🔹 Job Title: Director of Marketing
🔹 Company: Kempinski Hotels
🔹 Location: Congo (Brazzaville)
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with multiple stakeholders. A background in luxury hospitality marketing is preferred.
✅ Developing and agreeing the hotel marketing plan with the Director of Sales & Marketing
✅ Proactively promoting rooms, food and beverage outlets, conference and events, or any other activity with potential to drive revenue
✅ Planning and creating promotions and packages together with the relevant departments
✅ Conducting competition analysis on a regular basis and reviewing positioning of key revenue driving areas
✅ Understanding market trends and target customer in order to develop appropriate campaigns and maximize revenues
✅ Liaising with relevant agencies to deliver campaigns (Marketing, PR, Creative, Brand)
✅ Finalising and managing marketing budget, tracking actual versus planned marketing budgets and providing input and recommendations as needed regarding reallocation of funding
✅ Forecasting ROI for each activity, tracking results (ROI) of all marketing initiatives, including online, direct mail and print advertising and reviewing spend where relevant
✅ Overseeing the development of content for both offline and online activities
✅ Planning and supervising photo shoots, developing shot list while keeping goals of the property and brand image in mind
✅ Developing videography supported by Director of Sales & Marketing, creative agency and Kempinski corporate team
✅ Ensuring picture storage and distribution systems are maintained (Picture Park & VFMLeonardo) while ensuring that the hotel has the required photo rights
✅ Overseeing the creation and production of collateral both online and offline as per the brand guidelines
✅ Implementing and multi-channel advertising plan in feeder markets, reviewing ROI and adapting campaigns as needed
✅ Leading the monthly marketing meeting to discuss future campaigns to drive performance
✅ Contributing to my.kempinski to share marketing best practices
✅ Supporting corporate and regional initiatives as per deadlines
✅ Preparing monthly reports for GM, Regional office and owning company as prescribed
✅ Maintaining and developing guest database for mailings
✅ Participating in Kempinski marketing training programs
✅ Keeping up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. Strong communication and interpersonal skills are essential for success in this position.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing, with at least 3 years in a leadership role within the hospitality industry
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a proven background in luxury hospitality marketing and a strong track record of driving revenue growth through innovative marketing campaigns are preferred.
Salary Range: Based on industry standards for a Director of Marketing role in the hospitality industry in Africa, the estimated salary range for this position is $70,000 - $100,000 USD per year. Final salary will be determined based on the candidate's experience and qualifications.
Benefits:
Working Hours: Full-time, Monday-Friday, with on-call responsibilities as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary based on the candidate's location and employment status.
Industry: Kempinski Hotels is a luxury hospitality company with a strong global presence. The company operates in the competitive upscale hotel segment, focusing on delivering exceptional service and experiences to its guests.
Company Size: Kempinski Hotels is a large organization with over 10,000 employees worldwide. This size allows for ample opportunities for career growth and development within the company.
Founded: Kempinski Hotels was founded in 1897 in Germany and has since grown to become one of the most prestigious luxury hotel brands in the world.
Company Description:
Company Specialties:
Company Website: https://www.kempinski.com
ASSUMPTION: Kempinski Hotels is a well-established luxury hospitality company with a strong global presence. The company's commitment to exceptional service and attention to detail makes it an attractive employer for individuals seeking a career in the luxury hospitality industry.
Career Level: This role is a senior leadership position within the marketing department, reporting directly to the Director of Sales & Marketing. The ideal candidate will have at least 5-10 years of experience in marketing, with at least 3 years in a leadership role within the hospitality industry.
Reporting Structure: The Director of Marketing will report directly to the Director of Sales & Marketing and will be responsible for overseeing the marketing efforts of the hotel. The role will also involve collaborating with various departments and external partners to drive performance.
Work Arrangement: This is an on-site role, with the primary work location being the Kempinski Hotel Mall of the Emirates in Congo (Brazzaville). The role may require occasional travel to other Kempinski properties or corporate offices.
Growth Opportunities:
ASSUMPTION: This role offers significant opportunities for career growth and development within Kempinski Hotels. The company's large size and global presence provide ample opportunities for advancement within the organization.
Office Type: The primary work location for this role is the Kempinski Hotel Mall of the Emirates in Congo (Brazzaville). The hotel is a luxurious, upscale property located in a prime shopping mall, offering easy access to a wide range of amenities and attractions.
Office Location(s): Kempinski Hotel Mall of the Emirates, Congo (Brazzaville)
Geographic Context:
Work Schedule: Full-time, Monday-Friday, with on-call responsibilities as needed. The role may require occasional work on weekends or evenings to support hotel events or promotions.
ASSUMPTION: The Kempinski Hotel Mall of the Emirates is a luxurious and modern work environment, offering a comfortable and productive space for employees. The hotel's prime location in the heart of the city provides easy access to a wide range of amenities and attractions.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing strategy, campaign development, leadership, team management, communication, hospitality, luxury, Africa, Congo (Brazzaville)
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on identifying candidates with a strong track record in marketing and relevant experience in the luxury hospitality industry.
ASSUMPTION: The ideal candidate will have experience with a range of marketing automation tools and be comfortable using social media platforms to promote the hotel and its offerings.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Kempinski Hotels is a luxury hospitality company with a strong focus on exceptional service and attention to detail. The ideal candidate will be passionate about luxury hospitality, results-driven, and committed to continuous learning and professional development.
ASSUMPTION: This role presents a unique opportunity to drive marketing efforts for a luxury hotel in a growing market. However, it also comes with its own set of challenges, including managing a marketing budget, balancing multiple stakeholder demands, and adapting to a new cultural context.
ASSUMPTION: This role is unique in its focus on luxury hospitality marketing in a growing African market. Candidates should be prepared to adapt to a new cultural context and leverage their experience in luxury hospitality to drive marketing efforts for the hotel.
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of marketing initiatives they may be responsible for in this role. The ideal candidate will have experience developing and executing similar projects in the past.
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the market in which they will be working. The ideal candidate will be proactive and inquisitive, seeking to gain a deep understanding of the opportunities and challenges presented by this role.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.