U

Director of Marketing- Chapel Hill Community

United Church Homes
Full-time
On-site
Canal Fulton, Ohio, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Director of Marketing - Chapel Hill Community

πŸ”Ή Company: United Church Homes

πŸ”Ή Location: Canal Fulton, OH

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Non-profit Organizations

πŸ”Ή Date Posted: May 27, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Planning and directing marketing programs to enhance occupancy at the facility
  • Coordinating marketing events and community engagement activities
  • Developing relationships with referral sources and community groups
  • Monitoring inquiry, admission, and census trends
  • Operating as part of the back-up system for admissions

ASSUMPTION: This role requires a balance of strategic planning, community engagement, and data analysis to drive occupancy growth and maintain high occupancy rates.

πŸ“‹ Key Responsibilities

βœ… Coordinates and conducts facility marketing events

βœ… Develops and implements effective and pertinent marketing plans

βœ… Markets facility to current and potential referral sources

βœ… Coordinates the development of advertisement, brochures, media campaigns, etc.

βœ… Develops relationships with community groups (civic, senior citizens, etc.)

βœ… Arranges appearances at meetings and makes presentations to groups regarding facility services

βœ… Completes hospital or home-based assessments to determine appropriate placement

βœ… Assists facility in determining resident and family satisfaction

βœ… Provides timely follow-up on family or guarantor complaints and problem solves with residents and/or staff

βœ… Monitors inquiry, admission, and census trends as part of continuous performance improvement

βœ… Oversees database of referral sources, community resources, industry trends, legislative and regulatory issues

βœ… Operates as part of back-up system for admissions

βœ… Maintains required records and reports

βœ… Participates in department budget planning and supplies monthly report to supervisor, as requested

βœ… Maintains confidentiality of necessary information

βœ… Thinks and acts calmly and logically to meet unusual occurrences of the job without being thrown off stride

βœ… Follows all appropriate safety and security guidelines, procedures, and protocol for residents in the Dementia Special Care Unit

βœ… Performs all other duties as assigned or directed

ASSUMPTION: This role requires strong communication, interpersonal, and organizational skills to effectively manage multiple responsibilities and maintain high occupancy rates.

🎯 Required Qualifications

Education: Bachelor's Degree (four year college or technical school): Required

Experience: Three (3) years or more of related experience

Required Skills:

  • Proficient at operating a computer, the Internet, and general office equipment
  • Valid driver's license
  • Mandatory, state, and federal requirements and certifications for practice or occupation

Preferred Skills:

  • Sales experience, particularly in health care services, products, or pharmaceuticals

ASSUMPTION: This role requires a Bachelor's Degree and at least three years of related experience, with a strong preference for candidates with sales experience in healthcare.

πŸ’° Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Director of Marketing in the non-profit sector with 2-5 years of experience)

Benefits:

  • Health, dental, and vision insurance
  • 403(b) retirement plan with employer match
  • Paid time off (vacation, sick, and holidays)
  • Employee assistance program
  • Tuition reimbursement

Working Hours: Full-time, Monday - Friday, with occasional evenings and weekends as needed

ASSUMPTION: The salary range is estimated based on industry standards for a Director of Marketing in the non-profit sector with 2-5 years of experience. Benefits are typical for a non-profit organization.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: United Church Homes is a non-profit provider of senior living and services, with more than 100 communities in 15 states and two Native American nations. They offer a range of services, including residential living, assisted living, skilled nursing, affordable housing, service coordination, independent living, and apartments.

Company Size: United Church Homes has 1,001-5,000 employees, making it a mid-sized organization. This size allows for a structured work environment with opportunities for growth and collaboration.

Founded: United Church Homes was founded in 1916, making it an established organization with a long history of serving seniors.

Company Description:

  • United Church Homes is a faith-inspired, nonprofit provider of senior living and services
  • They serve older adults in more than 90 communities in 15 states and two Native American nations
  • Their mission is to provide a virtuous cycle of helping others discover joy and abundant living

Company Specialties:

  • Residential Living
  • Assisted Living
  • Skilled Nursing
  • Affordable Housing
  • Service Coordination
  • Independent Living
  • Apartments
  • NaviGuide
  • Home Health
  • Hospice
  • Middle Market
  • CCRC (Continuing Care Retirement Community)

Company Website: http://www.unitedchurchhomes.org

ASSUMPTION: United Church Homes is a well-established non-profit organization with a strong commitment to serving seniors and providing abundant living opportunities.

πŸ“Š Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Administrator or a higher-level marketing executive.

Reporting Structure: The Director of Marketing may oversee Marketing Coordinators or other marketing staff, depending on the size and structure of the organization.

Work Arrangement: This role is on-site, with occasional remote work possible for tasks such as event planning or community engagement.

Growth Opportunities:

  • Advancement to a higher-level marketing or executive position within the organization
  • Expanding marketing efforts to new communities or service lines
  • Developing and implementing innovative marketing strategies to drive occupancy growth

ASSUMPTION: This role offers opportunities for career growth and professional development within the organization, as well as the chance to make a significant impact on occupancy rates and overall success.

