Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: AccorHotel

🔹 Location: Miami Beach, Florida, United States

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive marketing plans to enhance property visibility and drive revenue growth.
• Collaborating with various teams to achieve business objectives and maintain brand integrity.
• Managing all digital marketing aspects and ensuring accurate, current, and engaging information.
• Creating on-property marketing communications that resonate with guests and drive brand engagement.
• Building relationships with the community, local press, influencers, and tastemakers to host events and media stays at the hotel.

ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on driving revenue growth and maintaining brand consistency across all touchpoints.

📋 Key Responsibilities

✅ Develop and implement comprehensive marketing plans that strategically enhance the property's visibility, drive revenue growth across all departments and F&B outlets, and maintain brand integrity across all touchpoints.

✅ Partner with the sales and revenue teams to ensure an aligned approach, developing offers and campaigns that drive revenue for the entire property.

✅ Engage with operational teams to identify key business objectives, providing innovative marketing solutions to effectively support, achieve, and exceed these goals.

✅ Provide functional leadership and strategic support for your team, executive leadership, internal customers, vendors, agencies, and more.

✅ Manage and oversee all digital aspects of the property – website, email marketing, social media channels, etc. – ensuring information is accurate, current, and engaging.

✅ Lead the creation and execution of on-property marketing communications that resonate with guests and drive brand engagement across all onsite experiences.

✅ With the support of Ennismore corporate teams, manage internal and external agencies to execute performance-driven strategies, support hotel and F&B visibility, and ensure brand consistency.

✅ Develop ownable, ongoing programming that differentiates Delano Miami Beach in the market to attract guests and locals.

✅ Create relationships with the community, local press, influencers, and tastemakers, and coordinate media stays and events to host these audiences at the hotel.

✅ Assist the Ennismore teams in styling and execution of photoshoots and other events that might require on-site assistance.

✅ Budget development and ongoing budget management.

✅ Tracking and resolving problems and issues escalated by end users. Establishing procedures to solve problems.

✅ Ensure guests feel welcome and are given responsive, friendly, and courteous service always.

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and day-to-day management, requiring strong leadership and organizational skills.

🎯 Required Qualifications

Education: A bachelor's degree with an emphasis in Marketing is strongly preferred.

Experience: At least 5 years of experience in progressive roles within a marketing function, preferably in an upscale or lifestyle brand hotel.

Required Skills:

• Proficient understanding of systems such as: Microsoft Word, Excel, Powerpoint & Outlook, Opera, Canva, Sprout, etc.
• Passion and knowledge of the arts, design, and the hospitality industry with a finger on the pulse in Miami and beyond.
• Creative campaign thinker – from ideation to delivery – capable of translating ideas and visions into the hotel operation.
• Ability to multitask, work in a fast-paced environment, meet deadlines, and have a high-level attention to detail.
• Passion for hospitality, inspiring an enthusiastic guest-centered approach.
• Ability to turn any situation around into a positive experience for all, guests and team alike.
• Ability to think big and encourage your team to believe.
• Comfortable with the strategic as well as day-to-day detail.
• Natural leader, able to lead and manage others, creating an environment where your team can be their best self.
• Ability to easily identify and utilize emerging trends and technology to generate revenue.
• Professional attitude, diplomacy, and an ability to handle difficult situations.
• Highly responsible, reliable, and ethical, with a reputation for honesty and integrity.
• Ability to get things done, independently and skilled at taking decisive action.

Preferred Skills:

• Experience with specific hospitality marketing software or tools.
• Fluency in additional languages, particularly Spanish.

ASSUMPTION: Given the role's focus on driving revenue growth and maintaining brand consistency, candidates should have a strong background in marketing within the hospitality industry.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director of Marketing role in the hospitality industry in Miami, FL)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on hotel stays and food & beverage
• Opportunities for career development and growth within the global Accor group

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed to support events and initiatives.

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, location, and experience level. Actual compensation may vary based on factors such as the candidate's specific qualifications and the company's performance.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the hospitality industry, with a focus on luxury and lifestyle brands. The company is part of the Ennismore group, which is committed to building a global brand and challenging the norm in hospitality.

Company Size: AccorHotel is a large company with over 10,000 employees worldwide. This size offers opportunities for career growth and development within the global organization.

Founded: Accor was founded in 1967 and has since grown into one of the world's leading hospitality companies, with a portfolio of over 5,600 properties across 110 countries.

Company Description:

• AccorHotel is committed to creating great hospitality experiences and exploring new locations at every opportunity.
• The company is dedicated to making a positive impact both locally and globally, ensuring hospitality benefits not only the few but all.
• AccorHotel is an innovative, fast-growing, international group committed to not just building new hotels but building a global brand.

Company Specialties:

• Hospitality and catering
• Luxury and lifestyle hotel brands
• Global hotel management and franchising
• Digital innovation and technology in hospitality

Company Website: https://www.group.accor.com

ASSUMPTION: AccorHotel's large size and global presence offer candidates the opportunity to work in a dynamic and diverse environment, with potential for international career growth.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the General Manager of the property and overseeing a team of marketing professionals.

Reporting Structure: The Director of Marketing will report directly to the General Manager of Delano Miami Beach and will oversee the marketing team, as well as collaborate with various departments, including sales, revenue management, and operations.

Work Arrangement: This role is on-site, with a flexible work arrangement that may require working evenings and weekends to support events and initiatives.

