🔹 Job Title: Director of Marketing, Cineplex Pictures
🔹 Company: Cineplex
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Entertainment
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Home Office 1303 Yonge St)
Key aspects of this role include:
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and project management skills. It involves working in a fast-paced environment with tight deadlines and requires a deep understanding of the Canadian media and entertainment landscape.
✅ Lead the planning and execution of end-to-end marketing and publicity campaigns for Cineplex Pictures film releases
✅ Collaborate with the Head of Distribution to develop impactful strategies covering internal promotions, social media, traditional and digital advertising, partnerships, and PR
✅ Oversee and guide external PR agencies to deliver compelling publicity and promotional plans tailored to each release
✅ Manage agency partners and suppliers to develop marketing creative for both English and French Canada, including localization and culturally resonant campaigns
✅ Build and maintain strong relationships with exhibition partners to align and communicate upcoming release plans
✅ Create campaign performance reports and post-mortems, analyzing ROI and summarizing key insights and learnings
✅ Ensure all materials align with the vision of filmmakers, sales agents, and the broader distribution strategy
✅ Identify new media opportunities to raise awareness and secure earned media coverage
ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership, communication, and project management skills. It also demands a deep understanding of the film industry and its various stakeholders.
Education: Bachelor’s degree in Marketing, Business Administration, or a related field
Experience: 10+ years of experience in integrated marketing, with a mandatory background in film or film distribution
Required Skills:
Preferred Skills:
ASSUMPTION: Given the specific nature of this role, candidates with a strong background in film marketing and a deep understanding of the Canadian media landscape are most likely to succeed.
Salary Range: Based on industry standards for a Director of Marketing role in Toronto, the estimated salary range is CAD 120,000 - 160,000 per year. This range takes into account the candidate's experience level, the role's responsibilities, and the company's size and industry.
Benefits:
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM. However, this role may require flexibility to work evenings and weekends during campaign launches and events.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and negotiation skills. The benefits listed are typical for a company of Cineplex's size and industry but may vary based on the candidate's employment status and length of service.
Industry: Entertainment. Cineplex is a leading entertainment company in Canada, operating movie theatres, food services, and alternative programming venues. It also owns and operates Cineplex Pictures, its in-house film distribution arm.
Company Size: Small (2-10 employees). As a subsidiary of Cineplex, Cineplex Pictures operates with a lean, agile team focused on film distribution.
Founded: 2001. Cineplex was founded in 2001 and has since grown to become one of Canada's largest entertainment companies.
Company Description:
Company Specialties:
Company Website: www.cineplexusa.com
ASSUMPTION: Cineplex Pictures operates as a small, agile team within the larger Cineplex organization. This allows for a high degree of autonomy and the opportunity to make a significant impact on the company's film distribution efforts.
Career Level: Mid-level to senior. This role is a senior-level position within the Cineplex Pictures team, reporting directly to the Head of Distribution.
Reporting Structure: The Director of Marketing reports directly to the Head of Distribution and works closely with the distribution team, external PR agencies, and exhibition partners.
Work Arrangement: On-site (Home Office 1303 Yonge St). This role is primarily based at the Cineplex Pictures home office in Toronto, with occasional travel to film festivals, industry events, and other locations as needed.
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to make a real impact on the company's film distribution efforts and to develop their career in the entertainment industry.
Office Type: Home Office. The Cineplex Pictures team operates out of a home office in Toronto, with flexible work arrangements available for eligible employees.
Office Location(s): 1303 Yonge St, Toronto, ON M4T 1E4, Canada
Geographic Context:
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM. However, this role may require flexibility to work evenings and weekends during campaign launches and events.
ASSUMPTION: The home office environment provides a collaborative and creative workspace for the Cineplex Pictures team, with opportunities for growth and development in the dynamic and vibrant city of Toronto.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, Film, Campaign Management, Public Relations, Digital Advertising, Media Strategy, Project Management, Analytics, Bilingualism, Creative Production, Stakeholder Management, Budgeting, Collaboration, Research, Cultural Resonance, Event Navigation
ASSUMPTION: The interview process for this role is designed to assess the candidate's marketing and campaign strategy skills, as well as their cultural fit with the Cineplex and Cineplex Pictures teams. Successful candidates will be able to demonstrate their understanding of the Canadian media and entertainment landscape and their ability to lead effective marketing campaigns.
ASSUMPTION: The tools and technologies required for this role are standard for marketing and project management professionals. Candidates should be comfortable using these tools and technologies to manage campaigns and collaborate with team members.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who are passionate about entertainment, committed to exceptional guest experiences, and able to thrive in a collaborative and dynamic team environment are likely to be a strong fit for the Cineplex and Cineplex Pictures teams.
ASSUMPTION: These challenges are inherent to the role and require strong project management, communication, and adaptability skills to overcome.
ASSUMPTION: This role offers a unique opportunity to lead marketing efforts for Cineplex Pictures film releases and to make a significant impact on the company's film distribution efforts. Candidates should be aware that this role is specific to Cineplex Pictures and may not have direct equivalents in other companies.
ASSUMPTION: These sample projects are representative of the types of marketing campaigns and initiatives that the Director of Marketing for Cineplex Pictures may be responsible for leading and managing.
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the industry, as well as to assess the cultural fit and growth opportunities for the right candidate.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.