Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: Valiente Mott Injury Attorneys

🔹 Location: Las Vegas, Nevada, United States

🔹 Job Type: Full-Time, Remote-Friendly

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK (Nevada, Utah, Arizona)

🚀 Job Overview

Key aspects of this role include:

• Leading and expanding marketing efforts for a rapidly growing law firm
• Managing and optimizing Google Ads campaigns to enhance firm's online presence
• Collaborating with cross-functional teams to develop and execute marketing strategies
• Analyzing campaign performance and making data-driven decisions to improve results

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving measurable results through digital marketing channels.

📋 Key Responsibilities

✅ Manage and optimize Google Ads campaigns to maximize ROI and drive client acquisition

✅ Develop and implement data-driven marketing strategies to support firm's growth objectives

✅ Collaborate with cross-functional teams to create compelling content and advertising materials

✅ Monitor and analyze campaign performance using tools such as Google Analytics and Google Ads

✅ Stay up-to-date with industry trends and best practices, and make recommendations to improve marketing efforts

ASSUMPTION: This role may require occasional travel to meet with team members or attend industry events.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (2-5 years) in digital marketing, with a focus on Google Ads

Required Skills:

• Proven track record of managing and optimizing Google Ads campaigns
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Self-starter with a growth-oriented mindset

Preferred Skills:

• Background in legal marketing, especially personal injury
• Experience with SEO and social media marketing
• Fluency in Spanish (a plus but not required)

ASSUMPTION: Candidates with experience in the legal industry or a related field may have an advantage in understanding the unique needs and challenges of marketing a law firm.

💰 Compensation & Benefits

Salary Range: Competitive salary based on experience, with potential for bonuses and profit sharing

Benefits:

• Health and Dental Insurance
• 401(k) with Profit Sharing
• Defined Benefits Plan
• Generous PTO policy

Working Hours: Full-time (40 hours/week), with flexible remote work options

ASSUMPTION: The salary range for this position is estimated based on industry standards for digital marketing roles with 2-5 years of experience in the legal industry.

📌 Applicant Insights

🔍 Company Context

Industry: Legal Services

Company Size: 11-50 employees

Founded: 2018

Company Description:

• Valiente Mott Injury Attorneys is a law firm dedicated to helping personal injury victims
• Driven by its Core Values: Results Driven, Unparalleled Client Care, and Integrity Always
• Serves clients in Nevada and Utah, with a focus on car crashes, defective products, and catastrophic injury

Company Specialties:

• Personal Injury Law
• Car Accidents
• Defective Products
• Catastrophic Injury

Company Website: valientemott.com

ASSUMPTION: Valiente Mott Injury Attorneys is a growing law firm with a strong focus on client care and results-driven approach to legal representation.

📊 Role Analysis

Career Level: Mid-level marketing professional with 2-5 years of experience

Reporting Structure: This role reports directly to the firm's partners and works closely with cross-functional teams

Work Arrangement: Remote-friendly, with occasional travel required

Growth Opportunities:

• As the firm grows, there will be opportunities for the Director of Marketing to expand their team and take on more strategic responsibilities
• This role offers the chance to make a significant impact on the firm's marketing efforts and contribute to its overall success

ASSUMPTION: The Director of Marketing will play a crucial role in shaping the firm's marketing department and driving its growth.

🌍 Location & Work Environment

Office Type: Hybrid (Las Vegas, NV) with remote work options

Office Location(s): 700 S. 7th St., Las Vegas, Nevada 89101, US

Geographic Context:

• Las Vegas, NV is the firm's primary market, with a focus on serving clients in Nevada and Utah
• The city offers a mix of urban and suburban living, with a cost of living slightly above the national average
• Las Vegas has a diverse economy, with a strong focus on tourism, gaming, and hospitality

Work Schedule: Full-time (40 hours/week), with flexible remote work options

ASSUMPTION: The Director of Marketing may need to adjust their work schedule to accommodate team members in different time zones or to attend industry events.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with firm partners to discuss marketing strategies and goals
• Case study or project presentation to demonstrate problem-solving skills and creativity
• Final interview with key stakeholders to address any remaining questions

Key Assessment Areas:

• Marketing strategy and planning
• Google Ads management and optimization
• Data analysis and interpretation
• Communication and collaboration skills

Application Tips:

• Highlight your experience with Google Ads and any relevant legal marketing experience
• Tailor your resume and cover letter to emphasize your strategic thinking and data-driven approach
• Prepare a case study or project presentation that demonstrates your ability to drive results through digital marketing channels

ATS Keywords: Google Ads, Digital Marketing, Legal Marketing, Data-Driven, Strategic Planning, Campaign Optimization, Performance Analysis

ASSUMPTION: The application process for this role may be competitive, with a focus on finding a candidate who is a strong cultural fit and has a proven track record of driving results through digital marketing channels.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Director of Marketing should be comfortable using a variety of digital marketing tools and platforms, with a focus on Google Ads and Google Analytics.

👔 Cultural Fit Considerations

Company Values:

• Results Driven
• Unparalleled Client Care
• Integrity Always

Work Style:

• Data-driven and strategic
• Collaborative and communicative
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you approach setting and achieving marketing goals for a growing law firm?
• Can you provide an example of a time when you optimized a Google Ads campaign to improve results?
• How do you stay organized and manage your time when working remotely?

ASSUMPTION: Valiente Mott Injury Attorneys values candidates who are results-driven, client-focused, and committed to maintaining the highest ethical standards in their work.

⚠️ Potential Challenges

• Managing a remote team and ensuring consistent communication and collaboration
• Balancing strategic planning with hands-on execution in a fast-paced environment
• Adapting to the unique needs and constraints of marketing a law firm in a competitive market
• Occasional travel requirements to meet with team members or attend industry events

ASSUMPTION: The Director of Marketing should be comfortable working in a dynamic and sometimes unpredictable environment, with the ability to adapt and pivot as needed.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on Google Ads and data-driven decision-making
• Legal marketing experience is a plus but not required, as the firm is open to training the right candidate
• This role offers the opportunity to make a significant impact on the firm's growth and success, with a clear path for career advancement

ASSUMPTION: The Director of Marketing should be comfortable working in a unique and sometimes challenging environment, with the ability to adapt and thrive in a fast-paced, growing organization.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to support the firm's growth objectives
• Optimizing Google Ads campaigns to improve click-through rates, conversion rates, and overall ROI
• Analyzing campaign performance data to identify trends, make data-driven decisions, and improve results over time

ASSUMPTION: The Director of Marketing should be comfortable working on a variety of projects, with a focus on driving measurable results through digital marketing channels.

❓ Key Questions to Ask During Interview

• How does the firm support the professional development and growth of its marketing team members?
• Can you describe the firm's approach to client care and how marketing plays a role in supporting that approach?
• How does the firm measure the success of its marketing efforts, and how does that inform decision-making and strategy?
• What are the biggest challenges facing the firm's marketing department, and how can this role help address them?
• How does the firm support work-life balance for its employees, particularly those working remotely?

ASSUMPTION: The Director of Marketing should be prepared to ask thoughtful and insightful questions that demonstrate their interest in the role and their commitment to driving results for the firm.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with Google Ads and any relevant legal marketing experience
• Prepare a case study or project presentation that demonstrates your ability to drive results through digital marketing channels
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.