📌 Core Information
🔹 Job Title: Director of Marketing & Commercial Strategy – Precision & AI-Driven Therapeutics (Therapeutics & Innovations)
🔹 Company: Natera
🔹 Location: San Carlos, CA
🔹 Job Type: Full-time, Remote
🔹 Category: Biotechnology, Healthcare
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 3+ years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for AI-driven therapeutic offerings
- Collaborating with cross-functional teams to ensure scientific credibility and commercial resonance
- Gathering and synthesizing market feedback to refine product and messaging strategies
- Engaging with key opinion leaders (KOLs) and early customers to gather insights
- Operating in ambiguity and bridging science and business
ASSUMPTION: This role requires a high degree of strategic thinking and the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Develop and execute go-to-market strategies for AI-driven therapeutic offerings
✅ Collaborate with science, product, BD, and leadership teams to ensure alignment of internal and external narratives
✅ Gather and synthesize market feedback to refine product and messaging strategies
✅ Engage directly with clinicians, biopharma partners, KOLs, and payers to gather structured feedback and insights
✅ Develop high-impact marketing collateral, including slide decks, one-pagers, white papers, and presentation content
✅ Monitor the competitive landscape, emerging trends, and peer activity
✅ Attend key industry events and conferences to stay ahead of developments and surface strategic insights
ASSUMPTION: This role involves a significant amount of cross-functional collaboration and requires strong project management skills.
🎯 Required Qualifications
Education: Advanced scientific degree (PhD, MD, MS, or equivalent) in biology, AI/ML, bioengineering, computational biology, or a related field
Experience: 3+ years in scientific product marketing, translational science, or product strategy—ideally within biotech, life sciences, or AI/ML in healthcare
Required Skills:
- Exceptional communication skills and demonstrated ability to translate complex science for diverse audiences
- Experience developing polished, high-impact external deliverables (e.g., slide decks, one-pagers, websites, white papers)
- Strategic thinker with a strong grasp of market dynamics, storytelling, and product-market fit
- Comfortable operating in ambiguity and bridging science and business
Preferred Skills:
- Experience in startups, AI/ML technologies, or early-stage therapeutic product teams
- Background in immunology or oncology
ASSUMPTION: Candidates with a strong scientific foundation and a proven track record in strategic marketing will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $169,200 - $211,500 USD per year
Benefits:
- Competitive benefits package, including comprehensive medical, dental, vision, life, and disability plans
- Free testing and fertility care benefits
- Pregnancy and baby bonding leave
- 401k benefits
- Commuter benefits
- Employee referral program
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology, focused on cell-free DNA (cfDNA) testing for oncology, women’s health, and organ health
Company Size: 1,001-5,000 employees
Founded: 2004, with headquarters in Austin, Texas
Company Description:
- Natera is a global leader in cfDNA testing, dedicated to making personalized genetic testing and diagnostics part of the standard of care
- The company aims to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives
- Natera’s tests are validated by more than 100 peer-reviewed publications that demonstrate high accuracy
Company Specialties:
- Non-Invasive Prenatal Testing (NIPT)
- Single gene diseases
- Preimplantation Genetic Screening (PGS)/Diagnosis (PGD)
- Biopsy training
- Multi-Disease Carrier Screening
- Bioinformatics
- Miscarriage testing
- Genetic counseling
- Non-invasive paternity testing
- Genetics
- colorectal cancer
- Oncology
- Transplant
- Kidney Transplant
- Cancer
- Transplant Rejection
- and ctDNA
Company Website: www.natera.com
ASSUMPTION: Natera's focus on cfDNA testing and commitment to improving patient outcomes make it an attractive place to work in the biotech industry.
📊 Role Analysis
Career Level: Mid-level to senior role, with potential for growth within the Therapeutics & Innovations Business Unit
Reporting Structure: Reports to the Head of Therapeutics & Innovations Business Unit, serving as the Head of Marketing & Strategy for the BU
Work Arrangement: Remote, with the expectation of being available during core business hours
Growth Opportunities:
- Potential to shape the marketing strategy for an entirely new category of products in a rapidly evolving field
- Collaboration with a mission-driven, interdisciplinary team of scientists and business leaders
- Opportunity to help the world understand and access next-generation precision therapeutics
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a meaningful impact on the company's therapeutic offerings.
