📌 Core Information
🔹 Job Title: Director of Marketing
🔹 Company: AccorHotel
🔹 Location: Ras Al-Khaimah, United Arab Emirates
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing marketing budget and activities to support Rooms, F&B, and Banquet revenue
- Handling public relations tasks, such as press inquiries, event organization, and community engagement
- Collaborating with local journalists, community, institutions, embassies, and other departments
- Representing the hotel and Accor group in local markets
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to build and maintain relationships with various stakeholders.
📋 Key Responsibilities
✅ Manage marketing budget, forecasting, planning, and monitoring
✅ Handle press releases, press inquiries, and press kit maintenance
✅ Organize PR events and care for journalists or VIPs during their stay
✅ Build and maintain relationships with local journalists, community, institutions, and embassies
✅ Support Rooms, F&B, and Banquet revenue through marketing activities
✅ Ensure proper grooming, attend training classes, and cooperate with the team and other departments
ASSUMPTION: This role involves a mix of strategic planning, operational tasks, and stakeholder management, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Master's degree in Marketing or Diploma in vocational hospitality
Experience: 3-5 years in a luxury 5-star hotel setting
Required Skills:
- Marketing budget management
- Public relations and event organization
- Journalist relations and community engagement
- Cross marketing and internal communication
- Product knowledge and team cooperation
Preferred Skills:
- Fluency in Arabic and English
- Experience with Accor or similar hospitality groups
ASSUMPTION: Candidates with relevant experience in luxury hospitality and strong public relations skills are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: AED 25,000 - 35,000 per month ( Industry standard for a Marketing Director role in the UAE with 3-5 years of experience)
Benefits:
- Accommodation and transportation allowance
- Medical insurance
- Discounted hotel stays and F&B
- Career development opportunities
Working Hours: Full-time, 40 hours per week, with flexibility to work evenings and weekends as needed
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Director role in the UAE with the given experience level. Benefits may vary based on individual circumstances.
📌 Applicant Insights
🔍 Company Context
Industry: Accor is a global hospitality company with a presence in over 100 countries and territories, operating more than 5,600 properties across 45 brands.
Company Size: Accor has over 290,000 employees worldwide, offering a large network of opportunities for career growth and development.
Founded: Accor was founded in 1967 and has since grown into one of the largest hospitality companies in the world.
Company Description:
- Accor pioneers the "ALL Inclusive, ALL Exclusive" concept, offering luxurious stays with inclusive culinary delights, live entertainment, sports, wellness journeys, and kids' activities.
- Each Accor property presents a unique experience inspired by local culture, global influences, and Turkish heritage.
- Accor is committed to making a positive impact locally and globally, ensuring hospitality benefits all.
Company Specialties:
- Luxury and upscale hotels
- Resorts and vacation properties
- Budget and midscale hotels
- Serviced apartments and residences
Company Website: https://www.group.accor.com
ASSUMPTION: Accor's large size and global presence offer numerous opportunities for career advancement and international exposure.
📊 Role Analysis
Career Level: Mid-level management, reporting directly to the General Manager
Reporting Structure: The Director of Marketing will report to the General Manager and collaborate with various departments, including Rooms, F&B, Banquets, and Sales & Marketing.
Work Arrangement: Full-time, on-site, with flexibility to work evenings and weekends as needed
Growth Opportunities:
- Progression to a regional or global marketing role within Accor
- Expanding responsibilities within the hotel, such as overseeing additional departments
- Developing skills in areas like digital marketing, data analysis, or revenue management
ASSUMPTION: This role offers opportunities for career growth within Accor's extensive network of properties and brands.
🌍 Location & Work Environment
Office Type: Upscale hotel property in Ras Al-Khaimah, United Arab Emirates
Office Location(s): Rixos Premium Saadiyat Island, Abu Dhabi, United Arab Emirates
Geographic Context:
- Ras Al-Khaimah is the fourth-largest and most northern of the seven emirates in the United Arab Emirates.
