📌 Core Information
🔹 Job Title: Director of Marketing
🔹 Company: Defense Unicorns
🔹 Location: United States - Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-23
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (10% travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing innovative product marketing strategies
- Overseeing all marketing operations, including digital marketing, content marketing, social media, email marketing, and public relations
- Managing and optimizing marketing budgets
- Building and leading a high-performing marketing team
- Collaborating with cross-functional teams to develop and execute long-term marketing campaigns
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing trends and best practices.
📋 Key Responsibilities
✅ Develop and implement innovative and results-driven product marketing strategies to enhance brand visibility, attract new engagements, and contribute to overall revenue expansion.
✅ Oversee all aspects of marketing operations, including digital marketing, content marketing, social media, email marketing, and public relations.
✅ Manage and optimize marketing budgets, ensuring maximum ROI on marketing investments.
✅ Build out and lead a high-performing marketing team, providing guidance, mentorship, and support to achieve team and company objectives.
✅ Collaborate with cross-functional teams to develop and execute long-term marketing campaigns that showcase product innovation, company milestones, and strategic advancements.
✅ Work with company stakeholders to evaluate and align marketing requests with strategic goals, focusing on efforts that drive measurable business value.
✅ Conduct market research and competitor analysis to identify trends, opportunities, and use insights to refine marketing strategies.
✅ Establish and monitor key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns and initiatives, making data-driven decisions to optimize performance.
✅ Develop and implement processes to gather marketable company insights, client wins, contract milestones, and internal achievements to fuel marketing and brand storytelling.
✅ Identify and prioritize events for marketing activities and lead logistic coordination.
✅ Foster relationships with external partners, agencies, and vendors to enhance the company’s marketing capabilities and expand its reach.
✅ Ensure consistent brand messaging and visual identity across all marketing channels and touchpoints.
✅ Stay up-to-date with industry trends, emerging technologies, and best practices to drive innovation in marketing strategies and tactics.
ASSUMPTION: This role requires a dynamic individual who is able to adapt and take on new responsibilities as they arise.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
Experience: Demonstrated excellence in a senior product marketing role, preferably within the tech industry, with 10+ years of experience.
Required Skills:
- Proven experience in developing and executing successful multi-channel marketing campaigns
- Excellent communication, presentation, and interpersonal skills
- Proficiency in marketing software and tools, as well as familiarity with analytics platforms
- Ability to thrive in a fast-paced, dynamic, and fully remote work environment
- Passion for technology and a deep understanding of digital marketing trends and best practices
Preferred Skills:
- Experience leading a defense technology marketing team or passion to support the national security enterprise
- Strong strategic thinking and analytical skills, with a data-driven approach to decision-making
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of the defense industry and its unique marketing challenges.
💰 Compensation & Benefits
Salary Range: $165,000 - $209,000 USD per year
Benefits:
- Medical, Dental, and Vision insurance (100% company-paid premiums)
- Health Reimbursement Account
- Life and Disability Insurance
- 401k Retirement Plan
- Company Stock Options
- Home Office Budget
- Unlimited Paid Time Off (with a mandatory minimum of 10 days off per year)
- Paid Parental Leave
- Reimbursement for approved trainings/subscriptions and conferences
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Marketing role in the tech industry with 10+ years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Defense Unicorns operates in the software development industry, focusing on platform technologies that enable rapid and reliable delivery of capabilities across a wide range of mission and technology areas.
Company Size: Defense Unicorns is a mid-sized company with 51-200 employees, providing a collaborative and innovative work environment.
Founded: 2021, with a mission to support open architecture platforms for secure mission systems that provide optionality for the end user, promote scalability, and allow for continuous identification and integration of new products and services while avoiding vendor lock.
Company Description:
- Defense Unicorns specializes in platform technologies that enable rapid and reliable delivery of capabilities across a wide range of mission and technology areas.
- The company supports open architecture platforms for secure mission systems that provide optionality for the end user, promote scalability, and allow for continuous identification and integration of new products and services while avoiding vendor lock.
- Defense Unicorns' people are innovators, software engineers, and veterans with decades of experience delivering technology programs across DoD and the broader federal market.
Company Specialties:
- Platform technologies
- Secure mission systems
- Open architecture platforms
- Software delivery
- Technology programs
Company Website: defenseunicorns.com
ASSUMPTION: Defense Unicorns is a growing company with a strong focus on innovation and collaboration, making it an attractive option for marketing professionals seeking to make a significant impact in the defense industry.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the CEO or another high-level executive.
Reporting Structure: The Director of Marketing will oversee a team of marketing professionals, including specialists in digital marketing, content marketing, social media, email marketing, and public relations.
Work Arrangement: This role is remote with a 10% travel requirement for events and meetings.
Growth Opportunities:
- As the company grows, there may be opportunities for the Director of Marketing to expand their team and take on additional responsibilities.
- With a strong performance, the Director of Marketing may have the opportunity to advance to a Chief Marketing Officer role or another executive-level position.
