Director of Marketing, Data

📌 Core Information

🔹 Job Title: Director of Marketing, Data

🔹 Company: Nasdaq

🔹 Location: New York, New York, United States

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 8-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing growth and product marketing strategies for Nasdaq’s Data business.
• Collaborating closely with product and sales teams to bring new products to market and create integrated marketing strategies that drive growth.
• Serving as both a player and coach to product and growth marketing specialists, helping to set priorities and manage their performance.
• Working closely with other marketing functions to create impactful messaging and content for multi-channel campaigns.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Developing and implementing marketing strategies for new and existing products.

✅ Collaborating with product managers and sales teams to create compelling product messaging and positioning.

✅ Managing marketing-centric partnerships and relationships with key industry and technology organizations.

✅ Influencing, persuading, and collaborating with various stakeholders to drive marketing success.

✅ Leading and reporting on key projects and initiatives within the Marketing organization.

✅ Leading a small team of product, growth, and co-marketers to motivate, challenge, and develop talent.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring strong organizational skills and the ability to manage multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

Experience: 8-10 years of B2B/SaaS product marketing experience with a proven track record in launching new products.

Required Skills:

• Excellent writing skills for creating content/collateral (including fact sheets, case studies, etc.).
• Experience with persona-based marketing and audience-centric content generation.
• Successful track record of working in a collaborative, cross-functional team.
• Creativity with out-of-the-box thinking and an interest in trying and learning new things.
• Self-directed, resourceful, and accountable with a positive “can do” attitude.

Preferred Skills:

• Financial services/Fintech product and growth marketing experience.
• Experience with marketing automation tools and CRM systems.

ASSUMPTION: Candidates with experience in the financial services industry and familiarity with marketing automation tools will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,800 - $201,300 per year. This is an estimate based on industry standards for a Director of Marketing role in the New York City area.

Benefits:

• 401(k) program with 6% employer match.
• Employee Stock Purchase Program with 15% discount.
• Student loan repayment program up to $10k.
• Company-paid life and disability plans.
• Generous paid time off.
• Comprehensive medical, dental, and vision coverage.
• Health spending account with employer contribution.
• Paid flex days to support mental wellbeing.
• Gym membership discounts.
• Hybrid home/office schedule.
• Paid parental leave.
• Fertility benefits.
• Paid bereavement leave.
• Company gift matching program.
• Employee resource groups.
• Paid volunteer days.
• Education Assistance Program.
• Robust job skills training and professional development opportunities.

Working Hours: Full-time, with a hybrid work arrangement (2-3 days on-site per week).

ASSUMPTION: The salary range provided is an estimate and may vary based on several job-related factors unique to each candidate. Nasdaq offers a comprehensive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Nasdaq is a leading global provider of trading, clearing, and market technology solutions for the world's markets and a premier listing partner for companies around the world.

Company Size: Nasdaq has 1,001-5,000 employees, making it a mid-sized to large organization. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Nasdaq was founded in 1971 and has since grown to become a global financial technology company.

Company Description:

• Nasdaq powers stronger economies by driving growth, innovation, and economic progress for all.
• The company powers more than 300 marketplaces and 13,000+ companies worldwide, enabling clients in over 100 countries to raise capital, protect and manage risk, and connect with customers.
• Nasdaq's diverse talent base is committed to driving progress through innovation, technology, and data-driven insights.

Company Specialties:

• Market Technology
• Market Services
• Global Trading
• Equities
• Fixed Income
• Derivatives
• Corporate Solutions
• Global Index Services
• Listing Services
• Nasdaq MarketSite

Company Website: Nasdaq.com

ASSUMPTION: Nasdaq's extensive global presence and diverse range of services offer applicants the opportunity to work on high-impact projects and collaborate with international teams.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Head of Data & Index Marketing.

Reporting Structure: The Director of Marketing, Data will oversee a small team of product, growth, and co-marketers, with the potential to manage additional team members in the future.

Work Arrangement: This role follows a hybrid work arrangement, with 2-3 days on-site per week at Nasdaq's New York headquarters.

Growth Opportunities:

• Potential to lead and grow a larger marketing team in the future.
• Opportunities to work on high-impact projects and collaborate with international teams.
• Access to professional development opportunities and job skills training through Nasdaq's comprehensive benefits package.

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to expand the team and take on additional responsibilities over time.