- The city offers a mix of traditional Arabian culture and modern urban development, with a growing tourism industry.
- The hotel is located on Saadiyat Island, a man-made island known for its luxury resorts, cultural attractions, and pristine beaches.
Work Schedule: Full-time, 40 hours per week, with flexibility to work evenings and weekends as needed
ASSUMPTION: The work environment is upscale and luxurious, with a focus on providing exceptional guest experiences.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or video interview with the General Manager and/or other department heads
- Final interview with the Area General Manager or a representative from Accor's corporate office
Key Assessment Areas:
- Marketing and public relations skills
- Strategic thinking and planning
- Communication and interpersonal skills
- Cultural awareness and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and hospitality experience, as well as any exposure to the Middle East or Arabic culture.
- Prepare examples of successful marketing campaigns or PR initiatives you've led in the past.
- Research Accor's brand and values, and be ready to discuss how your personal values align with the company's.
ATS Keywords: Marketing budget, public relations, press release, event organization, journalist relations, community engagement, cross marketing, internal communication, product knowledge, team cooperation, training participation
ASSUMPTION: The application process may vary based on the specific needs of the hotel or the corporate office, but generally follows a structured interview process to assess candidates' skills and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Zoho CRM)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Graphic design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The specific tools and technologies required may vary depending on the hotel's needs and the candidate's role within the marketing department.
👔 Cultural Fit Considerations
Company Values:
- Guest-centric
- Respect
- Integrity
- Excellence
- Innovation
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Culturally sensitive and inclusive
Self-Assessment Questions:
- How do you embody Accor's core values in your daily work?
- Can you provide an example of a time when you successfully navigated a culturally diverse work environment?
- How do you stay organized and prioritize tasks when faced with multiple projects and deadlines?
ASSUMPTION: Accor values candidates who align with their core values and can thrive in a diverse, multicultural work environment.
⚠️ Potential Challenges
- Managing marketing budgets and forecasting in a dynamic and competitive hospitality market
- Building and maintaining relationships with local journalists and community members who may have varying expectations and priorities
- Adapting to the unique cultural and linguistic landscape of the United Arab Emirates
- Balancing the demands of multiple departments and stakeholders within the hotel
ASSUMPTION: These challenges can be overcome with strong communication skills, cultural sensitivity, and a strategic approach to marketing and public relations.
📈 Similar Roles Comparison
- Unlike other marketing roles in the hospitality industry, this position focuses heavily on public relations and community engagement, in addition to traditional marketing activities.
- Accor's global presence and extensive brand portfolio offer unique opportunities for career growth and development compared to smaller hospitality companies.
- This role may have more direct interaction with guests and local community members than similar marketing roles in other industries.
ASSUMPTION: Candidates should consider the unique aspects of this role within the hospitality industry and Accor's global network when evaluating their career goals and aspirations.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new hotel or restaurant within the property
- Organizing a press event to showcase the hotel's unique features and amenities to local and regional media outlets
- Creating and maintaining a press database and press kit for the hotel, ensuring accurate and up-to-date information is available to journalists and other stakeholders
ASSUMPTION: These sample projects illustrate the strategic and operational aspects of the Director of Marketing role, requiring both creative problem-solving and attention to detail.
❓ Key Questions to Ask During Interview
- How does this role fit into the hotel's overall marketing and sales strategy?
- What are the primary challenges facing the hotel's marketing department, and how can this role address them?
- How does Accor support the professional development and growth of its marketing employees?
- What are the expectations for collaboration and communication between the marketing department and other hotel departments?
- How does the hotel engage with the local community, and what role would the Director of Marketing play in these efforts?
ASSUMPTION: These questions demonstrate a candidate's interest in the role's strategic implications, cultural fit, and opportunities for professional growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing and hospitality experience, as well as any relevant experience working in the Middle East or with Arabic culture.
- Prepare examples of successful marketing campaigns or PR initiatives you've led in the past.
- Research Accor's brand and values, and be ready to discuss how your personal values align with the company's.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
