Director of Marketing & Brand Strategy

📌 Core Information

🔹 Job Title: Director of Marketing & Brand Strategy

🔹 Company: Concept Rehab & Engage Consulting

🔹 Location: Toledo, OH

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing & Branding

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and maintaining Concept Rehab's competitive advantage and brand awareness
• Collaborating with department leaders to implement marketing efforts and lead generation tasks
• Analyzing market positioning and consumer insights through content marketing strategies
• Creating and implementing advertising, graphic design, website/blog, and SEO strategies
• Monitoring market trends and competitor activities to identify opportunities and key issues

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work collaboratively across departments.

📋 Key Responsibilities

✅ Create, implement, and maintain brand standards/guidelines throughout the organization

✅ Analyze Concept Rehab's brand positioning in the market and shape targeted consumer insights

✅ Assist the team to translate brand/marketing strategies into brand plans, brand positioning, and go-to-market strategies

✅ Establish performance specifications, cost parameters, market applications, and buyer trends

✅ Implement lead generation strategies to promote qualified opportunities to the sales team

✅ Measure and report performance of all multi-media campaigns and assess against goals (ROI and KPIs)

✅ Monitor market trends, research consumer behaviors, and competitor activities to identify opportunities and key issues

✅ Create and implement advertising, graphic design, website/blog, and SEO strategies that ensure consistency with product line strategy

✅ Monitor consumer reactions to co-create customer-centric client engagement relationship mappings

✅ Anticipate bottlenecks, remove barriers, and create solutions to meet deadlines and project milestones

✅ Contribute equally to the team and get the best from everyone to catalyze company success

✅ Compose and assist with marketing letters, brochures, and proposals

✅ Consistently portray the mission, vision, core values, cornerstones, and professional image of Concept Rehab

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical evaluation to drive marketing success.

🎯 Required Qualifications

Education: Bachelor’s degree (B.A. or B.S.) or equivalent; or equivalent combination of education and experience.

Experience: 5-10 years of experience in marketing and branding roles

Required Skills:

• Advanced experience in HubSpot, LinkedIn, Facebook, X, and Recruiting/Hiring platforms
• Proven ability to analyze market trends and consumer behaviors
• Strong project management and team collaboration skills
• Excellent communication and presentation skills
• Valid, unexpired driver’s license

Preferred Skills:

• Experience in the healthcare industry
• Certifications in marketing or branding platforms
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the healthcare industry and relevant certifications may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $100,000 - $140,000 per year (Based on industry standards for a Director of Marketing & Brand Strategy with 5-10 years of experience in the healthcare industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Continuing education and training opportunities

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for project needs

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Concept Rehab & Engage Consulting operates in the healthcare industry, specifically providing contract rehabilitation services and business navigation services for senior post-acute health care providers.

Company Size: Concept Rehab & Engage Consulting has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: The company was founded in 1978 and has since grown to serve skilled nursing facilities, long-term care, assisted living, and outpatient care throughout the Midwest.

Company Description:

• Concept Rehab is a nationally known provider of contract rehabilitation services and business navigation services for senior post-acute health care providers.
• The company serves skilled nursing facilities, long-term care, assisted living, and outpatient care throughout the Midwest.
• Concept Rehab offers management and consulting services for skilled nursing and long-term care facilities that employ their own staff.

Company Specialties:

• Physical Therapy
• Occupational Therapy
• Speech Therapy
• Skilled Nursing Facilities
• Continuing Care Retirement Communities
• Assisted Living Facilities
• Independent Living Facilities
• Home Health

Company Website: www.conceptrehab.com

ASSUMPTION: Concept Rehab & Engage Consulting's focus on the healthcare industry and commitment to providing high-quality rehabilitation services make it an attractive employer for candidates interested in the sector.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Vice President of Business Development.

Reporting Structure: The Director of Marketing & Brand Strategy will oversee marketing and branding efforts across the organization, collaborating with department leaders to implement strategies and achieve goals.

Work Arrangement: This is an on-site, full-time position with the primary office located in Toledo, OH. Some flexibility may be available for remote work, depending on the candidate's needs and the organization's policies.

Growth Opportunities:

• Potential advancement to Vice President or C-level roles within the organization
• Expanding the company's reach and services through strategic marketing and branding efforts
• Developing and mentoring junior marketing team members

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the organization's success.

