Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: Prime Source Foods of NH

🔹 Location: Londonderry, NH

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 7-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing initiatives to drive revenue growth and customer engagement
• Collaborating closely with sales, category management, operations, and vendor partners to support revenue goals and enhance the customer experience
• Leading a team of marketing professionals and fostering a high-performance culture
• Managing the marketing budget and ensuring cost-effective use of resources

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the food distribution and foodservice markets.

📋 Key Responsibilities

✅ Develop and implement comprehensive marketing strategies aligned with company goals and sales objectives

✅ Conduct market analysis to identify opportunities, trends, and competitive positioning

✅ Define target customer segments within foodservice (e.g., restaurants, institutions, hospitality)

✅ Lead brand positioning and messaging strategies for the company and key product lines

✅ Ensure brand consistency across all channels and customer touchpoints

✅ Oversee the development of branded materials (digital and print)

✅ Collaborate with sales leadership to support business development efforts

✅ Create tools, presentations, and campaigns that drive sales growth

✅ Develop customer engagement programs such as loyalty initiatives, promotions, and culinary events

✅ Oversee digital marketing strategies including website, email, SEO/SEM, and social media

✅ Lead the creation of content (e.g., recipes, customer success stories, newsletters)

✅ Manage public relations, trade advertising, and corporate communications

✅ Coordinate with procurement, culinary, and category management to promote key products

✅ Support go-to-market plans for new products or programs

✅ Analyze product performance and market feedback to optimize marketing focus

✅ Plan and execute customer events, trade shows, and culinary showcases to build relationships and generate leads

✅ Track KPIs and ROI on marketing campaigns and initiatives

✅ Use data to refine strategies and justify marketing spend

✅ Monitor customer insights and satisfaction metrics

✅ Develop and manage the annual marketing budget

✅ Lead, develop, and mentor a team of marketing professionals and build a high-performance culture

✅ Develop talent through coaching, training, and succession planning

✅ Manage relationships with external agencies and marketing vendors

✅ Foster a culture of innovation, accountability, collaboration, and continuous improvement

✅ Collaborate cross-functionally with sales, culinary, operations, and vendor partners

ASSUMPTION: This role requires strong leadership, project management, and analytical skills, as well as the ability to work effectively with various departments and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field, or equivalent work experience; MBA or advanced degree preferred

Experience: 7-10 years of progressive marketing experience, preferably within the food distribution, food service, or consumer packaged goods sectors, with at least 3 years in a leadership capacity

Required Skills:

• Strategic planning and execution
• Brand management and development
• Customer and sales enablement
• Digital marketing and communications
• Product and category marketing
• Event planning and management
• Analytics, performance tracking, and budget management
• Team leadership and cross-functional collaboration

Preferred Skills:

• Experience in the foodservice industry
• Fluency in Spanish

ASSUMPTION: Candidates with experience in the foodservice industry and proficiency in Spanish may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director of Marketing with 7-10 years of experience in the foodservice industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for event and project needs)

ASSUMPTION: The salary range is an estimate based on industry standards for a Director of Marketing with the required experience level. Actual compensation may vary based on factors such as skills, qualifications, and company performance.

📌 Applicant Insights

🔍 Company Context

Industry: Prime Source Foods is a leading foodservice company with annual revenues of $600 million, specializing in center-of-plate products and operating three regional distribution centers and a U.S.D.A.-inspected processing facility

Company Size: 501-1,000 employees

Founded: 1975

Company Description:

• Prime Source Foods is one of the largest food and provisions wholesale supply companies in the Northeast
• They are a supply chain leader within the food industry, operating three regional distribution centers and a U.S.D.A.-inspected processing facility
• They provide a wide range of products, including beef, pork, poultry, lamb, seafood, deli meats, cheeses, salads, and many lines of all-natural products to the food service, retail, Asian, and wholesale markets throughout New England and New York

Company Specialties:

• Center-of-plate products
• Food distribution
• Foodservice
• Wholesale supply

Company Website: http://www.primesourcefoods.biz

ASSUMPTION: Prime Source Foods is a well-established company with a strong presence in the Northeast foodservice market, offering a wide range of products and services to its customers.

