Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: Prominence Advisors

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading strategic brand initiatives to drive growth and market differentiation
• Overseeing marketing campaigns across all channels, with a strong emphasis on AI-driven optimization
• Collaborating cross-functionally with innovation, sales, and customer success teams
• Analyzing market trends and consumer behavior to identify opportunities and threats
• Acting as a brand guardian, ensuring all communications reflect brand standards and values

ASSUMPTION: This role requires a strategic mindset, strong creative vision, and proficiency in data-driven decision making to succeed.

📋 Key Responsibilities

✅ Develop and lead comprehensive brand strategy to drive awareness, loyalty, and market leadership across all platforms

✅ Oversee the creation and execution of marketing campaigns, ensuring alignment with brand voice, business goals, and target audience engagement

✅ Utilize AI-driven tools and analytics to inform decision-making, personalize customer journeys, and optimize campaign performance

✅ Collaborate cross-functionally with innovation, sales, and customer success teams to ensure brand consistency and cohesive messaging

✅ Analyze market trends, competitor activity, and consumer behavior to identify opportunities and threats to brand growth

✅ Own the marketing technology stack, identifying and implementing AI-powered solutions to improve efficiency and innovation

✅ Drive content strategy and development, ensuring storytelling is compelling, consistent, and data-informed

✅ Establish and monitor KPIs and ROI metrics to assess the success of brand initiatives and continuously refine strategy

✅ Stay current with emerging technologies and marketing trends, especially in the AI and digital space, to maintain a competitive edge

ASSUMPTION: This role involves a high degree of strategic planning, creative execution, and data analysis to drive marketing success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of progressive marketing experience

Required Skills:

• Proven track record of building and evolving strong, differentiated brands across digital and traditional channels
• Demonstrated experience leveraging AI tools and platforms in marketing strategy, campaign execution, or customer experience personalization
• Hands-on experience with marketing analytics, attribution modeling, and data-driven decision-making
• Strong background in managing integrated marketing campaigns, including digital, content, social, email, and paid media
• Successful history of managing and scaling marketing technology stacks, including CRM, automation, and AI-powered tools
• Experience working cross-functionally with sales, product, and executive leadership to align marketing strategies with business objectives

Preferred Skills:

• Industry experience in tech or fast-paced, innovation-driven environments

ASSUMPTION: Candidates should have a strong blend of creative and analytical skills, with a proven track record in brand development and data-driven marketing.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director of Marketing with 5-10 years of experience in the United States)

Benefits:

• Competitive Salaried and Hybrid Compensation Plans
• Health Care Plan (Medical, HSAs, Dental & Vision)
• Retirement Plan (401k)
• Life Insurance (Basic, Voluntary & AD&D)
• Dependent & Health Savings Accounts
• Short Term & Long Term Disability
• Paid Time Off (Vacation/Sick & Public Holidays)
• Training & Development Fund
• Technology Stipends (for Qualifying Roles)
• Work From Home
• Charitable Giving to Causes You Believe In

Working Hours: Full-Time, 40 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for a Director of Marketing role with the required experience level in the United States. Actual compensation may vary based on factors such as skills, qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Prominence Advisors is an IT Services and IT Consulting company specializing in healthcare data enablement, empowering healthcare organizations to unlock the full potential of their data.

Company Size: Prominence Advisors has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Prominence Advisors was founded in 2011 by former Epic leaders, with a mission to make healthcare smarter through innovative data solutions.

Company Description:

• Prominence Advisors empowers healthcare organizations to execute strategic data initiatives with confidence
• The company delivers governed data products that enable self-service analytics, real-time insights, AI, machine learning, de-identification, and visualization
• Prominence Advisors transforms data into frictionless insights that drive action, making healthcare smarter together

Company Specialties:

• Epic Software Implementation
• Business Intelligence
• EMR Implementation
• Healthcare Organizational Consolidation
• Strategic Advisory Services
• QlikView Development
• Tableau
• Data Governance

Company Website: www.prominenceadvisors.com

ASSUMPTION: Prominence Advisors is a well-established company with a strong reputation in the healthcare industry, offering a dynamic work environment focused on data-driven innovation.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Chief Marketing Officer or a similar executive.

Reporting Structure: The Director of Marketing will oversee a team of marketing professionals, including specialists in content, digital, social media, and campaign management.

Work Arrangement: This role is remote-friendly, with the expectation of regular virtual team collaboration and occasional on-site meetings for business reviews.

Growth Opportunities:

• Potential to expand the marketing team and mentor junior team members
• Opportunities to work on high-impact projects and drive strategic initiatives
• Career progression into executive leadership roles within the marketing department

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's marketing strategy and brand presence.

🌍 Location & Work Environment

Office Type: Prominence Advisors has a hybrid work environment, with employees working remotely and on-site as needed.

