Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: VP Racing Fuels Inc

🔹 Location: San Antonio, Texas

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing initiatives to drive brand growth and expand market reach
• Leading a dynamic team and fostering collaboration to deliver innovative, high-impact marketing strategies
• Managing corporate objectives, overseeing advertising campaigns, and ensuring alignment with industry conditions
• Budgeting, product research and development, competitive analysis, and maintaining relationships with key stakeholders

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles to drive brand growth and market expansion.

📋 Key Responsibilities

✅ Drive marketing strategies for both consumer and race-fueled product lines, turning bold ideas into real results.

✅ Lead dynamic campaigns across digital, print, social, retail, and grassroots channels to boost visibility and brand loyalty.

✅ Own the full go-to-market process: product positioning, pricing, packaging, and launch strategy, all designed to win on the shelf and online.

✅ Create high-impact sales tools, retail displays, and promotional gear that fuel conversions and bring the brand to life.

✅ Keep your finger on the pulse, analyzing consumer trends, tracking competitors, and staying ahead of the curve to drive market share.

✅ Manage budgets like a pro while delivering maximum ROI on every campaign.

✅ Champion the VP brand at trade shows, events, and in-store activations, ensuring every touchpoint leaves a lasting impression.

✅ Partner with sales, R&D, and product teams to bring new products to market and build momentum fast.

✅ Build and grow strategic relationships with retailers, influencers, and partners to expand reach and elevate presence.

✅ Lead and inspire a marketing team that moves fast, thinks big, and never stops pushing the limits.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring a well-rounded marketing professional with a strong background in various marketing channels and tactics.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or a related field

Experience: At least five (5) years of professional experience in marketing and/or sales

Required Skills:

• Strategic Marketing
• Team Leadership
• Budget Management
• Product Positioning
• Market Research
• Competitive Analysis
• Advertising Campaigns
• Sales Tools Creation
• Consumer Trend Analysis
• Relationship Building
• Event Management
• Collaboration
• Innovative Thinking
• Fast-Paced Environment
• Attention to Detail
• Communication Skills

Preferred Skills:

• Experience in the motorsports industry
• Fluency in Spanish

ASSUMPTION: While a degree in marketing or a related field is required, the company may consider candidates with equivalent experience and skills. Fluency in Spanish is a plus for engaging with the local community and Hispanic market.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Based on experience and industry standards for a Director of Marketing role in San Antonio, Texas)

Benefits:

• Health Insurance
• Dental Insurance
• Vision Insurance
• Supplemental Insurance
• 401(k) Plan
• Paid Time Off

Working Hours: Full-time, typically 40 hours per week, with flexibility for event and project demands

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Marketing role in San Antonio, Texas. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Motor Vehicle Manufacturing, specifically racing and performance fuels

Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: 1974, with a rich history in motorsports and a strong brand presence

Company Description:

• VP Racing Fuels is best known as a world leader in racing and performance fluids, powering champions in virtually every form of motorsport on land, sea, and air since 1975.
• The company also sells a full line of consumer products, including ethanol-free fuels and oils for 2- and 4-cycle outdoor power equipment, automotive lubricants, additives, coolants, and accessories through national home improvement, automotive parts, and online retailers.
• VP Racing offers a program to independent operators of convenience stores and gas stations, car wash, quick lube, and marinas to brand as VP Racing and resell the company’s full range of automotive performance and small engine fuel products.

Company Specialties:

• Racing Fuels
• Traction Compound
• Performance Chemicals
• Specialty Lubricants
• RC / Hobby Fuels
• Small Engine Fuels
• Passenger Car Motor Oils
• Performance Lubricants
• Fuel Additives
• Automotive Chemicals

Company Website: http://www.vpracingfuels.com

ASSUMPTION: VP Racing Fuels is a well-established company with a strong brand in the motorsports industry, offering a dynamic work environment and opportunities for growth.

