Director of Marketing, API (Remote)

📌 Core Information

🔹 Job Title: Director of Marketing, API (Remote)

🔹 Company: Shippo

🔹 Location: United States

🔹 Job Type: Full Time - Remote

🔹 Category: Software Development

🔹 Date Posted: 2025-07-08

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Leading API marketing strategy and execution to drive adoption and revenue
• Collaborating with cross-functional teams to shape positioning and build scalable programs
• Guiding the creation of campaigns, messaging frameworks, and compelling customer narratives
• Overseeing the launch and commercialization of new features to new and existing customers
• Driving qualified pipeline growth for the API product line

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in technology marketing to be successful.

📋 Key Responsibilities

✅ Define and evolve Shippo’s API marketing strategy to align with business objectives

✅ Lead the evolution of our positioning and messaging for API offerings

✅ Use market trends, customer insights, and product data to influence go-to-market and product direction

✅ Lead, coach, and grow a high-performing team covering API product marketing, demand generation, developer marketing, lifecycle, and content

✅ Foster strong cross-functional collaboration with Product, Sales, and Account Management

✅ Guide the creation of campaigns, messaging frameworks, and compelling customer narratives

✅ Oversee the launch and commercialization of new features to new and existing customers

✅ Drive qualified pipeline growth for the API product line

✅ Ensure Sales and Account Management teams are equipped with the right materials (e.g., decks, ROI calculators, one-pagers)

✅ Evaluate and launch a developer marketing program in collaboration with Engineering and Product

✅ Identify and prioritize developer experience gaps and ensure resolution by the appropriate teams

✅ Own and report on top-level metrics for API marketing performance, including awareness, pipeline impact, and adoption milestones

✅ Guide the team’s use of analytics, customer feedback, and experimentation to continuously refine marketing programs

ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and strong leadership skills to manage a team and drive results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of experience in technology marketing, of which 3+ years leading marketing teams across all functions from demand generation to product marketing

Required Skills:

• Proven experience marketing to operations, logistics, or fulfillment leaders
• Strong understanding of API go-to-market strategies (technical and commercial)
• Able to navigate across different segments from developers to enterprise buyers
• Clear communicator, strong manager, and practical decision-maker

Preferred Skills:

• Experience working in a hybrid (self-service and direct sales) business model

ASSUMPTION: While not explicitly stated, a Master's degree in a related field or relevant certifications could be beneficial but are not required for this role.

💰 Compensation & Benefits

Salary Range: $238,500 - $274,000 a year

Benefits:

• Healthcare coverage for medical, dental, and vision (90% covered by the company, incl. dependents). Pets coverage is also available!
• Take-as-much-as-you-need vacation policy & flexible working
• 3 Volunteer Days Off (VTOs)
• WFH stipend to set up your home office
• Charity donation match up to $100
• Dedicated programs, coaching, tools, and resources for your professional and career growth as well as an individual learning stipend for your personal and focused growth
• Fun team in person time through our Shippos Everywhere program which includes regular team and company off-sites throughout the year as well as local Shippos gatherings

Working Hours: 40 hours per week, with flexible scheduling

ASSUMPTION: The salary range provided is based on the company's compensation policy and may vary depending on factors such as financial budgets, work experience, training, transferable skills, business needs, and market value.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on shipping and logistics solutions for e-commerce businesses

Company Size: 201-500 employees. This size allows for a more agile and collaborative work environment, with opportunities for growth and impact

Founded: 2013. Shippo has been growing and evolving its offerings since its founding a decade ago

Company Description:

• Shippo lowers the barriers to shipping for businesses around the world
• Provides access to multiple shipping carriers around the world from one API and dashboard
• Offers services such as shipping rates, label printing, shipment tracking, and returns facilitation

Company Specialties:

• Multi-carrier shipping
• Shipping labels
• Shipment tracking
• Shipping API & Dashboard
• Global shipping
• Shipping software

Company Website: http://lets.goshippo.com/spl

ASSUMPTION: Shippo's focus on empowering e-commerce merchants with shipping solutions makes it an attractive company for candidates interested in the e-commerce and logistics industries.

📊 Role Analysis

Career Level: Director-level role, reporting directly to the VP of Marketing or a similar executive

Reporting Structure: This role will oversee a small team of marketing professionals, with potential for further expansion

Work Arrangement: Remote solely, with the flexibility to work from anywhere in the US (excluding certain states) or internationally

Growth Opportunities:

• Potential to expand the team and take on more responsibilities as the API marketing function grows
• Opportunities to collaborate with cross-functional teams and influence product direction
• Access to professional development resources and an individual learning stipend

ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and personal development, as Shippo continues to grow and evolve its API offerings.

