Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: Kitware

🔹 Location: Clifton Park, New York

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive marketing strategies
• Managing Kitware’s brand and image
• Collaborating with technical teams to promote Kitware’s capabilities
• Leading and mentoring a small team of marketing professionals

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing technical services.

📋 Key Responsibilities

✅ Develop and successfully implement comprehensive marketing strategies aligned with Kitware’s mission and business growth goals

✅ Provide insights into current industry trends, emerging technologies, and best practices for marketing technical services

✅ Oversee and manage Kitware’s brand and image, coordinating and providing guidance on the brand and image for Kitware’s open source platforms

✅ Develop the marketing budget in collaboration with company leadership and effectively manage resources to stay within that budget

✅ Provide direction, inspiration, and mentorship for a small team of marketing professionals

✅ Track, analyze, and report on key performance metrics for marketing campaigns

✅ Collaborate closely with other teams (HR, compliance, IT, security, etc.) to ensure the success of the company

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.

🎯 Required Qualifications

Education: A degree in marketing, communications, or another relevant area for this role

Experience: 10+ years of marketing experience, with at least 5 years of experience at a technology services company

Required Skills:

• Exceptional people leadership skills, with 3+ years of experience successfully leading a team
• Significant experience creating and following a marketing budget
• Excellent project management skills and a proven track record of delivering marketing results that drive business growth
• Experience collaborating successfully with others at the leadership level, and thriving in a fast-paced and dynamic work environment
• Exceptional written and verbal communication skills

Preferred Skills:

• Experience with open source software platforms
• Familiarity with Kitware’s open source platforms (CMake, VTK, ParaView, 3D Slicer)

ASSUMPTION: While not explicitly stated, experience with open source software and familiarity with Kitware’s platforms would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $150,000 a year

Benefits:

• Competitive Compensation Package
• Tuition Reimbursement Program
• Flexible Working Hours
• Six Weeks Paid Time Off
• 401(k)
• Health Insurance
• Life Insurance
• Short- and Long-term Disability Insurance
• Bonus Plan
• Free Coffee, Drinks, and Snacks

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Marketing role with 10+ years of experience in the technology services industry.

📌 Applicant Insights

🔍 Company Context

Industry: Kitware operates in the software development industry, focusing on research and development, custom software, and open source solutions. They work with a diverse range of clients, including top universities, government organizations, national research labs, medical device manufacturers, and financial institutions.

Company Size: Kitware has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Kitware was founded in 1998 and has since grown to become a leading provider of custom software solutions built on open source technology and advanced AI.

Company Description:

• Kitware delivers innovation to its customers through custom software solutions built on open source technology and advanced AI.
• Kitware solves the world’s most complex challenges through advanced technical computing and robust R&D techniques.
• Kitware is proud to be 100% employee-owned.

Company Specialties:

• Open source
• Software testing
• Research and development
• Custom software
• Prototyping
• Deep learning
• Geospatial analysis
• Data visualization
• In situ computing
• Web-based computing
• Surgical simulation
• Image analysis
• Ultrasound applications
• Digital pathology
• Object tracking
• Video forensics
• Threat detection
• Artificial intelligence
• Machine learning

Company Website: https://kitware.com/careers/

ASSUMPTION: Kitware’s focus on open source technology and advanced AI makes it an attractive employer for candidates interested in cutting-edge software development and research.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of experience and expertise in marketing.

Reporting Structure: The Director of Marketing will report directly to the leadership team and work closely with other departments to ensure the success of the company.

Work Arrangement: This role is on-site, with flexible working hours and a six-week paid time off policy.

Growth Opportunities:

• As an employee-owned company, Kitware offers opportunities for professional growth and leadership development.
• The dynamic and fast-paced work environment provides ample opportunities to learn and expand one’s skillset.
• Kitware’s commitment to innovation and cutting-edge technology ensures that employees are constantly challenged and engaged.

ASSUMPTION: Kitware’s employee-owned structure and commitment to innovation create an environment that fosters professional growth and development.

🌍 Location & Work Environment

Office Type: Kitware’s headquarters is located in Clifton Park, New York, with additional offices in Carrboro, North Carolina; Santa Fe, New Mexico; and Arlington, Virginia.

