M

Director of Marketing (Contingent II)

Maryland Connect
Full-time
On-site
United States
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Director of Marketing (Contingent II)

๐Ÿ”น Company: Bowie State University

๐Ÿ”น Location: Bowie State University, Bowie, MD

๐Ÿ”น Job Type: Full-Time, Non-Regular Fixed Term (Fixed Term)

๐Ÿ”น Category: Marketing

๐Ÿ”น Date Posted: July 3, 2025

๐Ÿ”น Experience Level: 10+ years

๐Ÿ”น Remote Status: On-site

๐Ÿš€ Job Overview

Key aspects of this role include:

  • Leading Bowie State Universityโ€™s marketing strategy and initiatives
  • Enhancing the institutionโ€™s brand visibility, reputation, and student recruitment efforts
  • Overseeing marketing operations, including brand marketing, program marketing, and creative services
  • Managing and mentoring a team of marketing and creative service professionals
  • Collaborating with cross-functional teams across the university to ensure cohesive messaging and branding

ASSUMPTION: This role requires a highly skilled marketing leader with a minimum of 8-10 years of experience in developing and executing multi-channel marketing campaigns, managing teams, and overseeing strategic initiatives in higher education or a related field.

๐Ÿ“‹ Key Responsibilities

โœ… Strategic Marketing Leadership: Develop and implement comprehensive marketing strategies to support the universityโ€™s brand, recruitment goals, and engagement efforts. Lead the development of marketing plans, including brand marketing, programs, events, and university-wide initiatives.

โœ… Team Management & Collaboration: Manage and mentor a team of marketing and creative service professionals, fostering a culture of collaboration, creativity, and accountability. Work closely within the Division of Marketing & Communications and cross-functional teams across the university to ensure cohesive messaging, branding, and alignment of marketing efforts.

โœ… Brand Management: Ensure consistent and effective use of the universityโ€™s brand across all marketing materials, digital platforms, and campaigns. Monitor brand perception and recommend adjustments to enhance the universityโ€™s reputation.

โœ… Campaign Development & Execution: Lead the creation, execution, and analysis of multi-channel marketing campaigns (digital, print, social media, email, etc.) to drive enrollment, engagement, and awareness among target audiences.

โœ… Data-Driven Decision Making: Use data analytics to track, measure, and optimize marketing campaign performance. Provide regular reports to senior leadership on key performance metrics and return on investment (ROI).

โœ… Market Research & Trends: Stay informed on market trends, higher education marketing innovations, and the competitive landscape. Use market research to inform strategy and identify opportunities for growth and differentiation.

โœ… Budget Management: Oversee the marketing departmentโ€™s budget, ensuring resources are allocated efficiently and effectively across initiatives.

โœ… Content Development & Messaging: Collaborate with the Communications team to create compelling content that communicates the university's value proposition. Ensure messaging is clear, engaging, and appropriate for diverse audiences.

โœ… Crisis Communications: Support and collaborate with the universityโ€™s Communications team in managing crisis communications, including creating and distributing messaging during times of crisis or disruption. Ensure that all messaging is aligned with the universityโ€™s values and maintains a transparent, empathetic tone.

ASSUMPTION: This role requires a strong understanding of higher education marketing, digital marketing strategies, and team management. The successful candidate will be an innovative thinker, a strong communicator, and a results-oriented leader.

๐ŸŽฏ Required Qualifications

Education: Bachelorโ€™s degree in Marketing, Communications, or a related field.

Experience: A minimum of 8-10 years of Marketing experience, with at least 5 years in a leadership role, with a proven track record in higher education marketing or a similar industry.

Required Skills:

  • Proven leadership skills with experience managing and mentoring a marketing team
  • Expertise in digital marketing, including SEO, SEM, social media, email marketing, and content strategy
  • Excellent communication and interpersonal skills, with the ability to build relationships across departments and external partners
  • Demonstrated ability to develop and execute innovative marketing strategies and campaigns
  • Proficiency in marketing and marketing analytics tools (Google Analytics, CRM systems like Active Campaign and Slate, social media analytics, etc.)
  • Creative and strategic thinker with a passion for data-driven decision-making

Preferred Skills:

  • Masterโ€™s degree in a related field
  • Knowledge of the higher education landscape, student recruitment trends, and university branding

ASSUMPTION: While a Masterโ€™s degree is preferred, a Bachelorโ€™s degree in a relevant field combined with extensive experience in higher education marketing may be considered equivalent.

