Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: NightOwl Consulting

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Driving the company’s branding, lead generation efforts, and marketing strategy
• Collaborating closely with the Sales team and Executive Leadership to position NightOwl as the go-to offshore partner for mortgage professionals
• Building and managing a small in-house team of designers, copywriters, and digital marketers
• Leveraging AI tools to scale content creation, optimize email marketing, and design visuals
• Staying ahead of trends in AI marketing automation

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing and AI-driven campaign development.

📋 Key Responsibilities

✅ Define and maintain the company’s visual identity, tone, and messaging across all channels

✅ Ensure consistency in external communications, proposals, and public presence

✅ Build and manage NightOwl’s LinkedIn, YouTube, and other relevant platforms

✅ Plan, create, and post engaging content tailored for the U.S. mortgage industry audience

✅ Develop and execute targeted campaigns to grow brand awareness and inbound leads

✅ Stay ahead of trends in AI marketing automation and integrate new tools into the marketing strategy

✅ Build and lead a small in-house team of designers, copywriters, and digital marketers

✅ Develop SOPs, processes, and playbooks to streamline the department’s output

✅ Work hand-in-hand with Sales to align marketing efforts with business development goals

✅ Support lead nurturing strategies through email sequences, white papers, and case studies

✅ Track marketing KPIs (lead conversion, traffic, CTRs, engagement, etc.)

✅ Present regular performance updates and growth strategies to the executive team

ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and team leadership, requiring a versatile and adaptable candidate.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 5 years in marketing, with at least 2 years in a leadership or strategic role

Required Skills:

• Proven experience building or scaling a brand—ideally in BPO, mortgage, or professional services
• Demonstrated expertise in AI marketing tools like Gamma, Jasper, Canva, etc.
• Strong copywriting, visual storytelling, and campaign development skills
• Data-driven mindset with proficiency in tools like Google Analytics, HubSpot, or similar
• Exceptional English communication skills

Preferred Skills:

• Experience working with remote teams
• Familiarity with the U.S. mortgage industry
• Bilingual or multilingual skills

ASSUMPTION: Candidates should have a proven track record in marketing, with a strong focus on AI-driven strategies and leadership experience.

💰 Compensation & Benefits

Salary Range: ₱150,000 - ₱220,000 / month

Benefits:

• Above-market salary
• HMO on Day 1 for principal and two dependents
• Government-mandated benefits
• Performance-based Incentives
• Quarterly Company Events
• 100% Work-from-Home
• High-growth role with autonomy and leadership opportunities
• Forward-thinking company investing in AI and automation
• Dynamic team with strong industry traction and executive support
• People-first culture focused on growth, collaboration, and respect
• 1,000 PHP De Minimis
• Equipment and software provided

Working Hours: Full-time (40 hours/week) with flexibility for a remote work arrangement

ASSUMPTION: The salary range is based on industry standards for a Director of Marketing role in the Philippines with the required experience level. Benefits are comprehensive and competitive for a company of NightOwl's size.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services, focusing on web design, development, database management, operations consulting, marketing, and technology solutions

Company Size: 2-10 employees, offering a close-knit, agile work environment with ample opportunities for growth and impact

Founded: 2022, with a short history but strong industry traction and executive support

Company Description:

• NightOwl Consulting helps businesses scale with the latest business systems and grow revenue through creative and authentic marketing
• The company offers a range of services, including custom website development, logo and branding design, financial structuring and analysis, database implementation and management, and one-on-one business counseling sessions
• NightOwl Consulting is a forward-thinking company that invests in AI and automation, providing a dynamic and innovative work environment

Company Specialties:

• Web Design
• Web Development
• Database Management
• Bookkeeping
• Operations Consulting
• Marketing
• Branding
• Copywriting
• Technology Solutions
• COO
• Project Management
• and Product Development

Company Website: night-owl.net

ASSUMPTION: NightOwl Consulting is a growing company with a strong focus on innovation and client success, making it an attractive opportunity for a Director of Marketing looking to make a significant impact.

