🔹 Job Title: Director of Marketing (Contingent II)
🔹 Company: Bowie State University
🔹 Location: Bowie State University, Bowie, MD
🔹 Job Type: Full-Time, Non-Regular Fixed Term (Fixed Term)
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a highly skilled marketing leader with a minimum of 8-10 years of experience in developing and executing multi-channel marketing campaigns, managing teams, and overseeing strategic initiatives in higher education or a related field.
✅ Strategic Marketing Leadership: Develop and implement comprehensive marketing strategies to support the university’s brand, recruitment goals, and engagement efforts. Lead the development of marketing plans, including brand marketing, programs, events, and university-wide initiatives.
✅ Team Management & Collaboration: Manage and mentor a team of marketing and creative service professionals, fostering a culture of collaboration, creativity, and accountability. Work closely within the Division of Marketing & Communications and cross-functional teams across the university to ensure cohesive messaging, branding, and alignment of marketing efforts.
✅ Brand Management: Ensure consistent and effective use of the university’s brand across all marketing materials, digital platforms, and campaigns. Monitor brand perception and recommend adjustments to enhance the university’s reputation.
✅ Campaign Development & Execution: Lead the creation, execution, and analysis of multi-channel marketing campaigns (digital, print, social media, email, etc.) to drive enrollment, engagement, and awareness among target audiences.
✅ Data-Driven Decision Making: Use data analytics to track, measure, and optimize marketing campaign performance. Provide regular reports to senior leadership on key performance metrics and return on investment (ROI).
✅ Market Research & Trends: Stay informed on market trends, higher education marketing innovations, and the competitive landscape. Use market research to inform strategy and identify opportunities for growth and differentiation.
✅ Budget Management: Oversee the marketing department’s budget, ensuring resources are allocated efficiently and effectively across initiatives.
✅ Content Development & Messaging: Collaborate with the Communications team to create compelling content that communicates the university's value proposition. Ensure messaging is clear, engaging, and appropriate for diverse audiences.
✅ Crisis Communications: Support and collaborate with the university’s Communications team in managing crisis communications, including creating and distributing messaging during times of crisis or disruption. Ensure that all messaging is aligned with the university’s values and maintains a transparent, empathetic tone.
ASSUMPTION: This role requires a strong understanding of higher education marketing, digital marketing strategies, and team management. The successful candidate will be an innovative thinker, a strong communicator, and a results-oriented leader.
Education: Bachelor’s degree in Marketing, Communications, or a related field.
Experience: A minimum of 8-10 years of Marketing experience, with at least 5 years in a leadership role, with a proven track record in higher education marketing or a similar industry.
Required Skills:
Preferred Skills:
ASSUMPTION: While a Master’s degree is preferred, a Bachelor’s degree in a relevant field combined with extensive experience in higher education marketing may be considered equivalent.
Salary Range: $115,000 - $125,000 per year
Benefits:
Working Hours: Full-time role with the expectation that additional hours, including nights and weekends, may be necessary to meet deadlines, manage crisis situations, support special events, and manage key marketing initiatives during peak periods.
ASSUMPTION: The salary range provided is based on the job posting and is considered competitive for the higher education industry in the Maryland area. Benefits are typical for a university position and may include health insurance, retirement plans, and tuition remission.
Industry: Higher Education
Company Size: 10,001+ employees (part of the University System of Maryland)
Founded: 1988 (as part of the University System of Maryland)
Company Description:
Company Specialties:
Company Website: https://www.usmd.edu/
ASSUMPTION: Bowie State University is part of the University System of Maryland, which consists of 12 universities, 3 regional centers, and the USM Office. The university is committed to providing affordable, accessible higher education to a diverse student body and offers a range of academic programs.
Career Level: Senior-level marketing role with significant leadership responsibilities
Reporting Structure: Reports directly to the Vice President for Marketing & Communications
Work Arrangement: On-site, full-time position with the expectation of additional hours as needed
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to shape the university’s marketing strategy, lead a team, and collaborate with cross-functional teams.
Office Type: University campus
Office Location(s): Bowie State University, Bowie, MD
Geographic Context:
Work Schedule: Full-time role with the expectation of additional hours as needed, including nights and weekends
ASSUMPTION: The work environment is a university campus setting, with a mix of urban and suburban living in the surrounding area. The work schedule may require additional hours, including nights and weekends, to meet deadlines and manage crisis situations.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, Higher Education, Digital Marketing, SEO, SEM, Social Media, Email Marketing, Content Strategy, Brand Management, Campaign Development, Market Research, Budget Management, Crisis Communications, Team Management, Leadership, Marketing Strategy
ASSUMPTION: The application process may involve multiple interviews, including a phone or video screening, on-campus interviews with hiring managers and team members, and a final interview with senior leadership. Key assessment areas include marketing strategy and campaign development, team management and leadership skills, understanding of higher education marketing trends, data-driven decision-making, and cultural fit.
ASSUMPTION: The successful candidate will be proficient in marketing and analytics tools, Microsoft Office Suite, and project management tools. Familiarity with graphic design tools is a plus.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Bowie State University values excellence in teaching and learning, diversity, equity, and inclusion, integrity and accountability, collaboration and partnerships, and student-centeredness. The ideal candidate will be collaborative, data-driven, adaptable, and committed to continuous learning and professional development.
ASSUMPTION: This role may present challenges related to team management, balancing multiple initiatives, adapting to changes in higher education marketing, working with limited resources, and managing crisis communications. The successful candidate will be adaptable, responsive to change, and committed to continuous learning and professional development.
ASSUMPTION: This role offers significant leadership responsibilities and the opportunity to shape the university’s marketing strategy, making it unique compared to other higher education marketing roles. The industry-specific context requires an understanding of student recruitment trends, university branding, and data-driven decision-making. This role may serve as a stepping stone to senior marketing leadership positions within higher education or related industries.
ASSUMPTION: Sample projects for this role may include developing and executing comprehensive marketing strategies, managing teams to create targeted marketing materials, and analyzing campaign performance data to optimize marketing efforts and maximize ROI.
ASSUMPTION: Key questions to ask during the interview may include understanding the university’s current marketing strategy, the role’s fit within that strategy, the team’s collaboration with other departments, the priorities for the first 90 days, the university’s support for professional development, the significant challenges facing the university’s marketing efforts, and how the role can address them.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.