📌 Core Information
🔹 Job Title: Director of Marketing
🔹 Company: Authenticx
🔹 Location: Indianapolis, Indiana, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (preference for Indianapolis or periodic travel to HQ)
🚀 Job Overview
Key aspects of this role include:
- Leading and scaling the marketing team across demand generation, events, brand, content, and design
- Setting and executing a comprehensive marketing strategy aligned with company revenue goals
- Optimizing brand presence and driving high-quality lead generation
- Partnering closely with Sales, RevOps, and executive leadership to align marketing initiatives with pipeline and revenue goals
- Fostering a culture of curiosity, collaboration, experimentation, and accountability within the team
ASSUMPTION: This role requires a strategic leader with a proven track record in B2B SaaS marketing and demand generation to drive marketing-sourced and influenced pipeline growth.
📋 Key Responsibilities
✅ Serve as the head of the marketing function, reporting directly to the Chief Revenue Officer (CRO)
✅ Set and execute the comprehensive marketing strategy, aligned with company revenue goals and growth targets
✅ Lead, coach, and develop a high-performing marketing team across demand generation, events, brand, content, and design
✅ Own the marketing-sourced and influenced pipeline targets, with clear accountability for marketing’s contribution to revenue
✅ Oversee integrated campaigns that span digital, content, events, ABM, and brand, ensuring performance at every stage of the funnel
✅ Optimize the marketing tech stack for scalability, automation, and insights
✅ Drive brand consistency and growth, ensuring Authenticx is positioned as a trusted thought leader in healthcare
✅ Establish clear KPIs and implement regular reporting on marketing performance, campaign ROI, and pipeline attribution
✅ Manage the marketing budget effectively to balance short-term pipeline growth with long-term brand investment
✅ Foster a culture of curiosity, collaboration, experimentation, and accountability within the team
ASSUMPTION: This role involves a mix of strategic leadership and hands-on execution, requiring a candidate who can balance brand building with direct revenue contribution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 8+ years of progressive experience in B2B marketing, with a strong emphasis on SaaS and demand generation
Required Skills:
- Proven experience leading and scaling marketing teams, ideally in high-growth environments
- Demonstrated success driving marketing-sourced and influenced pipeline growth
- Deep understanding of marketing fundamentals, including inbound/outbound strategies, lead nurturing, ABM, content strategy, brand development, and digital marketing
- Experience reporting directly to a CRO or other executive leader, with fluency in pipeline metrics and revenue impact
- Strong command of marketing technology platforms, including HubSpot, Google Analytics, and advertising tools
- Excellent leadership, coaching, and communication skills
- Analytical mindset with the ability to translate data into actionable insights
- Startup mentality—comfortable working in a fast-paced environment and rolling up your sleeves when needed
Preferred Skills:
- Experience working in the healthcare industry
- Familiarity with AI and data-driven marketing strategies
ASSUMPTION: The ideal candidate will have a strong background in B2B SaaS marketing and a proven track record of driving pipeline growth and scaling marketing teams.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (based on industry standards for a Director of Marketing role with 8+ years of experience in B2B SaaS)
Benefits:
- Flexible work environment
- Generous benefits package
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Marketing role with the required experience level. Actual compensation may vary based on the candidate's qualifications and Authenticx's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, focusing on AI-powered customer experience solutions for the healthcare industry
Company Size: 51-200 employees (mid-size company, offering opportunities for growth and impact)
Founded: 2018 (relatively young company with a startup mentality)
Company Description:
- Authenticx is on a mission to help humans understand humans by turning conversations into actionable insights using AI
- The company was founded to solve real problems in healthcare with innovative AI technology
- Authenticx has a collaborative, people-first culture that values ownership, experimentation, and impact
Company Specialties:
- Market Research
- Healthcare
- Insurance
- Customer Experience
- Customer Service
- Quality
- Marketing
- Compliance
- Software-as-a-Service (SaaS)
- Pharmaceutical
- Artificial Intelligence (AI)
- B2B Enterprise Software
- Patient Experience
- Data Analytics
- Healthcare Providers
- Healthcare Payers
Company Website: authenticx.com
ASSUMPTION: Authenticx is a growing, mid-size company with a strong focus on innovation and customer experience in the healthcare industry.
📊 Role Analysis
Career Level: Director-level role, reporting directly to the Chief Revenue Officer (CRO)
Reporting Structure: The Director of Marketing will lead and develop the marketing team, with potential for further expansion
Work Arrangement: Hybrid work arrangement, with a preference for candidates based in Indianapolis or willing to travel to HQ periodically
Growth Opportunities:
- As the company grows, there will be opportunities to expand the marketing team and take on more strategic responsibilities
- Potential for career progression into executive leadership roles within the company
- Chance to shape the marketing function and make a significant impact on the company's growth
ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Authenticx continues to expand its presence in the market.
