📌 Core Information
🔹 Job Title: Director of Marketing, Applications
🔹 Company: Recast Software
🔹 Location: Remote, USA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 8+ years, 3+ in leadership
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for Recast's application product line
- Driving awareness, pipeline, revenue growth, and customer expansion
- Leading and mentoring a high-performing marketing team
- Collaborating cross-functionally with growth, web & brand, product, sales, and customer experience teams
- Measuring and optimizing marketing performance using data-informed approaches
ASSUMPTION: This role requires a strategic mindset with strong execution skills, as well as the ability to lead teams and influence cross-functional collaboration.
📋 Key Responsibilities
✅ Own the full marketing motion for the Application product line, from awareness to customer retention
✅ Lead integrated campaigns that generate awareness, demand, pipeline, and revenue
✅ Oversee messaging, positioning, and content strategy aligned to buyer needs and market trends
✅ Partner with the Product team to launch new features, support product adoption, and enhance in-product experience and conversion
✅ Work hand-in-hand with the Sales team to ensure tight alignment, enablement, and shared goals—maximizing the impact of marketing programs on pipeline and revenue
✅ Manage campaign development and execution across multiple channels (email, webinars, ABM, field marketing, paid, etc.)
✅ Help recruit and retain key channel partners across different industries and geographies and support their ongoing GTM needs
✅ Collaborate cross-functionally with Growth, Web & Brand, Product, Sales, and CX to ensure go-to-market alignment
✅ Develop metrics and KPIs to measure the impact of lifecycle marketing and continuously optimize performance
✅ Lead, mentor, and grow a high-performing marketing team
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong leadership and collaboration skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of B2B marketing experience, with 3+ years in a leadership role
Required Skills:
- Proven success marketing technical software products, ideally in application management, IT software, or cybersecurity
- Experience owning a product marketing function or running full-funnel product-specific campaigns
- Strategic mindset paired with strong execution and operational skills
- Excellent collaboration and communication across cross-functional teams
- Passion for storytelling, positioning, and translating product value into customer impact
- Results-driven, with a data-informed approach to marketing performance
- Demonstrated ability to lead teams, influence without authority, and drive results through collaboration
- Experience with marketing automation, CRM systems, and product analytics tools
Preferred Skills:
- Experience with marketing automation, CRM systems, and product analytics tools
- Familiarity with the application management or IT software industry
ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools and CRM systems is highly preferred for this role.
💰 Compensation & Benefits
Salary Range: $165,000 - $185,000 USD per year, plus 15% annual discretionary bonus potential. Salary may vary based on experience, skills, and geographical location.
Benefits:
- Medical, dental, and vision
- FSA or HSA with company contributions
- Employer-paid STD, LTD, AD&D, and life insurance
- 401k with 4% employer match
- Work-life balance, flexible time off, and remote work options
- Parental leave
Working Hours: Full-time, with flexible hours and remote work options available
ASSUMPTION: The salary range provided is based on industry standards for a Director of Marketing role with similar experience requirements.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on application management and IT software
Company Size: 51-200 employees, providing a mid-sized company environment with ample opportunities for growth and impact
Founded: 2015, with a 10-year history in the industry, indicating a stable and established company
Company Description:
- Recast Software empowers organizations to better manage and support users and devices
- Offers a comprehensive suite of solutions for vulnerability defense, application management, and privilege access management
- Committed to providing effortless application management and empowering IT teams to take their security posture beyond alerting and monitoring
Company Specialties:
- Information Technology
- Systems Management
- Configuration Manager
- Microsoft Endpoint Manager
- Microsoft Intune
- Privilege Access Management
- Application Management
- Application Patching
- Right Click Tools
- Endpoint Insights
- Application Manager
- Privilege Manager
- Third-Party Patching
Company Website: http://www.recastsoftware.com
ASSUMPTION: Recast Software's focus on application management and IT software provides a unique opportunity for the right candidate to make a significant impact in a growing industry.
📊 Role Analysis
Career Level: Mid- to senior-level marketing role, offering growth opportunities for experienced professionals
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and leads a high-performing marketing team
Work Arrangement: Remote OK, with flexible hours and work-life balance
Growth Opportunities:
- Potential to grow into a more senior marketing leadership role as the company expands
- Opportunities to mentor and develop junior marketing team members
- Chance to gain experience in a fast-growing software company with a strong focus on customer success
ASSUMPTION: This role offers significant growth potential for the right candidate, given Recast Software's focus on expansion and customer success.
