Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: WorkStaff360

🔹 Location: Islamabad, Pakistan

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Islamabad office)

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership in driving performance marketing, lead generation, and digital optimization
• Hands-on management of company websites, paid ad campaigns, and CRM systems
• Team leadership, including designers, copywriters, and performance marketers
• Data-driven decision making and performance metric tracking

ASSUMPTION: This role requires a strategic mindset with a balance of leadership and hands-on execution skills. The ideal candidate will have a proven track record in digital marketing and CRM systems.

📋 Key Responsibilities

✅ Oversee and streamline company websites for conversion, performance, and SEO

✅ Plan and execute paid ad campaigns across Google Ads and Meta Ads

✅ Set up and manage CRM systems (preferably GoHighLevel or HubSpot) including pipelines, workflows, and automations

✅ Optimize lead generation funnels, landing pages, and CTAs

✅ Drive organic growth using AI-powered tools (e.g., ChatGPT, Jasper, SurferSEO, etc.)

✅ Track performance metrics and prepare reports for executive leadership

✅ Lead team of designers, copywriters, and performance marketers (in-house and remote)

ASSUMPTION: This role involves a mix of strategic planning and tactical execution. The successful candidate will be comfortable managing both high-level projects and day-to-day tasks.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of marketing experience with proven leadership

Required Skills:

• Expertise in CRM systems (GoHighLevel or HubSpot) and marketing automation
• Google and Meta Ads certified or equivalent experience
• Strong understanding of SEO, funnel optimization, and analytics tools
• Familiarity with AI tools for content, campaign optimization, and market analysis
• Strategic thinker with solid execution and project management capabilities

Preferred Skills:

• Experience in a similar role within a virtual staffing or outsourcing company
• Fluency in Urdu or local languages (in addition to English)

ASSUMPTION: Given the nature of the role and the company's global workforce, fluency in English is essential. Familiarity with local languages can be an asset for effective communication with the team and clients.

💰 Compensation & Benefits

Salary Range: CAD 500 - 1,500 per month

Benefits:

• Performance-based bonuses
• Career growth opportunities with international exposure
• Dynamic team culture with in-house and remote collaboration
• Full-time, office-based role in I-8 Islamabad

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is in Canadian Dollars (CAD) and is based on industry standards for marketing directors in Pakistan. The benefits listed are subject to change and may be confirmed during the application process.

📌 Applicant Insights

🔍 Company Context

Industry: WorkStaff360 operates in the outsourcing and offshoring consulting industry, providing virtual staffing solutions to SMBs, startups, and executives worldwide.

Company Size: With 201-500 employees, WorkStaff360 offers a mid-sized company environment with opportunities for growth and exposure to diverse projects.

Founded: In 2020, WorkStaff360 was established to provide affordable virtual assistance services, focusing on tasks such as executive assistance, virtual support, sales, customer service, and bookkeeping.

Company Description:

• WorkStaff360 connects businesses with top remote workers, offering a platform for outsourcing recurring tasks and allowing clients to focus on core operations and growth.
• The company prides itself on providing affordable, high-quality virtual assistance services tailored to the needs of SMBs and startups.
• With a global workforce and clients from various industries, WorkStaff360 fosters a dynamic team culture that combines in-house and remote collaboration.

Company Specialties:

• Personal Assistance
• Executive assistant
• Virtual Assistance
• Data Entry
• Outbound Communication
• CRM Management
• Medical Assistant
• Employee Onboarding
• Real Estate virtual assistant
• Sales Calling
• Hr Virtual Assistants
• Social Media Management
• Calendaring
• Scheduling
• File Management
• General Virtual Assistant
• Lead Generation Assistant
• Sales Development Rep
• Outbound Calling Agent
• Marketing Assistants
• E-Commerce Assistant
• SEO Content Writer
• Graphic Designer
• Accounting & Payroll Assistant
• Customer Experience Assistants
• Email Support Assistant
• Chat Support Assistant
• Customer Service Assistant (Voice)
• Healthcare Assistant
• and Medical Scribe Assistant

Company Website: https://www.workstaff360.com/

ASSUMPTION: WorkStaff360's focus on providing affordable, high-quality virtual assistance services makes it an attractive option for businesses looking to outsource recurring tasks. The company's global workforce and diverse client base offer unique opportunities for growth and exposure to various industries.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a strategic mindset and proven leadership skills in digital marketing and CRM systems.

Reporting Structure: The Director of Marketing will report directly to the COO/CEO and oversee a team of designers, copywriters, and performance marketers (in-house and remote).

Work Arrangement: This is a full-time, on-site role based in the I-8 Islamabad office. However, the nature of the company's business may require occasional remote work or collaboration with remote team members.

Growth Opportunities:

• As WorkStaff360 continues to expand its client base and service offerings, there may be opportunities for the Director of Marketing to grow into a more senior role or take on additional responsibilities.
• The company's global workforce and diverse client base provide ample opportunities for learning and exposure to various industries and markets.
• WorkStaff360's focus on providing affordable, high-quality virtual assistance services may present opportunities for the Director of Marketing to contribute to the company's strategic growth and expansion.

ASSUMPTION: Given the company's growth trajectory and focus on providing high-quality virtual assistance services, there are ample opportunities for the Director of Marketing to grow and make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: WorkStaff360's Islamabad office is a modern, collaborative workspace designed to facilitate teamwork and innovation.

