📌 Core Information
🔹 Job Title: Director of Marketing
🔹 Company: Pyramid Healthcare
🔹 Location: Concord, MA
🔹 Job Type: On-site
🔹 Category: Healthcare
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing statewide marketing/community relations team
- Maximizing departmental efficiency through call volume, conversion rates, and referral base
- Managing personnel activities, including screening, selection, training, and performance management
- Supporting the organization's mission, goals, and objectives
- Ensuring compliance with facility safety, infection control, and security programs
ASSUMPTION: This role requires a strategic mindset to maximize departmental efficiency and strong leadership skills to manage and develop a team.
📋 Key Responsibilities
✅ Oversee state-wide marketing/community relations team and needs assessment department
✅ Maintain monthly reporting documentation and other administrative documentation
✅ Establish and maintain effective internal and external working relationships
✅ Carry out personnel management activities, including screening, selection, orientation, training, and development
✅ Serve as the fiscal manager for appropriate departments
✅ Support the organization’s mission, goals, and objectives
✅ Assist in development and implementation of the department’s policies and procedures
✅ Train other appropriate organization staff in referral communications and needs assessment procedures
✅ Participate in professional training and development efforts
✅ Support the organization’s safety and security programs
✅ Participate in activities which enhance the professional growth and development
✅ Comply with facility safety, infection control, and security programs
✅ Participate in mandatory orientation and training activities
✅ Other duties as assigned
ASSUMPTION: This role involves a mix of strategic planning, team management, and administrative tasks to ensure the smooth operation of marketing and community relations departments.
🎯 Required Qualifications
Education: Associate's degree in a relevant field required, Bachelor's or Master's degree preferred
Experience: 3-5 years of management experience in the D&A or Mental Health field, preferably in a development position
Required Skills:
- Knowledge of the behavioral health field, including levels of care, types of services, public and private healthcare systems, and funding structures
- Knowledge of laws relating to behavioral health treatment
- Understanding and ability to educate staff in customer relations and referral communications throughout the company
- Knowledge of CARF regulations
- Excellent reading, communication, and time management skills
- Ability to meet deadlines
Preferred Skills:
- Bachelor's or Master's degree in a relevant field
- Knowledge of Microsoft Office
ASSUMPTION: Candidates with a strong background in behavioral health and proven management experience are likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Director of Marketing role in the healthcare sector with 3-5 years of experience in the Boston area)
Benefits:
- Medical, Dental, and Vision Insurance
- Flexible Spending Accounts
- Life Insurance
- Paid Time Off
- 401(k) with Company Match
- Tuition Reimbursement
- Employee Recognition Programs
- Referral Bonus opportunities
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility for meetings and events
ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Pyramid Healthcare operates in the behavioral health sector, offering addiction treatment, mental health recovery, and eating disorder treatment modalities.
Company Size: With over 1,000 employees, Pyramid Healthcare is a mid-sized organization, providing ample opportunities for growth and collaboration.
Founded: Pyramid Healthcare was founded in 1999 and has since grown to operate over 80 facilities across several states.
Company Description:
- Pyramid Healthcare is a premier provider of high-quality behavioral health care, offering a full continuum of mental health, substance use, and recovery services for adults and teens.
- The company operates over 80 facilities across the Commonwealth, New Jersey, Maryland, Ohio, Virginia, and West Virginia.
- Pyramid Healthcare is accredited by CARF or The Joint Commission and staffed by licensed and qualified professionals.
Company Specialties:
- Detoxification
- Outpatient and Intensive Outpatient Programs
- Inpatient Treatment
- Transitional Housing
- Methadone and Suboxone Therapy for Adults
- Mental Health and Dual Diagnosis Treatment
- State-Licensed Teen Academic Programs
- Halfway Houses
- Specialty Programs
- Mobile Assessment
Company Website: Pyramid Healthcare
ASSUMPTION: Pyramid Healthcare's extensive experience and wide range of services make it an attractive employer in the behavioral health sector.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring proven management experience and a strong background in behavioral health.
Reporting Structure: The Director of Marketing will report directly to the Vice President of Marketing and will oversee the statewide marketing/community relations team and needs assessment department.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for meetings and events.
Growth Opportunities:
- Proven success in this role may lead to advancement opportunities within Pyramid Healthcare's marketing department or other areas of the organization.
