Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: FairCom Corporation

🔹 Location: Sandy, Utah, United States

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-07-15

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid opportunities post-onboarding

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to grow audiences for FairCom's products and services
• Leading a marketing team and managing all related tasks, including hiring, training, and performance management
• Articulating the unique market strengths of FairCom's highly technical database software
• Working closely with the sales team to drive revenue growth through marketing efforts
• Traveling to events and other office locations, expecting to travel 25-30% of the year

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to balance both strategic and tactical responsibilities.

📋 Key Responsibilities

✅ Lead the development of marketing plans and strategies to grow audiences for FairCom's products and services

✅ Manage promotions, digital marketing, email campaigns, content management, and trade show execution

✅ Utilize HubSpot to convert and nurture leads, automate repetitive marketing tasks, and analyze campaign performance

✅ Maximize inbound traffic from search engines to the company's website through various SEO techniques

✅ Understand key performance metrics and translate results into actionable insights for the marketing team

✅ Work with other teams to define personas and refine messaging for campaigns, posts, and the website

✅ Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring strong organizational skills and adaptability.

🎯 Required Qualifications

Education: Bachelor’s Degree from an accredited institution in Marketing or a related field

Experience: 5+ years of experience in Marketing management roles with a proven track record, 2+ years of experience in B2B Technology or SAAS Marketing

Required Skills:

• Proven track record of successful go-to-market strategies and programs with measurable impacts on revenue contribution
• Proficiency in Marketing software systems such as HubSpot, Marketo, Pardot, Drift, Bots, etc.
• Knowledge of basic IT infrastructure concepts, including servers, storage, business applications, and the role of a database
• Strong project management skills to drive early-stage planning and cross-functional execution

Preferred Skills:

• Master of Business Administration or other advanced Marketing/Technical education
• Continued skill development, such as Google Adwords certification or HubSpot Academy certifications
• Experience with FairCom DB, RTG, EDGE, IoT/IIoT

ASSUMPTION: Candidates should have a strong background in marketing management, with a focus on B2B technology or SAAS marketing, and be comfortable working in a hybrid role that combines strategic leadership and hands-on execution.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director of Marketing role with 5-10 years of experience in the Software Development industry in Utah)

Benefits:

• Medical, Dental, and Vision Insurance
• Life Insurance
• 401(k) Matching
• Paid Vacation, Sick Leave, and Holidays
• Paid Time Off on Birthday and CEO Thank You Day

Working Hours: Full-time, typically 40 hours per week, with flexible hybrid opportunities post-onboarding

ASSUMPTION: The salary range is estimated based on industry standards for a Director of Marketing role with the given experience level and location. Benefits are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: FairCom Corporation is a global leader in database technology, specializing in fully ACID key-value stores, multimodel databases, and embedded database solutions. They support multiple relational and non-relational APIs, including SQL, NoSQL, and ANSI SQL.

Company Size: FairCom has 51-200 employees, providing a mid-sized company environment where applicants can have a significant impact and enjoy a relatively flat organizational structure.

Founded: 1979, in Columbia, Missouri, USA

Company Description:

• FairCom started as a passion project and has grown into a global company with a presence in over 100 countries.
• The company offers a range of products, including FairCom DB, FairCom RTG, FairCom Edge, and FairCom MQ, catering to various data management needs.
• FairCom is committed to helping customers do more with their data by providing innovative and robust data management solutions.

Company Specialties:

• Fully ACID Key-value Store
• Supports Multiple Relational & Non-relational APIs
• Engineering-level Database Technology
• NoSQL, SQL, ANSI SQL
• Embedded, Multimodel Database
• Global Reach and Support
• Navigational Database Technology
• Microservices, Data Integration, Big Data
• Data Management Solution, Legacy Modernization, and Data Migration

Company Website: faircom.com

ASSUMPTION: FairCom Corporation is a well-established company in the database technology industry, offering a range of products and services to cater to diverse data management needs.

📊 Role Analysis

Career Level: This role is at the director level, reporting directly to the CEO or another high-level executive. It is a strategic and leadership position within the marketing department.

Reporting Structure: The Director of Marketing will oversee the marketing team and may have additional responsibilities, such as managing other departments or cross-functional projects.

Work Arrangement: This is a hybrid role, with an expectation to travel 25-30% of the year for events and other office locations. Post-onboarding, there may be opportunities for a more flexible hybrid work schedule.

Growth Opportunities:

• As a director-level position, there may be opportunities for career advancement within the marketing department or other areas of the company.
• FairCom's global presence and diverse product offerings provide opportunities for growth and exposure to new markets and technologies.
• The company's commitment to continuous learning and development offers opportunities for professional growth and skill development.

ASSUMPTION: This role offers significant growth potential, both within the marketing department and across the company, as well as opportunities for professional development and skill enhancement.

🌍 Location & Work Environment

Office Type: FairCom's Sandy, Utah office is a modern, professional workspace with a collaborative and innovative atmosphere.

Office Location(s): 608 West 9320 South, Sandy, Utah 84070, United States

Geographic Context:

• The Sandy, Utah office is located near I-215, I-15, and the South Jordan Frontrunner Station, providing easy access to public transportation and major highways.
• The office is situated in a growing and vibrant area with numerous amenities, including restaurants, shops, and recreational facilities.
• Utah's strong tech industry and business-friendly environment make it an attractive location for professionals in the software development sector.

