📌 Core Information
🔹 Job Title: Director of Marketing
🔹 Company: Positive Impact Dental Alliance
🔹 Location: Oklahoma City, Oklahoma
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the marketing vision and execution across 24 dental practices
- Developing and implementing strategies across SEO, digital advertising, website management, social media, direct mail, and brand storytelling
- Overseeing content creation, messaging, and branding efforts
- Managing and mentoring an internal marketing team
- Analyzing marketing performance and optimizing campaigns based on data
- Partnering with practice leaders to tailor marketing strategies to local markets
- Owning and managing the marketing budget with discipline and accountability
- Maintaining brand consistency while embracing the unique identity of each practice
ASSUMPTION: This role requires a balance of high-level strategy and hands-on execution, with a focus on driving patient acquisition and building brand equity.
📋 Key Responsibilities
✅ Lead the vision and execution of all marketing efforts across 24-member dental practices
✅ Develop and implement strategies across SEO, digital advertising, website management, social media, direct mail, and brand storytelling
✅ Oversee content creation, messaging, and branding efforts that resonate with patients and attract new ones
✅ Manage and mentor an internal marketing team and work with trusted vendors/agencies as needed
✅ Analyze marketing performance, track KPIs, and optimize campaigns based on data
✅ Partner with practice leaders to tailor marketing strategies to local markets
✅ Own and manage the marketing budget with discipline and accountability
✅ Maintain brand consistency while embracing the unique identity of each practice
ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on execution to achieve marketing goals.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or related field (advanced degrees are a bonus)
Experience: Proven experience leading a multi-channel marketing function, ideally across multiple locations or service lines
Required Skills:
- Strong command of SEO, digital strategy, analytics, and content marketing
- Experience with Google Ads, Meta platforms, email marketing, and direct marketing techniques
- Comfortable moving between high-level strategy and hands-on execution
- Inspirational leadership with the ability to build and scale a team
- Collaborative mindset and exceptional communication skills
Preferred Skills:
- Experience in dental, medical, or healthcare marketing
ASSUMPTION: Candidates with a proven track record in leading multi-channel marketing efforts and experience in healthcare marketing will be strongly considered.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director of Marketing role with 5-10 years of experience in the healthcare industry)
Benefits:
- Competitive compensation
- Benefits package
- Satisfaction of making a real impact in local communities
Working Hours: Full-time, with standard business hours and occasional evening or weekend work as needed
ASSUMPTION: The salary range is estimated based on industry standards for a Director of Marketing role with the given experience level and location. The benefits package is assumed to be competitive and may include health insurance, retirement plans, and other perks.
📌 Applicant Insights
🔍 Company Context
Industry: Dental, specifically dental support organizations
Company Size: 201-500 employees, with 24 locally owned dental practices under its umbrella
Founded: 2018, with a mission to revolutionize oral health care and build the future of private practice dentistry
Company Description:
- Committed to loving their people, putting patients first, embracing continuous improvement, and staying resourceful and resilient
- Focused on building the future of private practice dentistry through innovation, humility, and results
- Seeking an exceptional Head of Marketing to lead the charge on all things brand, growth, and performance across their fast-growing organization
Company Specialties:
- Dental support organization
- Private practice dentistry
- Oral health care
Company Website: positiveimpactdentalalliance.org
ASSUMPTION: Positive Impact Dental Alliance is a growing organization focused on transforming oral health care and creating the future of dentistry.
📊 Role Analysis
Career Level: Director/Manager level, with potential for growth as the organization expands
Reporting Structure: Reports directly to the COO (Integrator) and collaborates with practice leaders
Work Arrangement: Full-time, on-site position with a collaborative team environment based in Oklahoma City
Growth Opportunities:
- As the organization grows, there may be opportunities to expand the marketing team and take on additional responsibilities
- Potential for career advancement within the organization as it scales
ASSUMPTION: This role offers growth opportunities as the organization expands and may lead to increased responsibilities and career advancement.
