📌 Core Information
🔹 Job Title: Director of Marketing
🔹 Company: Rockstar
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving growth and brand awareness for a mission-driven student loan company
- Leveraging data-driven marketing techniques to optimize funnel conversion rates and manage customer acquisition costs (CAC)
- Overseeing multi-channel marketing campaigns across digital, social media, paid search, email, partnerships, and school channels
- Collaborating with various teams to enhance customer acquisition and engagement while maintaining brand consistency
- Researching industry trends, competitor activities, and customer preferences to inform marketing strategies and product positioning
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Develop and implement a comprehensive marketing strategy to grow loan originations and enhance brand positioning in the student lending market
✅ Leverage data-driven marketing techniques to optimize funnel conversion rates and manage customer acquisition costs (CAC)
✅ Partner with the School Sales team to develop targeted marketing outreach efforts to expand the school channel
✅ Develop and manage referral partnerships to grow the affiliate channel, maximizing lead quality and conversion rates
✅ Oversee multi-channel marketing campaigns to drive customer acquisition and engagement
✅ Maintain and evolve the brand presence, ensuring consistency across all touchpoints and identify opportunities for growing brand awareness in the student lending market
✅ Research and analyze industry trends, competitor activities, and customer preferences to inform marketing strategies and product positioning
✅ Support the Founder/CEO with the capital raise process and investor relations
✅ Establish key performance indicators (KPIs) and analyze marketing data to assess campaign effectiveness and make data-driven enhancements
✅ Partner with the Data & Analytics team to assess channel performance/quality and collaborate with marketing partners to share insights and generate ideas for improvement
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data analysis to drive marketing success for the company.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of experience in direct-to-consumer marketing, preferably in fintech, consumer lending, or financial services
Required Skills:
- Proven track record of executing successful performance marketing and customer acquisition strategies
- Sound analytical mindset with expertise in marketing analytics, A/B testing, and data interpretation
- Thorough understanding of consumer lending products, customer journeys, and regulatory considerations in financial marketing
- In-depth growth expertise across most topics within paid search, SEO, and retention engineering
Preferred Skills:
- Skilled in graphic/UX design/storytelling
- Background in higher education/student lending marketing
- Familiarity with AI-driven marketing tools and customer segmentation models
- Experience working remotely with fintech startups
ASSUMPTION: Candidates with a strong background in direct-to-consumer marketing, particularly in fintech or financial services, and a proven track record of driving growth and customer acquisition are ideal for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director of Marketing role with 7+ years of experience in fintech or financial services)
Benefits:
- Health, dental, and vision coverage
- Health Savings Account (HSA) or Flexible Spending Account (FSA)
- 401k participation
- Access to counseling, therapy, and other Employee Assistance Programs
- Generous PTO policy
- Paid company-recognized holidays
- Work-from-home environment
- One paid day per year for professional development and one day to give back through volunteering
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Marketing role with the required experience level. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Philanthropic Fundraising Services (Rockstar's primary focus is on student lending, but their parent organization is a nonprofit focused on education and science)
Company Size: 2-10 employees (Rockstar is a small, mission-driven organization with a close-knit team)
Founded: 2014 (Rockstar was founded in 2014 as a nonprofit focused on education and science, with a mission to use music to educate underprivileged children)
Company Description:
- Rockstar is a mission-driven company dedicated to expanding equity in education by providing affordable student loans to high-achieving students
- The company offers non-cosigned loans based on academic performance rather than credit scores, addressing financial constraints that hinder educational attainment
- Rockstar believes that hard work, good grades, and responsible borrowing are indicators of a student's ability to graduate and achieve success
Company Specialties:
- Nonprofit
- Business Development
- Music
- Science
Company Website: http://www.rockstarfoundation.org
ASSUMPTION: While Rockstar is a small organization, it has a significant impact on the lives of students by providing affordable loan options and promoting educational attainment.
📊 Role Analysis
Career Level: Mid-level to senior (This role requires a balance of strategic thinking and hands-on execution, with a focus on data-driven decision making and continuous optimization)
Reporting Structure: The Director of Marketing will report directly to the COO and collaborate with various teams, including School Sales, Data & Analytics, and Marketing Partners
Work Arrangement: Remote OK (The role can be performed remotely, with a flexible work arrangement that allows for a healthy work-life balance)
Growth Opportunities:
- As a small, growing organization, Rockstar offers opportunities for professional growth and career advancement
- The Director of Marketing will play a crucial role in shaping the company's marketing strategy and driving its success
- With a strong performance, the candidate may have the opportunity to take on additional responsibilities or advance to a more senior role within the organization
ASSUMPTION: This role offers a unique opportunity for a marketing professional to make a significant impact on a mission-driven organization and grow both personally and professionally.
