📌 Core Information
🔹 Job Title: Director of Marketing
🔹 Company: Dynamic Lifecycle Innovations
🔹 Location: Onalaska, WI
🔹 Job Type: Onsite, Hybrid, or Remote
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing initiatives to drive business growth
- Strengthening the brand and supporting customer engagement across diverse B2B clients
- Collaborating with sales and product teams to align efforts and maximize impact
- Leading cross-functional teams and coaching marketing professionals
- Traveling to industry events, corporate, and customer locations (~10% of the time)
ASSUMPTION: This role requires a strategic, data-driven marketing leader with a proven track record in B2B environments and a solid grasp of digital tools, marketing automation, and account-based marketing.
📋 Key Responsibilities
✅ Design and execute marketing strategies with strong digital and AI capabilities
✅ Lead cross-functional collaboration with sales, tech, and product teams
✅ Drive marketing campaigns that contribute to enterprise revenue growth
✅ Leverage data and analytics to fine-tune performance and show off ROI
✅ Coach and develop an exceptional marketing team who live the company's values
✅ Travel to industry events, corporate, and customer locations (~10% of the time)
ASSUMPTION: The role involves a mix of strategic planning, team leadership, and hands-on execution to achieve marketing objectives and drive business growth.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 10+ years in strategic marketing roles
Required Skills:
- Proven track record of strong, business-building marketing results
- Proven team leadership and budget management skills
- Valid driver’s license
Preferred Skills:
- Knowledge of ITAD, electronics recycling, or sustainability trends
- Experience integrating marketing tech tools and sales enablement practices
ASSUMPTION: The ideal candidate will have a strong background in B2B marketing, with a focus on digital strategies, data-driven insights, and creative storytelling.
💰 Compensation & Benefits
Salary Range: $125,000 – 185,000 annually (base + incentive)
Benefits:
- Award-winning culture and values-driven organization
- Environmental impact and innovation encouraged
- Growth opportunities and professional development
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: The salary range is based on industry standards for a Director of Marketing role with 10+ years of experience. Benefits are tailored to the company's culture and values.
📌 Applicant Insights
🔍 Company Context
Industry: Environmental Services, specifically electronics lifecycle management
Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact
Founded: 2007, with a history of refining services and processes based on industry insights
Company Description:
- Full-service electronics and materials lifecycle management corporation
- Specializes in IT asset disposition, electronics recycling, legislative compliance, product refurbishment, and more
- Creates customized service packages to safeguard customers’ sensitive data and protect the environment
Company Specialties:
- Computer & Electronics Recycling
- IT Asset Management/Recovery
- Electronics/Non-Ferrous Scrap Purchasing
- Legislative Compliance Management
- IT Hardware Sales
Company Website: http://www.thinkdynamic.com
ASSUMPTION: Dynamic Lifecycle Innovations is an industry leader in electronics lifecycle management, with a focus on protecting the planet and customers’ interests.
📊 Role Analysis
Career Level: Executive/Management level, reporting directly to the CEO
Reporting Structure: Oversees the marketing team and collaborates with sales, tech, and product teams
Work Arrangement: Hybrid, with onsite, hybrid, or remote work options
Growth Opportunities:
- Potential to shape the company's marketing strategy and brand
- Chance to mentor and develop marketing team members
- Opportunity to work on diverse B2B clients and campaigns
ASSUMPTION: This role offers significant growth opportunities, both in terms of personal development and career advancement within the company.
🌍 Location & Work Environment
Office Type: Corporate headquarters with onsite, hybrid, or remote work options
Office Location(s): Onalaska, WI
Geographic Context:
- Onalaska is a city in La Crosse County, Wisconsin, with a population of approximately 18,000
- The area offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions
- La Crosse, a nearby city with a population of around 52,000, provides additional amenities and services
Work Schedule: Full-time, with flexibility for remote work and occasional travel
ASSUMPTION: The work environment is dynamic, with a focus on collaboration, innovation, and environmental responsibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interviews with the hiring manager and other team members
- Final interview with the CEO
Key Assessment Areas:
- Marketing strategy and execution
- Leadership and team management skills
- Adaptability and problem-solving
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Be prepared to discuss your approach to strategic marketing, data-driven insights, and creative storytelling
- Showcase your leadership skills and ability to collaborate with cross-functional teams
- Demonstrate your understanding of the company's mission and values
ATS Keywords: Strategic Marketing, B2B Marketing, Digital Marketing, Data-Driven Marketing, Marketing Automation, Account-Based Marketing, Team Leadership, Budget Management, Marketing Campaigns, ROI
ASSUMPTION: The application process is designed to assess the candidate's marketing expertise, leadership skills, and cultural fit within the company.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will have experience with marketing automation tools, CRM software, and data analysis tools to drive marketing campaigns and measure performance.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Integrity
- Transparency
- Environmental Responsibility
Work Style:
- Collaborative
- Innovative
- Data-driven
- Customer-focused
Self-Assessment Questions:
- How do you embody the company's values in your work?
- Can you provide an example of a time when you successfully led a cross-functional team to achieve a marketing objective?
- How do you stay up-to-date with industry trends and adapt your marketing strategies accordingly?
ASSUMPTION: Dynamic Lifecycle Innovations values candidates who align with their mission, embrace their values, and demonstrate a strong work ethic and commitment to environmental responsibility.
⚠️ Potential Challenges
- Managing a team remotely and ensuring consistent performance
- Balancing strategic planning with hands-on execution
- Adapting marketing strategies to diverse B2B clients
- Keeping up with industry trends and technological advancements
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other marketing director roles, this position offers a unique focus on electronics lifecycle management and environmental responsibility
- Industry-specific context requires an understanding of IT asset disposition, electronics recycling, and sustainability trends
- Career path comparison shows opportunities for growth within the company, as well as potential transitions to related roles in the industry
ASSUMPTION: This role offers a unique blend of strategic marketing, team leadership, and environmental responsibility, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new IT asset disposition service offering
- Launching a targeted account-based marketing campaign for a key B2B client
- Conducting a competitive analysis and market research to inform marketing strategies
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the marketing director may undertake to drive business growth and strengthen the brand.
❓ Key Questions to Ask During Interview
- How does the company support the marketing team's professional development and growth?
- Can you describe the company's approach to cross-functional collaboration and alignment?
- How does the company measure the success of marketing campaigns and initiatives?
- What are the most significant marketing challenges facing the company in the next 1-3 years?
- How does the company foster a culture of innovation and environmental responsibility?
ASSUMPTION: These questions help candidates better understand the role, the company's culture, and the marketing team's priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare for interviews by demonstrating your understanding of the company's mission, values, and marketing priorities
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