๐Ÿ’ฐ Compensation & Benefits

Salary Range: $115,000 - $125,000 per year

Benefits:

  • Competitive benefits package
  • Retirement plans
  • Health, dental, and vision insurance
  • Tuition remission for employees and dependents
  • Generous vacation and sick leave policies

Working Hours: Full-time role with the expectation that additional hours, including nights and weekends, may be necessary to meet deadlines, manage crisis situations, support special events, and manage key marketing initiatives during peak periods.

ASSUMPTION: The salary range provided is based on the job posting and is considered competitive for the higher education industry in the Maryland area. Benefits are typical for a university position and may include health insurance, retirement plans, and tuition remission.

๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry: Higher Education

Company Size: 10,001+ employees (part of the University System of Maryland)

Founded: 1988 (as part of the University System of Maryland)

Company Description:

  • Bowie State University is a historically black university (HBCU) and a member of the University System of Maryland
  • Offers a range of academic programs, including undergraduate and graduate degrees
  • Committed to providing affordable, accessible higher education to a diverse student body

Company Specialties:

  • Higher education
  • Research
  • Innovation
  • Entrepreneurship
  • Economic development
  • College preparation
  • Sustainability
  • Workforce development
  • Academic transformation
  • STEM
  • Undergraduate and graduate education

Company Website: https://www.usmd.edu/

ASSUMPTION: Bowie State University is part of the University System of Maryland, which consists of 12 universities, 3 regional centers, and the USM Office. The university is committed to providing affordable, accessible higher education to a diverse student body and offers a range of academic programs.

๐Ÿ“Š Role Analysis

Career Level: Senior-level marketing role with significant leadership responsibilities

Reporting Structure: Reports directly to the Vice President for Marketing & Communications

Work Arrangement: On-site, full-time position with the expectation of additional hours as needed

Growth Opportunities:

  • Potential to shape the universityโ€™s marketing strategy and enhance its brand visibility
  • Opportunity to lead a team and mentor marketing professionals
  • Possibility to collaborate with cross-functional teams and contribute to university-wide initiatives

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to shape the universityโ€™s marketing strategy, lead a team, and collaborate with cross-functional teams.

๐ŸŒ Location & Work Environment

Office Type: University campus

Office Location(s): Bowie State University, Bowie, MD

Geographic Context:

  • Bowie, MD is located in Prince Georgeโ€™s County, just outside Washington, D.C.
  • The university is situated on a 380-acre campus
  • The area offers a mix of urban and suburban living, with easy access to Washington, D.C.

Work Schedule: Full-time role with the expectation of additional hours as needed, including nights and weekends

ASSUMPTION: The work environment is a university campus setting, with a mix of urban and suburban living in the surrounding area. The work schedule may require additional hours, including nights and weekends, to meet deadlines and manage crisis situations.

๐Ÿ’ผ Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-campus interview with hiring manager and team members
  • Final interview with senior leadership

Key Assessment Areas:

  • Marketing strategy and campaign development
  • Team management and leadership skills
  • Understanding of higher education marketing trends
  • Data-driven decision-making and analytics
  • Cultural fit and alignment with university values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing experience and skills
  • Demonstrate your understanding of higher education marketing trends and the universityโ€™s mission
  • Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work collaboratively
  • Be ready to discuss your experience with data-driven marketing campaigns and analytics

ATS Keywords: Marketing, Higher Education, Digital Marketing, SEO, SEM, Social Media, Email Marketing, Content Strategy, Brand Management, Campaign Development, Market Research, Budget Management, Crisis Communications, Team Management, Leadership, Marketing Strategy

ASSUMPTION: The application process may involve multiple interviews, including a phone or video screening, on-campus interviews with hiring managers and team members, and a final interview with senior leadership. Key assessment areas include marketing strategy and campaign development, team management and leadership skills, understanding of higher education marketing trends, data-driven decision-making, and cultural fit.

