Director of Marketing & Communicaitions

📌 Core Information

🔹 Job Title: Director of Marketing & Communications

🔹 Company: Spirit Rock Meditation Center

🔹 Location: Woodacre, California (Hybrid)

🔹 Job Type: On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a holistic marketing and communications strategy that reinforces Spirit Rock’s brand identity, strengthens community connection, and supports cross-organizational goals.
• Stewarding Spirit Rock’s brand presence and ensuring a unified tone and aesthetic across all platforms.
• Overseeing content creation and distribution across various channels, ensuring quality, accessibility, and alignment with strategic goals.
• Driving data-informed decision making by utilizing audience insights and analytics to refine messaging and enhance engagement.
• Leading cross-functional collaboration with Programs and Development teams to support key initiatives and campaigns with integrated messaging and outreach plans.

ASSUMPTION: This role requires a strategic thinker with strong execution skills, comfortable navigating complexity, and committed to advancing equity and inclusion through all aspects of their work.

📋 Key Responsibilities

✅ Lead Integrated Strategy: Develop and implement a holistic marketing and communications strategy that reinforces Spirit Rock’s brand identity, strengthens community connection, and supports cross-organizational goals, including program attendance, donor engagement, and mission visibility.

✅ Steward Brand & Voice: Maintain and evolve Spirit Rock’s brand presence to reflect our values of compassion, equity, and spiritual depth. Ensure a unified tone and aesthetic across all platforms.

✅ Oversee Content and Channels: Direct and manage the creation, review, and distribution of content across various channels, including the website, email, social media, print, and multimedia, ensuring quality, accessibility, and alignment with our strategic goals.

✅ Drive Data-Informed Decision Making: Utilize audience insights and analytics to refine messaging and enhance engagement, with a particular focus on reaching new and historically underrepresented communities.

✅ Lead Cross-Functional Collaboration: Work closely with Programs and Development teams to support key initiatives and campaigns with integrated messaging and outreach plans.

✅ Foster a collaborative and high-performing team culture.

✅ Registration Operations: Ensure alignment between marketing goals and customer-facing operations in the registration department.

✅ Budget Oversight: Develop and manage the annual marketing and communications budget, ensuring responsible and strategic allocation of resources.

✅ Stay Ahead of Trends: Monitor and assess emerging tools, technologies, and practices in digital communications, marketing, and user experience. Bring innovation to Spirit Rock’s strategy where appropriate.

ASSUMPTION: This role involves a mix of high-level planning and hands-on implementation, requiring a candidate who can toggle fluidly between the two.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field. A Master's degree would be an asset.

Experience: Minimum 7 years of progressive leadership experience in marketing, communications, or brand strategy roles, preferably within a nonprofit or mission-driven organization. A track record of results across key marketing metrics.

Required Skills:

• Proven success managing and mentoring teams, including setting clear expectations, supporting growth, and leading with emotional intelligence. Demonstrated performance in leading cross-departmental teams with positive outcomes.
• Strong background in digital marketing, content strategy, and campaign development; experience with audience segmentation and performance tracking.
• Excellent verbal and written communication skills, with the ability to convey complex ideas clearly and compellingly.
• Familiarity with web design, UX, and layout principles; experience working with designers and content producers.
• Proficiency in Google Suite, Microsoft Office, and analytics platforms (e.g., Google Analytics, email automation tools, CRM systems).
• Deep understanding of and commitment to principles of equity, inclusion, and cultural humility in communication strategy.
• Knowledge of Insight Meditation, Buddhist values, or contemplative practices is strongly preferred.

Preferred Skills:

• Experience working in a spiritual or religious organization.
• Bilingual or multilingual skills.

ASSUMPTION: Candidates with experience in nonprofit marketing and a strong commitment to equity and inclusion will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 per year. This estimate is based on industry standards for a Director of Marketing & Communications role in the nonprofit sector, considering the experience level and location.

Benefits:

• Health, dental, and vision insurance
• Retirement plan with employer contribution
• Generous paid time off (vacation, sick, and holidays)
• Professional development opportunities
• On-site meditation and yoga classes

Working Hours: Full-time, 40 hours per week. Some flexibility for remote work may be available.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and the organization's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Spirit Rock Meditation Center operates in the religious institutions sector, offering retreats and online programs dedicated to the teachings of the Buddha in the Insight (vipassanā) tradition.

Company Size: Spirit Rock has 51-200 employees, providing a mid-sized organization structure where applicants can expect clear communication and defined roles.

Founded: Spirit Rock was founded in 1984, with a rich history in the meditation and spiritual community.

Company Description:

• Spirit Rock offers a refuge from everyday life, providing a supportive environment for turning inward and letting go of struggles that get in the way of experiencing freedom and joy.
• The organization's mission is to provide practitioners with teachings to manifest wisdom and compassion in all aspects of their lives, for the benefit of all beings.
• Spirit Rock strives to create a workplace culture that reflects the communities it serves and empowers everyone to bring their full and authentic selves to its teams.

Company Specialties:

• Insight meditation
• Mindfulness
• Awareness practice
• Stress reduction
• Meditation
• Wisdom
• Body-centered awareness
• Training
• Jack Kornfield
• Brain development

Company Website: http://www.spiritrock.org

ASSUMPTION: Applicants should be comfortable working in a mission-driven environment focused on spiritual growth and community building.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the Executive Director and overseeing the Marketing & Communications team.