🌍 Location & Work Environment
Office Type: Remote (with occasional in-person meetings as needed)
Office Location(s): San Carlos, CA (with the option to work remotely from anywhere in the US)
Geographic Context:
- San Carlos is a city in San Mateo County, California, with a population of approximately 70,000
- The city is located about 30 miles south of San Francisco and 20 miles north of San Jose
- San Carlos is known for its high quality of life, with a mix of urban and suburban neighborhoods
Work Schedule: Full-time, with flexible hours and the expectation of being available during core business hours
ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from a location that best suits the candidate's needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter
- Technical assessment or case study
- Final round interviews with hiring managers and team members
- Background check and offer extension
Key Assessment Areas:
- Communication skills and ability to translate complex science for diverse audiences
- Strategic thinking and problem-solving abilities
- Market intelligence and competitive analysis skills
- Collaboration and cross-functional teamwork
- Cultural fit and alignment with Natera's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your understanding of AI-driven therapeutics and the biotech industry
- Showcase your ability to think strategically and develop go-to-market strategies
- Demonstrate your strong communication skills through clear and concise written and verbal communication
- Follow up with the recruiter after your interview to express your interest in the role and ask any remaining questions
ATS Keywords: Scientific Marketing, Product Strategy, AI-Driven Therapeutics, Go-To-Market Strategy, Cross-Functional Collaboration, Market Intelligence, Scientific Communications, Stakeholder Engagement, Clinical Engagement, Data Analysis
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- CRM and marketing automation tools (e.g., Salesforce, Marketo)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in relevant software tools and platforms is required for this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Natera is dedicated to improving patient outcomes and making personalized genetic testing and diagnostics part of the standard of care
- Innovative: The company is committed to pushing the boundaries of science and technology to develop next-generation therapeutics
- Collaborative: Natera fosters a culture of teamwork and cross-functional collaboration
- Accountable: The company holds its employees to high standards of performance and integrity
Work Style:
- Strategic: Natera values employees who can think critically and develop effective go-to-market strategies
- Adaptable: The company requires employees who can thrive in a dynamic and evolving work environment
- Data-driven: Natera uses data and analytics to inform decision-making and drive results
- Patient-focused: The company prioritizes the needs and well-being of its patients above all else
Self-Assessment Questions:
- How do you align with Natera's patient-centric value, and how have you demonstrated this in your previous roles?
- Describe a time when you had to adapt to a significant change or challenge in a project or work environment. How did you approach this, and what was the outcome?
- How do you ensure that your communication style is effective and engaging for diverse audiences, including scientific, investor, partner, and clinical stakeholders?
ASSUMPTION: Candidates who demonstrate a strong fit with Natera's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment, with the need to adapt to change quickly
- Balancing the demands of scientific credibility and commercial resonance in messaging and positioning
- Gathering and synthesizing market feedback to inform product and messaging strategies
- Operating in ambiguity and bridging science and business
- Managing multiple stakeholders with competing priorities and expectations
ASSUMPTION: Candidates who are comfortable working in ambiguity and can effectively manage multiple stakeholders will be best suited to this role.
📈 Similar Roles Comparison
- This role is unique in its focus on AI-driven therapeutics and the intersection of AI, diagnostics, and healthcare
- Unlike traditional biotech marketing roles, this position requires a strong background in AI/ML and a deep understanding of the therapeutic landscape
- Career path comparison: This role offers the opportunity to grow into a senior marketing leadership position within the Therapeutics & Innovations Business Unit
ASSUMPTION: Candidates with experience in AI/ML technologies and a strong background in biotech or life sciences will find this role particularly appealing.
📝 Sample Projects
- Developing a go-to-market strategy for an AI-driven therapeutic offering, including messaging, positioning, and pricing
- Conducting market research and competitive analysis to inform product and messaging strategy
- Creating high-impact marketing collateral, such as slide decks, one-pagers, and white papers, to communicate the value proposition of AI-driven therapeutics
- Engaging with key opinion leaders (KOLs) and early customers to gather insights and refine product and messaging strategy
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the role, requiring strong communication, collaboration, and problem-solving skills.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader Therapeutics & Innovations Business Unit strategy, and how can I contribute to its success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Natera support the professional development and growth of its employees?
- What is the company's approach to innovation and staying ahead of emerging trends in AI-driven therapeutics?
- How does Natera foster a culture of collaboration and cross-functional teamwork?
ASSUMPTION: Asking these questions will help you better understand the role, the company, and the team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or project example that demonstrates your ability to develop and execute go-to-market strategies for AI-driven therapeutics
- Be ready to discuss your understanding of AI-driven therapeutics, the biotech industry, and market trends
- Follow up with the recruiter after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