Growth Opportunities:

• With AccorHotel's global presence, there may be opportunities for international assignments or promotions within the company.
• The company offers training and development programs to help employees grow their careers within the organization.
• As Delano Miami Beach is the flagship location for the Delano brand, there may be opportunities to work on brand-wide initiatives and projects.

ASSUMPTION: Given AccorHotel's global presence and commitment to employee development, candidates in this role have the opportunity to grow their careers within the company.

🌍 Location & Work Environment

Office Type: The office for this role is located on-site at Delano Miami Beach, a luxury lifestyle hotel in Miami Beach, Florida.

Office Location(s): Delano Miami Beach, 1685 Collins Ave, Miami Beach, FL 33139, USA

Geographic Context:

• Miami Beach is a popular tourist destination, known for its beaches, art deco architecture, and vibrant nightlife.
• The hotel is located in the South Beach neighborhood, which is home to many luxury hotels, restaurants, and shops.
• Miami Beach has a subtropical climate, with mild winters and hot, humid summers.

Work Schedule: The work schedule for this role is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed.

ASSUMPTION: The location of this role in Miami Beach, Florida, offers candidates the opportunity to work in a vibrant and dynamic tourist destination, with a diverse and multicultural environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR department
• In-person or video interview with the General Manager and/or other members of the leadership team
• Final interview with the Area Vice President or another senior leader
• Job offer and onboarding

Key Assessment Areas:

• Marketing strategy and planning
• Brand management and consistency
• Leadership and team management
• Digital marketing and social media expertise
• Problem-solving and adaptability

Application Tips:

• Highlight your relevant marketing experience, particularly in the hospitality industry, and provide specific examples of your achievements.
• Tailor your resume and cover letter to emphasize your fit for this role and the company's culture.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work in a fast-paced environment.

ATS Keywords: Marketing strategy, brand management, digital marketing, team leadership, hospitality industry, revenue growth, event planning, community engagement, trend analysis, problem-solving

ASSUMPTION: The application process for this role is likely to be competitive, given the senior-level nature of the position and the global presence of the company. Candidates should tailor their application materials and prepare thoroughly for interviews to demonstrate their fit for the role and the company's culture.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, Powerpoint, Outlook)
• Opera hotel management software
• Canva design platform
• Sprout social media management tool
• Google Analytics
• CRM software (e.g., Salesforce, HubSpot)

ASSUMPTION: The tools and technologies required for this role are standard for the hospitality industry and can be learned or transferred from similar roles in other industries.

👔 Cultural Fit Considerations

Company Values:

• Act with courage
• Respect and value each other
• Embrace diversity and inclusion
• Act with integrity
• Be passionate about creating great experiences

Work Style:

• Collaborative and team-oriented
• Adaptable and resilient
• Results-driven and entrepreneurial
• Focused on creating memorable experiences for guests
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do you embody AccorHotel's company values in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment, and how did you handle it?
• How do you approach creating memorable experiences for guests, and can you share a specific example from your past experiences?

ASSUMPTION: AccorHotel's company values and work style emphasize collaboration, adaptability, and a focus on creating great experiences for guests. Candidates should be able to demonstrate their alignment with these values and work style in their application materials and interviews.

⚠️ Potential Challenges

• Managing a team and multiple projects simultaneously in a fast-paced environment
• Balancing strategic planning with day-to-day operational tasks
• Adapting to the unique culture and history of Delano Miami Beach while maintaining brand consistency
• Working with various departments and stakeholders to achieve business objectives
• Managing a budget and ensuring cost-effective marketing strategies

ASSUMPTION: This role presents both strategic and operational challenges, requiring strong leadership, organizational skills, and the ability to adapt to a dynamic work environment.

📈 Similar Roles Comparison

• Compared to other Director of Marketing roles in the hospitality industry, this role may offer more responsibility for brand management and strategic planning, given Delano Miami Beach's status as the flagship location for the Delano brand.
• As part of the Ennismore group, AccorHotel places a strong emphasis on innovation and creativity, which may set this role apart from more traditional hospitality companies.
• Career progression in this role may involve opportunities for international assignments or promotions within the global Accor group, offering more growth potential than roles with smaller or regional hospitality companies.

ASSUMPTION: Given AccorHotel's global presence and commitment to innovation, candidates in this role have the opportunity to work in a dynamic and forward-thinking environment, with potential for international career growth.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new restaurant or bar within the hotel, including branding, promotional materials, and event planning
• Creating and implementing a social media strategy to increase engagement and drive revenue for the hotel's various outlets, including restaurants, bars, and spa services
• Managing a team to plan and execute a hotel-wide rebranding initiative, including updates to the website, signage, and collateral materials

ASSUMPTION: The sample projects listed are representative of the types of initiatives a Director of Marketing might undertake in this role, but the specific projects may vary based on the hotel's unique needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure for the marketing department, and how does this role fit into the overall organizational structure?
• What are the key priorities for the first 90 days in this role, and how can I best support the team and the hotel's overall objectives?
• How does AccorHotel support the growth and development of its employees, particularly in senior-level roles like this one?
• What are the most significant challenges facing the Delano Miami Beach property, and how can this role help address them?
• How does AccorHotel approach work-life balance for its employees, particularly in senior-level roles?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and can help you better understand the expectations and requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and fit for this role and the company's culture.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work in a fast-paced environment.
• If selected for an interview, research the company and the Delano Miami Beach property to demonstrate your understanding of the brand and its unique history.
• Follow up with the HR department or your interview contact within 24 hours after your interview to express your appreciation and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.