Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: Dietitian Live

🔹 Location: Remote (Eastern and Central Time Zones preferred)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and overseeing a comprehensive marketing strategy to drive growth across digital, content, social media, SEO, and traditional channels.
• Setting measurable KPIs aligned with Dietitian Live’s business objectives, ensuring marketing efforts are data-driven and optimized for maximum impact.
• Leading and managing a team of marketing professionals, providing strategic direction, mentorship, and fostering a high-performance team culture.
• Collaborating with Sales and Partnerships teams to ensure marketing efforts support lead generation, client acquisition, and revenue growth.
• Directly contributing to day-to-day marketing tasks, including content creation, campaign execution, and digital strategy implementation.

ASSUMPTION: This role requires a strategic thinker with a hands-on approach, capable of balancing high-level strategy with day-to-day execution to ensure initiatives are completed effectively.

📋 Key Responsibilities

✅ Developing and overseeing a comprehensive marketing strategy that drives growth across digital, content, social media, SEO, and traditional channels.

✅ Setting measurable KPIs aligned with Dietitian Live’s business objectives, ensuring marketing efforts are data-driven and optimized for maximum impact.

✅ Leading and managing the SEO & Website Manager, Content Creator, and Copywriter, providing strategic direction, mentorship, and fostering a high-performance team culture.

✅ Overseeing the company’s website and SEO strategy, ensuring a strong digital presence, optimized conversion rates, and effective user experience.

✅ Executing multi-channel marketing initiatives, coordinating efforts across paid media, organic content, partnerships, and brand awareness campaigns.

✅ Collaborating with Sales and Partnerships teams to ensure marketing efforts support lead generation, client acquisition, and revenue growth.

✅ Managing the marketing budget efficiently, ensuring resource allocation maximizes ROI and business impact.

✅ Crafting and overseeing content strategy, ensuring brand consistency across all channels, including social media, blog posts, press releases, and advertising.

✅ Tracking, analyzing, and reporting on marketing campaign effectiveness, leveraging data insights to refine strategies and drive continuous improvement.

✅ Owning and driving brand positioning, ensuring DietitianLive is recognized as a trusted leader in virtual dietitian services.

✅ Providing weekly and monthly KPI reports, offering insights and strategic recommendations based on data analysis.

ASSUMPTION: This role requires a strong analytical mindset, with a focus on leveraging data to inform decisions and optimize marketing performance.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field; Master’s degree is a plus.

Experience: 8+ years of experience in marketing leadership, digital marketing, and client acquisition.

Required Skills:

• Proven experience managing teams and developing high-performing marketing professionals.
• Expertise in digital marketing, including SEO, content strategy, paid media, social media, and CRM platforms.
• Experience in startup or high-growth environments is highly desirable.

Preferred Skills:

• Experience in the wellness and fitness services industry.
• Familiarity with virtual dietitian services.

ASSUMPTION: Candidates with experience in the wellness and fitness services industry or familiarity with virtual dietitian services may have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000 per year

Benefits:

• 401(k)
• Medical, Dental, and Vision insurance
• Short Term Disability insurance
• Life Insurance
• Employee assistance program
• Flexible Time Off
• Parental leave
• Macbook Laptop, monitor, and peripherals
• Remote First Environment

Working Hours: Full-time, with flexibility for a remote work arrangement.

ASSUMPTION: The salary range provided is based on industry standards for a Director of Marketing role with 8+ years of experience in a startup or high-growth environment.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services, specifically focusing on virtual dietitian services.

Company Size: 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and impact.

Founded: 2021, indicating a relatively new and fast-growing company.

Company Description:

• Dietitian Live offers expert nutrition advice from the comfort of your own home, with services covered by health insurance.
• The company aims to change the public’s relationship with food by deepening their understanding of nutrition’s connection to overall well-being.
• Dietitian Live is dedicated to breaking down the barriers of traditional nutrition care and providing accessible, compassionate support beyond clinical walls.

Company Specialties:

• Nutrition

Company Website: www.dietitianlive.com

ASSUMPTION: Dietitian Live’s focus on virtual dietitian services and its commitment to accessibility and compassionate care set it apart in the wellness and fitness services industry.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring strategic thinking, leadership, and significant marketing experience.

Reporting Structure: The Director of Marketing will report directly to the COO and oversee the SEO & Website Manager, Content Creator, and Copywriter.

Work Arrangement: This is a remote-first role, with a preference for candidates located in the Eastern and Central Time Zones.

Growth Opportunities:

• As a fast-growing startup, Dietitian Live offers opportunities for career advancement as the company expands.
• This role provides the chance to shape the company’s marketing strategy and make a significant impact on its growth and success.
• The Director of Marketing will have the opportunity to mentor and develop a high-performing marketing team.

ASSUMPTION: Given the company’s rapid growth and focus on innovation, there will likely be ample opportunities for career advancement and professional development in this role.

🌍 Location & Work Environment

Office Type: Remote, with a preference for candidates located in the Eastern and Central Time Zones.

Office Location(s): Remote work, with no physical office location specified.