🌍 Location & Work Environment
Office Type: In-person, collaborative team environment
Office Location(s): Oklahoma City, Oklahoma
Geographic Context:
- Oklahoma City is the capital and largest city in Oklahoma, with a population of over 650,000
- The city offers a mix of urban and suburban living, with a relatively low cost of living compared to other major cities in the United States
- Oklahoma City is home to a diverse range of industries, including healthcare, energy, and technology
Work Schedule: Standard business hours, with occasional evening or weekend work as needed
ASSUMPTION: The work environment is collaborative and in-person, with a focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and skills-based interviews with the hiring manager and other team members
- Presentation or case study to demonstrate problem-solving and strategic thinking skills
- Final interview with the COO (Integrator) to discuss fit and next steps
Key Assessment Areas:
- Marketing strategy and execution
- Leadership and team management skills
- Adaptability and problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements
- Be prepared to discuss your approach to marketing strategy, campaign optimization, and team management
- Research the company and be ready to explain why you're excited about the opportunity to make a positive impact on dentistry
ATS Keywords: Marketing strategy, SEO, digital advertising, website management, social media, direct mail, brand storytelling, content creation, analytics, team leadership, collaboration, communication, healthcare marketing
ASSUMPTION: The application process is designed to assess candidates' marketing expertise, leadership skills, and cultural fit with the organization.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Meta Business Manager (Facebook Ads, Instagram Ads)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Content management systems (e.g., WordPress)
- SEO tools (e.g., SEMrush, Ahrefs)
ASSUMPTION: The marketing team uses a variety of tools and technologies to execute campaigns, analyze performance, and optimize results.
👔 Cultural Fit Considerations
Company Values:
- Love your people
- Patients first
- Continual improvement
- Resourceful and resilient
Work Style:
- Collaborative and team-oriented
- Adaptable and resourceful
- Focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you adaptable and resourceful, with a focus on continuous improvement?
- Do you align with the company's values of loving your people, putting patients first, and being resourceful and resilient?
ASSUMPTION: Candidates who align with the company's values and work style will be a strong fit for the organization and this role.
⚠️ Potential Challenges
- Managing marketing efforts across 24 unique dental practices, each with its own local market and patient base
- Balancing high-level strategy with hands-on execution
- Adapting to the unique needs and preferences of each practice while maintaining brand consistency
- Staying up-to-date with the latest marketing trends and technologies in the rapidly evolving digital landscape
ASSUMPTION: These challenges are inherent to the role and require a strategic, adaptable, and resourceful approach.
📈 Similar Roles Comparison
- Compared to a traditional Marketing Manager role, this position offers a broader scope of responsibilities and the opportunity to lead a team
- In the dental industry, this role is unique in its focus on supporting multiple dental practices and driving growth across a larger organization
- Career-wise, this role offers growth opportunities as the organization expands and may lead to increased responsibilities and career advancement
ASSUMPTION: This role is unique in its focus on supporting multiple dental practices and driving growth across a larger organization, offering a broader scope of responsibilities and growth opportunities.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to drive patient acquisition and retention across all 24 dental practices
- Creating and implementing a brand guidelines document to ensure consistency across all marketing channels and materials
- Analyzing and optimizing marketing performance using data and analytics to maximize ROI
ASSUMPTION: These sample projects are representative of the strategic, hands-on, and data-driven nature of the role.
❓ Key Questions to Ask During Interview
- How does this role fit into the organization's long-term growth plans?
- What are the biggest challenges facing the marketing team in the next 6-12 months, and how can I help address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does the company approach marketing localization for each of the 24 dental practices?
ASSUMPTION: These questions are designed to gain insight into the role's strategic importance, the company's growth plans, and the team's priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements
- Prepare for behavioral and skills-based interviews by reflecting on your past experiences and developing examples that demonstrate your problem-solving and strategic thinking skills
- Research the company and be ready to discuss why you're excited about the opportunity to make a positive impact on dentistry
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
