📌 Core Information
🔹 Job Title: Director of Marketing
🔹 Company: Factal
🔹 Location: Remote (Seattle preferred)
🔹 Job Type: Full-Time
🔹 Category: Information Services
🔹 Date Posted: 2025-04-10
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive marketing strategy for Factal's growth
- Driving high-quality enterprise leads through demand generation
- Organizing and overseeing impactful events to drive leads and thought leadership
- Leading brand positioning and messaging, refining Factal's story to key verticals and personas
- Collaborating closely with sales, product, and leadership teams to support member retention and expansion
ASSUMPTION: This role requires a strategic and hands-on leader who can thrive in a fast-moving environment and has experience scaling a demand generation engine within a growing, mission-driven team.
📋 Key Responsibilities
✅ Develop and execute a comprehensive marketing strategy aligned with Factal’s growth objectives and sales targets
✅ Build and manage the demand generation funnel with a focus on high-quality enterprise leads
✅ Organize and oversee impactful events to drive leads and thought leadership
✅ Lead brand positioning and messaging, refining how we tell Factal’s story to key verticals and personas
✅ Own campaign planning and execution across email, social, and partner channels
✅ Lead content creation with Factal’s brand voice for thought leadership, case studies, whitepapers, and sales enablement
✅ Oversee website content and performance, ensuring it effectively converts and communicates our value
✅ Measure and report on marketing performance, iterating based on data and insights
ASSUMPTION: This role requires a mix of strategic thinking and hands-on execution, with a strong focus on driving growth and lead generation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of B2B marketing experience, with proven success driving growth at an enterprise SaaS company
Required Skills:
- Proven success in developing and executing marketing strategies
- Experience creating and executing marketing events and campaigns with measurable ROI
- Strong modern writing and storytelling skills; able to simplify complex topics for enterprise audiences
- Good visual judgment with an ability to guide marketing design work
- Hands-on experience and comfort level with generative AI tools like ChatGPT
- Familiarity with tools like HubSpot, LinkedIn Sales/Ads, and Google Ads/Analytics
Preferred Skills:
- Startup or early-stage experience
- Understanding of global security or risk management
ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in B2B marketing and a proven track record of driving growth in an enterprise SaaS environment.
💰 Compensation & Benefits
Salary Range: $105,000 - $135,000 USD per year. Compensation is a mix of base salary, bonus, and stock options. Salary will be commensurate with experience.
Benefits:
- Competitive salary, stock options, and benefits
- Remote-friendly work environment
- Mission-driven company making a real-world impact
- Collaborative team with room to shape the role and grow
- Supportive culture that values transparency and trust
- Rapid innovation in AI and product development
- Full paid Medical, Vision, and Dental Coverage
- 4 weeks Paid Time Off
- 12 Paid Holidays
- Parental Leave: Up to 12 weeks paid
- 401K (non-matching)
- Basic Life Insurance Policy fully covered by Factal
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Marketing role in a similar-sized company. The final offer will depend on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Factal operates in the Information Services industry, focusing on risk intelligence and breaking news platforms for large companies and NGOs.
Company Size: Factal is a small company with 11-50 employees, offering a collaborative team environment with room to shape roles and grow.
Founded: Factal was founded in 2018, making it a relatively young company with a short but impactful history.
Company Description:
- Factal gives companies the facts they need in real time to protect people, avoid disruptions, and drive automation when the unexpected happens.
- Founded by the team behind BreakingNews.com, Factal combines experienced journalists with machine learning to identify, verify, and geolocate global incidents at unprecedented speed and precision.
- Factal empowers security, risk, and crisis teams to stay ahead when it matters most, trusted by many of the world’s largest brands and humanitarian aid organizations.
Company Specialties:
- Physical security
- Travel safety
- Geolocation
- Verification
- Journalism
- Fact checking
- Navigation
- Real-time global security
- Operational resilience
- Business continuity
- Disaster response
Company Website: www.factal.com
ASSUMPTION: Factal's focus on real-time risk intelligence and breaking news makes it a unique and innovative company in the information services industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a strategic and experienced marketing professional to lead the marketing function and drive enterprise SaaS growth.
Reporting Structure: The Director of Marketing will report directly to the CEO and work closely with the sales, product, and leadership teams.
Work Arrangement: This role is remote-friendly, with a preference for candidates based in Seattle.
Growth Opportunities:
- As Factal continues to grow, there will be opportunities for the Director of Marketing to expand their team and take on more strategic responsibilities.
- This role offers the chance to shape the marketing strategy and make a significant impact on the company's growth and success.
- Factal's rapid innovation in AI and product development presents opportunities for the Director of Marketing to stay current with the latest trends and technologies in the industry.
ASSUMPTION: Factal's growth trajectory and innovative approach to risk intelligence present exciting opportunities for the right candidate to grow and make a significant impact in this role.
🌍 Location & Work Environment
Office Type: Factal has a remote-friendly work environment, with a preference for candidates based in Seattle.
Office Location(s): Factal's headquarters is located in Seattle, WA.
Geographic Context:
- Seattle, WA, is a vibrant and growing city with a strong tech industry and a high quality of life.
- The Pacific Northwest region is known for its natural beauty, outdoor recreation, and cultural attractions.
- Factal's remote-friendly work environment allows for greater flexibility and work-life balance.