📊 Role Analysis

Career Level: Mid to Senior level, with the opportunity to grow and make a significant impact on the company's marketing efforts

Reporting Structure: Reports directly to the President, with the opportunity to lead and manage a marketing team

Work Arrangement: Full-time, on-site, with the opportunity to travel to high-energy field and race environments

Growth Opportunities:

• Potential to grow within the marketing department or take on additional responsibilities as the company expands
• Opportunity to work closely with senior leadership and influence strategic decision-making
• Chance to gain experience in various marketing channels and tactics, fostering professional growth

ASSUMPTION: This role offers a unique blend of strategic planning, hands-on execution, and team leadership, providing ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Corporate Headquarters, with a casual, down-to-earth work environment

Office Location(s): 10205 Oasis St, San Antonio, TX 78216

Geographic Context:

• San Antonio, Texas, offers a diverse and growing job market, with a cost of living slightly below the national average
• The city is home to a vibrant motorsports scene, providing ample opportunities for networking and engagement
• San Antonio boasts a rich cultural heritage, with numerous museums, historic sites, and entertainment options

Work Schedule: Full-time, typically 40 hours per week, with flexibility for event and project demands

ASSUMPTION: The work environment at VP Racing Fuels is dynamic, collaborative, and focused on innovation, inclusion, and long-term success.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR department
• In-person or video interview with the hiring manager (President) and a member of the marketing team
• Final interview with senior leadership

Key Assessment Areas:

• Marketing strategy and campaign development
• Budget management and ROI focus
• Leadership and team management skills
• Industry knowledge and passion for motorsports

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and achievements
• Demonstrate your understanding of the motorsports industry and VP Racing Fuels' products
• Prepare examples of successful marketing campaigns you've led, focusing on strategy, execution, and results

ATS Keywords: Marketing Strategy, Campaign Development, Budget Management, ROI, Leadership, Team Management, Industry Knowledge, Motorsports, VP Racing Fuels

ASSUMPTION: The interview process at VP Racing Fuels is designed to assess the candidate's marketing expertise, leadership skills, and cultural fit within the company.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and analytics tools (e.g., Google Analytics, SEMrush)
• Design and creative tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's current tech stack.

👔 Cultural Fit Considerations

Company Values:

• Passion for performance and motorsports
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Innovative and creative
• Results-driven and focused on ROI

Self-Assessment Questions:

• Do you have a genuine passion for motorsports and performance-driven industries?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you thrive in a collaborative, team-oriented work culture?

ASSUMPTION: VP Racing Fuels values candidates who are passionate about motorsports, innovative, collaborative, and results-driven, with a strong work ethic and a commitment to excellence.

⚠️ Potential Challenges

• Managing a dynamic team and balancing multiple priorities
• Keeping up with the fast-paced nature of the motorsports industry
• Travel requirements for events and trade shows
• Maintaining a strong work-life balance in a demanding role

ASSUMPTION: While this role offers numerous opportunities for growth and impact, it also presents challenges that require strong leadership, time management, and adaptability.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position offers the unique opportunity to work in the high-energy world of motorsports and performance-driven industries
• VP Racing Fuels' focus on both consumer and race-fueled product lines provides a diverse and challenging marketing landscape
• Career progression in this role may involve growing within the marketing department or taking on additional responsibilities as the company expands

ASSUMPTION: This role offers a unique blend of strategic planning, hands-on execution, and team leadership, with ample opportunities for professional growth and development.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign for a new product launch, from strategy and planning to execution and analysis
• Conducting market research and competitive analysis to inform strategic decision-making and identify growth opportunities
• Managing a team to create high-impact sales tools, retail displays, and promotional gear that fuel conversions and bring the brand to life

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to manage complex marketing initiatives, lead teams, and drive results.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the marketing department and how this role fits into that plan?
• How does the marketing team collaborate with other departments, such as sales and R&D, to drive growth and innovation?
• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does VP Racing Fuels support the professional growth and development of its marketing team members?
• What is the company's approach to work-life balance, and how is it supported in this role?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and its culture, as well as their ability to contribute to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns you've led, focusing on strategy, execution, and results
• Follow up with the hiring manager (President) one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.