🔹 Job Title: Director of Marketing - Chapel Hill Community
🔹 Company: United Church Homes
🔹 Location: Canal Fulton, OH
🔹 Job Type: Full-Time
🔹 Category: Non-profit Organizations
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a balance of strategic planning, community engagement, and data analysis to drive occupancy growth and maintain high occupancy rates.
✅ Coordinates and conducts facility marketing events
✅ Develops and implements effective and pertinent marketing plans
✅ Markets facility to current and potential referral sources
✅ Coordinates the development of advertisement, brochures, media campaigns, etc.
✅ Develops relationships with community groups (civic, senior citizens, etc.)
✅ Arranges appearances at meetings and makes presentations to groups regarding facility services
✅ Completes hospital or home-based assessments to determine appropriate placement
✅ Assists facility in determining resident and family satisfaction
✅ Provides timely follow-up on family or guarantor complaints and problem solves with residents and/or staff
✅ Monitors inquiry, admission, and census trends as part of continuous performance improvement
✅ Oversees database of referral sources, community resources, industry trends, legislative and regulatory issues
✅ Operates as part of back-up system for admissions
✅ Maintains required records and reports
✅ Participates in department budget planning and supplies monthly report to supervisor, as requested
✅ Maintains confidentiality of necessary information
✅ Thinks and acts calmly and logically to meet unusual occurrences of the job without being thrown off stride
✅ Follows all appropriate safety and security guidelines, procedures, and protocol for residents in the Dementia Special Care Unit
✅ Performs all other duties as assigned or directed
ASSUMPTION: This role requires strong communication, interpersonal, and organizational skills to effectively manage multiple responsibilities and maintain high occupancy rates.
Education: Bachelor's Degree (four year college or technical school): Required
Experience: Three (3) years or more of related experience
Required Skills:
Preferred Skills:
ASSUMPTION: This role requires a Bachelor's Degree and at least three years of related experience, with a strong preference for candidates with sales experience in healthcare.
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Director of Marketing in the non-profit sector with 2-5 years of experience)
Benefits:
Working Hours: Full-time, Monday - Friday, with occasional evenings and weekends as needed
ASSUMPTION: The salary range is estimated based on industry standards for a Director of Marketing in the non-profit sector with 2-5 years of experience. Benefits are typical for a non-profit organization.
Industry: United Church Homes is a non-profit provider of senior living and services, with more than 100 communities in 15 states and two Native American nations. They offer a range of services, including residential living, assisted living, skilled nursing, affordable housing, service coordination, independent living, and apartments.
Company Size: United Church Homes has 1,001-5,000 employees, making it a mid-sized organization. This size allows for a structured work environment with opportunities for growth and collaboration.
Founded: United Church Homes was founded in 1916, making it an established organization with a long history of serving seniors.
Company Description:
Company Specialties:
Company Website: http://www.unitedchurchhomes.org
ASSUMPTION: United Church Homes is a well-established non-profit organization with a strong commitment to serving seniors and providing abundant living opportunities.
Career Level: This role is a mid-level management position, reporting directly to the Administrator or a higher-level marketing executive.
Reporting Structure: The Director of Marketing may oversee Marketing Coordinators or other marketing staff, depending on the size and structure of the organization.
Work Arrangement: This role is on-site, with occasional remote work possible for tasks such as event planning or community engagement.
Growth Opportunities:
ASSUMPTION: This role offers opportunities for career growth and professional development within the organization, as well as the chance to make a significant impact on occupancy rates and overall success.
Office Type: United Church Homes' office is a professional, collaborative environment with a focus on serving seniors and their families.
Office Location(s): 12200 Strausser St NW, Canal Fulton, Ohio 44614, US
Geographic Context:
Work Schedule: The work schedule is typically Monday - Friday, with occasional evenings and weekends as needed for events or community engagement activities.
ASSUMPTION: The work environment at United Church Homes is professional and collaborative, with a focus on serving seniors and their families. The geographic context of Canal Fulton offers a mix of urban and rural living with a relatively low cost of living.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, Sales, Senior Living, Non-Profit, Director, Occupancy, Community Engagement, Referral Sources, Census Trends, Data Analysis, Strategic Planning
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing and sales experience, as well as their cultural fit and alignment with United Church Homes' mission and values.
ASSUMPTION: This role requires proficiency in Microsoft Office Suite, CRM software, marketing automation tools, and social media platforms to effectively manage marketing efforts and drive occupancy growth.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: United Church Homes values candidates who are passionate about serving seniors, collaborative, adaptable, and results-driven, with a strong commitment to their mission and values.
ASSUMPTION: This role presents challenges in managing multiple priorities, driving occupancy growth in a competitive market, building strong relationships, and adapting to industry changes and regulatory requirements.
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing roles in the senior living industry, with a focus on driving occupancy growth and maintaining high occupancy rates in a non-profit setting with a strong commitment to serving seniors.
ASSUMPTION: These sample projects illustrate the range of marketing and community engagement activities required to drive occupancy growth and maintain high occupancy rates in a non-profit senior living setting.
ASSUMPTION: These interview questions focus on understanding United Church Homes' unique value proposition, addressing challenges, professional development opportunities, measuring success, and community engagement.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.