Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: Vital Software Inc.

🔹 Location: Remote (US)

🔹 Job Type: Remote Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies focused on demand generation and brand awareness
• Managing content, campaigns, and lead generation initiatives
• Collaborating with cross-functional teams to align on go-to-market (GTM) goals and drive consistent messaging
• Designing and running integrated campaigns that contribute directly to pipeline growth and revenue
• Monitoring marketing KPIs, analyzing performance, and making data-informed decisions

ASSUMPTION: This role requires a strategic, full-stack marketing approach in a fast-paced startup environment. The ideal candidate will have a proven track record in B2B marketing, demand generation, and cross-functional collaboration.

📋 Key Responsibilities

✅ Develop and execute Vital’s marketing strategy with a focus on demand generation and brand awareness

✅ Own and optimize top-of-funnel lead generation programs across channels

✅ Partner with cross-functional teams to align on go-to-market (GTM) goals and drive consistent messaging

✅ Manage and evolve Vital’s brand and content strategy to support awareness, education, and conversion

✅ Design and run integrated campaigns that contribute directly to pipeline growth and revenue

✅ Monitor marketing KPIs, analyze performance, and make data-informed decisions

✅ Support execution of marketing operations, including automation, reporting, and funnel management

✅ Collaborate on creative experimentation across channels (email, paid, content, social, etc.)

✅ Lead and mentor junior team members, external vendors, or contractors as needed

✅ Ensure brand consistency across all customer touchpoints and marketing experiences

ASSUMPTION: This role requires a mix of strategic thinking, hands-on execution, and strong analytical skills. The ideal candidate will be comfortable working in a lean environment and thriving in ambiguity.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent experience preferred

Experience: 5+ years of B2B marketing experience, ideally within healthcare tech or SaaS

Required Skills:

• Proven experience in demand generation, with a track record of driving qualified leads and measurable pipeline impact
• Strong understanding of the marketing funnel, buyer journey, and PLG (product-led growth) principles
• Experience running multi-channel marketing campaigns using both inbound and outbound strategies
• Proficiency with Martech tools such as Salesforce, marketing automation platforms, Google Analytics/Search Console, social and ad platforms, and content management systems
• Comfortable working in a startup or lean environment; self-starter who thrives in ambiguity
• Strong writing and storytelling abilities, with an eye for brand voice and customer-centric messaging
• Highly analytical and results-oriented, with the ability to interpret data and optimize accordingly
• Ability to work cross-functionally and influence without authority

Preferred Skills:

• Experience with healthcare-specific marketing tools or platforms
• Familiarity with healthcare industry regulations and compliance requirements

ASSUMPTION: While not explicitly stated, experience in healthcare tech or SaaS is highly preferred. Familiarity with healthcare industry regulations and compliance requirements would be a significant asset.

💰 Compensation & Benefits

Salary Range: $130,000 - $160,000 per year

Benefits:

• Generous PTO
• Stock Options
• Matching 401(k)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Marketing role in a mid-sized company. Benefits are listed as provided by the company.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare Technology

Company Size: 51-200 employees

Founded: 2017

Company Description:

• Vital guides patients during and after an ER or hospital stay using advanced AI
• Predicts wait times, explains test results, and increases follow-up and medication adherence
• Results in happier patients, better outcomes, and system loyalty worth millions

Company Specialties:

• Health
• EHR
• EDIS
• HealthTech
• AI
• NLP
• Triage
• Patient Experience
• Consumerism
• Healthcare IT
• Patient Satisfaction
• SaaS
• and Design

Company Website: vital.io

ASSUMPTION: Vital Software is a healthcare technology company focused on improving patient experiences and outcomes through AI-driven solutions. They are a mid-sized, privately-held company founded in 2017.

📊 Role Analysis

Career Level: Director/Manager

Reporting Structure: This role reports directly to the CEO and oversees junior team members, external vendors, or contractors

Work Arrangement: Remote (US) with flexible hours

Growth Opportunities:

• Potential to grow the marketing team and take on more strategic responsibilities
• Opportunity to shape the company's marketing strategy and brand
• Potential to expand into new markets or product lines

ASSUMPTION: As a Director of Marketing, this role offers significant growth opportunities in terms of team leadership, strategic influence, and market expansion.

