Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: Mole Street

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive marketing strategy to drive brand awareness, demand generation, and customer acquisition.
• Overseeing the creation of compelling sales enablement content and managing multi-channel demand generation campaigns.
• Collaborating with senior technical sales teams to drive leads based on industry vertical, client use case, and key channel relationships.
• Acting as a player-coach to build and lead a small team while actively contributing to day-to-day marketing initiatives.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a solid understanding of both traditional and digital marketing channels.

📋 Key Responsibilities

✅ Developing and executing a comprehensive marketing strategy aligned with business objectives.

✅ Collaborating with sales and leadership teams to ensure seamless marketing initiatives.

✅ Leveraging data-driven insights to refine campaigns and overall marketing effectiveness.

✅ Managing multi-channel demand generation campaigns across PPC, SEO, email, social media, and retargeting.

✅ Optimizing marketing automation tools to nurture leads and accelerate pipeline growth.

✅ Executing and monitoring paid advertising campaigns to achieve targeted ROI and key performance metrics.

✅ Driving a minimum number of MQLs and SQLs each month/quarter based on the sales plan set by leadership.

ASSUMPTION: The role requires a balance of strategic thinking, hands-on execution, and team leadership to achieve marketing goals.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field; MBA preferred.

Experience: 8+ years of progressive marketing experience, with at least 3 years in a leadership role.

Required Skills:

• Exceptional writing and storytelling skills, with an ability to craft clear, persuasive messaging.
• Deep expertise in performance marketing, including SEO, PPC, social media, and marketing automation tools (e.g., HubSpot, Salesforce).
• Strong understanding of Account-Based Marketing and how traditional event marketing, print collateral, and direct mail can drive additional results when coupled with a comprehensive digital strategy.
• Hands-on experience with the HubSpot platform for creating and editing web pages, landing pages, CTAs, forms, newsletters, and demand-generation workflows.
• Experience collaborating with senior technical sales teams to drive leads based on industry vertical, client use case, and key channel relationships.
• Proven ability to recruit, retain, lead, and inspire teams while actively contributing to project execution.
• Highly organized, detail-oriented, and able to juggle multiple priorities in a fast-paced environment.

Preferred Skills:

• Experience with graphic design tools such as Canva, Figma, Adobe InDesign, or equivalent.
• Hands-on experience managing budgets and driving ROI-focused campaigns.

ASSUMPTION: The ideal candidate will have a strong background in B2B marketing, with a focus on SaaS or Tech Services, and a proven track record of driving results through strategic marketing initiatives.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director of Marketing role with 8+ years of experience in the United States)

Benefits:

• Generous compensation package with performance incentives
• Full Health and Dental Insurance Coverage
• 401k
• Paid maternity and paternity leave
• Flexible PTO policy
• The flexibility of working remotely

Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: The salary range is estimated based on industry standards for a Director of Marketing role with the required experience level. The benefits package is comprehensive and competitive for a company of this size.

📌 Applicant Insights

🔍 Company Context

Industry: Mole Street is an Elite HubSpot Solutions Partner and industry-leading technology and marketing consultancy, focusing on enterprise and mid-market B2B companies globally.

Company Size: Mole Street has 11-50 employees, providing a dynamic and collaborative work environment where individual contributions can make a significant impact.

Founded: 2011, with a mission to empower others to realize their greatness through strategic marketing solutions.

Company Description:

• Mole Street specializes in enterprise and mid-market B2B companies, offering strategic approaches to execute goals through creative applications of their solutions.
• The company focuses on Technical HubSpot Consulting, Content Marketing, Growth-Driven Design, Migrations, and Integrations.
• Mole Street's culture is driven by core values such as Joy, Grit, Accountability, Curiosity, Authenticity, Growth Mindedness, and Clarity.

Company Specialties:

• Branding + Creative Services
• Digital Marketing
• Hubspot Agency
• Growth Marketing
• Email Marketing
• Consulting
• HubSpot Consulting
• CRM Migration

Company Website: www.molestreet.com

ASSUMPTION: Mole Street's focus on mid-market B2B companies and its status as an Elite HubSpot Solutions Partner indicate a strong commitment to providing high-quality marketing services tailored to the needs of its clients.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the CMO and acting as a player-coach to build and lead a small team.

Reporting Structure: The Director of Marketing will report to the CMO and work closely with the Co-Founders to align marketing efforts with overarching business goals.

Work Arrangement: This role is remote-friendly, with weekly account meetings and finance department meetings held virtually. Availability on email, Slack, Zoom, and phone during working hours is required for connects with the team.

Growth Opportunities:

• As a senior-level role, this position offers the opportunity to make a significant impact on the company's growth and success.
• The Director of Marketing will have the chance to build and lead a team, driving their professional development and growth.
• Working closely with the CMO and Co-Founders, the successful candidate will have ample opportunities to learn and grow within the organization.

ASSUMPTION: This role provides ample opportunities for professional growth and development, both in terms of leadership skills and marketing expertise.

🌍 Location & Work Environment

Office Type: Mole Street has offices in Philadelphia, PA, and Reston, VA, but this role is remote-friendly, allowing for flexible work arrangements.

