Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: The Salty

🔹 Location: Miami, FL

🔹 Job Type: On-site

🔹 Category: Food and Beverage Services

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading all marketing functions across the brand to drive same-store sales growth, guest frequency, and retention.
• Overseeing social strategy, email/CRM, loyalty, partnerships, product launches, new store openings, and integrated brand campaigns.
• Balancing data-driven strategy with cultural relevance to maintain a cohesive brand voice across channels.
• Managing and mentoring the marketing team, fostering a culture of excellence, accountability, and innovation.
• Collaborating cross-functionally with Operations, Culinary, Tech, and Retail teams to ensure alignment.

ASSUMPTION: This role requires a strategic thinker who can translate marketing strategies into results, with a strong background in full-funnel marketing and a proven track record in driving traffic, sales, and guest retention.

📋 Key Responsibilities

✅ Own and execute marketing strategies that drive traffic, repeat visits, and revenue across all store locations.

✅ Analyze guest data and campaign performance to iterate and improve ongoing efforts.

✅ Lead calendar planning and campaign rollout for promotions, seasonal products, and new category launches.

✅ Optimize loyalty program and CRM campaigns to improve engagement and LTV.

✅ Develop and manage a cohesive marketing calendar aligned with business objectives.

✅ Oversee storytelling and content strategy across email, social, in-store, and digital touchpoints.

✅ Collaborate with creative and culinary teams to launch products with a 360-degree approach.

✅ Lead email marketing strategy, segmentation, and lifecycle journeys.

✅ Drive app engagement and first-party data collection through performance marketing and owned channels.

✅ Collaborate with the social team to build & approve content strategy and visual direction across platforms.

✅ Manage the social team to create brand-relevant, high-performing content that drives awareness, buzz, and sales.

✅ Manage influencer and creator collaboration strategies with an emphasis on ROI and local relevance.

✅ Create and execute go-to-market plans for new store launches across new and existing markets.

✅ Identify and lead local and national brand collaborations to increase reach and relevance.

✅ Build relationships with mission-aligned brands, artists, and creators to co-create culturally resonant campaigns.

✅ Manage and mentor the marketing team, creating a culture of excellence, accountability, and innovation.

✅ Work cross-functionally with Operations, Culinary, Tech, and Retail teams to ensure alignment.

✅ Manage agency and vendor relationships across PR, media, creative, and research.

ASSUMPTION: This role requires a high degree of collaboration, creativity, and strategic thinking to balance data-driven strategy with cultural relevance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 6-10+ years in brand, growth, or strategic marketing, with a focus on F&B/QSR, multi-unit retail, or hospitality.

Required Skills:

• Proven track record of driving traffic, sales, and guest retention through holistic campaigns.
• Data-savvy with a strong grasp of marketing KPIs and CRM tools (e.g., Customer.io, Lunchbox, etc.).
• Expert in social and influencer strategy with a pulse on emerging trends and cultural moments.
• Highly collaborative with exceptional communication and leadership skills.
• Creative and strategic thinker who can roll up their sleeves when needed.

Preferred Skills:

• Experience launching and managing loyalty programs.
• Understanding of restaurant tech stacks (Toast POS, delivery integrations, app marketing, loyalty program, etc).

ASSUMPTION: Candidates should have a deep understanding of full-funnel marketing and a proven track record in driving traffic and sales through holistic campaigns.

💰 Compensation & Benefits

Salary Range: $90,000 - $110,000 per year. This estimate is based on industry standards for a Director of Marketing role in the food and beverage sector, with 6-10 years of experience, and is subject to change based on the candidate's qualifications and the company's compensation structure.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on donuts and coffee
• Opportunities for growth and advancement within the company

Working Hours: Full-time, with a standard workweek of 40 hours. The role may require occasional work on evenings and weekends to support events or campaigns.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: The Salty is a family-owned, artisan donut shop that focuses on chef-made, small-batch, craft donuts that rotate based on seasonality. They are a 100% scratch bakery, using only the highest quality ingredients and making everything in-house. The company also serves Intelligentsia Coffee and has crafted a coffee menu that focuses on seasonality and flavor profiles that challenge the norm.