Office Location(s): 1712 Route 9, Suite 300, Clifton Park, New York 12065, US

Geographic Context:

• Clifton Park is a suburb of Albany, New York, offering a mix of urban and rural living with easy access to outdoor recreation and cultural attractions.
• The region is home to a thriving tech industry, with numerous opportunities for professional growth and networking.
• Kitware’s location in the Northeast provides easy access to major markets and transportation hubs.

Work Schedule: Full-time, with flexible working hours and a six-week paid time off policy.

ASSUMPTION: Kitware’s location in the Northeast provides a unique blend of urban and rural living, with ample opportunities for professional growth and outdoor recreation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR team
• In-depth interviews with the hiring manager and other team members
• Final interview with the leadership team

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Leadership skills and team management
• Communication and presentation skills
• Alignment with Kitware’s mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and alignment with Kitware’s mission and values.
• Be prepared to discuss your experience with marketing technical services and your understanding of Kitware’s open source platforms.
• Research Kitware’s clients and industry to demonstrate your understanding of the company’s work and potential impact.

ATS Keywords: Marketing strategy, brand management, marketing budget, team leadership, project management, marketing results, business growth, open source software, technical services

ASSUMPTION: Kitware’s interview process is designed to assess candidates’ marketing expertise, leadership skills, and cultural fit, with a focus on strategic thinking and alignment with the company’s mission.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Search engine optimization (SEO) tools (e.g., Google Analytics, SEMrush)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: Kitware uses industry-standard marketing tools and platforms to manage campaigns, track performance, and collaborate with teams.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Expertise
• Quality
• Integrity

Work Style:

• Dynamic and fast-paced work environment
• Strong focus on collaboration and teamwork
• Opportunities for professional growth and leadership development
• Employee-owned company with a strong commitment to employee satisfaction

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong commitment to innovation and continuous learning?
• Are you comfortable working in an employee-owned company with a strong focus on employee satisfaction?

ASSUMPTION: Kitware’s culture values innovation, collaboration, and employee satisfaction, creating an environment that prioritizes professional growth and development.

⚠️ Potential Challenges

• The role requires a high degree of strategic thinking and leadership, which may be challenging for candidates with less experience in marketing or management.
• The dynamic and fast-paced work environment may be overwhelming for candidates who prefer a more structured or predictable work setting.
• The role involves a high degree of cross-functional collaboration, which may be challenging for candidates who prefer to work independently or in smaller teams.
• The role requires a strong understanding of marketing technical services, which may be challenging for candidates with less experience in the technology industry.

ASSUMPTION: Kitware’s role as a leading provider of custom software solutions built on open source technology and advanced AI presents unique challenges and opportunities for growth and development.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of marketing technical services and open source software platforms.
• Kitware’s focus on innovation and cutting-edge technology sets it apart from more traditional software development companies.
• As an employee-owned company, Kitware offers unique opportunities for professional growth and leadership development.

ASSUMPTION: Kitware’s unique focus on open source technology and advanced AI, combined with its employee-owned structure, creates a distinct work environment that may appeal to candidates seeking innovative and challenging roles.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy to increase engagement with Kitware’s open source platforms
• Managing Kitware’s brand and image, including the development of brand guidelines and style guides
• Collaborating with technical teams to create thought leadership content that promotes Kitware’s capabilities and expertise

ASSUMPTION: Kitware’s focus on open source technology and advanced AI provides unique opportunities for marketing professionals to work on innovative and challenging projects.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing challenges faced by technology services companies and how this role addresses them?
• How does Kitware’s employee-owned structure impact the company’s culture and approach to marketing?
• Can you provide examples of successful marketing campaigns led by previous Directors of Marketing at Kitware?
• How does Kitware’s focus on open source technology and advanced AI influence the marketing strategy and approach?
• What opportunities are there for professional growth and development within the marketing team and the company as a whole?

ASSUMPTION: Kitware’s unique focus on open source technology and advanced AI, combined with its employee-owned structure, creates a distinct work environment that may appeal to candidates seeking innovative and challenging roles.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and alignment with Kitware’s mission and values.
• Prepare examples of your marketing experience, focusing on your ability to develop and implement comprehensive marketing strategies, manage brands, and collaborate with technical teams.
• Research Kitware’s clients and industry to demonstrate your understanding of the company’s work and potential impact.
• Follow up with Kitware’s HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.