Director of Marketing

📌 Core Information 🔹 Job Title: Director of Marketing 🔹 Company: Gorilla Logic 🔹 Location: Remote (US, Costa Rica, Colombia, Mexico) 🔹 Job Type: Full-Time/Salary 🔹 Category: Marketing 🔹 Date Posted: April 23, 2025 🔹 Experience Level: 10+ years 🔹 Remote Status: Hybrid 🚀 Job Overview Key aspects of this role include: - Developing and executing comprehensive marketing strategies to support business growth and customer acquisition. - Overseeing brand positioning, demand generation, content strategy, digital marketing, events, partner marketing, and lead generation initiatives. - Building and managing a high-performing marketing team. - Collaborating with sales leadership to align marketing strategies with business development goals. - Representing the company at industry events and speaking engagements. ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the IT services landscape. The ideal candidate will have a proven track record of driving measurable growth in a similar industry. 📋 Key Responsibilities ✅ Develop and lead the execution of the overall marketing strategy to support business growth, customer acquisition, and retention. ✅ Build and manage a high-performing marketing team including digital marketing, content, events, and design. ✅ Create and oversee integrated marketing campaigns across digital, social, email, and traditional channels. ✅ Work closely with sales leadership to align marketing strategies with business development goals and support lead generation. ✅ Develop brand messaging and positioning to differentiate Gorilla Logic in a competitive IT services market for both customers and prospective employees. ✅ Drive content marketing initiatives including blogs, whitepapers, case studies, videos, and webinars. ✅ Manage marketing budget, analyze ROI, and report performance metrics to executive leadership. ✅ Oversee SEO/SEM, PPC, website development, and optimization strategies. ✅ Collaborate with product and technical teams to ensure accurate representation of services and solutions. ✅ Represent the company at industry events, conferences, and speaking engagements as needed. ✅ Lead partner marketing initiatives with key technology alliances. ASSUMPTION: The role may require occasional travel for industry events and conferences. 🎯 Required Qualifications Education: - Bachelor’s degree in Marketing, Business, or related field (Master’s preferred). Experience: - 10+ years of progressive marketing experience, with at least 3 years in a senior leadership role. - Proven success in marketing leadership within IT services, technology, or SaaS industry. Required Skills: - Strong understanding of B2B marketing, demand generation, and digital marketing best practices. - Experience with marketing automation platforms, CRM systems (e.g., Salesforce) and AI tools used in marketing. - Excellent leadership, communication, and project management skills. - Data-driven mindset with experience analyzing performance metrics and making strategic decisions. Preferred Skills: - Experience with nearshore Agile teams and IT services delivery. - Fluency in Spanish. ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the global nature of the company and the industry. 💰 Compensation & Benefits Salary Range: $150,000 - $180,000 per year (based on industry standards for a Director of Marketing role with 10+ years of experience in the IT services industry). Benefits: - Health, dental, and vision insurance. - 401(k) matching. - Unlimited PTO. - Flexible work arrangements. Working Hours: Full-time, with flexible hours and a hybrid work arrangement. ASSUMPTION: The salary range is estimated based on industry standards for a Director of Marketing role with the required experience level. The benefits listed are common for companies of this size in the IT services industry. 📌 Applicant Insights 🔍 Company Context Industry: Gorilla Logic operates in the competitive IT services landscape, providing nearshore Agile teams to Fortune 500 and SMB companies. The company specializes in full-stack web, mobile, and enterprise applications. Company Size: Gorilla Logic has 501-1,000 employees, making it a mid-sized company with a significant presence in the industry. Founded: Gorilla Logic was founded in 2002 and has since grown to have offices in the United States, Costa Rica, Colombia, and Mexico. Company Description: - Gorilla Logic provides nearshore Agile teams to help clients achieve results faster. - The company offers expertise in full-stack web, mobile, and enterprise applications. - Gorilla Logic has a highly collaborative culture, with a spirit of partnership unique in the industry. Company Specialties: - Mobile Application Development - Web Application Development - Development & IT Consulting - Custom Software Development - Legacy Modernization - UI/UX - QA Automation - Agile Software Development - Digital Product Engineering - DevOps - Cloud - Solution Architecture - Agile Transformation - Enterprise Platforms - Software Engineering Services - Software Product Development - User Experience Design - User Experience Engineering Company Website: Gorilla Logic ASSUMPTION: Gorilla Logic's focus on nearshore Agile teams sets it apart in the IT services industry, offering clients a unique blend of expertise and collaboration. 📊 Role Analysis Career Level: This role is a senior leadership position, reporting directly to the Chief Marketing Officer or another executive-level position. Reporting Structure: The Director of Marketing will oversee a team of marketing professionals, including digital marketing, content, events, and design specialists. Work Arrangement: The role is hybrid, with a distributed team in the US and Latin America. The work arrangement allows for flexibility and remote work, with occasional travel for industry events and conferences. Growth Opportunities: - Opportunities to shape the marketing strategy and direction of the company. - Potential to lead and mentor a team of marketing professionals. - Possibility to expand the role's scope and influence as the company grows. ASSUMPTION: The hybrid work arrangement and distributed team offer opportunities for professional growth and development, as well as a diverse and inclusive work environment. 🌍 Location & Work Environment Office Type: Hybrid, with a distributed team in the US and Latin America. Office Location(s): - 8001 Arista Pl, Ste 600, Broomfield, Colorado 80021, US - Sabana Business Center 10th Floor, Bv. Ernesto Rohrmoser, San Jose, San Jose, CR - Impact Hub Medellín, Cl. 17 #43 F- 287, Medellín, Antioquia ,, CO - Av. Prolongación Américas 1600 Col. Country Club, Second Floor, Sixth Floor, Guadalajara, Jalisco 4461, MX Geographic Context: - The US offices provide access to a large talent pool and a mature IT services market. - The Latin American offices offer nearshore advantages, such as time zone alignment and cost savings. Work Schedule: Flexible hours, with a focus on results and productivity. ASSUMPTION: The hybrid work environment and flexible hours allow for a healthy work-life balance, while the distributed team offers diverse perspectives and collaboration opportunities. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening. 2. Phone or video screening with the HR team. 3. In-depth interviews with the hiring manager and other team members. 4. Final interview with the Chief Marketing Officer or another executive-level position. Key Assessment Areas: - Marketing strategy and vision. - Leadership and team management skills. - Knowledge of the IT services industry and market trends. - Ability to analyze performance metrics and make data-driven decisions. Application Tips: - Tailor your resume to highlight relevant marketing experience and achievements. - Prepare examples of successful marketing campaigns and their results. - Research Gorilla Logic's industry and competition to demonstrate your understanding of the market landscape. ATS Keywords: Marketing Strategy, Team Management, Digital Marketing, Content Strategy, Lead Generation, Brand Positioning, Demand Generation, SEO, PPC, Budget Management, Performance Metrics, Project Management, Collaboration, Communication, Data Analysis, Event Management ASSUMPTION: The application process is designed to assess the candidate's strategic thinking, leadership skills, and industry knowledge. Tailoring your application to these key assessment areas will increase your chances of success. 🛠️ Tools & Technologies - Marketing automation platforms (e.g., HubSpot, Marketo) - CRM systems (e.g., Salesforce) - AI tools used in marketing (e.g., IBM Watson, Adobe Analytics) - SEO/SEM tools (e.g., Google Analytics, SEMrush) - Project management tools (e.g., Asana, Trello) - Design tools (e.g., Adobe Creative Suite, Sketch) ASSUMPTION: The required tools and technologies are standard for a Director of Marketing role in the IT services industry. Proficiency in these tools will be essential for success in the role. 👔 Cultural Fit Considerations Company Values: - Agile: Gorilla Logic embraces an Agile approach to software development and project management. - Unstoppable: The company is committed to delivering results and overcoming challenges. - Collaborative: Gorilla Logic fosters a culture of teamwork and partnership. - Tech-obsessed: The company is passionate about technology and innovation. Work Style: - Results-driven: Gorilla Logic focuses on delivering outcomes and achieving goals. - Flexible: The company offers flexible work arrangements and encourages a healthy work-life balance. - Diverse: Gorilla Logic values diversity and inclusion, with a distributed team across multiple countries. Self-Assessment Questions: - How do you align with Gorilla Logic's values of being Agile, unstoppable, collaborative, and tech-obsessed? - How do you approach leading and managing a distributed team with members in different time zones and cultures? - How do you balance flexibility and results-driven work in a hybrid work environment? ASSUMPTION: Gorilla Logic's culture is built on a foundation of Agile principles, collaboration, and a passion for technology. Candidates who align with these values and work styles will be well-suited to the company's culture. ⚠️ Potential Challenges - Managing a distributed team across multiple time zones and cultures. - Balancing the demands of a senior leadership role with the need for work-life balance. - Navigating the competitive IT services landscape and differentiating Gorilla Logic's offerings. - Adapting to the unique challenges and opportunities of a hybrid work environment. ASSUMPTION: The potential challenges in this role are common to senior leadership positions in the IT services industry. Successful candidates will be able to navigate these challenges and leverage them as opportunities for growth and development. 📈 Similar Roles Comparison - Marketing Director (IT Services): This role is similar to other Marketing Director positions in the IT services industry, with a focus on developing and executing marketing strategies to support business growth and customer acquisition. - Marketing Director (Technology): While the technology industry shares some similarities with IT services, the focus on software development and innovation may differ from Gorilla Logic's offerings. - VP of Marketing (Enterprise Software): This role may have a broader scope, focusing on enterprise software products rather than IT services. However, the strategic and leadership aspects of the role may be similar. ASSUMPTION: The similarities and differences between these roles will depend on the specific company and industry context. Candidates should research each role and company to understand the unique opportunities and challenges they present. 📝 Sample Projects - Developing and executing a comprehensive marketing strategy to support a major product launch. - Building and managing a high-performing marketing team to support business growth and customer acquisition. - Creating and overseeing integrated marketing campaigns to generate leads and drive revenue. - Representing the company at industry events and conferences, such as AWS re:Invent or Microsoft Ignite. - Leading partner marketing initiatives with key technology alliances, such as AWS, Microsoft, or Google Cloud. ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a Director of Marketing at Gorilla Logic might undertake. The specific projects and priorities will depend on the company's goals and market conditions. ❓ Key Questions to Ask During Interview - How does Gorilla Logic differentiate itself in the competitive IT services landscape? - What are the key priorities for the marketing team in the first 90 days? - How does the company support the professional development and growth of its marketing team members? - What is the company's approach to measuring and optimizing marketing performance? - How does Gorilla Logic foster a culture of collaboration and partnership with its clients and team members? ASSUMPTION: These interview questions are designed to assess the company's marketing strategy, culture, and approach to performance management. Candidates should tailor their questions to the specific role and company context. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link. - Tailor your resume to highlight relevant marketing experience and achievements. - Prepare examples of successful marketing campaigns and their results. - Research Gorilla Logic's industry and competition to demonstrate your understanding of the market landscape. - Follow up with the hiring manager or HR team within one week of submitting your application to confirm receipt and express your interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.