Company Size: The Salty has 51-200 employees, making it a mid-sized company. This size allows for a more intimate work environment and the opportunity to make a significant impact on the company's growth and success.

Founded: The Salty was founded in 2015, and has since expanded to multiple locations across the United States, with a focus on quality and craftsmanship.

Company Description:

• The Salty is a family-owned, artisan donut shop that focuses on chef-made, small-batch, craft donuts that rotate based on seasonality.
• The company uses nothing but the highest quality ingredients and making everything in house, ensuring that all products are free from artificial ingredients.
• The Salty is committed to pushing the boundaries of what a 'donut' is, to make sure they’re not only Miami’s best donut shop, but one of the best donut shops and coffee bars in the nation.

Company Specialties:

• Artisan donuts
• Craft coffee
• Seasonal and innovative flavors
• High-quality ingredients
• Cultural relevance and community engagement

Company Website: saltydonut.com

ASSUMPTION: The Salty is a rapidly growing company with a strong focus on quality, craftsmanship, and community engagement. This role offers the opportunity to join a dynamic and innovative team in a fast-paced environment.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of strategic thinking, leadership, and management skills.

Reporting Structure: The Director of Marketing will report directly to the Chief Marketing Officer and will be responsible for managing and mentoring the marketing team.

Work Arrangement: This role is on-site, with the expectation that the Director of Marketing will be present in the office on a regular basis to collaborate with the team and ensure alignment with company objectives.

Growth Opportunities:

• As the company continues to expand, there may be opportunities for the Director of Marketing to take on additional responsibilities or advance to an even higher level within the organization.
• The Salty values internal promotions and provides opportunities for employees to grow and develop within the company.
• The Director of Marketing will have the opportunity to work closely with senior leadership, gaining valuable insights into the strategic direction of the company and the industry as a whole.

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a meaningful impact on the company's success and advance their career within the organization.

🌍 Location & Work Environment

Office Type: The Salty's office is a dynamic and collaborative workspace, designed to foster creativity and innovation.

Office Location(s): The Salty's headquarters is located in Miami, FL, with additional offices in Dallas, TX; Orlando, FL; Austin, TX; West Palm Beach, FL; Charlotte, NC; Atlanta, GA; and Denver, CO.

Geographic Context:

• Miami, FL: The Salty's headquarters is located in the vibrant and diverse city of Miami, offering a rich cultural scene, beautiful beaches, and a thriving food and beverage industry.
• Expansion Markets: The Salty has expanded to multiple locations across the United States, with a focus on markets with a strong demand for high-quality, craft-focused donuts and coffee.

Work Schedule: The Director of Marketing will be expected to work a standard full-time workweek of 40 hours, with the possibility of occasional overtime to support events or campaigns.

ASSUMPTION: The Salty's office environment is designed to be collaborative, creative, and dynamic, with a strong focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department to discuss the role and assess cultural fit.
• In-depth interview with the Chief Marketing Officer to discuss marketing strategy, campaign execution, and leadership style.
• Final interview with the CEO to discuss long-term vision, company culture, and alignment with the company's mission and values.

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and management abilities
• Cultural relevance and understanding of emerging trends
• Data analysis and CRM expertise
• Collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your experience in brand, growth, or strategic marketing, with a focus on F&B/QSR, multi-unit retail, or hospitality.
• Demonstrate your understanding of full-funnel marketing and your ability to drive traffic, sales, and guest retention through holistic campaigns.
• Showcase your creativity, strategic thinking, and leadership skills through specific examples and anecdotes.
• Prepare for behavioral interview questions that assess your problem-solving skills, leadership style, and cultural fit.

ATS Keywords: Marketing Strategy, Campaign Execution, Leadership, Brand Marketing, Growth Marketing, Strategic Marketing, Digital Marketing, Social Media Strategy, Influencer Strategy, Data Analysis, Customer Relationship Management, Content Strategy, Campaign Management, Team Leadership, Collaboration, Creative Thinking, Performance Marketing, Loyalty Program Management, Market Research

ASSUMPTION: The Salty's interview process is designed to assess the candidate's strategic thinking, leadership, and cultural fit, with a strong focus on marketing strategy and campaign execution.