๐Ÿ› ๏ธ Tools & Technologies

  • Marketing and analytics tools (Google Analytics, CRM systems like Active Campaign and Slate, social media analytics, etc.)
  • Microsoft Office Suite
  • Project management tools (e.g., Asana, Trello, or similar)
  • Graphic design tools (e.g., Adobe Creative Suite, Canva, or similar)

ASSUMPTION: The successful candidate will be proficient in marketing and analytics tools, Microsoft Office Suite, and project management tools. Familiarity with graphic design tools is a plus.

๐Ÿ‘” Cultural Fit Considerations

Company Values:

  • Excellence in teaching and learning
  • Diversity, equity, and inclusion
  • Integrity and accountability
  • Collaboration and partnerships
  • Student-centeredness

Work Style:

  • Collaborative and team-oriented
  • Data-driven and strategic
  • Adaptable and responsive to change
  • Committed to continuous learning and professional development

Self-Assessment Questions:

  • How do your personal values align with the universityโ€™s commitment to diversity, equity, and inclusion?
  • How do you approach collaboration and partnerships, both within and outside the university?
  • How do you stay current with higher education marketing trends and adapt your strategies accordingly?

ASSUMPTION: Bowie State University values excellence in teaching and learning, diversity, equity, and inclusion, integrity and accountability, collaboration and partnerships, and student-centeredness. The ideal candidate will be collaborative, data-driven, adaptable, and committed to continuous learning and professional development.

โš ๏ธ Potential Challenges

  • Managing a team and mentoring marketing professionals with varying levels of experience
  • Balancing multiple marketing initiatives and deadlines
  • Adapting to changes in higher education marketing trends and technologies
  • Working with limited resources and budget constraints
  • Managing crisis communications and maintaining a transparent, empathetic tone

ASSUMPTION: This role may present challenges related to team management, balancing multiple initiatives, adapting to changes in higher education marketing, working with limited resources, and managing crisis communications. The successful candidate will be adaptable, responsive to change, and committed to continuous learning and professional development.

๐Ÿ“ˆ Similar Roles Comparison

  • Compared to other higher education marketing roles, this position offers significant leadership responsibilities and the opportunity to shape the universityโ€™s marketing strategy
  • Industry-specific context: Higher education marketing roles often require an understanding of student recruitment trends, university branding, and data-driven decision-making
  • Career path comparison: This role may serve as a stepping stone to senior marketing leadership positions within higher education or related industries

ASSUMPTION: This role offers significant leadership responsibilities and the opportunity to shape the universityโ€™s marketing strategy, making it unique compared to other higher education marketing roles. The industry-specific context requires an understanding of student recruitment trends, university branding, and data-driven decision-making. This role may serve as a stepping stone to senior marketing leadership positions within higher education or related industries.

๐Ÿ“ Sample Projects

  • Developing and executing a comprehensive marketing strategy to increase student enrollment by 10% over the next academic year
  • Managing a team to create and distribute targeted marketing materials for specific academic programs or events
  • Analyzing campaign performance data to optimize marketing efforts and maximize ROI

ASSUMPTION: Sample projects for this role may include developing and executing comprehensive marketing strategies, managing teams to create targeted marketing materials, and analyzing campaign performance data to optimize marketing efforts and maximize ROI.

โ“ Key Questions to Ask During Interview

  • Can you describe the universityโ€™s current marketing strategy and how this role fits into its implementation?
  • How does the marketing team collaborate with other departments and external partners to ensure cohesive messaging and branding?
  • What are the key priorities for the first 90 days in this role, and how can I contribute to their successful execution?
  • How does the university support the professional development and growth of its marketing team members?
  • What are the most significant challenges facing the universityโ€™s marketing efforts, and how can this role address them?

ASSUMPTION: Key questions to ask during the interview may include understanding the universityโ€™s current marketing strategy, the roleโ€™s fit within that strategy, the teamโ€™s collaboration with other departments, the priorities for the first 90 days, the universityโ€™s support for professional development, the significant challenges facing the universityโ€™s marketing efforts, and how the role can address them.

๐Ÿ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on higher education marketing, digital marketing, and team management
  • Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work collaboratively
  • Be ready to discuss your experience with data-driven marketing campaigns and analytics
  • Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

โš ๏ธ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.