Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: Newberry Health

🔹 Location: Newberry, South Carolina

🔹 Job Type: Full-Time, On-Site

🔹 Category: Healthcare

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-Site

🚀 Job Overview

Key aspects of this role include:

• Overseeing and coordinating marketing strategies and services for the organization
• Enhancing the hospital's outreach and community presence
• Collaborating with a team to achieve strategic goals
• Leveraging experience in marketing, long-range planning, and leadership

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on community engagement and team coordination.

📋 Key Responsibilities

✅ Oversee the development and implementation of marketing strategies and services

✅ Coordinate marketing efforts with various departments and stakeholders

✅ Participate in long-range planning and strategic development

✅ Enhance the hospital's community presence through targeted outreach and engagement

✅ Lead and mentor marketing team members to achieve organizational goals

ASSUMPTION: This role involves a mix of leadership, strategic planning, and tactical execution, with a focus on community engagement and team coordination.

🎯 Required Qualifications

Education: Bachelor's degree in Business Administration, Marketing, or related field required; Master's degree preferred

Experience: At least five years' experience in marketing and long-range planning; or combined experience and education required

Required Skills:

• Proven experience in marketing strategies and long-range planning
• Strong leadership and team coordination skills
• Excellent communication and interpersonal skills
• Ability to work collaboratively with various departments and stakeholders
• Familiarity with healthcare industry trends and best practices

Preferred Skills:

• Experience in a healthcare setting
• Bilingual or multilingual skills (Spanish/English)
• Proficiency in marketing software and tools

ASSUMPTION: Given the nature of the role, candidates should have a strong background in marketing, leadership, and strategic planning, with a preference for experience in the healthcare industry.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Director in a mid-sized healthcare organization in South Carolina)

Benefits:

• Health, dental, and vision insurance
• Retirement plan with employer match
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement
• Employee assistance program

Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (Some evenings and weekends may be required)

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Director in a mid-sized healthcare organization in South Carolina. Benefits are typical for a mid-sized healthcare organization.

📌 Applicant Insights

🔍 Company Context

Industry: Newberry Health is a not-for-profit, acute care community hospital, providing a wide range of healthcare services to the residents of Newberry County and surrounding areas.

Company Size: Newberry Health has 201-500 employees, providing a mid-sized organization structure with opportunities for growth and impact.

Founded: Newberry Health was founded in 1925, with a long history of serving the community and a strong commitment to quality care.

Company Description:

• Newberry Health is a Joint Commission Gold Seal-approved hospital, nationally recognized for quality and the patient experience
• Offers a growing list of locations and services, with partnerships across the state
• Committed to exceptional care with a personal touch

Company Specialties:

• Acute care services
• Emergency care
• Surgical services
• Rehabilitation services
• Women's health services

Company Website: www.newberryhealth.org

ASSUMPTION: Newberry Health is a well-established, community-focused healthcare organization with a strong commitment to quality care and growth.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the CEO or another executive leader.

Reporting Structure: The Marketing Director will oversee and coordinate the marketing team, collaborating with various departments and stakeholders.

Work Arrangement: This role is on-site, with a standard workweek of Monday - Friday, 8:00 AM - 5:00 PM. Some evenings and weekends may be required for events or special projects.

Growth Opportunities:

• Potential to advance within the organization as it continues to grow and expand services
• Opportunities to mentor and develop team members
• Chance to make a significant impact on the organization's community presence and outreach

ASSUMPTION: This role offers opportunities for growth and impact within a mid-sized healthcare organization, with a focus on strategic planning and community engagement.

🌍 Location & Work Environment

Office Type: The primary office is located in Newberry, South Carolina, with a rural, community-focused atmosphere.

Office Location(s): 2669 Kinard St, Newberry, SC 29108

Geographic Context:

• Newberry County is located less than an hour away from the Greenville, Spartanburg, and Columbia urban areas
• The area offers a progressive, largely rural community with a sense of history and deeply established roots
• Close proximity to mountains and beaches provides ample opportunities for outdoor recreation

Work Schedule: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (Some evenings and weekends may be required)

ASSUMPTION: The work environment is community-focused, with a rural atmosphere and close proximity to urban areas for convenient access to amenities and services.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess qualifications and fit
• In-person or virtual interview with the hiring manager and/or other team members
• Final interview with the CEO or another executive leader
• Background check and reference check

Key Assessment Areas:

• Marketing strategies and long-range planning
• Leadership and team coordination skills
• Communication and interpersonal skills
• Cultural fit and alignment with Newberry Health's mission and values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Newberry Health's mission and values, and how your skills and experience align with the role
• Prepare examples of successful marketing campaigns or projects you've led, focusing on strategy, execution, and results

ATS Keywords: Marketing Strategies, Long-Range Planning, Team Coordination, Community Engagement, Leadership, Award Recognition, Strategic Development, Business Administration

ASSUMPTION: The application process for this role is likely to involve multiple interviews, with a focus on assessing marketing skills, leadership, and cultural fit.

🛠️ Tools & Technologies

• Marketing software and tools (e.g., CRM, email marketing, social media management)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Graphic design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals, with a focus on marketing software, project management, and graphic design tools.

👔 Cultural Fit Considerations

Company Values:

• Compassion
• Integrity
• Excellence
• Accountability
• Respect

Work Style:

• Collaborative and team-oriented
• Strategic and forward-thinking
• Adaptable and responsive to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do your personal values align with Newberry Health's mission and values?
• Can you provide an example of a time when you successfully led a team through a significant change or challenge?
• How do you stay up-to-date with industry trends and best practices in marketing?

ASSUMPTION: Newberry Health values candidates who demonstrate a strong commitment to their mission and values, with a collaborative and strategic work style.

⚠️ Potential Challenges

• Balancing strategic planning with day-to-day tactical execution
• Managing a team with varying levels of experience and expertise
• Adapting to changes in the healthcare industry and regulatory environment
• Maintaining a strong community presence in a rural, largely unurbanized area

ASSUMPTION: This role presents unique challenges related to balancing strategic and tactical responsibilities, managing a team, and maintaining a strong community presence in a rural area.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses on enhancing the hospital's community presence and engagement, rather than solely on brand awareness or product marketing
• In the healthcare industry, marketing roles often require a strong understanding of regulatory requirements and best practices for patient privacy and data protection
• Career paths in healthcare marketing may include advancement to director or vice president roles, or transition to other leadership or executive positions within the organization

ASSUMPTION: This role differs from other marketing positions in its focus on community engagement and healthcare-specific requirements, with potential career growth opportunities within the organization.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy to increase patient awareness and engagement for a new service line
• Coordinating a community health fair or event to promote wellness and preventative care
• Creating and executing a targeted social media campaign to raise awareness about a specific health issue or service

ASSUMPTION: Sample projects for this role should focus on strategic planning, community engagement, and targeted marketing campaigns to promote healthcare services and wellness initiatives.

❓ Key Questions to Ask During Interview

• How does this role fit into the organization's long-term strategic plan for growth and expansion?
• What are the biggest challenges facing the marketing team currently, and how can this role address them?
• How does Newberry Health support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of the marketing team's efforts?
• How does the organization engage with and respond to feedback from the community regarding its marketing and outreach efforts?

ASSUMPTION: Interview questions should focus on strategic planning, team dynamics, professional development, performance metrics, and community engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and achievements
• Write a cover letter that demonstrates your understanding of Newberry Health's mission and values, and how your skills and experience align with the role
• Prepare examples of successful marketing campaigns or projects you've led, focusing on strategy, execution, and results
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.