📊 Role Analysis

Career Level: Senior leadership, reporting directly to the Executive Leadership team

Reporting Structure: This role will oversee a small in-house team of designers, copywriters, and digital marketers

Work Arrangement: 100% Work-from-Home, with flexibility for a U.S. time zone overlap

Growth Opportunities:

• Leadership and team-building opportunities as the team grows
• Potential to expand the marketing department's scope and influence within the company
• Chance to work closely with the Executive Leadership team, gaining valuable insights into business strategy and decision-making

ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and increased influence within the company.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location

Office Location(s): N/A

Geographic Context:

• The Philippines offers a favorable time zone overlap with the U.S., enabling effective collaboration with NightOwl's target market
• The country has a strong English proficiency, ensuring clear and effective communication
• The Philippines is known for its vibrant and dynamic business environment, providing ample opportunities for professional growth and networking

Work Schedule: Full-time (40 hours/week) with flexibility for a remote work arrangement

ASSUMPTION: The remote work arrangement offers candidates the flexibility to balance their personal and professional lives while still maintaining a strong connection to the company and its mission.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final interview with the Executive Leadership team

Key Assessment Areas:

• Marketing strategy and campaign development
• AI marketing tools proficiency
• Leadership and team management skills
• Communication and presentation skills

Application Tips:

• Highlight your experience with AI marketing tools and successful campaign development in your resume
• Tailor your cover letter to demonstrate your understanding of NightOwl Consulting's mission and how your skills align with the role's requirements
• Prepare a portfolio or case study showcasing your marketing strategy, content creation, and campaign execution skills

ATS Keywords: Digital Marketing, Content Creation, AI-driven Campaign Development, Branding, Lead Generation, Social Media Management, Campaign Development, Data Analysis, Copywriting, Visual Storytelling, Team Leadership, Email Marketing, Marketing Automation, Google Analytics, HubSpot

ASSUMPTION: NightOwl Consulting uses an Applicant Tracking System (ATS) to manage and filter job applications. Including relevant keywords in your resume and cover letter will increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• AI marketing tools (Gamma, Jasper, Canva, etc.)
• Social media management platforms (Hootsuite, Buffer, etc.)
• Email marketing platforms (Mailchimp, HubSpot, etc.)
• Content creation and design tools (Canva, Adobe Creative Suite, etc.)
• Project management and collaboration tools (Asana, Trello, etc.)

ASSUMPTION: Candidates should be comfortable using a variety of marketing and project management tools to streamline their workflow and maximize productivity.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Client-centric approach
• Collaboration and teamwork
• Integrity and professionalism

Work Style:

• Agile and adaptable, with a strong focus on results and growth
• Collaborative and supportive, with a emphasis on open communication and teamwork
• Data-driven and strategic, with a commitment to continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment that prioritizes growth and client success?
• Are you comfortable working remotely and collaborating with a diverse, global team?
• Do you have a proven track record of driving marketing strategy and campaign development, with a strong focus on AI-driven tools and techniques?

ASSUMPTION: NightOwl Consulting values candidates who are adaptable, collaborative, and committed to driving results through innovation and continuous learning.

⚠️ Potential Challenges

• The remote work arrangement may require self-discipline and time management skills to maintain productivity and focus
• The fast-paced, innovative environment may present challenges for candidates who prefer a more structured or predictable work environment
• The role's leadership and team-building responsibilities may require candidates to develop or refine their management and communication skills
• The need to stay ahead of trends in AI marketing automation may require candidates to commit to ongoing learning and professional development

ASSUMPTION: These challenges are inherent to the role and its remote work arrangement, and candidates should carefully consider their suitability for the position before applying.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on AI-driven campaign development and strategy
• NightOwl Consulting's small team size and agile work environment offer candidates the opportunity to have a significant impact on the company's growth and success
• Candidates with experience in BPO, mortgage, or professional services may find this role particularly appealing, as it offers the chance to apply their industry-specific knowledge in a dynamic and innovative environment

ASSUMPTION: This role is unique in its focus on AI-driven marketing strategy and its opportunity for candidates to make a significant impact on a growing company's success.

📝 Sample Projects

• Developing and executing a targeted social media campaign to increase brand awareness and inbound leads for NightOwl Consulting's mortgage services
• Creating a series of engaging blog posts and whitepapers to educate mortgage professionals on the benefits of working with NightOwl Consulting
• Designing and implementing a marketing automation workflow to nurture leads and improve conversion rates

ASSUMPTION: These sample projects demonstrate the role's focus on AI-driven marketing strategy, content creation, and campaign development.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for its marketing department and how this role fits into that plan?
• How does NightOwl Consulting support the professional development and growth of its marketing team members?
• Can you provide examples of how the company has successfully integrated AI marketing tools into its strategy and campaigns?
• What are the key performance indicators (KPIs) used to measure the success of the marketing department, and how are they tracked and reported?
• How does NightOwl Consulting collaborate with its clients to ensure that its marketing efforts align with their business goals and objectives?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and its marketing strategy, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with AI marketing tools, successful campaign development, and leadership skills
• Prepare a portfolio or case study showcasing your marketing strategy, content creation, and campaign execution skills
• Follow up with the NightOwl Consulting HR team one week after submission to confirm receipt of your application and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.