🌍 Location & Work Environment

Office Type: Nasdaq's New York headquarters is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 1 Liberty Plaza, New York, NY 10006, USA

Geographic Context:

• New York City is a global hub for finance, technology, and media, offering a vibrant and dynamic work environment.
• The city's diverse culture and extensive public transportation system make it an attractive place to live and work.
• New York City is home to numerous financial services and technology companies, providing ample networking opportunities.

Work Schedule: The hybrid work arrangement allows for flexibility, with 2-3 days on-site and the remainder of the workweek remote.

ASSUMPTION: The hybrid work arrangement and central location of Nasdaq's New York headquarters make this role an attractive opportunity for candidates seeking a balance between on-site collaboration and remote work.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the HR team.
• Behavioral and situational interview with the hiring manager.
• Final interview with the Head of Data & Index Marketing or another senior leader.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Communication and presentation skills.
• Collaboration and teamwork skills.
• Cultural fit and alignment with Nasdaq's values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with B2B/SaaS product marketing, launching new products, and working with cross-functional teams.
• Demonstrate your understanding of the financial services industry and Nasdaq's business.

ATS Keywords: B2B marketing, SaaS marketing, product marketing, growth marketing, messaging, positioning, buyer personas, go-to-market strategy, marketing campaigns, sales enablement, project management, leadership, collaboration, creativity, communication, analytical skills, financial services, Fintech

ASSUMPTION: Nasdaq's application process is designed to assess candidates' strategic thinking, communication skills, and cultural fit. Tailoring your application to these assessment areas will increase your chances of success.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot)
• CRM systems (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Jira)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and project management tools will be beneficial in this role.

👔 Cultural Fit Considerations

Company Values:

• Progress
• Excellence
• Integrity
• Collaboration
• Inclusion

Work Style:

• Strategic and forward-thinking.
• Collaborative and team-oriented.
• Adaptable and open to feedback.
• Results-driven and accountable.

Self-Assessment Questions:

• How do you approach developing and implementing marketing strategies for new and existing products?
• Can you provide an example of a time when you successfully collaborated with cross-functional teams to launch a new product or marketing campaign?
• How do you balance strategic thinking with hands-on execution and team leadership?

ASSUMPTION: Nasdaq values candidates who align with their core values and demonstrate a strong work ethic, strategic mindset, and collaborative approach.

⚠️ Potential Challenges

• Managing multiple priorities and projects simultaneously.
• Working effectively with cross-functional teams and stakeholders.
• Keeping up with industry trends and competitor activities in the fast-paced financial services sector.
• Balancing strategic thinking with day-to-day marketing execution.

ASSUMPTION: This role presents both strategic and tactical challenges, requiring strong organizational skills, adaptability, and the ability to manage multiple priorities.

📈 Similar Roles Comparison

• Compared to other Director of Marketing roles, this position offers a unique focus on the financial services and data industries, with a strong emphasis on strategic thinking and cross-functional collaboration.
• In the broader marketing landscape, this role stands out for its emphasis on product marketing, growth marketing, and go-to-market strategy, with a strong focus on driving business growth and market penetration.
• Career-wise, this role offers strong growth potential, with opportunities to expand the team and take on additional responsibilities over time.

ASSUMPTION: This role offers a unique blend of strategic and tactical marketing experience, with a strong focus on the financial services and data industries.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new data product, including messaging, positioning, and launch planning.
• Conducting market research and competitive analysis to inform product development and marketing strategies.
• Creating and managing a marketing budget, allocating resources effectively to drive maximum impact.

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Director of Marketing, Data role, requiring strong analytical skills, creativity, and attention to detail.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Data & Index Marketing department?
• How does this role collaborate with other marketing functions, such as brand, campaign design, and content creation?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Nasdaq support the professional development and growth of its marketing team members?
• What are the key challenges and opportunities facing the Data business in the next 1-2 years, and how does this role contribute to addressing them?

ASSUMPTION: Asking these questions will help you better understand the role, team dynamics, and growth opportunities, allowing you to make an informed decision about your fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your experience with B2B/SaaS product marketing, launching new products, and working with cross-functional teams.
• Prepare for your interviews by researching Nasdaq's business, industry trends, and the specific challenges and opportunities facing the Data business.
• Follow up with the hiring manager or HR representative within one week of your final interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.