Work Schedule: Full-time, typically 40 hours per week, with flexible hybrid opportunities post-onboarding

ASSUMPTION: The Sandy, Utah office provides a modern and collaborative work environment, with easy access to public transportation and amenities, and is situated in a growing and vibrant area with a strong tech industry.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and other team members
• Final interviews with the CEO or another high-level executive
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Leadership and team management skills
• Technical proficiency in marketing software systems and SEO techniques
• Industry knowledge and understanding of FairCom's products and services
• Adaptability and problem-solving skills

Application Tips:

• Highlight your experience in B2B technology or SAAS marketing and provide specific examples of successful go-to-market strategies and programs.
• Tailor your resume and cover letter to emphasize your relevant skills and experience for this role.
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic planning, and problem-solving skills.

ATS Keywords: Marketing management, B2B technology, SAAS marketing, HubSpot, project management, go-to-market strategies, IT infrastructure, database knowledge, email campaign development, content management, digital marketing, trade show execution, lead conversion, market research, performance analysis, team management

ASSUMPTION: The application process for this role will involve multiple interviews and assessments, focusing on the candidate's marketing strategy, leadership, and technical skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• HubSpot
• Marketo, Pardot, or other marketing automation platforms
• SEO tools, such as Google Analytics, SEMrush, or Ahrefs
• Project management tools, such as Asana, Trello, or Jira
• Microsoft Office Suite or other productivity tools

ASSUMPTION: The Director of Marketing will be expected to have proficiency in various marketing software systems and tools, as well as project management and productivity tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation: FairCom values creativity, continuous learning, and pushing the boundaries of what's possible in data management.
• Customer Focus: FairCom prioritizes understanding and meeting the needs of its customers, providing exceptional service and support.
• Collaboration: FairCom fosters a culture of teamwork, open communication, and mutual respect among its employees.

Work Style:

• Strategic: The Director of Marketing will be expected to develop and execute marketing strategies that drive revenue growth and contribute to the company's overall success.
• Hands-on: While this is a leadership role, the Director of Marketing will also be expected to roll up their sleeves and contribute to the tactical execution of marketing campaigns and projects.
• Adaptable: The Director of Marketing must be comfortable working in a dynamic and evolving environment, with the ability to pivot and adjust strategies as needed.

Self-Assessment Questions:

• Do you thrive in a leadership role that combines strategic planning and hands-on execution?
• Are you comfortable working in a hybrid environment with an expectation to travel 25-30% of the year?
• Do you share FairCom's commitment to innovation, customer focus, and collaboration?

ASSUMPTION: FairCom values a culture of innovation, customer focus, and collaboration, and seeks candidates who are strategic, adaptable, and comfortable working in a hybrid environment with a focus on both leadership and hands-on execution.

⚠️ Potential Challenges

• Managing a team and balancing strategic leadership with hands-on execution can be challenging and time-consuming.
• Working in a hybrid environment with an expectation to travel 25-30% of the year may require strong time management and organizational skills.
• FairCom's highly technical products and services may require the Director of Marketing to have a strong understanding of database technology and IT infrastructure concepts.
• The competitive nature of the software development industry may present challenges in driving revenue growth and market share.

ASSUMPTION: This role presents several challenges, including balancing strategic leadership with hands-on execution, working in a hybrid environment with travel requirements, and navigating a competitive industry with highly technical products and services.

📈 Similar Roles Comparison

• Compared to other Director of Marketing roles, this position may require a stronger focus on technical aspects, such as database technology and IT infrastructure concepts.
• FairCom's global presence and diverse product offerings provide opportunities for growth and exposure to new markets and technologies that may not be available in other roles.
• As a mid-sized company, FairCom offers a more agile and collaborative work environment than larger enterprises, with opportunities for greater impact and influence.

ASSUMPTION: This role offers unique opportunities and challenges compared to other Director of Marketing positions, with a stronger focus on technical aspects, global exposure, and a more agile work environment in a mid-sized company.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch, including market research, competitive analysis, and campaign planning
• Optimizing FairCom's website for search engines, improving organic traffic, and driving conversions through on-page and off-page SEO techniques
• Managing a team to execute a comprehensive email marketing campaign, including segmentation, list building, and automation

ASSUMPTION: These sample projects illustrate the strategic, tactical, and team management aspects of the Director of Marketing role, focusing on go-to-market strategies, SEO, and email marketing campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for marketing and how this role contributes to achieving that vision?
• How does the marketing team collaborate with other departments, such as sales, product, and engineering, to drive revenue growth and market share?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does FairCom support the professional development and growth of its employees, particularly in the marketing department?
• What are the biggest challenges facing the marketing team, and how can this role help address them?

ASSUMPTION: These key questions focus on the company's long-term vision, cross-functional collaboration, role priorities, professional development, and addressing marketing team challenges, providing insight into the strategic and tactical aspects of the Director of Marketing role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience for this role, emphasizing your experience in B2B technology or SAAS marketing and successful go-to-market strategies and programs.
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic planning, and problem-solving skills.
• If invited for an interview, research FairCom's products and services, as well as their industry and competitors, to demonstrate your understanding of the company and its market position.
• Follow up with the hiring manager or HR department within 24 hours after your interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.