🛠️ Tools & Technologies

• CRM software (e.g., Customer.io, Lunchbox, etc.)
• Social media management platforms (e.g., Hootsuite, Sprout Social, etc.)
• Email marketing software (e.g., Mailchimp, Constant Contact, etc.)
• Project management tools (e.g., Asana, Trello, etc.)
• Data analysis tools (e.g., Google Analytics, Tableau, etc.)

ASSUMPTION: The Director of Marketing will be expected to have a strong working knowledge of CRM software, social media management platforms, email marketing software, project management tools, and data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• Craftsmanship: A commitment to using only the highest quality ingredients and making everything in-house.
• Community: A dedication to engaging with and giving back to the local community.
• Innovation: A passion for pushing the boundaries of what a 'donut' is and challenging the norm.

Work Style:

• Collaborative: The Salty values a team-based approach to problem-solving and decision-making.
• Dynamic: The company operates in a fast-paced and ever-changing environment, requiring employees to be adaptable and responsive to change.
• Creative: The Salty encourages employees to think outside the box and bring their unique perspectives to the table.

Self-Assessment Questions:

• Do you have a deep understanding of full-funnel marketing and a proven track record of driving traffic, sales, and guest retention through holistic campaigns?
• Are you a strategic thinker with a strong grasp of marketing KPIs and CRM tools?
• Do you have exceptional communication and leadership skills, with the ability to manage and mentor a team?
• Are you comfortable working in a fast-paced and dynamic environment, with the ability to adapt to change and think creatively?
• Do you share The Salty's commitment to craftsmanship, community, and innovation?

ASSUMPTION: The Salty values employees who are collaborative, dynamic, and creative, with a strong commitment to craftsmanship, community, and innovation.

⚠️ Potential Challenges

• Balancing data-driven strategy with cultural relevance to maintain a cohesive brand voice across channels.
• Managing a team and fostering a culture of excellence, accountability, and innovation in a fast-paced and ever-changing environment.
• Collaborating cross-functionally with Operations, Culinary, Tech, and Retail teams to ensure alignment and drive business objectives.

• Managing agency and vendor relationships across PR, media, creative, and research to optimize resources and maximize ROI.

ASSUMPTION: The Director of Marketing role at The Salty presents a unique set of challenges and opportunities, requiring a strategic thinker with strong leadership, management, and collaboration skills.

📈 Similar Roles Comparison

• This role is similar to other Director of Marketing positions in the food and beverage sector, with a focus on brand, growth, or strategic marketing.
• However, The Salty's commitment to craftsmanship, community, and innovation sets it apart from other companies in the industry.
• As a rapidly growing company, The Salty offers significant growth potential and opportunities for advancement within the organization.

ASSUMPTION: The Director of Marketing role at The Salty is similar to other senior-level marketing positions in the food and beverage sector, but with a unique focus on craftsmanship, community, and innovation.

📝 Sample Projects

• Developing and executing a go-to-market plan for a new store launch in an untapped market.
• Creating and managing a loyalty program to improve engagement, LTV, and retention.
• Launching a new product line, such as croissants or café items, with a 360-degree marketing campaign.

ASSUMPTION: The Director of Marketing will be responsible for managing and executing a wide range of marketing projects, from new store launches to product launches and loyalty program management.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision and how this role fits into that strategy?
• How does the marketing team collaborate with other departments, such as Operations, Culinary, Tech, and Retail?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does the company support the growth and development of its employees?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: The Director of Marketing role at The Salty presents a unique set of opportunities and challenges, and it is important for candidates to ask thoughtful questions to gain a deeper understanding of the company and the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your experience in brand, growth, or strategic marketing, with a focus on F&B/QSR, multi-unit retail, or hospitality.
• Prepare for behavioral interview questions that assess your problem-solving skills, leadership style, and cultural fit.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.