📌 Core Information
🔹 Job Title: Director of Marketing
🔹 Company: Cyvl
🔹 Location: Boston, MA
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Scaling revenue from single-digit millions to many tens of millions through integrated marketing programs
- Rebuilding brand positioning, messaging, and visual identity
- Standing up an integrated demand-gen engine across SEO, paid, ABM, and outbound collaborations with the BDR team
- Driving a 5X jump in sales-accepted leads and helping create a $100 million qualified pipeline
- Working closely with executives to drive pipeline targets and create impactful marketing campaigns
ASSUMPTION: This role requires a strategic and hands-on marketing leader with a proven track record in B2B marketing and a strong background in scaling revenue through integrated marketing programs.
📋 Key Responsibilities
✅ Rebuild brand positioning, messaging, and visual identity to scream “premier infrastructure intelligence”
✅ Stand up an integrated demand-gen engine across SEO, paid, ABM, and outbound collaborations with the BDR team
✅ Land at least two national press hits and secure three speaking slots at high-impact industry events
✅ Launch the flagship “Cyvl America” viral campaign (cross-country sensor road trip, weekly city mapping drops, social and PR blitz)
✅ Drive a 5X jump in sales-accepted leads and help create a $100 million qualified pipeline
✅ Cement Cyvl’s reputation through consistent coverage in trade journals and mainstream media
✅ Build self-serve inbound motions that generate at least 30% of new opportunities
✅ Deliver repeatable playbooks, metrics dashboards, and processes ready for Series B scale
✅ Own the full marketing stack – brand, demand gen, product marketing, comms/PR, events, social
✅ Work as a player-coach: write killer copy, tweak slide/website design, run HubSpot workflows, and brief execs for CNBC hits
✅ Partner with VP Sales, VP Product, CFO, and CEO on shared pipeline targets; iterate weekly based on hard data
✅ Spin up thought-leadership content and keep our executives on stage at every must-attend conference
✅ Stretch every marketing dollar, negotiate vendor contracts, and prove ROI on spend
ASSUMPTION: This role requires a strong understanding of the B2B marketing landscape, with experience in demand generation, brand management, and event planning. A data-driven mindset and the ability to present insights to executives and the board are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10-15 years of B2B marketing experience, with at least three in leadership roles at Series A or B startups
Required Skills:
- Proven track record of scaling revenue from single-digit millions to many tens of millions through integrated marketing programs
- Portfolio of creative, high-visibility campaigns that produced real pipeline and press
- Hands-on mastery of HubSpot/SFDC, Webflow, GA4, and paid channels like Google and LinkedIn
- Sharp storytelling chops plus a designer’s eye – comfortable in Figma or Adobe
- Data-driven mindset and the ability to present insights to executives and the board
- Low ego, high urgency, and comfort working directly with a GTM-obsessed CEO
Preferred Skills:
- Experience in the civil engineering or infrastructure industry
- Familiarity with LiDAR, geospatial, or related technologies
ASSUMPTION: Candidates with experience in the civil engineering or infrastructure industry may have a better understanding of the target market and potential customers.
💰 Compensation & Benefits
Salary Range: $150,000 - $225,000 a year
Benefits:
- Medical, dental, and vision
- 401(k) program
- Annual education stipend
- Stock options
- Enough high-visibility Cyvl swag to light up a freeway
Working Hours: Full-time position, with standard business hours
ASSUMPTION: The salary range provided is based on industry standards for a Director of Marketing role with the required experience level. The benefits package is competitive and designed to attract top talent in the marketing field.
📌 Applicant Insights
🔍 Company Context
Industry: Civil Engineering, with a focus on infrastructure intelligence and geospatial technologies
Company Size: 11-50 employees, with a fast-growing and ambitious team
Founded: 2020, with a mission to accelerate the future of infrastructure and benefit communities across the country
Company Description:
- Cyvl is redefining how our nation builds and maintains roads, transforming the future of infrastructure to benefit communities across the country
- Leveraging cutting-edge technology, Cyvl empowers municipalities and civil engineering firms to make data-driven decisions, optimize spending, and deliver higher-quality road networks
- Cyvl provides a new level of insight into road conditions, maintenance needs, and strategic planning through advanced sensor systems and predictive analytics
Company Specialties:
- AI and machine learning
- Infrastructure and road management
- LiDAR and geospatial technologies
- Analytics and automation
- Surveying, mapping, and imaging
Company Website: www.cyvl.ai
ASSUMPTION: Cyvl is a fast-growing startup with a strong focus on innovation and data-driven decision-making. Their mission is to make a significant impact on the infrastructure industry by providing cutting-edge solutions to municipalities and civil engineering firms.