Geographic Context:

• Dietitian Live is headquartered in Minneapolis, MN, but operates remotely, allowing for a diverse and distributed team.
• The company serves clients across the United States, providing virtual dietitian services nationwide.
• The Eastern and Central Time Zones are preferred for this role to facilitate better communication and collaboration with the team and stakeholders.

Work Schedule: Full-time, with flexibility for a remote work arrangement.

ASSUMPTION: The remote work arrangement offers applicants the opportunity to work from anywhere within the preferred time zones, providing flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screen with the hiring manager or HR representative.
• In-depth interview with the COO and other key stakeholders.
• Final round interview, potentially including a case study or presentation component.

Key Assessment Areas:

• Strategic thinking and marketing expertise.
• Leadership skills and team management experience.
• Analytical skills and data-driven decision-making.
• Cultural fit and alignment with Dietitian Live’s mission and values.

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant industry knowledge.
• Be prepared to discuss your approach to marketing strategy, KPI setting, and team management during the interview.
• Demonstrate your understanding of Dietitian Live’s unique value proposition and how your skills and experience align with the company’s mission.

ATS Keywords: Marketing Strategy, SEO, Content Creation, Copywriting, Digital Marketing, Data Analysis, Team Leadership, Brand Positioning, Campaign Execution, Budget Management, Client Acquisition, Social Media, CRM Platforms, Storytelling, User Experience, Performance Marketing

ASSUMPTION: Applicants should focus on demonstrating their strategic marketing expertise, leadership skills, and ability to drive growth and impact in a fast-paced, startup environment.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• SEO tools (e.g., SEMrush, Ahrefs)
• Social media management tools (e.g., Hootsuite, Buffer)
• CRM platforms (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is expected for this role, as the Director of Marketing will be responsible for managing marketing campaigns and optimizing performance across various channels.

👔 Cultural Fit Considerations

Company Values:

• Expertise: Dietitian Live values deep knowledge and expertise in nutrition and marketing.
• Accessibility: The company is committed to breaking down barriers and providing accessible, compassionate care to all clients.
• Innovation: Dietitian Live embraces a culture of continuous improvement and innovation in its approach to virtual dietitian services.

Work Style:

• Collaborative: The Director of Marketing will work closely with the SEO & Website Manager, Content Creator, Copywriter, Sales, and Partnerships teams to ensure marketing efforts are aligned with business objectives.
• Data-driven: Decisions and strategies will be informed by data analysis and insights to optimize marketing performance.
• Adaptable: As a fast-growing startup, Dietitian Live requires employees who can adapt quickly to evolving priorities and changing market conditions.

Self-Assessment Questions:

• Do you thrive in a fast-paced, startup environment, and are you comfortable adapting to changing priorities and market conditions?
• Are you skilled in data analysis and leveraging insights to inform marketing strategies and optimize performance?
• Do you possess strong leadership skills and experience managing high-performing marketing teams?

ASSUMPTION: Applicants should assess their fit with Dietitian Live’s values and work style, as well as their ability to thrive in a fast-paced, startup environment, to ensure a successful and fulfilling career in this role.

⚠️ Potential Challenges

• Managing a remote team and fostering a high-performance culture in a virtual environment.
• Balancing strategic marketing leadership with hands-on execution, ensuring initiatives are completed effectively.
• Adapting to the unique challenges and opportunities of the virtual dietitian services industry.
• Managing a marketing budget efficiently, ensuring resource allocation maximizes ROI and business impact.

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to succeed in a fast-paced, startup environment with a remote work arrangement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on virtual dietitian services and a deep understanding of the unique challenges and opportunities in this industry.
• As a startup, Dietitian Live offers a more dynamic and fast-paced work environment compared to established companies in the wellness and fitness services industry.
• This role provides an excellent opportunity for career advancement and professional development, as the company grows and expands its offerings.

ASSUMPTION: Applicants should consider the unique aspects of this role and how their skills and experience align with the specific challenges and opportunities presented by Dietitian Live’s focus on virtual dietitian services and its status as a fast-growing startup.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive growth across digital, content, social media, SEO, and traditional channels.
• Managing a team of marketing professionals, providing strategic direction, mentorship, and fostering a high-performance team culture.
• Overseeing the company’s website and SEO strategy, ensuring a strong digital presence, optimized conversion rates, and effective user experience.

ASSUMPTION: These sample projects provide a snapshot of the key responsibilities and challenges faced by the Director of Marketing in this role, highlighting the strategic thinking, leadership, and hands-on execution required to succeed.

❓ Key Questions to Ask During Interview

• Can you describe the company’s approach to virtual dietitian services and how this role fits into the overall business strategy?
• How does the marketing team collaborate with the Sales and Partnerships teams to ensure marketing efforts support lead generation, client acquisition, and revenue growth?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Dietitian Live support the professional development and growth of its marketing team members?
• What is the company’s approach to work-life balance and flexibility in a remote work arrangement?

ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of Dietitian Live’s unique value proposition, company culture, and the specific challenges and opportunities presented by this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant industry knowledge.
• Prepare for the interview by researching Dietitian Live’s unique value proposition and developing thoughtful questions to ask the hiring manager.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.