Office Location(s): 1538 Pine Street, Philadelphia, PA 19102, US; 1908 Reston Metro Plaza, Reston, VA 20190, US

Geographic Context:

• The Philadelphia and Reston areas offer a mix of urban and suburban environments, with access to various cultural, recreational, and dining options.
• The East Coast location provides proximity to major markets and business hubs, facilitating client interactions and industry networking opportunities.
• The remote-friendly work arrangement allows for greater flexibility in work-life balance and the ability to work from various locations within the United States.

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: The remote-friendly work environment and flexible hours provide a good work-life balance, allowing employees to manage their time effectively while maintaining productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screen with the HR team to discuss the role and assess cultural fit
• In-depth interviews with the CMO and other key stakeholders to evaluate skills, experience, and strategic thinking
• Final interviews with the Co-Founders to discuss long-term vision and alignment with company goals
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Leadership skills and team management capabilities
• Cultural fit and alignment with Mole Street's core values
• Communication and collaboration skills, particularly with sales teams
• Technical proficiency in HubSpot and other relevant marketing tools

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and strategic thinking.
• Demonstrate your understanding of Mole Street's business model and the role's responsibilities by providing specific examples of how your experience aligns with the job requirements.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively with cross-functional teams.

ATS Keywords: Marketing Strategy, Demand Generation, Lead Generation, Content Marketing, HubSpot, SEO, PPC, Social Media, Marketing Automation, Team Leadership, Budget Management, Data Analysis

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, with a strong emphasis on their marketing expertise and ability to collaborate effectively with cross-functional teams.

🛠️ Tools & Technologies

• HubSpot (Content Hub, Marketing Hub)
• Google Search Console
• Looker
• Excel
• Clarity
• Canva, Figma, Adobe InDesign (preferred but not mandatory)

ASSUMPTION: The required tools and technologies reflect the role's focus on digital marketing, content creation, and data analysis, with a preference for candidates familiar with graphic design tools for enhanced visual content.

👔 Cultural Fit Considerations

Company Values:

• Joy: Mole Street prioritizes a positive and enjoyable work environment, fostering a sense of camaraderie and team spirit.
• Grit: The company values perseverance, resilience, and a strong work ethic in the face of challenges and setbacks.
• Accountability: Mole Street emphasizes personal responsibility, reliability, and a commitment to delivering high-quality work.

Work Style:

• Collaborative: The company encourages open communication, active listening, and teamwork to drive collective success.
• Adaptable: Mole Street values flexibility and the ability to pivot strategies based on changing market conditions and client needs.
• Data-driven: The company emphasizes the use of data and analytics to inform decision-making and measure performance.

Self-Assessment Questions:

• How do you embody Mole Street's core values in your daily work?
• Describe a time when you had to adapt your marketing strategy due to changing market conditions or client needs. How did you approach this challenge, and what was the outcome?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment? Provide a specific example from your previous experience.

ASSUMPTION: Mole Street's core values and work style emphasize a positive, collaborative, and data-driven culture, with a strong focus on personal accountability and adaptability in the face of challenges and changing market conditions.

⚠️ Potential Challenges

• Managing a small team while actively contributing to day-to-day marketing initiatives may require strong time management and prioritization skills.
• Working remotely may present unique challenges in maintaining productivity, communication, and work-life balance.
• Driving a minimum number of MQLs and SQLs each month/quarter based on the sales plan set by leadership may require continuous optimization and refinement of marketing strategies.
• Balancing the need for strategic thinking with hands-on execution may necessitate strong multitasking and organizational skills.

ASSUMPTION: The potential challenges associated with this role reflect the need for strong leadership, time management, and adaptability in a fast-paced, remote work environment, with a focus on driving results through strategic marketing initiatives.

📈 Similar Roles Comparison

• Compared to other Director of Marketing roles, this position places a stronger emphasis on hands-on execution and team leadership, requiring a balance of strategic thinking and tactical implementation.
• In the B2B marketing landscape, this role offers a unique blend of traditional and digital marketing expertise, with a focus on driving results through strategic initiatives.
• Career progression in this role may involve moving into a VP of Marketing or Chief Marketing Officer position, with the opportunity to grow alongside the company and make a significant impact on its long-term success.

ASSUMPTION: This role offers a unique blend of strategic thinking, hands-on execution, and team leadership, with ample opportunities for professional growth and development within the organization.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive brand awareness, demand generation, and customer acquisition for a new product launch.
• Managing a multi-channel demand generation campaign to target specific industry verticals, client use cases, and key channel relationships, resulting in a 30% increase in MQLs and SQLs.
• Collaborating with the sales team to create targeted messaging and enablement tools, leading to a 25% increase in conversion rates and a 15% increase in deal size.

ASSUMPTION: The sample projects reflect the role's focus on strategic marketing initiatives, data-driven optimization, and collaboration with cross-functional teams to drive results and achieve business objectives.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth plans, and what are the key priorities for the first 90 days?
• What are the most significant challenges facing the marketing team currently, and how can this role help address them?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to measuring and optimizing marketing performance, and how does this role contribute to that process?
• How does the company foster a positive and collaborative work environment, particularly in a remote-friendly setting?

ASSUMPTION: The key questions to ask during the interview focus on understanding the role's strategic importance, identifying challenges, and assessing the company's commitment to professional development, performance optimization, and fostering a positive work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and strategic thinking.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively with cross-functional teams.
• If selected for an interview, be prepared to discuss your approach to marketing strategy, demand generation, and team leadership, with a focus on driving results and achieving business objectives.
• Follow up with the HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.