🌍 Location & Work Environment
Office Type: Remote, with no physical office requirement
Office Location(s): St. Louis Park, MN (headquarters)
Geographic Context:
- Minneapolis-St. Paul is the 16th-largest metropolitan area in the United States, offering a diverse range of cultural and recreational opportunities
- The region has a strong tech industry, with numerous startups and established companies
- Recast Software's remote work policy allows for flexibility in location, with a focus on results and productivity
Work Schedule: Full-time, with flexible hours and remote work options available
ASSUMPTION: Recast Software's remote work policy provides applicants with the flexibility to work from anywhere, while still being part of a collaborative and innovative team.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- In-depth interview with the hiring manager (CMO) and/or other marketing team members
- Final interview with the CEO or another senior leader
- Background check and reference check
Key Assessment Areas:
- Marketing strategy and execution
- Leadership and team management skills
- Collaboration and communication with cross-functional teams
- Alignment with Recast Software's company values and culture
Application Tips:
- Highlight relevant marketing experience, particularly in application management or IT software
- Demonstrate a strong understanding of Recast Software's products and target market
- Showcase your ability to develop and execute strategic marketing plans
- Prepare examples of successful marketing campaigns and their results
ATS Keywords: B2B Marketing, Product Marketing, Campaign Management, Marketing Automation, CRM Systems, Product Analytics, Strategic Planning, Customer Engagement, Revenue Growth, Market Trends, Content Strategy
ASSUMPTION: Recast Software's interview process is designed to assess both strategic thinking and hands-on execution skills, as well as cultural fit with the company's values and mission.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Product analytics tools (e.g., Mixpanel, Amplitude, Heap)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: Proficiency in marketing automation, CRM, and product analytics tools is essential for this role, as they are critical for executing and measuring marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Take initiative
- Get curious
- Work together
- Embrace change
- Choose empathy
Work Style:
- Results-driven and data-informed
- Collaborative and communicative
- Adaptable and resilient
- Strategic and forward-thinking
- Empathetic and customer-focused
Self-Assessment Questions:
- Do you proactively drive outcomes with self-motivation and determination?
- Are you comfortable navigating uncertainty and embracing change?
- Do you prioritize open communication and teamwork in a remote work environment?
- Are you passionate about storytelling and translating product value into customer impact?
- Do you align with Recast Software's mission to empower organizations to better manage and support users and devices?
ASSUMPTION: Recast Software's company values and work style preferences indicate a strong focus on collaboration, adaptability, and customer-centricity, making it an ideal fit for candidates who thrive in dynamic, innovative environments.
⚠️ Potential Challenges
- Managing a remote marketing team and ensuring consistent performance
- Balancing strategic planning with hands-on execution in a fast-paced environment
- Adapting to changes in the market and Recast Software's product offerings
- Aligning marketing efforts with the needs of diverse customer segments and industries
- Measuring and optimizing marketing performance using data-informed approaches
ASSUMPTION: These challenges are inherent to the role and require a strategic, adaptable, and data-driven approach to overcome.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on Recast Software's application product line, requiring deep expertise in application management and IT software
- Recast Software's focus on customer success and empowerment sets it apart from competitors, offering unique opportunities for growth and impact
- This role offers a blend of strategic planning and hands-on execution, providing a well-rounded experience for the right candidate
ASSUMPTION: Recast Software's focus on application management and IT software, combined with its customer-centric approach, makes it a unique and attractive opportunity for marketing professionals.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new application product feature
- Launching a targeted marketing campaign to drive awareness and adoption of Recast Software's application management solutions
- Collaborating with the Product team to enhance in-product experience and conversion for a key application product
- Conducting market research to identify trends and opportunities in the application management industry
- Partnering with key channel partners to develop and execute co-marketing campaigns
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Director of Marketing, Applications role at Recast Software.
❓ Key Questions to Ask During Interview
- How does Recast Software measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
- Can you describe the team structure and dynamics within the marketing department, and how does this role fit into that structure?
- How does Recast Software support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the application product line, and how can this role address them?
- How does Recast Software's culture and values influence the day-to-day work environment, particularly in a remote setting?
ASSUMPTION: These interview questions are designed to assess the strategic fit of the candidate's skills and experiences with the specific requirements and dynamics of the role at Recast Software.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience, particularly in application management or IT software
- Prepare examples of successful marketing campaigns and their results
- If applicable, provide portfolio examples or case studies demonstrating your marketing expertise
- Follow up with Recast Software's HR team one week after submission to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