📊 Role Analysis
Career Level: Director-level role, reporting directly to the CEO
Reporting Structure: This role will have a team of marketing professionals reporting to them, with the potential to grow the team as the company scales
Work Arrangement: On-site, with the potential for hybrid or remote work arrangements in the future
Growth Opportunities:
- As the company grows, there will be opportunities for the Director of Marketing to expand their team and take on additional responsibilities
- With success in this role, there may be opportunities for advancement to a VP or C-level position within the company
- Cyvl is a startup with a strong focus on innovation and growth, providing ample opportunities for professional development and career advancement
ASSUMPTION: This role offers significant growth potential, as the company is looking to scale rapidly and expand its market share in the infrastructure industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Somerville, MA
Office Location(s): 444 Somerville Ave, Somerville, Massachusetts 02143, US
Geographic Context:
- Somerville is a diverse and vibrant city located just outside of Boston, offering a mix of urban and suburban living
- The office is conveniently located near public transportation, with easy access to major highways and the MBTA
- The area is home to a thriving tech and startup scene, with numerous restaurants, cafes, and cultural attractions
Work Schedule: Standard business hours, with the potential for flexible work arrangements
ASSUMPTION: The office environment at Cyvl is collaborative and innovative, with a strong focus on teamwork and growth. The location offers a mix of urban and suburban living, with easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the CEO and/or other members of the executive team to discuss the role and company vision
- Skills assessment or case study to evaluate the candidate's marketing and strategic thinking skills
- Final interview with the CEO to discuss the fit and make a hiring decision
Key Assessment Areas:
- Marketing strategy and execution
- Leadership and team management skills
- Data-driven decision-making and analytics
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Include specific examples of your experience scaling revenue through integrated marketing programs
- Prepare a one-page story of the boldest campaign you have ever run, explaining what you did, why it mattered, and the results you drove
- Be ready to discuss your thoughts on the civil engineering or infrastructure industry and how you can help Cyvl make an impact in this space
ATS Keywords: B2B marketing, revenue scaling, demand generation, brand management, event planning, data-driven decision-making, civil engineering, infrastructure intelligence
ASSUMPTION: The application process at Cyvl is designed to assess the candidate's marketing and leadership skills, as well as their cultural fit with the company's values and mission.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Webflow
- Google Analytics
- Paid advertising channels (Google, LinkedIn)
- Figma or Adobe (for design work)
ASSUMPTION: This role requires proficiency in various marketing tools and technologies, including CRM and marketing automation platforms, as well as design tools for creating visually appealing content.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Data-driven decision-making
- Collaboration
- Customer-centricity
- Continuous learning and improvement
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with data and using it to inform your marketing strategies?
- Do you have experience managing and collaborating with a team of marketing professionals?
- Are you passionate about making a positive impact on the infrastructure industry?
ASSUMPTION: Cyvl is looking for candidates who are innovative, data-driven, and collaborative, with a strong passion for making a positive impact on the infrastructure industry.
⚠️ Potential Challenges
- Working in a fast-paced, rapidly growing startup environment may require adaptability and the ability to manage multiple priorities
- The role may require occasional travel to attend industry events or meet with clients
- As the company grows, the Director of Marketing may need to manage a larger team and take on additional responsibilities
- The role may require working with tight deadlines and managing multiple projects simultaneously
ASSUMPTION: While this role offers significant growth potential and the opportunity to make a real impact on the infrastructure industry, it also comes with the challenges and demands of working in a fast-paced, rapidly growing startup environment.
📈 Similar Roles Comparison
- This role is unique in its focus on the civil engineering and infrastructure industry, with a strong emphasis on data-driven decision-making and innovation
- Compared to other marketing director roles, this position offers the opportunity to make a significant impact on a rapidly growing startup in a unique and impactful industry
- Career progression in this role may include advancement to a VP or C-level position within the company, as well as the opportunity to expand the team and take on additional responsibilities
ASSUMPTION: This role offers a unique opportunity to make a significant impact on the infrastructure industry, with the potential for rapid career growth and advancement within the company.
📝 Sample Projects
- Rebranding a mature infrastructure company to appeal to a new, tech-savvy audience
- Launching a viral marketing campaign to raise awareness of a new road safety initiative
- Developing a comprehensive marketing strategy to support the launch of a new product or service in the infrastructure industry
ASSUMPTION: These sample projects are designed to illustrate the types of marketing challenges and opportunities that may arise in this role, with a focus on innovation, data-driven decision-making, and making a positive impact on the infrastructure industry.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the infrastructure industry today, and how does Cyvl's technology address them?
- How does Cyvl plan to scale its marketing efforts to support the company's rapid growth and expansion into new markets?
- What is the company's approach to data-driven decision-making, and how will this role contribute to that process?
- How does Cyvl support the professional development and growth of its marketing team members?
- What is the company's long-term vision for the Director of Marketing role, and how does this align with my career goals?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the infrastructure industry, as well as their ability to contribute to the company's growth and success in a strategic and impactful way.
📌 Next Steps for Applicants
To apply for this position:
- Submit your resume and a one-page story of the boldest campaign you have ever run through the application link provided
- Drop two links to work you are proud of (landing page, press hit, deck, video – your call) in your application
- Add three bullet ideas you would launch in your first 90 days to help us hit that $100 million pipeline target in your application
- Follow up with a thank-you note one week after submitting your application, reiterating your interest in the role and any relevant qualifications or experiences
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