📊 Role Analysis

Career Level: Mid-level to senior management

Reporting Structure: Reports directly to the Vice President of Marketing

Work Arrangement: On-site, full-time, with flexibility for event and project needs

Growth Opportunities:

• Potential advancement to Vice President of Marketing or other senior leadership roles
• Expansion of responsibilities based on company growth and performance
• Opportunities to develop and mentor team members

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company and develop their leadership skills.

🌍 Location & Work Environment

Office Type: Corporate office with a modern, collaborative work environment

Office Location(s): Londonderry, NH (with additional locations in Waterville, ME, and East Windsor, CT)

Geographic Context:

• Londonderry, NH, is located in southern New Hampshire, approximately 45 minutes north of Boston, MA
• The area offers a mix of urban and rural environments, with easy access to outdoor recreation, cultural attractions, and major metropolitan areas
• The company's location in Londonderry provides convenient access to major highways and transportation infrastructure

Work Schedule: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for event and project needs)

ASSUMPTION: The work environment at Prime Source Foods is modern, collaborative, and supportive of employee growth and development. The company's location in Londonderry, NH, offers a convenient and accessible work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR department
• In-person or video interview with the hiring manager and/or other department heads
• Final interview with the Vice President of Marketing
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and planning
• Leadership and team management skills
• Industry knowledge and experience
• Communication and presentation skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of the foodservice industry and Prime Source Foods' business model
• Prepare examples of your past marketing campaigns, their results, and the lessons you learned
• Research the company and be prepared to discuss how your skills and experience align with their needs

ATS Keywords: Marketing strategy, brand management, customer engagement, sales enablement, digital marketing, product marketing, event planning, analytics, budget management, team leadership, cross-functional collaboration, foodservice industry, food distribution

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their relevant experience and skills through their resume, cover letter, and interviews.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and analytics tools (e.g., Google Analytics, SEMrush)
• Event planning and management software (e.g., Cvent, Eventbrite)

ASSUMPTION: Candidates should be proficient in using common marketing tools and technologies, as well as industry-specific software and platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Accountable
• Continuously improving

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Results-driven and accountable
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful marketing strategies in a fast-paced environment?
• Are you comfortable working collaboratively with cross-functional teams and stakeholders?
• Do you thrive in a dynamic, customer-driven environment and embrace change and innovation?

ASSUMPTION: Candidates who are a strong cultural fit for Prime Source Foods will be customer-focused, innovative, collaborative, accountable, and continuously improving, with a fast-paced, team-oriented, results-driven, and adaptable work style.

⚠️ Potential Challenges

• Managing a team and driving results in a fast-paced, dynamic environment
• Balancing multiple priorities and projects simultaneously
• Adapting to change and responding to evolving market trends and customer needs
• Collaborating effectively with cross-functional teams and stakeholders

ASSUMPTION: These challenges are inherent to the role and the foodservice industry, and candidates should be prepared to address them through their experience, skills, and problem-solving abilities.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Senior Marketing Manager position, but with a broader scope of responsibilities and a greater emphasis on strategic planning and leadership
• Unlike other marketing roles, this position requires a strong understanding of the foodservice industry and its unique dynamics
• Career progression in this role may lead to senior leadership positions, such as Vice President of Marketing or Chief Marketing Officer

ASSUMPTION: Candidates should compare this role to similar marketing positions in the foodservice industry, focusing on the unique aspects of this role and its potential for career growth and development.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to launch a new product line
• Conducting market research and analysis to identify opportunities for growth and expansion
• Planning and executing a customer engagement campaign to improve customer satisfaction and loyalty

ASSUMPTION: These sample projects are representative of the types of initiatives and responsibilities that the Director of Marketing may be expected to undertake in this role.

❓ Key Questions to Ask During Interview

• What are the top priorities for this role in the first 90 days?
• How does this role collaborate with other departments and stakeholders to support revenue goals and enhance the customer experience?
• What are the key challenges facing the marketing department, and how can this role address them?
• What opportunities exist for professional development and growth within the company?
• How does the company support work-life balance for its employees?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns, their results, and the lessons you learned
• Research the company and be prepared to discuss how your skills and experience align with their needs
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.