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to shape the company's marketing strategy and make a lasting impact on its success.
🌍 Location & Work Environment
Office Type: Remote (with occasional travel for events and meetings)
Office Location(s): United States - Remote
Geographic Context:
- The United States has a large and diverse defense industry, providing ample opportunities for marketing professionals with the right skills and experience.
- The remote work arrangement allows for greater flexibility and work-life balance, while still providing the opportunity to collaborate with team members and stakeholders in person as needed.
- The defense industry is subject to unique marketing challenges and regulations, requiring candidates with a strong understanding of the sector and its specific requirements.
Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate different time zones and personal schedules.
ASSUMPTION: The remote work arrangement and flexible work schedule make this role an attractive option for marketing professionals seeking a better work-life balance without sacrificing career advancement opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the CEO or another high-level executive
- Final interview with key team members or stakeholders
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and analytical skills
- Leadership and team management abilities
- Understanding of digital marketing trends and best practices
- Experience with marketing software and tools
- Alignment with the company's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
- Be prepared to discuss your approach to marketing strategy, campaign development, and team management during the interview.
- Research the company and its mission to demonstrate your understanding of the defense industry and your commitment to its success.
ATS Keywords: Marketing strategy, campaign development, team management, defense industry, digital marketing, marketing software, marketing tools
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership abilities, and understanding of the defense industry, as well as their fit with the company's mission and values.
🛠️ Tools & Technologies
- Marketing software and tools (e.g., HubSpot, Marketo, Google Analytics)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
- Design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The specific tools and technologies required for this role will depend on the company's existing marketing technology stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer focus
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Remote and flexible
- Data-driven and results-oriented
- Collaborative and inclusive
- Mission-focused and customer-centric
Self-Assessment Questions:
- How do you approach strategic planning and execution in a dynamic and fast-paced environment?
- How do you foster collaboration and inclusion in a remote work setting?
- How do you prioritize and manage multiple marketing channels and campaigns simultaneously?
- How do you ensure consistent brand messaging and visual identity across all marketing channels and touchpoints?
- How do you stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing?
ASSUMPTION: Defense Unicorns values candidates who are innovative, collaborative, and customer-focused, with a strong understanding of the defense industry and its unique marketing challenges.
⚠️ Potential Challenges
- The defense industry is subject to unique marketing challenges and regulations, requiring candidates with a strong understanding of the sector and its specific requirements.
- The remote work arrangement may present communication and collaboration challenges, requiring candidates with strong leadership and team management abilities.
- The fast-paced and dynamic work environment may be overwhelming for candidates who prefer a more structured and predictable work setting.
- The defense industry is subject to frequent changes in priorities and requirements, requiring candidates with strong adaptability and flexibility.
ASSUMPTION: The unique challenges of the defense industry and the fast-paced, dynamic work environment require candidates with strong leadership, adaptability, and flexibility, as well as a deep understanding of the sector and its specific requirements.
📈 Similar Roles Comparison
- Compared to other Director of Marketing roles in the tech industry, this role offers a unique opportunity to shape the marketing strategy for a growing company in the defense sector.
- The defense industry presents unique marketing challenges and opportunities, requiring candidates with a strong understanding of the sector and its specific requirements.
- Career progression in the defense industry may differ from other tech sectors, with opportunities for advancement based on the company's growth and the candidate's performance.
ASSUMPTION: This role offers a unique opportunity for marketing professionals seeking to make a significant impact in the defense industry, with the potential for career progression based on the company's growth and the candidate's performance.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to launch a new product or service in the defense industry
- Conducting market research and competitor analysis to identify trends, opportunities, and refine marketing strategies
- Managing and optimizing marketing budgets to ensure maximum ROI on marketing investments
- Building and leading a high-performing marketing team, providing guidance, mentorship, and support to achieve team and company objectives
- Collaborating with cross-functional teams to develop and execute long-term marketing campaigns that showcase product innovation, company milestones, and strategic advancements
ASSUMPTION: These sample projects illustrate the strategic, leadership, and team management aspects of the Director of Marketing role, as well as the unique marketing challenges and opportunities presented by the defense industry.
❓ Key Questions to Ask During Interview
- How does the company approach strategic planning and execution in a dynamic and fast-paced environment?
- How does the company foster collaboration and inclusion in a remote work setting?
- How does the company prioritize and manage multiple marketing channels and campaigns simultaneously?
- How does the company ensure consistent brand messaging and visual identity across all marketing channels and touchpoints?
- How does the company stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for the first 90 days in this role, and how will the company support my success in achieving them?
ASSUMPTION: These key questions help candidates assess the company's work environment, culture, and commitment to supporting the professional development and growth of its marketing team members.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
- Prepare for the interview by researching the company and its mission, as well as your approach to marketing strategy, campaign development, and team management.
- If selected for an interview, be prepared to discuss your understanding of the defense industry and your commitment to its success.
- Follow up with the hiring manager within one week of the interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