Office Location(s): Chicago, IL (with remote work options)

Geographic Context:

• The United States offers a large talent pool and diverse market opportunities for a Director of Marketing
• Prominence Advisors' headquarters in Chicago provides access to a vibrant tech and healthcare industry ecosystem
• The remote-friendly work arrangement allows for greater flexibility and work-life balance

Work Schedule: Full-Time, with flexible hours and the expectation of regular team collaboration during standard business hours

ASSUMPTION: The remote-friendly work arrangement and flexible hours provide a supportive work environment for candidates seeking a balance between professional growth and personal commitments.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral and skills-based interviews with marketing leadership and team members
• Case study or project presentation to demonstrate strategic thinking and creative problem-solving
• Final interview with the Chief Marketing Officer or another executive leader

Key Assessment Areas:

• Strategic thinking and brand development expertise
• Proven track record in campaign management and AI-driven marketing optimization
• Cross-functional collaboration and leadership skills
• Data analysis and decision-making capabilities

Application Tips:

• Tailor your resume and cover letter to highlight your brand development, AI-driven marketing, and cross-functional collaboration experience
• Prepare a portfolio or case studies showcasing your strategic thinking, creative execution, and data-driven results
• Research Prominence Advisors' brand, mission, and values to demonstrate your cultural fit and enthusiasm for the role

ATS Keywords: Marketing Strategy, Brand Development, AI Tools, Analytics, Integrated Marketing Campaigns, Cross-Functional Collaboration, Content Strategy, Data-Driven Decision Making, Project Management, Communication, Creativity, Adaptability, Proactivity, Team Orientation, Professionalism, Organizational Skills

ASSUMPTION: Prominence Advisors uses an Applicant Tracking System (ATS) to manage and organize candidate applications, with a focus on relevant keywords and qualifications.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM)
• AI-driven marketing tools (e.g., Albert, Acquisio)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Director of Marketing will be expected to have experience with and proficiency in using various marketing automation, AI-driven, analytics, and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Do Great Work: Strive for excellence in all aspects of your role
• Move Mountains: Be proactive, innovative, and determined in overcoming challenges
• Make Healthcare Smarter: Contribute to the company's mission of transforming healthcare through data-driven insights

Work Style:

• Collaborative: Work closely with cross-functional teams to ensure brand consistency and cohesive messaging
• Data-Driven: Leverage analytics and AI tools to inform decision-making and optimize marketing performance
• Adaptable: Embrace change and continuously evolve marketing strategies to meet business objectives

Self-Assessment Questions:

• How do you align with Prominence Advisors' core values, and how will you embody them in this role?
• How comfortable are you working remotely and collaborating with team members across different time zones?
• How do you approach project management and ensuring the successful execution of marketing campaigns?

ASSUMPTION: Prominence Advisors values candidates who are passionate about making healthcare smarter, embrace a collaborative work style, and demonstrate a strong cultural fit with the company's mission and values.

⚠️ Potential Challenges

• Managing a remote team and ensuring consistent brand messaging across various channels
• Keeping up with the fast-paced evolution of AI-driven marketing tools and strategies
• Balancing the need for data-driven decision-making with creative, innovative marketing campaigns
• Navigating the complex healthcare industry and understanding the unique data challenges faced by healthcare organizations

ASSUMPTION: The Director of Marketing will face various challenges in this role, requiring strong leadership, adaptability, and a deep understanding of both the marketing and healthcare industries.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position places a strong emphasis on AI-driven tools and analytics to optimize marketing performance
• Prominence Advisors' focus on the healthcare industry presents unique data challenges and opportunities compared to other sectors
• Career progression in this role may lead to executive leadership positions within the marketing department or other areas of the business

ASSUMPTION: This role offers a unique blend of strategic brand development, AI-driven marketing, and cross-functional collaboration, setting it apart from similar marketing positions in other industries or company sizes.

📝 Sample Projects

• Developing and executing a comprehensive brand strategy to drive market leadership and differentiation for a new healthcare product launch
• Leveraging AI-driven tools to personalize customer journeys and enhance customer experience across multiple marketing channels
• Analyzing market trends and competitor activity to identify opportunities for innovative marketing campaigns and strategic partnerships

ASSUMPTION: The Director of Marketing will be involved in various projects that require strategic thinking, creative execution, and data-driven decision-making to drive marketing success.

❓ Key Questions to Ask During Interview

• How does Prominence Advisors support the professional growth and development of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the marketing department collaborate with other teams, such as sales, product, and customer success, to drive business objectives?
• What are the most significant challenges facing the healthcare industry, and how can marketing strategies address them?
• How does Prominence Advisors measure the success of its marketing initiatives, and what KPIs are most important for this role?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and commitment to driving marketing success at Prominence Advisors.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand development, AI-driven marketing, and cross-functional collaboration experience
• Prepare a portfolio or case studies showcasing your strategic thinking, creative execution, and data-driven results
• Research Prominence Advisors' brand, mission, and values to demonstrate your cultural fit and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.