🌍 Location & Work Environment

Office Type: Remote-only, with no physical office locations

Office Location(s): N/A

Geographic Context:

• Shippo's remote-first culture allows employees to work from anywhere in the US (excluding certain states) or internationally
• The company has headquarters in San Francisco, California, and an office in Austin, Texas
• Shippo's employees are spread across various time zones, enabling 24/7 coverage and support for customers

Work Schedule: Flexible, with a focus on results and outcomes rather than hours worked

ASSUMPTION: Shippo's remote-first culture and flexible work arrangements make it an attractive option for candidates seeking a work-life balance and the ability to work from anywhere.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the Talent Acquisition team
• Behavioral and situational interviews with the hiring manager and other team members
• Case study or project presentation to assess strategic thinking and problem-solving skills
• Final interview with the VP of Marketing or a similar executive

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Cross-functional collaboration and communication skills
• Understanding of API go-to-market strategies and experience marketing to operations and logistics leaders

Application Tips:

• Tailor your resume and cover letter to highlight your experience in technology marketing, team leadership, and API go-to-market strategies
• Be prepared to discuss your approach to marketing to operations and logistics leaders, as well as your understanding of API strategies
• Demonstrate your ability to lead a team and drive results through your past experiences and achievements

ATS Keywords: API marketing, technology marketing, team leadership, API go-to-market, operations, logistics, developer enablement, demand generation, product marketing

ASSUMPTION: Shippo's interview process is designed to assess candidates' strategic thinking, leadership skills, and relevant experience in technology marketing and API go-to-market strategies.

🛠️ Tools & Technologies

• Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
• API documentation and portal tools (e.g., Postman, Swagger)
• Project management and collaboration tools (e.g., Asana, Jira)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: While not explicitly stated, candidates should be comfortable using marketing automation and CRM platforms, as well as API documentation and portal tools, to be successful in this role.

👔 Cultural Fit Considerations

Company Values:

• Empowering merchants with the best shipping solutions
• Collaborating and learning from each other
• Continuously improving and innovating

Work Style:

• Remote-first and flexible, with a focus on results and outcomes
• Data-driven and analytical, with a strong emphasis on performance optimization
• Collaborative and cross-functional, with a focus on teamwork and communication

Self-Assessment Questions:

• Do I have experience marketing to operations and logistics leaders, and a strong understanding of API go-to-market strategies?
• Am I comfortable working in a remote-first environment and managing a team virtually?
• Do I have a data-driven and analytical mindset, with a focus on performance optimization?

ASSUMPTION: Shippo's remote-first culture and data-driven approach make it an attractive option for candidates who value flexibility, collaboration, and a results-focused work environment.

⚠️ Potential Challenges

• Managing a remote team and fostering collaboration in a virtual environment
• Balancing strategic thinking and hands-on execution in a fast-paced, growing company
• Navigating the complexities of a hybrid (self-service and direct sales) business model
• Ensuring the team's use of analytics, customer feedback, and experimentation to continuously refine marketing programs

ASSUMPTION: While Shippo offers a flexible and collaborative work environment, candidates should be prepared to manage a remote team and balance strategic thinking with hands-on execution to be successful in this role.

📈 Similar Roles Comparison

• This role is unique in its focus on API marketing and driving adoption and revenue from API products
• Unlike traditional marketing roles, this position requires a strong understanding of API go-to-market strategies and experience marketing to operations and logistics leaders
• Career progression in this role could lead to broader marketing leadership positions within Shippo or similar companies

ASSUMPTION: While this role shares similarities with other marketing leadership positions, its unique focus on API marketing and driving adoption and revenue from API products sets it apart from other opportunities in the industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new API product launch
• Conducting market research and customer interviews to inform API product positioning and messaging
• Creating and optimizing API documentation and portal tools to improve developer experience and adoption

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Director of Marketing, API role, requiring candidates to balance strategic thinking with tactical execution.

❓ Key Questions to Ask During Interview

• Can you describe the current API marketing strategy and how my role would contribute to its evolution?
• How does Shippo collaborate with cross-functional teams to shape positioning and build scalable programs?
• What are the biggest challenges facing the API marketing team, and how can I help address them?
• How does Shippo support the professional growth and development of its marketing team members?
• What is the work-life balance like for a remote team member at Shippo?

ASSUMPTION: These key questions help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in technology marketing, team leadership, and API go-to-market strategies
• Prepare a case study or project presentation to demonstrate your strategic thinking and problem-solving skills
• Follow up with the hiring manager or the Talent Acquisition team one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.