Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: Family Express Corporation

🔹 Location: Valparaiso, Indiana, United States

🔹 Job Type: On-site, Full-time

🔹 Category: Retail

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to meet the company's strategic objectives
• Overseeing media buying, promotional strategies, and vendor relations
• Ensuring product availability and compliance with company policies
• Collaborating with cross-functional teams to drive business growth
• Managing a team and fostering a culture of high performance

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the retail and marketing industries.

📋 Key Responsibilities

✅ Develop and implement marketing strategies to drive business growth

✅ Oversee media buying and promotional strategies across digital platforms

✅ Manage vendor relations and negotiate purchasing agreements

✅ Ensure product availability, proper display, and compliance with company policies

✅ Supervise information management systems, EDI, pricebook, and category management

✅ Collaborate with cross-functional teams to achieve strategic objectives

✅ Assist the Chief Financial Officer in budgeting and business planning

✅ Attend management meetings and retreats, and complete performance reviews

ASSUMPTION: This role requires a high degree of creativity, strong communication skills, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing or a business-related discipline

Experience: Extensive experience (5-10 years) in a senior management position related to the general job summary

Required Skills:

• Strong writing and communication skills with a high degree of creativity
• Traditional and computer-assisted graphic design capabilities
• Proficient in Microsoft Office, including Excel, and Apple/MAC applications
• Strong leadership, negotiating, and strategic planning skills
• Sufficiently proficient with c-store industry-related vendor discounts, EDI, pricebook, and information management products
• Demonstrative background of stability and longevity with previous employment

Preferred Skills:

• Graduate degree in a related field
• 5-7 years’ experience in advertising or design-related fields (agency or in-house)
• Previous retail experience

ASSUMPTION: Candidates with a strong retail background and experience in marketing agencies will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Director of Marketing with 5-10 years of experience in the retail sector)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on products and services
• Opportunities for professional development and growth

Working Hours: Full-time, typically Monday-Friday, with flexibility to work additional hours as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Family Express Corporation operates as a convenience store and fueling center chain, focusing on providing high-quality products and services to its customers.

Company Size: Family Express Corporation has 501-1,000 employees, making it a mid-sized company where applicants can expect a structured yet collaborative work environment.

Founded: The company was founded in 1975 and has since grown to operate stores throughout Northwest and North Central Indiana.

Company Description:

• Family Express is committed to being the finest small chain of convenience stores and fueling centers in the world
• The company prioritizes customer satisfaction by offering competitively priced, high-quality products and services in a clean, safe, and friendly environment
• Family Express is recognized for its passion for customer service and unique "living brand" approach, which focuses on building relationships with customers through friendly employees

Company Specialties:

• Convenience store and fueling center operations
• Retail marketing and merchandising
• Community involvement and volunteerism

Company Website: http://www.familyexpress.com

ASSUMPTION: Applicants should be comfortable working in a fast-paced, customer-focused environment and have a strong commitment to the company's mission and values.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Chief Executive Officer and overseeing a team of marketing and merchandising professionals.

Reporting Structure: The Director of Marketing will have direct reports, including marketing coordinators, graphic designers, and merchandising specialists.

Work Arrangement: This is an on-site, full-time position with the expectation of working additional hours as needed to meet business objectives.

Growth Opportunities:

• Potential to advance to a Chief Marketing Officer or other executive-level positions within the company
• Opportunities to expand the company's marketing efforts and drive business growth
• Chance to develop and mentor team members, fostering a culture of high performance

ASSUMPTION: This role offers significant opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Family Express Corporation's headquarters is a modern, professional office environment.

Office Location(s): 213 S. State Rd 49, Valparaiso, IN 46383, US

Geographic Context:

• Valparaiso, Indiana, is located in Northwest Indiana, approximately 45 miles southeast of Chicago, Illinois
• The area offers a mix of urban and suburban living, with a population of around 32,000 people
• Valparaiso is home to a diverse range of industries, including manufacturing, healthcare, and retail

Work Schedule: The work schedule for this role is typically Monday-Friday, with additional hours as needed to meet business objectives.

ASSUMPTION: Applicants should be comfortable working in a fast-paced, dynamic work environment and have the ability to manage multiple projects simultaneously.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with key stakeholders
• Background check and offer

Key Assessment Areas:

• Marketing and strategic planning skills
• Leadership and team management abilities
• Communication and interpersonal skills
• Problem-solving and decision-making capabilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and retail experience
• Be prepared to discuss your experience with media buying, promotional strategies, and vendor relations
• Demonstrate your ability to manage a team and drive business growth through your past achievements
• Showcase your creativity and problem-solving skills through relevant examples and case studies

ATS Keywords: Marketing strategy, media buying, promotional strategy, vendor relations, product availability, team management, retail, convenience store, fueling center

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's skills and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Apple/MAC applications (Keynote, Pages, Numbers)
• Graphic design software (Adobe Creative Suite, Sketch, InVision)
• Marketing automation and analytics tools (Google Analytics, Hootsuite, Mailchimp)

ASSUMPTION: Familiarity with industry-standard marketing and graphic design tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Integrity
• Teamwork
• Innovation
• Accountability

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on business growth
• Adaptable and responsive to change
• Customer-centric and committed to exceptional service

Self-Assessment Questions:

• Do you have a proven track record of driving business growth through innovative marketing strategies?
• Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
• Do you possess strong leadership skills and the ability to foster a culture of high performance within your team?

ASSUMPTION: Applicants should be able to demonstrate a strong commitment to the company's mission and values, as well as a customer-centric mindset.

⚠️ Potential Challenges

• Managing a team and fostering a high-performing culture in a fast-paced environment
• Balancing multiple projects and priorities simultaneously
• Adapting to changes in the retail and marketing landscapes
• Meeting and exceeding business objectives and key performance indicators (KPIs)

ASSUMPTION: This role presents unique challenges and opportunities for growth and development within the company.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position places a strong emphasis on media buying and promotional strategy, particularly across digital platforms
• This role requires a deep understanding of the convenience store and fueling center industry, as well as experience in retail marketing
• Career progression in this role may lead to executive-level positions, such as Chief Marketing Officer or Chief Executive Officer

ASSUMPTION: Applicants should have a strong understanding of the retail and marketing industries and be prepared to discuss their relevant experience in these fields.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign to launch a new product line
• Negotiating and managing vendor relationships to secure favorable terms and discounts
• Analyzing sales data and market trends to inform strategic decision-making and drive business growth

ASSUMPTION: Applicants should be prepared to discuss their experience with relevant marketing projects and provide specific examples of their achievements in these areas.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into that overall plan?
• How does the company support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does the company approach community involvement and volunteerism, and how can this role contribute to those efforts?
• What is the company's long-term vision for growth and expansion, and how does this role contribute to that vision?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company's long-term success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and retail experience
• Prepare for interview questions by researching the company and reflecting on your past achievements in marketing and retail
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.