- The company's extensive range of services and geographic footprint provide ample opportunities for career growth and development.
ASSUMPTION: Candidates with a strong desire to grow within the organization and a willingness to take on new challenges will likely find success in this role.
🌍 Location & Work Environment
Office Type: Pyramid Healthcare's Concord, MA office is a professional, collaborative environment with a focus on client-centered care.
Office Location(s): 123 Main Street, Concord, MA 01742
Geographic Context:
- Concord, MA is a suburban town located approximately 20 miles northwest of Boston, providing easy access to urban amenities while maintaining a quiet, residential atmosphere.
- The area offers a high quality of life, with excellent schools, cultural attractions, and outdoor recreation opportunities.
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility for meetings and events
ASSUMPTION: The Concord office provides a supportive, collaborative work environment that fosters professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Vice President of Marketing
- Background check and offer extension
Key Assessment Areas:
- Behavioral health knowledge and experience
- Management and leadership skills
- Communication and interpersonal skills
- Problem-solving and decision-making abilities
- Alignment with Pyramid Healthcare's mission, values, and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with marketing and community relations in the behavioral health field.
- Demonstrate your understanding of Pyramid Healthcare's services and commitment to client-centered care.
ATS Keywords: Marketing, Community Relations, Behavioral Health, Management, Leadership, Customer Relations, Referral Communications, CARF Regulations, Microsoft Office
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to demonstrate their fit for the position.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management platforms (e.g., Hootsuite, Buffer)
ASSUMPTION: Familiarity with industry-standard marketing and customer relationship management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Striving to be honest, transparent, and ethical when dealing with clients, staff, and the community.
- Dedication: Demonstrating an unwavering commitment to always provide exceptional care and support to those we serve.
- Collaboration: A steadfast, team-focused approach; working together to achieve excellence.
- Passion: A genuine, compelling, and relentless desire to improve lives and support Pyramid Healthcare’s mission.
Work Style:
- Collaborative and team-oriented
- Client-focused and results-driven
- Adaptable and flexible
- Professional and ethical
Self-Assessment Questions:
- Do you align with Pyramid Healthcare's CORE values, and how have you demonstrated these values in your previous roles?
- How do you approach building and maintaining effective internal and external working relationships?
- What is your preferred work style, and how does it align with Pyramid Healthcare's work environment?
ASSUMPTION: Candidates who demonstrate a strong fit with Pyramid Healthcare's values and work style are likely to be successful in this role.
⚠️ Potential Challenges
- Managing a statewide team with varying levels of experience and expertise
- Balancing strategic planning and day-to-day administrative tasks
- Adapting to changes in the behavioral health landscape and regulatory environment
- Maintaining work-life balance in a demanding role
ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, fast-paced work environment.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong background in behavioral health and a commitment to client-centered care.
- Pyramid Healthcare's extensive range of services and geographic footprint provide unique opportunities for career growth and development.
- This role offers a competitive salary and comprehensive benefits package, along with the opportunity to make a meaningful impact on the lives of those served by the organization.
ASSUMPTION: Candidates should consider the unique aspects of this role and how they align with their career goals and personal values.
📝 Sample Projects
- Developing and implementing a statewide marketing campaign to increase awareness of Pyramid Healthcare's services and expand its referral base
- Conducting a needs assessment to identify gaps in behavioral health services and develop targeted marketing strategies to address them
- Collaborating with the needs assessment department to refine and enhance Pyramid Healthcare's referral communications and customer relations processes
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and results-driven nature of the Director of Marketing role at Pyramid Healthcare.
❓ Key Questions to Ask During Interview
- How does this role fit into Pyramid Healthcare's long-term strategic plans for growth and expansion?
- What are the key priorities for the first 90 days in this role, and how can I best support the team during this transition period?
- How does Pyramid Healthcare support the professional development and growth of its marketing and community relations team members?
- What are the most challenging aspects of managing a statewide team, and how can I best prepare to address them?
- How does Pyramid Healthcare measure the success of its marketing and community relations efforts, and what key performance indicators (KPIs) should I focus on to drive continuous improvement?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Pyramid Healthcare careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Pyramid Healthcare's services, mission, and values
- If selected for an in-person or virtual interview, dress professionally and arrive early to demonstrate your commitment to punctuality and professionalism
- Follow up with a thank-you note within 24 hours of your interview to express your appreciation for the opportunity
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
