📌 Core Information
🔹 Job Title: Director of Marketing, Chronic Solutions
🔹 Company: Embla Medical
🔹 Location: Remote United States (Ossur)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-14
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Leading the regional marketing team to achieve strategic and commercial objectives
- Driving revenue and profit growth through strategic initiatives, product management, and regional pricing strategy development
- Operating within a global matrix organization, ensuring regional execution aligns with global strategy while advocating for the Americas market
- Collaborating cross-functionally with global product management, marketing services, sales, clinical teams, customers, and patients
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to balance global priorities with regional market dynamics.
📋 Key Responsibilities
✅ Lead the annual regional business planning process, aligning with global and regional strategies
✅ Develop and execute regional pricing framework to drive profitable growth and market competitiveness
✅ Oversee performance management, coaching, and talent development across the marketing function
✅ Foster a culture of accountability, innovation, and marketing excellence within the team
✅ Strategically position the regional product portfolio to maximize revenue and support long-term growth initiatives
✅ Design and execute patient-centric marketing strategies that align with critical enterprise imperatives
✅ Collaborate and execute digital and communication campaigns in support of commercial efforts
✅ Conduct ongoing market and customer segment analysis to inform strategy, messaging, and positioning
✅ Monitor product portfolio performance, segment trends, and market dynamics to guide portfolio decisions
✅ Manage marketing budgets effectively to ensure maximum ROI on investments
✅ Ensure the Chronic Solutions Americas region follows all regulatory, legal, and company guidelines with regards to product promotion and training
✅ Contribute to a safe working environment by maintaining own workspace and reporting any potential hazards
✅ Adhere to Company Core Values – Honesty – Frugality – Courage.
ASSUMPTION: This role involves a mix of strategic planning, team leadership, and cross-functional collaboration to drive marketing success in the Americas region.
🎯 Required Qualifications
Education: MBA required
Experience: 15+ years of commercial experience in the medical device industry, with at least 10 years in direct people management and 5+ years in product marketing
Required Skills:
- Proven leadership and cross-functional coordination skills
- Strong written and oral communication skills in group and one-on-one settings
- Market research (both primary and secondary) and analysis skills
- Computer skills, including Outlook, Word, Excel, and PowerPoint
Preferred Skills:
- Both B2C and B2B experience
ASSUMPTION: Candidates should have a strong background in marketing, leadership, and cross-functional collaboration within the medical device industry to excel in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 (Estimated based on industry standards for a Director of Marketing role in the medical device industry with 10+ years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, approximately 35% travel required
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are typical for a company of Embla Medical's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 1,001-5,000 employees
Founded: 1971
Company Description:
- Embla Medical is a global provider of mobility solutions, including prosthetics, bracing, and supports
- Home to industry-leading brands such as Össur, College Park, FIOR & GENTZ, and ForMotion
- Committed to improving people's mobility with compassion and innovation
Company Specialties:
- Prosthetics
- Orthotics
- Bracing
- Patient care clinics
Company Website: www.emblamedical.com
ASSUMPTION: Embla Medical is a well-established company in the medical device industry, with a strong focus on innovation and patient care.
📊 Role Analysis
Career Level: Executive/Managerial
Reporting Structure: Reports directly to the Global Vice President of Marketing
Work Arrangement: Remote, with approximately 35% travel required
Growth Opportunities:
- Potential to advance to a global marketing leadership role
- Opportunities to work on diverse product portfolios and brands
- Chance to gain experience in a global matrix organization
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the global marketing organization.
🌍 Location & Work Environment
Office Type: Remote
Office Location(s): Remote United States (Ossur)
Geographic Context:
- Remote work allows for flexibility and a better work-life balance
- The Americas region covers a diverse range of markets, requiring adaptability and cultural sensitivity
- Embla Medical's global presence offers opportunities for international collaboration and exposure
Work Schedule: Full-time, with approximately 35% travel required
ASSUMPTION: The remote work arrangement provides flexibility but also requires strong self-motivation and time management skills.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interviews with the hiring manager and other team members
- Final interview with the Global Vice President of Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Cross-functional collaboration and communication skills
- Industry knowledge and market research expertise
Application Tips:
- Highlight relevant marketing leadership and cross-functional collaboration experience in your resume
- Prepare examples of strategic initiatives, product management, and market research projects
- Demonstrate your understanding of the medical device industry and Embla Medical's product portfolio
ATS Keywords: Marketing leadership, cross-functional collaboration, strategic planning, product management, market research, medical device industry
ASSUMPTION: Embla Medical's interview process is designed to assess the candidate's strategic thinking, leadership, and industry knowledge, as well as their fit with the company's culture and values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role are standard for marketing professionals in the medical device industry.
👔 Cultural Fit Considerations
Company Values:
- Honesty
- Frugality
- Courage
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to market dynamics
- Data-driven and analytical
Self-Assessment Questions:
- How do you embody Embla Medical's core values in your professional life?
- Describe a time when you had to adapt your marketing strategy to respond to changing market dynamics
- How do you approach cross-functional collaboration and communication to drive marketing success?
ASSUMPTION: Embla Medical values candidates who align with their core values and can thrive in a collaborative, adaptable, and data-driven work environment.
⚠️ Potential Challenges
- Balancing global priorities with regional market dynamics
- Managing a remote team and fostering a culture of accountability
- Adapting to a global matrix organization and influencing globally while executing regionally
- Ensuring regulatory compliance in a rapidly evolving medical device industry
ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability to succeed in this role.
📈 Similar Roles Comparison
- This role differs from other marketing director positions in its focus on the medical device industry and the need to balance global priorities with regional market dynamics
- Industry-specific context: The medical device industry is heavily regulated and requires a strong understanding of market access and reimbursement strategies
- Career path comparison: This role can lead to global marketing leadership positions within Embla Medical or other medical device companies
ASSUMPTION: This role offers unique challenges and opportunities compared to similar marketing director positions in other industries.
📝 Sample Projects
- Developing and executing a regional pricing framework to drive profitable growth and market competitiveness
- Conducting market research and analysis to inform strategic initiatives and product portfolio management
- Designing and executing patient-centric marketing strategies that align with critical enterprise imperatives
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the role's responsibilities.
❓ Key Questions to Ask During Interview
- How does the global marketing team support regional marketing efforts, and vice versa?
- What are the key priorities for the Americas region in the first 90 days?
- How does Embla Medical foster a culture of innovation and continuous improvement within the marketing function?
- What opportunities are there for professional development and growth within the global marketing organization?
- How does Embla Medical ensure regulatory compliance and maintain a strong focus on patient safety and quality?
ASSUMPTION: These questions help candidates better understand the role's dynamics, the company's culture, and the Americas region's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Embla Medical's careers page
- Tailor your resume to highlight relevant marketing leadership, cross-functional collaboration, and industry-specific experience
- Prepare a cover letter explaining your fit for the role and your enthusiasm for Embla Medical's mission
- Prepare examples of strategic initiatives, product management, and market research projects to showcase your skills and accomplishments
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