Reporting Structure: The Director of Marketing & Communications will supervise the Marketing & Communications team, consisting of graphic designers, web developers, and content creators.

Work Arrangement: This role is on-site with hybrid flexibility, allowing for some remote work as needed.

Growth Opportunities:

• As a senior leadership role, this position offers opportunities to shape the organization's marketing strategy and contribute to its overall mission.
• Spirit Rock's commitment to professional development may provide opportunities for growth within the organization.
• The diverse nature of the role may offer opportunities to develop skills in various aspects of marketing and communications.

ASSUMPTION: This role offers a unique opportunity for a marketing professional to apply their skills in a mission-driven environment focused on spiritual growth and community building.

🌍 Location & Work Environment

Office Type: Spirit Rock's main campus is located on over 400 acres in beautiful West Marin County just north of San Francisco, providing a serene and peaceful work environment.

Office Location(s): 5000 Sir Francis Drake Blvd, Woodacre, California 94973, US

Geographic Context:

• Woodacre is a small, rural community located in West Marin County, providing a peaceful and scenic work environment.
• The location is approximately 30 miles north of San Francisco, offering easy access to urban amenities while maintaining a rural setting.
• The surrounding area is known for its natural beauty, with numerous hiking trails, beaches, and outdoor activities nearby.

Work Schedule: The work schedule is full-time, with some flexibility for remote work as needed. The organization offers on-site meditation and yoga classes to support employee well-being.

ASSUMPTION: Applicants should be comfortable working in a rural setting and be willing to commute to the on-site location as needed.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the Human Resources department.
• First-round interview with the Executive Director and a member of the Marketing & Communications team.
• Second-round interview with a panel of stakeholders, including staff and board members.
• Final interview with the Executive Director and a representative from the board of directors.

Key Assessment Areas:

• Strategic thinking and planning skills.
• Communication and presentation skills.
• Team management and leadership skills.
• Cultural fit and alignment with Spirit Rock's mission and values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on marketing and communications roles in nonprofit or mission-driven organizations.
• Demonstrate your understanding of Spirit Rock's mission and values in your application materials.
• Prepare for behavioral interview questions that assess your problem-solving skills, teamwork, and adaptability.

ATS Keywords: Marketing strategy, brand management, content creation, digital marketing, audience segmentation, analytics, team management, nonprofit, mission-driven, spiritual growth, community building

ASSUMPTION: Applicants should be prepared for a thorough interview process that assesses both their technical skills and cultural fit with the organization.

🛠️ Tools & Technologies

• Google Suite (Google Docs, Sheets, Slides)
• Microsoft Office (Word, Excel, PowerPoint)
• Analytics platforms (Google Analytics, email automation tools, CRM systems)
• Web design and UX tools (e.g., Adobe Creative Suite, Sketch, Figma)
• Content management systems (e.g., WordPress, Drupal)

ASSUMPTION: Applicants should be proficient in using the listed tools and technologies, with a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Compassion
• Equity
• Spiritual depth
• Community
• Integrity
• Wisdom

Work Style:

• Collaborative
• Mission-driven
• Adaptable
• detail-oriented
• Creative

Self-Assessment Questions:

• How do you embody compassion and equity in your communication strategy?
• How have you adapted your marketing approach to reach historically underrepresented communities?
• How do you balance high-level planning with hands-on implementation in your work?

ASSUMPTION: Applicants should be able to demonstrate a strong alignment with Spirit Rock's values and a willingness to embrace a collaborative, mission-driven work environment.

⚠️ Potential Challenges

• Balancing the demands of a senior leadership role with the need for hands-on implementation.
• Navigating a rural work environment with limited nearby amenities.
• Managing a team with diverse skills and backgrounds, requiring strong communication and leadership skills.
• Adapting to the unique culture and mission of a spiritual organization.

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and mission-driven environment.

📈 Similar Roles Comparison

• Compared to marketing roles in for-profit organizations, this role may offer less focus on revenue generation and more emphasis on mission-driven impact.
• In the nonprofit sector, this role may offer more opportunities for cross-functional collaboration and strategic influence.
• Career progression in this role may involve moving into a Chief Marketing Officer or Chief Communications Officer role within the nonprofit sector or transitioning to a similar role in a for-profit organization.

ASSUMPTION: Applicants should consider the unique aspects of this role within the nonprofit sector and weigh the potential career progression opportunities.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy to launch a new meditation retreat program.
• Creating and executing a targeted social media campaign to engage historically underrepresented communities in Spirit Rock's offerings.
• Leading a team to redesign Spirit Rock's website, ensuring accessibility, user-friendliness, and alignment with the organization's brand identity.

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and their ability to adapt to the unique context of Spirit Rock's mission and values.

❓ Key Questions to Ask During Interview

• How does the Marketing & Communications team collaborate with other departments to support Spirit Rock's mission and programs?
• What opportunities are there for professional development and growth within the organization?
• How does Spirit Rock foster a culture of equity and inclusion, both internally and in its programming?
• What are the biggest challenges facing the Marketing & Communications team currently, and how can this role address them?
• How does Spirit Rock balance the need for marketing and promotion with the values of simplicity and non-materialism?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their curiosity about the role, the team, and the organization's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on marketing and communications roles in nonprofit or mission-driven organizations.
• Prepare for behavioral interview questions that assess your problem-solving skills, teamwork, and adaptability.
• Research Spirit Rock's mission, values, and programs to demonstrate your understanding and alignment with the organization.
• Follow up with the Human Resources department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.