🌍 Location & Work Environment

Office Type: Concept Rehab & Engage Consulting's headquarters is a professional office environment, with additional offices located throughout the Midwest.

Office Location(s): 6591 W. Central Avenue, Toledo, OH 43617

Geographic Context:

• Toledo is located in northwest Ohio, approximately 10 miles from the Michigan border.
• The city offers a mix of urban and suburban living, with a population of around 270,000 people.
• Toledo is home to several museums, parks, and cultural attractions, as well as a vibrant arts scene.

Work Schedule: The work schedule for this role is typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for project needs and deadlines.

ASSUMPTION: Candidates should be comfortable working in an on-site office environment and be willing to commute to the Toledo headquarters as needed.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• In-depth interview with the Vice President of Business Development
• Presentation or case study assignment to assess strategic thinking and problem-solving skills
• Final interview with key stakeholders or the executive team

Key Assessment Areas:

• Strategic thinking and planning
• Analytical skills and data-driven decision-making
• Creativity and innovation in marketing and branding
• Communication and presentation skills
• Leadership and team collaboration

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your previous marketing and branding work, if applicable
• Research Concept Rehab & Engage Consulting's mission, values, and recent marketing efforts to demonstrate your understanding of the organization

ATS Keywords: Brand Strategy, Marketing, Lead Generation, Content Marketing, Market Analysis, Performance Measurement, Advertising, Graphic Design, SEO, Team Collaboration, Project Management, Customer Engagement, Communication, Networking, Adaptability, Detail Orientation

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's strategic thinking, creativity, and leadership skills.

🛠️ Tools & Technologies

• HubSpot
• LinkedIn
• Facebook
• X (formerly Twitter)
• Recruiting/Hiring platforms
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Google Analytics
• SEMrush or similar SEO tools

ASSUMPTION: Candidates should have advanced experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Commitment
• Respect
• Integrity

Work Style:

• Collaborative and team-oriented
• Results-driven and goal-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you demonstrate commitment to Concept Rehab's mission and values in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in a marketing or branding project, and how did you ensure the project's success?
• How do you approach collaboration and teamwork, and can you share a specific example from your previous experience?

ASSUMPTION: Candidates should be able to articulate their alignment with Concept Rehab's core values and demonstrate their ability to work effectively in a collaborative, results-driven environment.

⚠️ Potential Challenges

• Managing multiple marketing and branding projects simultaneously, with tight deadlines
• Adapting to changes in market trends, consumer behaviors, and competitor activities
• Collaborating effectively with department leaders and stakeholders across the organization
• Balancing strategic planning and creative execution with analytical evaluation and performance measurement

ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Unlike related roles, this position focuses specifically on marketing and branding strategies for a healthcare organization, requiring industry-specific knowledge and experience
• Industry-specific context: The healthcare industry is highly competitive and regulated, with unique marketing and branding challenges and opportunities
• Career path comparison: This role offers the opportunity to advance to Vice President or C-level positions within the organization, with a focus on strategic planning and execution

ASSUMPTION: Candidates should research similar roles in the healthcare industry to better understand the unique challenges and opportunities presented by this position.

📝 Sample Projects

• Developing and implementing a comprehensive brand strategy for a new service line or product extension
• Analyzing market trends and consumer behaviors to inform targeted content marketing campaigns
• Creating and executing a multi-channel advertising campaign to promote a specific service or event

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and demonstrate their ability to drive results in a dynamic, fast-paced environment.

❓ Key Questions to Ask During Interview

• Can you describe the organization's long-term goals for marketing and branding, and how this role contributes to achieving them?
• How does the company support the professional development and growth of its marketing and branding team members?
• Can you provide an example of a successful marketing or branding campaign implemented by the company, and what made it effective?
• How does the company measure the success of its marketing and branding efforts, and what key performance indicators (KPIs) does it track?
• What is the company's approach to innovation and staying ahead of industry trends in marketing and branding?

ASSUMPTION: Candidates should prepare thoughtful, insightful questions that demonstrate their understanding of the role and the organization's goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your previous marketing and branding work, if applicable
• Research Concept Rehab & Engage Consulting's mission, values, and recent marketing efforts to demonstrate your understanding of the organization
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.