Office Location(s): I-8 Islamabad

Geographic Context:

• Islamabad is the capital and second-largest city of Pakistan, offering a mix of urban and suburban living with easy access to amenities and recreational facilities.
• The city's strategic location makes it an ideal hub for businesses looking to expand their operations in the region.
• Islamabad's growing tech industry and startup ecosystem provide ample opportunities for networking and collaboration with like-minded professionals.

Work Schedule: The work schedule for this role is full-time, with standard office hours Monday through Friday. However, the nature of the role may require occasional flexibility to accommodate team meetings, client calls, or project deadlines.

ASSUMPTION: The work environment at WorkStaff360's Islamabad office is designed to foster collaboration and innovation, with a focus on providing high-quality virtual assistance services to clients worldwide.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final interview with the hiring manager or executive team

Key Assessment Areas:

• Marketing strategy and planning
• CRM systems and marketing automation
• Paid ad campaigns and SEO optimization
• Lead generation and funnel optimization
• Team leadership and project management

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and familiarity with CRM systems and AI tools.
• Prepare for the technical assessment or case study presentation by researching WorkStaff360's services and client base, and developing a strategic marketing plan that aligns with the company's goals.
• Demonstrate your cultural fit with WorkStaff360 by highlighting your ability to work collaboratively in a dynamic, global team environment.

ATS Keywords: Marketing Director, CRM, GoHighLevel, HubSpot, Google Ads, Meta Ads, SEO, Funnel Optimization, AI Tools, Team Leadership, Project Management

ASSUMPTION: The application process for this role is designed to assess the candidate's strategic marketing skills, leadership capabilities, and cultural fit with WorkStaff360. Successful candidates will demonstrate a strong understanding of digital marketing, CRM systems, and team management.

🛠️ Tools & Technologies

• CRM systems: GoHighLevel, HubSpot
• Paid ad platforms: Google Ads, Meta Ads
• AI tools: ChatGPT, Jasper, SurferSEO
• Project management tools: Asana, Trello, or similar
• SEO tools: SEMrush, Ahrefs, or similar

ASSUMPTION: The tools and technologies listed are commonly used in digital marketing and CRM management. Familiarity with these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Affordability: Providing high-quality virtual assistance services at competitive prices
• Quality: Maintaining a high standard of service and client satisfaction
• Innovation: Continuously improving and expanding service offerings to meet client needs
• Collaboration: Fostering a dynamic team culture that combines in-house and remote collaboration

Work Style:

• Strategic: Developing and implementing marketing strategies that drive business growth
• Hands-on: Managing day-to-day tasks and projects to ensure timely completion and high-quality outcomes
• Collaborative: Working effectively with in-house and remote team members to achieve common goals

Self-Assessment Questions:

• Do you have a proven track record of driving marketing performance and lead generation in a digital environment?
• Are you comfortable managing CRM systems and marketing automation workflows?
• Can you thrive in a dynamic, global team environment that combines in-house and remote collaboration?

ASSUMPTION: WorkStaff360's focus on providing affordable, high-quality virtual assistance services requires a strategic, hands-on marketing professional who can thrive in a dynamic, global team environment.

⚠️ Potential Challenges

• Managing a team with diverse skills and backgrounds, including in-house and remote members
• Balancing strategic planning and tactical execution in a fast-paced, evolving business environment
• Adapting to the unique cultural and linguistic nuances of a global workforce and client base
• Ensuring consistent, high-quality service delivery across multiple time zones and regions

ASSUMPTION: The potential challenges listed are common to virtual staffing and outsourcing companies with a global workforce. Successful candidates will demonstrate the ability to navigate these challenges and thrive in a dynamic, multicultural environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strategic mindset and proven leadership skills in digital marketing and CRM systems.
• WorkStaff360's focus on providing affordable, high-quality virtual assistance services presents unique opportunities for growth and exposure to diverse industries and markets.
• Career progression in this role may involve taking on additional responsibilities or moving into a more senior role within the company.

ASSUMPTION: This role is unique in its focus on driving marketing performance and lead generation in a virtual staffing and outsourcing environment. Successful candidates will have a strong understanding of digital marketing, CRM systems, and team management, as well as the ability to thrive in a dynamic, global team environment.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to drive business growth and client acquisition
• Managing paid ad campaigns across Google Ads and Meta Ads to optimize conversion rates and reduce cost per acquisition
• Implementing and managing CRM systems (GoHighLevel or HubSpot) to streamline sales processes and improve client relationships

ASSUMPTION: The sample projects listed are representative of the strategic, hands-on marketing responsibilities required for this role. Successful candidates will demonstrate the ability to develop and execute marketing strategies that drive business growth and improve client relationships.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth trajectory and plans for expansion in the coming years?
• How does WorkStaff360 support the professional development and growth of its marketing team members?
• What are the key priorities for the first 90 days in this role, and how will my performance be measured?
• How does WorkStaff360 foster a dynamic, global team culture that combines in-house and remote collaboration?
• What are the most significant challenges facing the marketing team, and how can this role help address them?

ASSUMPTION: The key questions listed are designed to provide insight into WorkStaff360's growth trajectory, team culture, and priorities for this role. Successful candidates will use these questions to demonstrate their strategic thinking and cultural fit with the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the WorkStaff360 job portal
• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and familiarity with CRM systems and AI tools.
• Prepare for the technical assessment or case study presentation by researching WorkStaff360's services and client base, and developing a strategic marketing plan that aligns with the company's goals.
• Demonstrate your cultural fit with WorkStaff360 by highlighting your ability to work collaboratively in a dynamic, global team environment.
• Follow up with the HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.