🌍 Location & Work Environment
Office Type: Hybrid work environment, with a preference for candidates based in Indianapolis or willing to travel to HQ periodically
Office Location(s): 9405 Delegates Row, Indianapolis, Indiana 46240, US
Geographic Context:
- Indianapolis is the capital and most populous city in Indiana, offering a mix of urban and suburban living
- The city has a growing tech industry and a vibrant cultural scene, with numerous museums, parks, and sports teams
- Indianapolis is centrally located in the United States, making it an ideal hub for a growing company like Authenticx
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing for a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interviews with the hiring manager (Chief Revenue Officer) and other team members
- Final interview with the executive leadership team
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and leadership skills
- Understanding of B2B SaaS marketing and demand generation
- Alignment with Authenticx's company culture and values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your experience in B2B SaaS marketing and demand generation
- Be prepared to discuss your marketing strategy and how you would approach the role at Authenticx
- Showcase your leadership skills and ability to work collaboratively in a fast-paced environment
- Demonstrate your understanding of Authenticx's mission and how you can contribute to the company's growth
ATS Keywords: B2B SaaS marketing, demand generation, marketing strategy, lead generation, brand development, digital marketing, content strategy, ABM, team leadership, analytical skills, marketing technology, pipeline metrics, revenue impact, curiosity
ASSUMPTION: The interview process at Authenticx is designed to assess the candidate's strategic leadership skills, marketing expertise, and cultural fit within the company.
🛠️ Tools & Technologies
- HubSpot (CRM and marketing automation platform)
- Google Analytics (web analytics service)
- Advertising tools (e.g., Google Ads, LinkedIn Ads)
- Marketing analytics tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Director of Marketing will be expected to have a strong command of marketing technology platforms and be able to optimize the marketing tech stack for scalability, automation, and insights.
👔 Cultural Fit Considerations
Company Values:
- Curiosity: We embrace a growth mindset and continuously seek to learn and improve
- Ownership: We take responsibility for our work and the outcomes we deliver
- Impact: We focus on making a meaningful difference in healthcare through our work
- Collaboration: We work together to achieve our goals and support each other's success
Work Style:
- Fast-paced and dynamic, with a focus on growth and innovation
- Collaborative and supportive, with a strong emphasis on teamwork
- Data-driven and analytical, with a focus on continuous improvement
Self-Assessment Questions:
- Do you embrace a growth mindset and actively seek out new learning opportunities?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you thrive in a collaborative work environment and enjoy supporting the success of your teammates?
- Are you comfortable making data-driven decisions and continuously refining your approach based on performance metrics?
ASSUMPTION: Authenticx values curiosity, ownership, impact, and collaboration, and candidates who align with these values will be a strong fit for the company's culture.
⚠️ Potential Challenges
- Managing a growing marketing team and balancing short-term pipeline growth with long-term brand investment
- Optimizing the marketing tech stack for scalability, automation, and insights
- Driving brand consistency and growth in a competitive market
- Adapting to the fast-paced, dynamic nature of a growing startup environment
ASSUMPTION: The Director of Marketing role at Authenticx presents both exciting opportunities and unique challenges, requiring a strategic leader with a proven track record in B2B SaaS marketing and demand generation.
📈 Similar Roles Comparison
- Unlike other marketing director roles, this position requires a strong focus on demand generation and driving marketing-sourced and influenced pipeline growth
- Authenticx is a growing, mid-size company with a startup mentality, offering opportunities for growth and impact that may not be available at larger, more established organizations
- Career progression in this role could lead to executive leadership opportunities within the company, as Authenticx continues to expand its presence in the market
ASSUMPTION: This role offers a unique blend of strategic leadership and hands-on execution, with a focus on driving marketing-sourced and influenced pipeline growth in a growing, mid-size company.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy that drives high-quality lead generation and contributes to revenue growth
- Optimizing the marketing tech stack to improve scalability, automation, and insights, resulting in a 20% increase in marketing efficiency
- Launching a successful brand awareness campaign that increases Authenticx's market share by 15% within the first year
ASSUMPTION: These sample projects illustrate the strategic leadership and hands-on execution required to succeed in the Director of Marketing role at Authenticx.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth trajectory and how the marketing team fits into that strategy?
- How does the marketing team collaborate with other departments, such as Sales and RevOps, to drive pipeline growth and revenue impact?
- What are the key priorities for the first 90 days in this role, and how can I make a significant impact on the company's growth?
- How does Authenticx support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does that manifest in the Director of Marketing role?
ASSUMPTION: Asking these key questions during the interview will help you better understand the role, the company, and the cultural fit for you as a candidate.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in B2B SaaS marketing and demand generation
- Prepare for your interviews by researching Authenticx's mission, values, and company culture
- Be ready to discuss your marketing strategy and how you would approach the role at Authenticx
- Follow up with the hiring manager (Chief Revenue Officer) one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