🌍 Location & Work Environment

Office Type: Remote (US)

Office Location(s): Remote (US)

Geographic Context:

• Vital Software is headquartered in Claymont, Delaware, with additional offices in Auckland, New Zealand
• The company operates in the healthcare technology industry, with a focus on improving patient experiences and outcomes
• The remote work environment allows for flexibility and work-life balance

Work Schedule: Full-time (40 hours per week) with flexible hours

ASSUMPTION: Vital Software offers a remote work environment with flexible hours, allowing for a better work-life balance. The company operates in the competitive healthcare technology industry, with a focus on improving patient experiences and outcomes.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the CEO and other team members
• Case study or project presentation (if applicable)
• Final interview with the CEO

Key Assessment Areas:

• Marketing strategy and execution
• Data analysis and interpretation
• Cross-functional collaboration and communication
• Cultural fit and alignment with company values

Application Tips:

• Highlight your experience in B2B marketing, demand generation, and cross-functional collaboration
• Include specific examples of your impact on pipeline growth and revenue
• Tailor your resume and cover letter to emphasize your fit for this role and company
• Prepare for behavioral and situational interview questions that focus on your marketing skills and experience

ATS Keywords: B2B Marketing, Demand Generation, Marketing Funnel, Buyer Journey, Product-Led Growth, Multi-Channel Campaigns, Martech Tools, Writing, Storytelling, Analytical Skills, Cross-Functional Collaboration, Brand Consistency, Lead Generation, Data Analysis, Marketing Operations, Creative Experimentation

ASSUMPTION: Vital Software uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application get noticed.

🛠️ Tools & Technologies

• Salesforce
• Marketing automation platforms (e.g., ActiveCampaign, HubSpot)
• Google Analytics/Search Console
• Social and ad platforms (e.g., LinkedIn, Facebook, Google Ads)
• Content management systems (e.g., WordPress, Drupal)

ASSUMPTION: The required skills and tools listed are essential for this role. Familiarity with these tools and platforms is expected.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric
• Innovative
• Collaborative
• Data-driven
• Adaptable

Work Style:

• Flexible and adaptable
• Data-driven and analytical
• Collaborative and cross-functional
• Strategic and forward-thinking
• Results-oriented and action-taking

Self-Assessment Questions:

• Do you have a proven track record in B2B marketing and demand generation?
• Are you comfortable working in a lean, startup environment and thriving in ambiguity?
• Do you possess strong writing and storytelling abilities, with an eye for brand voice and customer-centric messaging?
• Are you highly analytical and results-oriented, with the ability to interpret data and optimize accordingly?
• Can you work cross-functionally and influence without authority?

ASSUMPTION: Vital Software values a patient-centric, innovative, collaborative, data-driven, and adaptable work environment. Candidates should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• Working in a fast-paced, startup environment with limited resources
• Balancing strategic thinking with hands-on execution
• Managing a remote team and ensuring brand consistency across customer touchpoints
• Adapting to changes in the healthcare industry and regulatory environment

ASSUMPTION: This role presents unique challenges related to the fast-paced startup environment, remote team management, and the dynamic healthcare industry.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a mix of strategic thinking, hands-on execution, and strong analytical skills
• This role is focused on demand generation and brand awareness, rather than brand management or product marketing
• Career progression in this role could lead to expanded responsibilities, such as leading a marketing team or taking on a more strategic role within the company

ASSUMPTION: This role is unique in its blend of strategic, tactical, and analytical responsibilities. Candidates should consider how their skills and experience align with these requirements.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive lead generation and pipeline growth
• Analyzing marketing KPIs and optimizing campaigns based on performance data
• Managing a team of junior marketing professionals or external vendors to execute campaigns and projects
• Collaborating with cross-functional teams to align on go-to-market (GTM) goals and drive consistent messaging

ASSUMPTION: These sample projects illustrate the mix of strategic, tactical, and analytical responsibilities required for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy and go-to-market plans?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does the company measure the success of its marketing efforts, and what KPIs are most important for this role?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company's marketing strategy, and the team's priorities and challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in B2B marketing, demand generation, and cross-functional collaboration
• Prepare for behavioral and situational interview questions that focus on your marketing skills and experience
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.