration and stakeholder management in a dynamic, agile environment?
- How do you balance data-driven decision-making with creative and innovative thinking?
ASSUMPTION: Candidates should assess their alignment with Yahoo's values and work style to ensure a strong cultural fit for the role of Director of Marketing.
⚠️ Potential Challenges
- Managing a team remotely and balancing work-life integration in a hybrid work environment
- Navigating a large, complex organization with multiple stakeholders and competing priorities
- Adapting to a rapidly evolving digital landscape and staying ahead of industry trends
- Balancing strategic thinking and leadership with hands-on campaign development and execution
ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on AOL's brand and product marketing strategy, requiring a high level of strategic thinking, leadership, and cross-functional collaboration.
- Similar roles in the industry may focus more on specific marketing channels or tactics, rather than the holistic, strategic approach required for this position.
- Career progression in this role may lead to senior leadership positions within Yahoo's marketing organization or other global media and technology companies.
ASSUMPTION: Candidates should understand the unique aspects of this role and how it compares to similar positions in the industry to ensure a strong fit for their career goals and aspirations.
📝 Sample Projects
- Developing a comprehensive brand positioning strategy for AOL that resonates with users and drives engagement
- Launching a new product or feature with a full-funnel, cross-channel campaign that delivers both brand and performance results
- Conducting market research and user segmentation to optimize targeting and improve campaign performance
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they align with the responsibilities and requirements of this role.
❓ Key Questions to Ask During Interview
- How does this role fit into Yahoo's overall marketing strategy and organization?
- What are the key priorities for the first 90 days in this role?
- How does Yahoo support the growth and development of its marketing team members?
- What are the key challenges facing AOL's brand and product marketing efforts, and how can this role address them?
- How does Yahoo's hybrid work environment support work-life integration and employee well-being?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and alignment with Yahoo's values and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements
- Prepare for behavioral interview questions that focus on your experience with brand positioning, campaign development, and team leadership
- Research Yahoo's company culture and values to demonstrate your cultural fit and alignment with the organization
- Follow up with the recruiter after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
