Director of Marketing & Communication

📌 Core Information

🔹 Job Title: Director of Marketing & Communication

🔹 Company: Levine Jewish Community Center

🔹 Location: Charlotte, North Carolina, United States

🔹 Job Type: On-site

🔹 Category: Health, Wellness & Fitness

🔹 Date Posted: March 31, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and directing communication and marketing strategies to engage diverse audiences.
• Leading and managing the marketing team to foster a collaborative and high-performing environment.
• Maintaining consistency in messaging and branding across all platforms.
• Analyzing data to refine marketing strategies and improve decision-making.

ASSUMPTION: The role requires a proactive leader who can adapt to a non-profit setting focused on community service and cultural programs, leveraging marketing to enhance engagement and community presence.

📋 Key Responsibilities

✅ Develop and direct communication and marketing strategies to reach various audiences.

✅ Oversee design and execution of multi-channel marketing campaigns.

✅ Set strategic marketing goals and ensure their achievement.

✅ Manage all aspects of paid advertising and social media metrics.

✅ Conduct market research and analyze trends within the nonprofit sector.

✅ Create, execute, and distribute print and digital materials.

✅ Manage and support the marketing team including graphic designers and digital specialists.

✅ Maintain messaging and branding consistency throughout the agency.

✅ Act as a steward for the organization's public reputation.

✅ Use data analytics to refine strategies and track marketing performance.

✅ Partner with programming departments to enhance support for their initiatives.

✅ Collaborate with Executive Leadership Team on marketing materials to support fundraising.

✅ Lead program evaluation and survey efforts for continuous improvement.

✅ Create and manage the marketing department's budget effectively.

ASSUMPTION: Responsibilities include a combination of strategic planning and tactical execution, requiring strong leadership and analytical skills to optimize marketing efforts across diverse channels.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, business, or related field.

Experience: Minimum 5 years of experience in marketing and communications, with a focus on integrated marketing strategies.

Required Skills:

• Outstanding written and verbal communication skills.
• Exceptional ability to manage multiple priorities and meet deadlines.
• Strong capability in project management and content creation across various media.

Preferred Skills:

• Experience with CRM systems.
• Familiarity with design/artistic programs.

ASSUMPTION: The role demands a candidate who is not only technically skilled but also capable of leading creative teams and providing strategic marketing insights.

💰 Compensation & Benefits

Salary Range: Not specified – typically competitive within the nonprofit sector for the location.

Benefits:

• Healthcare benefits typically associated with nonprofit roles.
• Retirement plan options.
• Professional development opportunities.

Working Hours: 40 hours per week, standard business hours with some flexibility for events and meetings.

ASSUMPTION: Compensation is benchmarked against similar roles within non-profits, with emphasis on mission alignment rather than financial incentives alone.

📌 Applicant Insights

🔍 Company Context

Industry: Health, Wellness & Fitness - a growing field with a focus on community wellbeing.

Company Size: 51-200 employees, indicating a mid-sized organization with potential for individual impact.

Founded: 1986 – an established center with a long history in the Charlotte community.

Company Description:

• Family-oriented center promoting a sense of belonging.
• Offers a wide range of programs from fitness to cultural activities.
• Located on a scenic 54-acre campus.

Company Specialties:

• Fitness
• Wellness
• Summer Camps

Company Website: http://www.charlottejcc.org

ASSUMPTION: The company’s mission-driven approach aligns with candidates looking for meaningful work in a close-knit community setting.

📊 Role Analysis

Career Level: Senior leadership role, providing strategic direction and departmental oversight.

Reporting Structure: Reports to senior management and collaborates with programming departments.

Work Arrangement: Primarily on-site, with some flexibility to support events and remote work arrangements as needed.

Growth Opportunities:

• Potential for development into higher executive roles.
• Opportunities for cross-departmental project leadership.
• Engagement with a variety of community stakeholders.

ASSUMPTION: Role offers a breadth of experience in strategic planning and execution across departments, essential for career growth within non-profit leadership.

🌍 Location & Work Environment

Office Type: Traditional office environments with access to community facilities.

Office Location(s): Main facility located at 5007 Providence Rd, Charlotte, NC.

Geographic Context:

• Located in South Charlotte, an area known for its community-oriented lifestyle.
• Close proximity to urban amenities and outdoor recreation.
• Part of a vibrant cultural and economic region.

Work Schedule: Primarily standard business hours, with occasional evenings/weekends for community events.

ASSUMPTION: Working within a culturally rich and supportive community can provide a rewarding professional and personal experience.

💼 Interview & Application Insights

Typical Process:

• Initial application review and screening.
• Phone interview with HR representative.
• Panel interview with department heads and senior leadership.

Key Assessment Areas:

• Leadership and management capabilities.
• Strategic thinking and planning skills.
• Adaptability to non-profit sector dynamics.

Application Tips:

• Highlight relevant marketing and leadership achievements in your resume.
• Demonstrate a genuine connection to community and cultural engagement.
• Prepare to discuss past experiences with strategic campaign development.

ATS Keywords: Marketing strategy, team management, brand consistency, nonprofit leadership, digital marketing.

ASSUMPTION: Candidate selection focuses on strategic fit and alignment with the JCC's cultural and community values.

🛠️ Tools & Technologies

• Microsoft Office 365
• CRM systems (preferred)
• Design/artistic software

ASSUMPTION: Proficiency in these tools is essential for streamlining communication and executing effective marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Community engagement and service
• Diversity, equity, and inclusion
• Continuous learning and improvement

Work Style:

• Collaborative and team-oriented
• Mission-driven and proactive
• Flexible and adaptable to changing priorities

Self-Assessment Questions:

• How have you successfully led a team in a marketing role?
• What strategies do you employ to maintain brand consistency?
• How do you stay informed about trends in non-profit marketing?

ASSUMPTION: Alignment with the center's cultural and ethical values is critical for success and job satisfaction.

⚠️ Potential Challenges

• Balancing diverse program marketing needs within a unified strategy.
• Managing a team with varying levels of experience and specialization.
• Navigating budget constraints typical within nonprofits.
• Continuously adapting to rapidly changing digital marketing trends.

ASSUMPTION: Challenge management requires strong adaptability and strategic thinking, particularly in resource-constrained environments.

📈 Similar Roles Comparison

• Greater emphasis on cultural programming than typical corporate marketing roles.
• More collaborative and community-centered work environment.
• Focus on mission-driven impact rather than profit margin.

ASSUMPTION: The role prioritizes community service impact over traditional business metrics, aligning with non-profit values.

📝 Sample Projects

• Designing a multi-channel campaign to increase membership.
• Developing a strategic plan for community engagement initiatives.
• Launching a digital newsletter to enhance member communication.

ASSUMPTION: Projects are designed to engage community members and sustain organizational growth through innovative marketing approaches.

❓ Key Questions to Ask During Interview

• What are the key goals for the marketing department over the next year?
• How does the JCC prioritize its various programs for marketing efforts?
• What support is available for ongoing professional development?
• How are marketing successes measured and communicated to stakeholders?
• What is the team culture within the marketing department?

ASSUMPTION: Candidates should seek to understand how their role contributes to broader organizational goals and community engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Include a cover letter outlining your relevant experience and desire to work in a non-profit, community-focused environment.
• Prepare a portfolio showcasing your most successful marketing campaigns.
• Highlight your leadership and team management experiences.
• Ensure your resume is tailored to emphasize skills relevant to this role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.