🌍 Location & Work Environment

Office Type: United Church Homes' office is a professional, collaborative environment with a focus on serving seniors and their families.

Office Location(s): 12200 Strausser St NW, Canal Fulton, Ohio 44614, US

Geographic Context:

  • Canal Fulton is a small city in northeastern Ohio, with a population of approximately 5,500
  • The area offers a mix of urban and rural living, with easy access to nearby cities such as Akron and Canton
  • The cost of living in Canal Fulton is relatively low compared to larger cities in the region

Work Schedule: The work schedule is typically Monday - Friday, with occasional evenings and weekends as needed for events or community engagement activities.

ASSUMPTION: The work environment at United Church Homes is professional and collaborative, with a focus on serving seniors and their families. The geographic context of Canal Fulton offers a mix of urban and rural living with a relatively low cost of living.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • In-person or virtual interview with the hiring manager and/or other team members
  • Background check and reference check
  • Job offer and onboarding

Key Assessment Areas:

  • Communication and interpersonal skills
  • Marketing and sales experience
  • Problem-solving and analytical skills
  • Cultural fit and alignment with United Church Homes' mission and values

Application Tips:

  • Tailor your resume and cover letter to highlight your marketing and sales experience, as well as any relevant experience working with seniors or non-profit organizations
  • Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and cultural fit
  • Research United Church Homes and their mission to demonstrate your enthusiasm for the organization and the role

ATS Keywords: Marketing, Sales, Senior Living, Non-Profit, Director, Occupancy, Community Engagement, Referral Sources, Census Trends, Data Analysis, Strategic Planning

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing and sales experience, as well as their cultural fit and alignment with United Church Homes' mission and values.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
  • Marketing automation tools (e.g., Mailchimp, Constant Contact)
  • Social media platforms (e.g., Facebook, LinkedIn)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite, CRM software, marketing automation tools, and social media platforms to effectively manage marketing efforts and drive occupancy growth.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Compassion
  • Integrity
  • Excellence
  • Stewardship
  • Innovation

Work Style:

  • Collaborative
  • Adaptable
  • Results-driven
  • Customer-focused

Self-Assessment Questions:

  • Do you have a passion for serving seniors and helping them live lives with abundance?
  • Are you comfortable working in a collaborative, team-oriented environment?
  • Do you thrive in a results-driven, adaptable work setting?

ASSUMPTION: United Church Homes values candidates who are passionate about serving seniors, collaborative, adaptable, and results-driven, with a strong commitment to their mission and values.

⚠️ Potential Challenges

  • Managing multiple responsibilities and priorities in a fast-paced environment
  • Developing and implementing innovative marketing strategies to drive occupancy growth in a competitive market
  • Building and maintaining strong relationships with referral sources and community groups
  • Adapting to changes in the senior living industry and regulatory environment

ASSUMPTION: This role presents challenges in managing multiple priorities, driving occupancy growth in a competitive market, building strong relationships, and adapting to industry changes and regulatory requirements.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other marketing roles in the senior living industry in its focus on driving occupancy growth and maintaining high occupancy rates in a non-profit setting
  • United Church Homes' mission and values set it apart from other senior living providers, with a strong focus on serving seniors and helping them live lives with abundance
  • Career paths in this role may include advancement to higher-level marketing or executive positions within the organization, as well as opportunities to expand marketing efforts to new communities or service lines

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing roles in the senior living industry, with a focus on driving occupancy growth and maintaining high occupancy rates in a non-profit setting with a strong commitment to serving seniors.

πŸ“ Sample Projects

  • Developing and implementing a targeted marketing campaign to increase occupancy rates among a specific demographic (e.g., veterans, low-income seniors)
  • Conducting market research to identify trends and opportunities in the senior living industry and adapting marketing strategies to capitalize on these trends
  • Collaborating with other departments (e.g., admissions, nursing, social services) to develop and implement integrated marketing and communication strategies that enhance the resident experience and drive occupancy growth

ASSUMPTION: These sample projects illustrate the range of marketing and community engagement activities required to drive occupancy growth and maintain high occupancy rates in a non-profit senior living setting.

❓ Key Questions to Ask During Interview

  • How does United Church Homes differentiate itself from other senior living providers in the region?
  • What are the biggest challenges facing the organization in the next 1-3 years, and how can this role contribute to addressing these challenges?
  • How does the organization support the professional development and growth of its marketing team members?
  • What are the key performance indicators (KPIs) used to measure the success of the marketing department, and how are these KPIs tracked and reported?
  • How does the organization engage with and support the local community, and how can this role contribute to these efforts?

ASSUMPTION: These interview questions focus on understanding United Church Homes' unique value proposition, addressing challenges, professional development opportunities, measuring success, and community engagement.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your marketing and sales experience, as well as any relevant experience working with seniors or non-profit organizations
  • Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and cultural fit
  • Research United Church Homes and their mission to demonstrate your enthusiasm for the organization and the role
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.