🌍 Location & Work Environment
Office Type: Remote (The role can be performed remotely, with no physical office location)
Office Location(s): United States (The role can be performed from any location within the United States)
Geographic Context:
- The United States has a diverse range of educational institutions and student populations, offering a wide range of opportunities for marketing and customer acquisition
- The remote work arrangement allows for flexibility and the ability to work from any location within the United States
Work Schedule: Full-time (40 hours per week) with flexible scheduling (The role requires a full-time commitment, but the work schedule can be flexible to accommodate the candidate's needs)
ASSUMPTION: The remote work arrangement offers candidates the opportunity to work from any location within the United States, providing flexibility and a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the COO and other team members
- Case study or project presentation (if applicable)
- Final interview with the Founder/CEO
Key Assessment Areas:
- Marketing strategy and execution
- Data analysis and interpretation
- Cultural fit and alignment with Rockstar's mission
- Problem-solving skills and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your experience in direct-to-consumer marketing, with a focus on fintech or financial services
- Demonstrate your understanding of Rockstar's mission and how your skills and experience align with the company's goals
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit
ATS Keywords: Direct-to-Consumer Marketing, Growth Marketing, SEM, SEO, Email Marketing, Social Media, Analytics, Performance Management, Brand Awareness, Customer Acquisition, Referral Partnerships, Market Research, Data-Driven Marketing, Campaign Execution, Graphic Design, UX Design
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing skills, data analysis abilities, and cultural fit with Rockstar's mission and values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Search engine optimization (SEO) tools (e.g., SEMrush, Ahrefs)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The tools and technologies required for this role will depend on the specific marketing channels and platforms used by Rockstar, but the candidate should have experience with a range of marketing automation, CRM, SEO, and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: Rockstar is committed to expanding equity in education and helping students achieve their goals
- Data-driven: Rockstar uses data to inform decision-making and optimize marketing efforts
- Adaptable: Rockstar is a small, agile organization that values flexibility and continuous learning
Work Style:
- Collaborative: Rockstar values teamwork and cross-functional collaboration
- Hands-on: Rockstar expects its team members to be involved in the execution of marketing campaigns and projects
- Data-focused: Rockstar uses data to drive decision-making and measure success
Self-Assessment Questions:
- Do you share Rockstar's commitment to expanding equity in education and helping students achieve their goals?
- Are you comfortable working in a small, agile organization and adapting to changing priorities and needs?
- Do you have experience working remotely and managing your time effectively?
ASSUMPTION: Rockstar values candidates who are passionate about its mission, adaptable, and comfortable working in a small, agile organization.
⚠️ Potential Challenges
- The role requires a balance of strategic thinking and hands-on execution, which can be challenging for some candidates
- The remote work arrangement may present communication and collaboration challenges, particularly for candidates who are not experienced working remotely
- The role requires a strong understanding of consumer lending products, customer journeys, and regulatory considerations in financial marketing, which may be a barrier for candidates without relevant experience
- The small size of the organization may limit the resources and support available for certain projects and initiatives
ASSUMPTION: While this role presents several challenges, it also offers a unique opportunity for a marketing professional to make a significant impact on a mission-driven organization and grow both personally and professionally.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a greater emphasis on data analysis and interpretation, as well as the ability to execute marketing campaigns and projects
- This role is unique in its focus on student lending and expanding equity in education, which may appeal to candidates who are passionate about social impact and mission-driven work
- As a small, growing organization, Rockstar offers opportunities for professional growth and career advancement that may not be available in larger, more established companies
ASSUMPTION: This role offers a unique blend of strategic thinking, hands-on execution, and data analysis, with a focus on driving growth and brand awareness for a mission-driven student loan company.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive customer acquisition and engagement
- Researching and analyzing industry trends, competitor activities, and customer preferences to inform marketing strategies and product positioning
- Collaborating with the School Sales team to develop targeted marketing outreach efforts to expand the school channel
ASSUMPTION: These sample projects are intended to illustrate the types of marketing initiatives and campaigns that the Director of Marketing may be responsible for developing and executing.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into its overall growth plans?
- How does Rockstar measure the success of its marketing campaigns and initiatives?
- What opportunities are there for professional growth and career advancement within the organization?
- How does Rockstar support its employees' work-life balance and personal development?
- Can you describe the company's culture and how it fosters collaboration and innovation?
ASSUMPTION: These key questions are intended to help candidates better understand Rockstar's marketing strategy, company culture, and opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in direct-to-consumer marketing, with a focus on fintech or financial services
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit
- Research Rockstar's mission and values, and be prepared to discuss how your skills and experience align with the company's goals
- Follow up with Rockstar one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