Work Schedule: Full-time (40 hours per week), with flexibility for the right candidate.
ASSUMPTION: Factal's remote-friendly work environment and preference for candidates based in Seattle offer a unique blend of flexibility and collaboration for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the HR team
- In-depth interviews with the CEO, sales, and product team members
- Final interview with the CEO and/or other senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and execution
- Lead generation and demand creation
- Brand positioning and messaging
- Campaign planning and execution
- Content creation and storytelling
- Data analysis and reporting
- Cultural fit and alignment with Factal's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements.
- Be prepared to discuss your marketing strategy and how you would approach driving growth and lead generation for Factal.
- Showcase your understanding of Factal's mission and how your skills and experience align with the company's goals.
- Prepare questions to ask the interviewers about the company, team, and role to demonstrate your interest and engagement.
ATS Keywords: B2B marketing, demand generation, brand positioning, campaign planning, content creation, marketing strategy, event management, data analysis, storytelling, generative AI tools, HubSpot, LinkedIn Sales/Ads, Google Ads/Analytics
ASSUMPTION: Factal's interview process is designed to assess the candidate's marketing skills, strategic thinking, and cultural fit, with a focus on driving growth and lead generation for the company.
🛠️ Tools & Technologies
- HubSpot
- LinkedIn Sales/Ads
- Google Ads/Analytics
- Generative AI tools (e.g., ChatGPT)
ASSUMPTION: Factal uses a mix of marketing automation, analytics, and AI tools to support its marketing efforts and drive growth.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: Factal is committed to making a real-world impact and protecting people, avoiding disruptions, and driving automation when the unexpected happens.
- Collaborative: Factal values a collaborative team environment with room to shape roles and grow.
- Innovative: Factal is committed to rapid innovation in AI and product development.
Work Style:
- Strategic and hands-on: Factal seeks a Director of Marketing who can both develop a comprehensive marketing strategy and execute on the details.
- Data-driven: Factal values a approach to marketing that is informed by data and analytics.
- Adaptable: Factal operates in a fast-moving environment, and the Director of Marketing must be able to adapt to change and pivot as needed.
Self-Assessment Questions:
- How do your marketing skills and experience align with Factal's mission and goals?
- How do you approach developing and executing a comprehensive marketing strategy?
- How do you measure and report on marketing performance, and how do you use data to inform your strategy?
- How do you balance strategic thinking with hands-on execution in your marketing approach?
- How do you stay current with the latest trends and technologies in the marketing industry?
ASSUMPTION: Factal's cultural fit considerations focus on finding a Director of Marketing who is mission-driven, collaborative, innovative, strategic, data-driven, and adaptable, with a strong alignment with the company's values and goals.
⚠️ Potential Challenges
- Factal is a growing company, and the Director of Marketing may face challenges scaling the marketing function and driving growth in a rapidly changing environment.
- The Director of Marketing must be comfortable working in a small, collaborative team and wearing multiple hats as needed.
- Factal's focus on real-time risk intelligence and breaking news may require the Director of Marketing to adapt their approach to traditional marketing strategies and tactics.
- The Director of Marketing may face challenges measuring and reporting on marketing performance in a fast-moving, data-driven environment.
ASSUMPTION: Factal's potential challenges reflect the unique nature of the company's focus on real-time risk intelligence and breaking news, as well as the fast-paced, collaborative work environment.
📈 Similar Roles Comparison
- Factal's Director of Marketing role is similar to other B2B marketing leadership positions, but with a unique focus on real-time risk intelligence and breaking news.
- Factal's innovative approach to risk intelligence and breaking news sets it apart from other companies in the information services industry.
- Factal's growth trajectory and commitment to innovation present exciting career growth opportunities for the right candidate.
ASSUMPTION: Factal's Director of Marketing role is unique in its focus on real-time risk intelligence and breaking news, offering a compelling opportunity for the right candidate to drive growth and make a significant impact in the company's success.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to drive enterprise SaaS growth
- Organizing and overseeing impactful events to drive leads and thought leadership
- Leading brand positioning and messaging, refining Factal's story to key verticals and personas
- Measuring and reporting on marketing performance, iterating based on data and insights
ASSUMPTION: Factal's sample projects reflect the strategic and hands-on nature of the Director of Marketing role, with a focus on driving growth, lead generation, and brand positioning.
❓ Key Questions to Ask During Interview
- How does Factal's approach to real-time risk intelligence and breaking news impact the marketing strategy and tactics for this role?
- How does the marketing team collaborate with the sales, product, and leadership teams to drive growth and lead generation?
- How does Factal measure and report on marketing performance, and how does this inform the marketing strategy?
- How does Factal's commitment to innovation in AI and product development impact the marketing function and strategy?
- How does Factal support the professional growth and development of its marketing team members?
ASSUMPTION: Factal's key interview questions focus on the unique aspects of the company's approach to real-time risk intelligence and breaking news, as well as the collaborative nature of the marketing team and the company's commitment to innovation and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, with a focus on driving growth and lead generation.
- Prepare for your interviews by researching Factal's mission, values, and approach to real-time risk intelligence and breaking news.
- Prepare questions to ask the interviewers about the company, team, and role to demonstrate your interest and engagement.
- Follow up with the hiring team after your interviews to express your appreciation and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
